Advances in technology have pushed all aspects of marketing and brand building forward. We have come a long way from the Trinity of marketing: TV- Radio- Newspapers. With the onset of the internet revolution, the options of disseminating information have increased manifold.
The rise of content writing, followed by image-based marketing led to many success stories. However, with the increasing online traffic, there are a lot more chances of a post being lost rather than viewed. The world needed a new method of consuming information; one that stands out is bite-sized and shareable. The answer came in the form of infographics.
Infographics combine content and images to come up with a unique solution of spreading information. This technique has helped companies, NGOs and government organizations all over the world to address their audience directly and effectively. As we approach an even denser internet traffic, infographics are also in need of revival. Below, we have listed 10 ways to get more creative with your infographics, so they get the views and response they deserve:
1. Appealing Visuals
We have many more graphics tools available to us than ever before. It’s time to explore a little and put some of them to good use. Animation, filters, symbols, 3D graphics etc. are some of the ways in which a plain infographic can be revamped and made interesting. This will also invite the modern day, the tech-savvy consumer who is able to appreciate these graphically refined posts better.
Everybody loves a good story. Create a fictional plot with one or more characters in your infographic. This will draw in the readers who will follow the trail of your plot taking twists and turns. Normally, the infographic only has the details of the message it wants to convey.
The art of storytelling requires it to incorporate an introduction, a climax, and a conclusion so people can maintain interest throughout the post. This will also positively affect the recall value of your post.
3. Break It Down
With attention spans going down every decade, it is important to keep your message precise and in small readable bits. If your content is large, it is advisable to break it down into two or three pages.
This facilitates reading and your post is less likely to be ignored. On the other hand, if the entire message is clumped in one single post, the audience might lose interest right at the beginning. Do not make a traffic jam out of your post; break it down instead.
This point is on the same lines as the one above. Trying to fit everything in a small space is still not a feasible idea. Another option available is a long infographic instead, which can be scrolled.
These are gaining popularity as designers are trying to fit the content of an entire article into one infographic. Scrolling also keeps viewers on the edge and gives them a sense of completion.
Not everybody likes numbers, but when they are served in the form of easy-to-digest graphs and diagrams, it’s a different ballgame altogether. Statistics in infographics are fun and easy to read. The information broken down into charts and tables is much simpler to grasp. When the message is represented visually, it is better understood and retained for a longer time.
6. Clickable Links
As much as infographics are data-heavy, it is sometimes not possible to fit every detail in a single post. The reader might feel deprived of some vital information. This can be remedied by adding hyperlinks that the viewers can click and be directed to another webpage. All the remaining information is then listed out on that webpage via articles. In this case, the infographic acts as a welcome post for further research.
7. Catch Phrases and Terms
Infographics can learn from popular blogs on the internet. These blogs are SEO enabled; meaning they incorporate keywords that show up first in a Google search. These catch phrases and terms are based on analytics that reveals the words and searches in popular demand. Infographics can benefit by incorporating such keywords and phrases that can provide them higher visibility.
Media posts have become advanced enough to allow the audience to participate in the post they are viewing. Infographics can do so by installing input fields. These fields are data points for the audience to type into, which then lead to a particular result.
For example, infographics for calculating BMI (Body Mass Index) can have input fields for weight and height. An interactive post involves the viewers and makes them a part of the campaign.
9. Video Infographics
Video infographics are the evolutionary next step for infographics. This concept contains the media benefits of articles, images, and videos into one single post! A video infographic is extremely catchy as it has a constantly moving storyline, animated graphics, and music. It can also incorporate voiceovers to further explain the message and urge audiences to act on it.
10. Hiring Experts
To avail all the possible benefits that an infographic offers, it must be made with creativity and clarity, which only professionals can impart. Restrain from putting together a home-made infographic with low-quality templates available online. It is very easy to distinguish a professionally done post from a lousy one.
The experts at Infographic Design Team have come together to provide customized solutions for all your infographic needs. Having worked with various global clients, they have the capacity to leverage years of experience and a strong grasp on market trends.
All this at a convenient cost and within a limited timeframe. From plain to 3D infographics, they have a wide range of options to choose from and provide steady consultation throughout the creation process.
The above guidelines can make your infographic stand out amongst the crowd. With adequate marketing insight, your infographic can be the next viral sensation on the internet. We hope your message, whether commercial or of public interest, reaches the audience it deserves through a creative infographic.