It’s no surprise that content can help you improve your SEO efforts and get more traffic organically.
But not just any content – the best content you can possibly create!
When you write interesting information, post effective infographics and luring images that appeal to your audience, you’re on your way.
Your visitors will stick around longer and your bounce rate will significantly decrease, not to mention more people will come.
That’s marketing for you! It all lies in engaging content.
The days of checking off a list of technical tasks you could perform to build backlinks and generate traffic to your website are coming to an end.
There are still quite a few technical tasks you’ll need to perform when it comes to generating traffic with SEO, but these are increasingly less effective for solidifying your position in search rankings.
That’s where content comes in. But once you’ve created your awesome content, how do you use it effectively, both in terms of effort and cost?
Here are three things good content will do to improve SEO when used properly.
1. IMPROVE ON PAGE METRICS
There are several important metrics that Google measures with its built-in analytics and Chrome tools. They include:
* Bounce Rate
* Time on Site
* Return Rate
* New Visitor Rate
* End of Search
* Pages Viewed
Each of these parameters represents how well your website does in the eyes of the visitor to find what they need. If someone searches for “how to grow carrots”, finds your article about carrots, reads it for 5 minutes, saves the site and returns four times in three weeks, that’s a very good sign to Google. If they land on a keyword stuffed page, find nothing of use and leave five seconds later, Google sees that.
Good quality content ends the search and that in effect boosts your search engine value.
2. GENERATE SOCIAL SIGNALS AND AUTHORSHIP
Social signals are important for several reasons, not the least of which is that Google is giving them a disproportionate value right now.
Combined with Google Authorship rankings and the fact that more content means a greater authority in your niche, you have a perfect storm where more content means more readership and more readership means higher rankings.
3. PROVIDE MARKETING MATERIALS FOR BACKLINK GENERATION
Finally, generate more engaging content and give other sites a damn good reason to link to yours.
If you produce 100 blog posts every 3 months, you’re producing 100 new pages that other site owners and bloggers can link to. If you have only one new blog post every three months, you’ll need to get very lucky or market like a madman to get backlinks to it.
These 3 can help your website amount to something great. Engaging content goes above and beyond simply reaching out to people and creating those connections, whether they be more organic visitors or backlinks.
It is a permanent part of your website – consistently driving traffic to your website for weeks or even months into the future. If you can use it effectively, you will build an audience that lasts for years and a rank in search engines that matches.
Go get ‘em, Tiger!
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