Over 5 billion Google searches are submitted every day. That massive number is telling of how integral Google is when it comes to how people interact with the world wide web.
To get into Google’s good graces and have your online content surface as a top result, you’ll want to get proficient at SEO.
SEO, for the uninitiated, stands for search engine optimization. It’s a collection of techniques content makers and webmasters leverage to earn Google’s attention.
In this post, our team touches on AI SEO, influencer SEO, and other trends we’re seeing pick up steam in the search engine market. With this information, you can better tailor your content and will see more return on your marketing investments.
Keep reading to understand what you have to look forward to in the world of SEO come 2021!
1. AI Will Better Service Needs
AI SEO is not a new concept. Search engines are essentially collections of artificial intelligence technologies that can scan content and predict what’s most relevant to searchers.
As 2021 dawns, we’ll continue to see Google and other search engines pour resources into helping AI better understand searcher’s intent. That way, more relevant results can be delivered, faster.
2. How We Speak Will Make Waves
From talking to digital home assistants (ex: Amazon Alexa) to using the assistants built into our phones (ex: Siri), people are searching the web more frequently with their voices.
What does that mean for SEO? Mainly that keywords and phrases you’re targeting that are based on how people type questions may start to drop in rank in favor of how people verbally state questions.
For example, the phrase “best restaurant in New York” may have been a valuable keyword to target in 2020. From 2021 onward though, “what’s the best restaurant in New York City” might be a more exact match for searches.
Voice search enables a more natural interaction that you’ll want to stay cognizant of as a marketer.
3. Influencers Will Influence SEO
Companies are spending unprecedented portions of their marketing dollars on influencers. A big reason why is because influencers influence SEO.
When you get an influencer to drive a high velocity of traffic to a new product you have on a website, that velocity is noted by search engines and will boost not only your product page’s search rank but your domain’s rank as a whole.
That benefit has a long tail and is worth investing in.
4. Video Will Pop Up First
Today’s web users prefer video to text. We’ll continue to see SEO honor that reality by putting videos higher up on results pages.
Your company can take advantage of this trend by doubling down on your video budget and scaling back other content marketing avenues.
5. Mobile-First Becomes “Less Than” Mobile-Only
Web traffic from mobile has grown by 222% in the last 7 years. It now accounts for the majority of online browsing domestically. Those staggering facts suggest that if people started building online products that worked solely for mobile devices, they’d still stand to do well online.
Search engines already know to lift mobile-friendly web content to the top of results. In 2021 though (or a little later), engines may start favoring mobile-only web experiences.
AI SEO, Voice, and Other Innovations Are Transforming Search
The SEO strategy you live by today may very well be ineffective a year from now. The best thing you can to do avoid being left in the dust is to keep educating yourself on innovations and continue to pivot where necessary.
For more information on AI SEO, SEO strategies, SEO trends, and more, check out the newest content on our blog.