Are your current marketing tactics not working as well as you would like? You aren’t alone.

Reports indicate that 61% of marketers say that lead generation in marketing is one of their biggest challenges. Luckily, you can use a few digital marketing tactics to set your company apart from the rest. Follow the five digital advertising hacks to jumpstart your online success.

1. Personalize Your Ads

Social media has changed the way people act on the internet. Instead of internet users browsing random websites all the time, they spend their day scrolling through their social feeds. You can use this to your advantage.

Individuals hand over a lot of data to social media websites. You can use this information to personalize your social media marketing ads. A more personalized ad will resonate more with your audience and lead to a better conversion rate.

2. Monitor Your Competition

The world of digital advertising changes all the time. Even if something is working today, that doesn’t mean a new ad platform hasn’t been released that will work better for your company. The problem is that it can be tough to keep up with all the latest trends.

If you want to make sure you’re where your customers are, look at where your competitors are running ads. You can gain insight into the platforms they use and the type of ads they run that convert.

3. Collect Data

You don’t have to build your ad campaigns blind. Every visitor who comes to your website is a data point you can use. Make sure you install analytic software on your site so you can make more informed decisions.

The first place to start is basic website analytics. This software will tell you where people come from, how long they stay, and if they make it to your money pages.

4. Build Your Email List

You spend a lot of money to drive people to your website. A lot of that money is wasted if you drive visitors interested in your products but forget about your online store.

An email list solves this problem by giving you a way to reach out to your fans. Offer your visitors a way to sign up when they arrive from your ads. If they’re interested in your products, you can provide them with a deal by email that convinces them to buy.

5. Test Your Headlines

It isn’t always enough to get on the first page of Google with SEO marketing. While great content and strong links can get you on the first page, if you don’t convince people that your site is worth visiting, you’re going to miss out on visitors.

You need to create compelling headlines if you want to improve search traffic. Once your pages begin receiving traffic, test your headlines to figure out the ones that lead to more traffic.

Start Improving Your Digital Marketing Success Today

Digital marketing is essential for any company wanting to complete today. People are consuming less traditional media, so you need to head to where your customers hang out. Start optimizing your digital campaigns today to start reaching them.

Are you interested in learning more marketing tips? Head back to our blog to find the strategies you need to know.