Starting a blog or a website isn’t the hardest part, getting noticed and attracting the right audience is. Many blogs and websites have gone into oblivion not because they lack content, but because no one actually notices the hard work put in place to create the website and so their posts are just one of many—hidden deep down in the archives of the internet.
To get noticed on the internet, you need exposure and one of the best ways of getting the right exposure is gaining organic traffic. Organic traffic is traffic from search engines and this can be one of the most rewarding ways of generating traffic. Before we talk about how to increase organic traffic to your website, you should keep in mind that your organic traffic would only spike if your search engine optimization (SEO) game is 100%.
The tips that we’re going to share would guide you in the right path to optimizing your website for search engines and how to do SEO the right way—which would make search engines fall in love with your website.
1. Choose a Reliable Web Host and Site Design Platform
Before you even start to think about how to get your site to rank in the search results, and the thoughts of massive traffic and cash flowing in… you need to first make an important decision on who is going to host your website. This decision will be important for many reasons, such as — every site needs to have a reliable host to keep their site active on the internet, making sure you go with web host that has not only a 99.9% uptime rating but also loads your content fast, and also to choose a host that can grow and scale with your business in the process.
When it comes to cost, it’s also important to know your budget. Most shared hosting plans will cost less than $10 a month, but if you are going to have an e-commerce site or one that you know is going to get a lot of traffic or make some serious money, it might be best for you to go with a virtual, private, or dedicated server. To learn more about all of your options in the world of web hosting, be sure to check out HostAdvice’s cheap web hosting service reviews and guides.
2. Perform Extensive Keywords Research
When it comes to creating content for your site, one of the first and most important steps prior to creating and publishing content is keyword research. Adequate keyword research will point you in the right direction of search queries people are using to find topics that matter to them on Google. Using the Google keyword tool to find valuable, popular keywords prior to writing your content is one way to attract search engines. Spicing these keywords (a mix of long and short-tailed keywords) will help you get better rankings on the web.
Another popular research method is the Ubersuggest tool from Neil Patel. This tool will provide you with all of the same data from Google Keyword Planner, but also make it more visually appealing and easier to sort through as well. The more you know about your content, and how to make it the best possible, the more likely you are to find with SEO and promoting it to the right audiences.
3. Publish Quality Content Regularly, but Focus on Quality
Yes, content is king. An even truer statement is ‘quality content sells itself’. Once you pen down top-notch content, you’re more likely to get noticed with links pointing to your posts from other websites, as well as receive social media shares. These social signals would tell search engines that your website users are finding insight and value with that content, leading to a higher ranking on search engine result page (SERP). Staying ahead of your competition by churning out quality content on a regular basis is definitely a helpful way of increasing your organic traffic.
As important as content is, it’s important to know how to create the best content possible. For example, these days, it’s much better to create an article or blog post with 2,000+ words, versus going live with different articles that are just 500 words each. There are many reasons for this, such as quality and text within one article, the ability to promote and focus your efforts on just one article versus four, and the various reports (shown above) that continually back up the claims that more words continue to rank better in Google.
In addition to creating the best content possible, it’s also important to make sure you are linking internally within your site as well. This will help with both SEO and users navigating through your site. A good internal linking system helps you get backlinks to your sales pages or articles easily. Internal links are helpful for SEO as it keeps visitors engaged on your site for longer (reducing bounce rate). All you need to do is to link to relevant but articles or pages on your website using strategic anchor texts.
4. Optimize Your Content and Metadata
If you’re planning to rank on Google for a specific keyword, you want to optimize your metadata with that keyword as that’s one of the first places Google checks. Google gives ranking preference to websites which have information regarding the user’s queries. To improve your search ranking and organic traffic, the following are highly required to be optimized:
- Meta titles, keywords and descriptions
- Image title, alts and description
- Adding your target keywords in the first paragraph of your content
A perfect example of this can be seen through the content creation and promotion efforts from Canterra Suites Hotel, a downtown Edmonton hotel. In most cases, people traveling to Edmonton might not know of the name of the hotels in the area. So for a business or brand that is location-based, it’s important to know what keywords they want to rank for, and how to secure their positions in Google for them. In the case of Canterra Suites, anything related to ‘hotels’ and ‘Edmonton’ would be the keyword.
When looking up any type of hotel or booking sites online, start with Google and go through their registration process. See what is different about each of them and the methods they use to increase conversions. I good example of this would be if you looked at the search results for hotels in London, and you see a page like (??? ????? ?? ????) — which features a wide range of rooms for booking and automatic pricing for each.
In short, know how your audience is going to search for content online, and it will be much easier for your site or brand to attain those rankings and be seen by the right audiences.
5. Contribute to Different Reputable Sites in Your Niche
Getting noticed, especially for a new website is very difficult. Becoming a contributor to popular and highly revered websites and blogs in your niche will give you that visibility you crave. Aside from getting your website in front of an established audience and potentially sending you referral traffic, you get a link back which is gold and impacts your SEO positively. Please note that guest blogging on websites with low-quality could negatively impact your website instead of helping you grow and increase your organic traffic.
While the concept of guest blogging is easy enough, it’s definitely going to take some manual work and time to find results. This means going to Google, searching for sites that allow guest blogging, building relationships with those sites, and then creating high-quality content for each of those sites. You can also find a list of 75+ sites accepting guest bloggers here.
Site Optimization and SEO is Always Changing — So Should You!
With so many different options out there for gaining backlinks, improving the on-site experience, and ranking higher in the search results, make sure you don’t just stick to one working method. At the same time, try not to cut corners and use shady methods to rank higher as well. The best way to see longterm growth and solid rankings in Google, is to create pillar content that can continually be referenced to time and time again. This content creation and marketing method worked ten years ago, and it will likely still be just as effective ten years from now.