There are so many marketing opportunities available online that you can consider as an insurance company or agent to reach a target audience and sell more policies.
A well-developed insurance digital marketing strategy not only helps you reach the audience and convert more but also helps you outpace your competitors in the market. In this modern world, online marketing should be a priority for insurance providers to grow their customer base, build strong business relationships with existing customers and increase brand recognition as well.
To help you get started effectively, here we have highlighted the top digital marketing tactics for insurance companies you can pursue to grab the attention of online customers and to stand out among competitors.
A Professional Website to Represent Your Company
Your insurance company website is the digital face of your business. And it must provide an excellent user experience to help your audience understand your insurance products. Whether you provide general contractors insurance or life insurance with riders, you must have a website that is responsive and fast loading as well. It must be designed to entertain both first-time insurance buyers and those who are about to purchase a new policy or upgrade an existing one. Information and details that are important should be easily accessible for your visitors and you can achieve this by making the website easier to navigate.
Implement SEO Basics to Rank Higher in Search Results
The time spent on SEO can pay off in a long run. In this modern world, almost 70% of consumers perform online searches before they make final buying decisions. This is the reason, you should optimize your insurance company website for relevant and easy to rank keywords so you can appear in more search results with exactly what people are looking for.
You should start your SEO strategy with keyword research as it helps you find the most relevant and frequently used phrases by your target audience when searching online. Doing SEO for your insurance business on your own is a good idea, but hiring a professional digital marketing agency can help you get it right while focusing more on core areas of your business.
Produce High-Quality Content that Provides Value
Modern customers research a lot over the web before they buy insurance policies. They search online to learn about insurance and how it can work for them. That is the reason, you should be creating high quality and informative content to answer their questions in a detailed manner.
According to industry experts, relevant and informative content increase purchase intent of consumers for a brand’s insurance products. You can conduct keyword research to find out the insurance topics that get the highest traffic possible. When you have more visits on your website, the possibilities of getting higher ranks in search results are boosted.
Whether it is your business website, blog, or social media profiles, make sure to share quality content with consistency to get more eyeballs and engagements.
Create an Effective Email Marketing Strategy
Since email is one of the best and most effective communication methods online, setting up a thoughtful email marketing campaign can help you reach your potential and existing customers on a more personal level. You can educate potential customers by sending useful and relevant content. Email also provides a great medium to present your customers with personalized offers and policies as per their individual needs and requirements.
To get all the amazing marketing benefits of email marketing, you should segment your email list based on customer preferences, interests, and insurance needs so you can send them personalized offers for better outcomes. The availability of email marketing solutions also makes it affordable and easy to implement digital marketing approach.
Social Media Marketing and Advertising are Key
Social media is a most effective and powerful digital medium that offers plenty of marketing benefits like increased brand awareness, customer engagement, and new insurance leads, etc. That is the reason, social media is on our list of top digital marketing tactics for insurance companies. You can share quality and informative content with your customers via social media profiles to answer their questions and increase brand awareness.
Furthermore, you can also run targeted social media advertising campaigns to reach people who might be interested in your insurance products. Successful social media integration into your customer support strategy is also a great way to listen to your customers and respond to their queries in a timely fashion. Strategic use of social media can help you stand out from competitors.
How to Insurance Companies Can Create and Effective Digital Marketing Strategy
With more businesses and brands doing their marketing and sales on the internet today, it’s important to put all of your efforts into being the best. As more organizations continue to flood into this space, it’s extremely competitive and costly to compete in such a market.
In order for this to happen, insurance agencies and companies must have a website, social media and SEO strategy in place — all while complementing each other at the same time.
Be sure to read through each of the recommendations listed above, while also making sure they are all part of your day-to-day marketing efforts.