With sports betting now on its way to being completely legalized throughout the United States, this is going to be a huge opportunity for anyone looking to make some serious money. Of course, most people are immediately thinking of how they can make money by actually betting on games and putting their sports expertise to use. However, this is still unlikely for the average person to accomplish and there are better ways to make money, such as being an information source or business, versus being a player in the system.
Today we are going to look at five different ways you can actually start making some serious money through the use of legalized sports betting. These methods will consist of everything from starting your own website, putting your expertise to use, and of course everyone’s favorite… affiliate marketing.
Billions of dollars will be generated through the use of legalized sports betting in the coming years, so make sure you jump into this space as soon as possible so you can get a head start over the coming competition.
Start an Affiliate Rating/Directory Site
Whenever something new and exciting comes into play, the majority of people are going to search Google for information and how to get started. This is something we have already seen in the cryptocurrency space and people wanting to jump invest and make money with Bitcoin. The same will happen with legalized sports betting and how people can start placing bets online.
A quick search on SEMRush for “how to bet on sports” will give you just a taste of the volume and wide range of search option that will soon rapidly expand in size. The only question here is, will these users find your site, or your competition?
For anyone interested in making money through this method, affiliate marketing and creating a rating or directory site of top places to make bets online would be ideal. While it is pretty easy to create a website or blog, the main obstacle here will be getting traffic to your website. Since there is already massive competition in this space and advertisers with a ton of money, you will need to look at other options besides pay-per-click marketing and other methods commonly being used. The more creative and value-driven you can get with your content and marketing, the better.
The benefit of creating an affiliate site is that you don’t have to deal with any of the customers or actually place any orders or bets. Your site will earn a commission every time a new player is referred to another site, and often these commissions are in the $100 plus range. Another benefit of promoting such offers is that there are usually large initial deposit bonuses which can increase your conversions heavily.
Launch Your Own Sports Betting Course
Sticking with the theme of the previous point, many people are going to want to learn how to place sports bets of their own. Unlike in a casino where you just walk up to a table and can place a bet (without having an idea of how to play), in sports betting there are a lot more advanced and different ways to place a bet. The more you know and understand this, the better your odds of winning.
With so many people looking up this information, it will provide a whole new audience an opportunity for people to make money. If you already know what you are doing in the world of sports betting and have some experience, you could easily create an online course of your own that not only walks the user through how to make the best bets on their favorite sports teams, you could also show them how to sign up for online sights and placing bets on video as well.
To see a few examples of online sports betting courses that are already working pretty well, just head over to Clickbank and search through their affiliate marketplace.
While looking through the different offers on their site, also consider your options with expanding to affiliate marketing as a merchant. Once you have a proven product or service to offer, you could drastically expand your business and reach by paying a commission to affiliates in order to promote your product — much like we covered in the previous point.
In addition to creating your own product and making a higher profit margin on each sale, another benefit here is that you could potentially create your own brand, mailing list, and following in the process.
Monetize an Existing Sports Blog
Sports blogging is one of the most active and competitive spaces on the internet today. There has always been an active discussion on how to best make money with a sports blog, as its one of the hardest things to monetize because of it’s audience type. Most people are visiting these sites to get scores and highlights, not to buy something.
However, with legalized sports betting now coming into play this might be an easier niche market to monetize thanks to global interest in sports, and online betting. Is it only a matter of time before we see a sports betting section added to ESPN and also seeing ‘place your bet’ ads throughout the site?
Again, the benefit here is that you can run a sports website the same as you always intended, but now you can integrate affiliate marketing and promoting relevant content to your audience in the process. Unlike selling individual game tickets, memorabilia, or collectibles, when promoting sports betting ads or affiliate offers on your site, this is something that could potentially relate to all audiences on a global scale, while also offering a much higher revenue in the process.
Create a Sports Betting Focused Agency
As we’ve already pointed out several times through this article, there is going to be a massive amount of money pouring into this space over the next several months and years. With that in mind, you don’t necessarily have to have a sports betting focused business to make money — At least, targeted towards recruiting players and having your own product.
To get your entrepreneur mind and financial dreams moving in the right direction, look no further than the latest figures out of Nevada, and how they’ve just recently surpassed all previous revenue expectations in reference to their sportsbooks earnings. Not only is big money being made/spent, it’s also going to be focused on advertising and reaching new audiences as well.
With an always growing demand for new advertising and leads to be generated, this means there is a larger need for online marketing companies and agencies as well. I’m sure many of my readers already have an expertise in SEO or social media and other creative ways to market a business, which could make this opportunity right up their alley.
Taking these same talents and practices, you could actually start an agency that is focused on just promoting online sports betting and charge a higher premium. Instead of just being a ‘marketing agency’, become a ‘sports betting marketing agency’.
Build Your Own Blog, Brand & Podcast
Combining each of the practices mentioned above, one of the best ways to take advantage of legalized sports betting is to actually build a blog, brand, or even a podcast of your own. The more ownership and authority you have within a niche market, the more opportunity you will have overtime.
We’ve already seen some explosive growth in the world of podcasting over the past several years. With several sports betting podcasts already out there, it’s not a matter of how many are available, but also which are the best and can make a grand following for themselves. If you think the market is already too saturated — it’s not. Thousands of people are listening to podcasts for the first time daily, and this will only increase as legalized sports betting makes its way across the country.
Again, this all goes back to if sports betting is something you are passionate about and have an expertise for. Starting a blog or website is one thing, but a podcast is another. Without the necessary funds to push your brand or service to the masses, these platforms will all take time to grow if you are only focusing on word-of-mouth and organic results.
However, with all of that being said — if you have a proven track record for selecting winning teams while also making a profit consistently, this is something that could definitely help improve your reach, brand, and authority over time.
The Business of Sports Betting is Here to Stay
With the legalization of sports betting now in play, billions of dollars will be generated on an annual basis. It’s not just the casinos and bet takers that are going to be making money, it’s also the professional sports associations, state taxes, and everyone in between. The only real people who are potentially not going to make money in all of this, are the players.
I actually just had the opportunity to visit the Borgata in Atlantic City and place my first legal sports bet in their casino. It was a simple $50 bet for the Lakers to win the 2019 NBA Finals and pays 6-1. It was quite a fun experience and I can see how this industry is just going to explode with new opportunity and revenue growth!
If sports betting is something that you would love to start a business around, you need to take the time to consider each of the options above and create something that will continue to generate revenue for the years to come.