Afterward, other factors like on-page optimization, Writing SEO friendly content, a good UX, content that satisfies user intent and a few other factors come into the picture. Once you have all this in place, you can expect significant amount of organic trafficfrom search engines like Google, Bing, Yandex and others.
Many companies invest thousands of dollars to pay for keyword research to get such targeted content.
But you don’t need to do that. Just follow this guide…
The keywords you choose to focus on for your digital marketing efforts are critical to the success of your website’s organic ranking.
Choosing the right keywords isn’t always easy or intuitive and you need a lot of data to know whether a given keyword will work for you.
If you are completely new to keyword research tools and the process of keyword research, here are some guides from the past which will help you understand the basics:
So now you know the basics of keyword research and you have an understanding of how valuable it can be.
Fortunately, there are many tools available that can help you figure out which keywords work best for your overall web strategy. There are mostly two types of Keyword research tool:
Basic Keyword research: Use the seed Keyword to find profitable Keywords
Competitor based Keyword research: Find proven keywords that are helping other sites to drive traffic.
Personally, I find Competitor based Keyword research to be more effective as the purpose of the Keyword research is to find profitable Keywords. What could be more profitable than something which is already working for someone?
All you need to do after that is to create a page targeting that profitable keyword & reap the benefit of keyword research.
In this exclusive guide, I have covered both the type of Keywords. Most of these keyword research tools are paid and only a few of them are free.
The simplest one that I like is being able to find keywords based on a URL. All you need to do is, add a URL (or your competitor’s URL) and it will show you all of the keywords that are ranking for that page or for entire website.
Along with Keyword data, you would be seeing the monthly search volume, Keyword difficulty, CPC for PPC.
Keyword suggestions is another handy feature of SEMRush, where is shows “Keyword variations” and “Related keywords”. This helps you discover more search term that you could target.
This makes it easier for you to find short-tail and long-tail keywords that you can target and beat out your competition.
If you are looking for one tool which is completely dedicated to Keyword research only, KWFinder is your best bet. They are new in the market yet they are one of the fastest-growing SEO tool companies.
KWFinder helps you get the Keyword that will help you drive highly targeted traffic. Using Questions based Keyword research option you can quickly find long-tail keywords that are related to problem-solving. It’s a no-brainer that problem-solving content helps us get more targeted traffic & conversion.
KWFinder offers both free & paid plans. For most of the users, the basic plan is the best.
However, use the 10 day’s free trial account to see the effectiveness of KWFinder keyword research app.
Ahrefs is one of the most popular keyword tools out there.
What I really like about them is extensive detail including the keyword difficulty. Ahrefs uses clickstream data to also show how many clicks you will get from the search engine. You can use Keyword generator tool to generate ideas for Google, Bing, Amazon, YouTube and a few other search engines.
This is very useful after knowledge graph integration, as many keywords may have huge traffic but they hardly get any clicks from the search engine. The reason being, they get answers directly from the Google search result. Example of one such query is: “birthdate of any celebrity”
Another thing which makes Ahrefs Keyword research tool stand out is the great UI & the amount of data they provide. There are many more features offered by Ahrefs such as Backlink analysis, SEO site audit to name a few. You can read a detailed review of Ahrefs here.
You can also create a list of keywords to target directly from the Ahrefs dashboard. You don’t need to use excel & this is a huge time-saving.
Keyword Surfer is a chrome extension which let you see the keyword volume and keyword CPC right at the SERP page. This is a free keyword research chrome extension that is brought to you by SurferSEO, which is a SEO content optimization tool.
It let you take advantage of auto complete feature of Google search to discover new search queries. As you will be able to see the monthly traffic volume, related keywords data in the SERP page, it gets easier to create the list of keywords for your project.
For your content marketing effort, this free tool could be a great addition with other more feature rich tools.
Here is a video that explains how this free KW research tool works:
This extension also shows more keyword ideas based on your search, enables you to discover more profitable keywords.
LongTailPro is a cloud-based software for keyword research and one of the most popular in this list.
This is a paid keyword research tool which will help you find amazing keywords for your niche/micro-niche sites. With their “platinum” version, you can get a really amazing and really detailed keyword analysis feature.
They also have a competition checker, which will make it easier for you to pick the right keyword.
Serpstat is another comprehensive keyword research tool that I discovered recently. They have done some really good work when it comes to helping us identify winning keywords.
The Serpstat keyword tool gives you the following details:
Keyword difficulty score
You have the option to search in Google.com based on the country or also in the Yandex search engine. The Keyword trends section helps you to understand how the keyword search trend has been.
There is a detailed keyword difficulty score section that shows the top 10 web pages that have taken ranking for the keyword along with details like page rank, external backlinks and referring domains. This type of data is very useful when you need to evaluate if you can rank them for a specific keyword or not.
For those who are in PPC, the SERPstat keyword research page also shows which all domains are advertising for your target keyword in the search and what kind of ads they are running. Something that is uncommon in this list of best tools of Keyword research.
Serpstat is used by small businesses to research keywords, build new links, and develop a strategic SEO platform.
Pricing: Serpstat includes free data just for registration.
I would not recommend you pick up all of the tools listed above, but instead, stick to one or two Keyword research software and get used to its system.
If you have been using the Google Keyword Planner tool for a while, you have a good basis for getting started with any of the paid and professional tools listed here. Take a look at some of these tools and decide which works bestfor your business strategy.
Google trends is a free keyword research tool that offers great data of data directly from Google. You can trust all the information such as keyword popularity, Interest by region, related queries.
You can also compare two or more search queries to see the traffic trend. This is the only tool that let you see the keyword popularity in different countries.
Once you know in which region/country, your target keyword is popular, you can use other keyword research tools, to measure the keyword search volume. Overall, as a free keyword tool, this should be part of your keyword strategy.
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