31+ Ways to Recruit Affiliates for Affiliate Marketing Programs

31+ Ways to Recruit Affiliates for Affiliate Marketing Programs

Are you looking for information on how to recruit affiliates for your affiliate marketing program?  Then you’re in luck!  As a two time Affiliate Summit Pinnacle Award winner and affiliate manager for 15+ years, I’ve learned and come up with numerous strategies.  As a way to give back to the community, here are 31+ of my favorite ways to recruit affiliates for a program.

The strategies below are in no particular order.  There is a good chance you have probably have tried some of these, and others will be new to you.  If they didn’t work to recruit affiliates, or you didn’t get enough sign ups from them, I go into detail about how I do each.  The details may help to determine why affiliates didn’t sign up for your program.  I also highly recommend reading this post about reaching out to high value affiliate partners and making sure your pitch is good enough to stand out.

  1. Send emails to websites that write about relevant topics and traffic.The trick to this type of affiliate recruitment is to not use a list and send the same canned email.  You also should not use dynamic inserts instead of customization.  It is not smart and it does not work for the bigger sites.If it is someone you want to have promote your program, you must customize the email to show the affiliate that you have read at least one full post on their website.  You can do this by mentioning specifics from the content.  Yes, this takes a lot of time, but the amount of yeses and responses you get should increase drastically if you do it right.
  2. Reach out to people who have an audience of your customers and ask to do a cross promotion or JV deal.One of the most effective ways to get a sign up is to offer the potential partner something of value too.  If your company is similar in size, or can pull a similar and complementary audience, why not promote each other as affiliates?  Both parties will win.
  3. Create relationships with complementary stores and see if they’ll promote you in their gift guides, as a cross or upsell, or add you post checkout.My largest two partners in one of my marquee clients are complementary stores and services.  The one has us in their blog post which ranks very well for one of our highest converting phrases.  The other includes us in their checkout process as an upsell and promotes us in their perks/rewards section for their own customers.  Because they offer services which are very similar, but not competitive to my client, it was a natural fit.  At times, my client will promote them on social media and in emails too.
  4. Do co-branded emails with complementary programs that include copy and paste shopping grids.This is not compliant on all affiliate networks, but some will let you do it.  Read your agreement before trying this affiliate recruitment strategy so that you do not get in trouble.  Start by creating a shopping grid that is copy and paste HTML or CSS code.  The grid should feature products from both programs. If the affiliate wants the shopping grid to work, or to be able to earn commissions, they must join both programs.
  5. Attend conferences like Affiliate Summit.  (Click here to buy a ticket).There are major affiliate marketing tradeshows all over the world.  Clarion Events owns the largest which is Affiliate Summit.  Although the shows will have everything from CPA Marketing to Affiliate Marketing, you will also find niche influencers and blogging tracks which attract affiliates from all parts of the industry.  Not all of them will be a fit, but it is a great place to learn and build potential partner leads.
  6. Go to network based tradeshows.I stopped going to network based events a while back, but I would definitely consider it again in the future.  They are great tradeshows to recruit affiliates at because each of the attendees has a direct interest in the network your program is listed on.  Each network hosts a show like ShareASale who has Think Tank.
  7. Find niche shows for blogging.One place I love to go are blogging shows.Each person attending is looking to scale their blog, and many are looking to turn their blog into a business.  One channel they can do this is with affiliate marketing.  You’ll find niche blogging shows about your topic, and massive ones that have bloggers from all walks of live.  Just make sure you do your follow ups and you are open to hybrid media and commission based deals.
  8. Influencer conferences.Just like a blogging conference, influencer shows have similar opportunities to recruit affiliates.  Just make sure your tracking is set up to handle channels like Snapchat, TikTok and Instagram where there are no links.
  9. Blogging meetups and masterminds can bring in great partners.If you live in or by a major city, look at eventbrite or on Facebook for local or statewide blogger groups.  Almost every city and large town in the USA and across the world has them.  These are perfect for you to sponsor whether it is food, drinks or a space for them to meet.By becoming a sponsor you can network and mingle, as well as talk about the benefits of promoting your brand.  If you don’t have a local one, look for groups with attendees you’d like to work with in other cities, and sponsor their meetup instead.  You can also ask the event organizer to place note cards or flyers with your program’s info and ask them to take a photo of your marketing materials being passed out.
  10. Place ads on Facebook and target people who are staying at the host hotel of a show.Proceed with caution on this one.  Many people will flag your Facebook ads as spam if you try to recruit them into becoming an affiliate partner.  This can get your Facebook ads account shut down.Do not use your company’s account, but instead set up a secondary one.Next you can use different targets and interests like blogging, wordpress, influencer, brand names, marketing strategies like SEO, etc…  Take the potential partner to a landing page about your program, or bring them directly to the sign up page for your program.  It is an inexpensive and great channel, but again, proceed with caution as people are on Facebook to have fun, not always to think about business.
  11. Buy the ad space in the bathrooms or on a billboard across the street or inside the hotel and convention center with a relevant tradeshow.Something I have not done, but want to is to buy ad space around or in a conference for a program.  If it is a conference with an XY theme for bloggers, why not buy ad space in the bathrooms or if there is a billboard outside the front door with your programs information?  i.e. “Are you a Food Writer?  Make Money From Your Original Recipes, Here’s How” and share an easy to remember and type in URL.
  12. Get yourself on a podcast that talks to website owners.Podcasts are a fantastic way to recruit affiliates into your program.  You have a niche and captive audience, they hear what you have to say, and you start out with their trust because they are fans of the host and podcast.  This added trust is incredibly important for getting more sign ups.
  13. Write blog posts about monetizing your website.One of my favorite techniques is to create content, but not only on your own site, on others too.This is not for backlinks, again, this is not for backlinks.This strategy to recruit affiliates is about creating relevant resources where an audience that could be an affiliate for you will find it.  That could mean in private niche portals where people pay to learn about products, strategies or techniques.  It could be niche websites that cater to an industry, but wouldn’t make sense for your agency site.  The goal is to provide education and if the person wants to find out more from you, they can join your affiliate program or find it on the sign up page.
  14. Optimize your own affiliate section or affiliate blog for phrases like “make money with beauty blogging”.If your company’s website does not have a dedicated section for your affiliate program (not a single page but a full section), create it now.  Then optimize it for relevant phrases like “wedding affiliate programs” or “how to make money with a fitness app”.
  15. Set up a two tier commission structure.2 tier commission affiliate programs are a great way to make money, but don’t expect them to work overnight.  A two tier affiliate program is when a current affiliate will sign up another so they can earn commissions as the second affiliate makes a sale.  i.e. affiliate A signs up affiliate B.  When affiliate B earns a commission, affiliate A earns a small one too.
  16. Create content on your own site or on other websites with information on how to make money online.  Make sure to tie your affiliate program in with real examples.One thing that can work well is sharing some of your top converting content and why it converts for your company as an example.  Make sure you let the partners know they cannot scrape or use the content from your company’s website, so you may want to share chopped down examples instead of something that can be copied and pasted.By doing this you can help your partners generate similar types of content and send similar referrals which may convert at a higher rate.  As a bonus, you may build more loyalty with these partners because you’ve also helped them to make more money.
  17. Submit content which baits people to contact you for more information in trade publications like feedfront.One thing I love doing is sharing 80% or 90% of a strategy.  To recruit affiliates, it would be something along the lines of SEO, optimizing for a social media algorithm, or something they would want to learn more about.  By giving the reader virtually everything for free, but leaving one step out, they have two options.
    1. They can try to figure out the remaining part.
    2. They can reach out to you and get it for free.  If the potential partner reaches out, they will have to get pitched your program.  You have the opportunity to show them why they should partner with you, and they get a solution to the problem they are facing.
  18. Create YouTube videos explaining complex and easy answers to help people who could be affiliates. This makes you a resource they may trust.This is very similar to the tip above.  The difference here is you are providing the full solution and building yourself as an authority on the topic.  If you do a good job, they may subscribe to your channel and come back for more advice.  Then as they’re ready, or as they discover you have a program, they may be more inclined to join because they already trust you.  That is why it is important to make sure you are always sharing actionable, relatable, and helpful information.
  19. Participate in social media groups where bloggers, influencers and affiliates exist, BUT DO NOT SPAM THEM….PARTICIPATE IN THEM.For some of my programs, the best tool I have is being an active member in larger and active communities of webmasters, influencers and bloggers.  Once you have proven you’re there to participate and not just recruit, the community will hopefully welcome you and want to engage.  But as I wrote above, DO NOT SPAM IT, DO NOT INSTANTLY PITCH, and always ask for permission from the Admin.  If the Admin is the person that shares your recruitment post, it adds even more trust for your program and you may get more sign ups.
  20. Look for apps where the user base needs a product like yours.  i.e. if you sell wedding products and there’s a wedding planning app, this is a perfect partner.Apps make great partners, but make sure you have cross device tracking set up and a full datafeed.  You can work with apps in many ways, but if your tracking and tools aren’t up to date, you cannot maximize the relationship.
  21. Buy ad space inside the affiliate networks.One of my best kept secrets, even though it is not a secret.  Buy space on the affiliate network you are on.  By using ad space to recruit affiliates inside the affiliate network, you’re reaching people who already have an account and you won’t need to jump through hoops.  There are numerous things you can try to make your program more appealing, but that is for a different post.
  22. Use network marketplaces to send custom emails.Most networks offer affiliate recruitment tools.  Some have the potential to cause harm to your company’s SEO, but others do not.  These are great if they reach out to partners already in the network for the same reasons as the tip above.
  23. Crawl the search engines for mentions of your brand and ask them to use an affiliate link instead of a backlink.The pitch can be about the site owner making money off the work they already did.If there is a link to your website, by replacing the link with an affiliate link (regardless of follow or no follow) you will be causing damage to your SEO.  However, you are the affiliate manager or affiliate agency and this is probably not important to you.  It is to my company, but that is only because we do both SEO and affiliate management.By reaching out to these sites that already talk about you and letting them know they could make money from the work they already did, it is a no brainer for them and an easy win.  You can read this post about if affiliate links are backlinks if you want more information on my comment above about hurting your SEO.
  24. Crawl the web for links pointing to your website and invite them to become affiliates.Just like above, you can crawl your company’s backlink profile and reach out to each site.  This is different than the tip above because unlike mentions, these are websites already linking to you.  You probably also have sales and conversion data on them if you look in your analytics package.  Because they are already linking to you, and you can potentially show how much they could be making, it is money on the table for both of you.  Although this is horrible for your SEO, it can also be helpful if it is used as a strategy to assist in take down requests.
  25. Use tools the network provides to crawl the web looking for mentions and links, and also provides you with historic email addresses and information.Network tools are usually a combination of the two above.  Remember, the networks have zero interest in your SEO.  They are getting paid on conversions whether it is a flat fee, a %, or total amount of transactions.  Be cautious if SEO and PR are important to you or your company.
  26. Send product samples to potential partners.Try sending product samples to a potential partners home or office.  It’s easier than you’d think to find where someone lives because of the internet and public records.  Then have the card on the package with an invitation to checkout your affiliate program.  On the card, mention that if they plan on reviewing it, by becoming an affiliate partner they can also earn money.  This could be a great way to also work with your PR team and gain their help with recruiting larger affiliate websites.
  27. Sponsor a free lunch at their office as a surprise.Lunches are almost always welcome as long as the person doesn’t have allergies or specific dietary needs.  Make sure to send a follow up email after delivery hoping they enjoy the meal and asking if when you can jump on a call to have a conversation about your program.
  28. Find the popular or “it” person in your niche.This is an interesting one that I have done with affiliates to drive sales.  We find the trendy person that everyone looks up too and give them unique cards (like a business card) that provides discounts.  The same goes to recruit affiliates.  Find a trusted person in the group of potential partners and build the relationship.  Then ask them to become a 2 tier affiliate partner and help you recruit affiliates.
  29. Create relationships with organizations and have them promote it through their networks.If college students are your target, contact the student help centers or study abroad organizations and ask them to promote the program as a fundraiser through the sororities and universities.  They’ll be able to sign up each chapter or school as an affiliate and earn two tiers, while the individual groups earn commissions.  The same goes with sports teams for schools or local groups by approaching the organization in charge.
  30. Send the potential partner a gift.Start by looking at their Facebook, Twitter or TikTok accounts and see what the person who makes the decisions likes.  Then send something they would genuinely be interested in as a gift.  On the card or a handwritten letter, leave your number, URL, and your email address.  Make sure you also comment that you’d like to talk to them about becoming an affiliate or an ambassador for your company or brand.
  31. Recruit from the people talking about you on social media.Another great way to find affiliates and ambassadors is to recruit affiliates from the people talking about you positively on social media.  They’re already a fan of the brand and sharing you, why not let them also earn commissions.  This might encourage them to share you more often.

So I promised you 31+ strategies.  I am planning on adding a few more shortly, but for now I’d like you to help build this list.  Leave a comment below with some of your favorite ways to recruit affiliates for your programs.  If they aren’t spammy, and they are actionable, I’ll post them.  You can also mention your affiliate program in the comment as long as your comment is not spammy.  That way if someone wants to check it out, they can go to a search engine and find it.  And that is tip 31.  😉

The Top Affiliate Marketing Networks

The Top Affiliate Marketing Networks

Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network.

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market.

What is an Affiliate Network?

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services.

These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

How Do Affiliate Networks Work?

Affiliate networks work as a marketplace for affiliate programs. Publishers or site owners sign up, choose the products or services they want to promote and receive custom links that track how many people purchase from their sites. Then, they are paid a small commission (usually around 5%) for each sale.

Why Should You Join an Affiliate Network?

Affiliate networks can connect you to hundreds—even thousands—of brands. This makes them one of the most straightforward ways to monetize a blog or earn passive income.

Here are a few more benefits of joining an affiliate network:

  • No need to chase payments; the platform handles it for you
  • Choose products or services that make sense for your audience
  • Some affiliate networks offer rewards and incentives—so the more you sell, the better your commission rates may be
  • Access to analytics and reporting tools so you can track your progress

There are some cons to affiliate networks. For example, some offer very low commission rates or require sites to have a specific amount of traffic before they can apply. Overall, however, they can be a powerful way to monetize website traffic.

Top Affiliate Networks To Consider

Type in “affiliate networks” into Google, and you’ll see hundreds of platforms to choose from — some legit and others that look a little bit shady.

So how do you choose the right one?

Start by considering your audience. What types of products and services are your readers likely to be interested in?

For example, digital marketers are more likely to be interested in SEO tools than women’s fashion, so I might choose an affiliate platform that can connect me with online tools and marketing analytic platforms.

Here are a few other considerations when comparing the top affiliate networks:

  • Commission rates: How much will you earn per sale? Networks can vary widely.
  • Product/service selection: Will the network connect you with brands your audience will be interested in?
  • Approval requirements: Some networks require your site to be well-established or have a certain amount of traffic.
  • Other fees: Some affiliate networks charge fees for training or setup.
  • Cookie duration: Cookie duration refers to how long a program tracks and gives you credit for a prospective buyer. Durations can vary drastically from platform to platform. For example, Amazon’s cookie duration is 24 hours, while Avangate is 120 days.

Now that you know what to look for — and what to avoid — let’s explore some of the top affiliate marketing networks.


This Chicago-based affiliate network has been around since 2000. As a ShareASale affiliate, you can connect with more than 4,000 programs and earn commissions on a wide range of products, including Reebok, Cricut, and Etsy.

This is one of the largest players in the affiliate marketing field, and they offer highly competitive commission rates. However, the interface can be a bit tough to use, so I suggest taking advantage of the training they offer.

  • Commission Rate: Varies by merchant; averages between 5% and 20%
  • Product Types: Wide range, including accessories, clothing, art, computers, automotive, and even online dating services
  • Best For: New or established affiliate publishers looking to promote physical products


Awin is a global affiliate network platform with access to more than 15,000 advertisers, and they helped generate more than 150 million in sales in 2019 alone. It’s also worth noting they own several other affiliate networks, including ShareASale, though those networks have their own sites.

As Awin is one of the largest affiliate networks, it’s worth considering. They offer access to a wide range of merchants, including StubHub, Hyatt, AliExpress, and UnderArmour.

Though trustworthy, they do charge a $5 application fee. It is more of a deposit, as it gets credited to your account if you are approved. Still, it can be a little off-putting. You also have to apply to each program separately, which can be a bit of a hassle.

  • Commission Rate: Varies by merchant, but averages around 5%
  • Product Types: Huge variety, including travel, fashion, technology, finance, insurance, and e-commerce
  • Best For: Newbies or established affiliate marketers

Amazon Associates

Probably the best-known affiliate network is Amazon Associates. As the largest e-commerce store globally, Amazon provides access to millions of products from baby gear to home goods, makeup, and much more.

The platform is pretty easy to navigate, and getting started only requires a few minutes. Plus, you can earn a commission for any product your readers buy in the next 24 hours—not just the specific products you share.

However, they can be pretty strict about their terms and conditions, and commission rates tend to be lower than most other platforms.

  • Commission Rate: Around 5%; varies by product type
  • Product Types: Nearly any physical product you can think of: gardening, school, books, cooking, home goods, fashion, accessories, makeup, etc
  • Best For: Any type of affiliate marketer

CJ Affiliate

Formerly known as Commission Junction, CJ Affiliate is one of the world’s largest and oldest affiliate marketing networks. They connect merchants with more than 14 billion readers annually and help affiliate marketers earn more than $1.8 billion every year.

They’re kind of a big deal in the affiliate marketing field, and it’s pretty easy to see why. CJ Affiliate works with thousands of brands, including big names like Lowe’s, Barnes and Noble, Priceline, and Overstock.

Overall, their approval process is pretty fast, and you won’t need to pay any fees to apply. Each product is ranked based on earnings per click (EPC).

There are a few cons—you’ll need approval from each merchant before you can start promoting, and there’s a chance you might get rejected. Also, your account can be deactivated if you don’t make a sale in six months.

  • Commission Rate: Varies by merchant
  • Product Types: Retail, software, travel, and finance
  • Best For: Mid-level to experienced level affiliates

Rakuten Advertising

Founded as a Japanese e-commerce brand, Rakuten Advertising is home to one of the top affiliate marketing networks. They provide affiliates access to hundreds of top brands, including Wells Fargo, Lilly Pulitzer, Virgin Holidays, and Ecco.

But, they don’t make signing up easy. First, you’ll need to join their affiliate network, then sign up and be approved by each merchant program you want to join. You must also have a well-established site.

  • Commission Rate: Varies by merchant
  • Product Types: Retail, D2C, finance, travel, and more
  • Best For: Well-established affiliate marketers with stable traffic

Avangate Affiliate Network

Avangate Affiliate Network connects publishers with digital goods merchants—think software companies and digital security companies like Malwarebytes. They’ve been ranked #1 WorldWide Affiliate Network by Blue Book Global for the past six years.

They have one of the longest cookie durations on the market at 120 days and allow affiliates to create coupons, helping drive sales. However, the reporting tools are a bit limited.

  • Commission Rate: Starts around 25%; it can reach over 50% for some merchants
  • Product Types: Digital products like security and SaaS products
  • Best For: Publishers in the tech, business, SaaS, or related industries


ClickBank is a global affiliate marketing platform providing access to a wide range of products you can promote, including physical and digital ones.

Overall, ClickBank is easy to join and provides access to a wide range of products. However, be sure to check out products before you promote them—not all available products are of high quality. Their free training resources are also a bit limited, though they offer a paid training platform called ClickBank University.

  • Commission Rate: Up to 90%, though most are much lower
  • Product Types: Wide variety, including arts and entertainment, business, marketing, games, parenting, health, fitness, languages, and self-help
  • Best For: All levels of affiliate marketers who want to promote mostly physical products


Promoted as the “fastest-growing affiliate network,” Peerfly is a new breed. They haven’t been around as long as some of the other players in the field, but they have won several awards and work hard to make sure their platform is as useful as it is easy to use.

They offer access to a wide range of products and services from brands like Target, Fiverr, UGG, and CBS. However, each merchant has its own requirements, which can be time-consuming to deal with, so it’s not necessarily the best fit for those just getting started.

  • Commission Rate: Varies by merchant
  • Product Types: Mostly physical products, but some digital
  • Best For: Established affiliate marketers


FlexOffers connects publishers with more than 12,000 advertising programs and 500 premium advertisers.

Like many of the larger affiliate networks, they offer access to a massive range of products, including automotive, clothing, accessories, electronics, education, health, and home and garden.

Every publisher is also assigned a dedicated account manager, and they offer a quick approval process.

  • Commission Rate: Varies by merchant
  • Product Types: Mostly physical, some digital
  • Best For: All affiliate levels, from beginner to advanced

Sovrn//Commerce (VigLink)

Formerly called VigLink, Sovrn//Commerce is a top-tier publishing network that connects publishers with hundreds of merchants. They do this automatically using natural language processing to connect you to the merchant with the highest commission.

They also provide access to detailed performance metrics to help you increase conversions. The platform also connects publishers with sponsored content opportunities.

  • Commission Rate: Varies by merchant
  • Product Types: Some digital, mostly physical products like skincare, home goods, sports equipment, clothing, and accessories
  • Best For: All affiliate marketers with a blog


JVZoo is a massive affiliate network with more than 800,000 active affiliates. Unlike other networks, which allow you to promote a wide range of products, most JVZoo merchants are in the marketing, tech, and artificial intelligence field.

JVZoo offers automatic payments and provides an easy-to-use dashboard so you can keep track of your performance.

  • Commission Rate: Varies by the merchant
  • Product Types: Digital products in online marketing, AI, training, and financial fields
  • Best For: Affiliates in IT, AI, and digital marketing fields


SKIMLINKS works with publishers to automatically add affiliate links for merchants. This means you can focus on writing great content, and SKIMLINKS takes care of the rest. They work with more than 60,000 publishers, including big names like HuffPost, CondeNast, and Yahoo!

Simply sign up, add their Javascript to your site, and start earning commissions. While this does mean you’ll have less control over what you promote, it’s an easy way to earn affiliate income.

  • Commission Rate: Varies by merchant
  • Product Types: Mostly physical products in areas like fashion and electronics, but also some digital products like dating apps
  • Best For: Ideal for big publishers, but works well for those just getting started as well


Affiliate marketing may be one of the best ways to monetize your blog. An affiliate network makes it far easier to connect with merchants so you can focus on what you’re best at: publishing great content.

But, juggling dozens of merchants and programs can be a hassle. Also, you need to be sure to read the fine print. Not all affiliate networks are legit, and even well-known names might not offer the type of products your audience is interested in.

Have you tried any of the networks above? Which is your favorite and why?

How to find the best niche for EPC?

How to find the best niche for EPC?

Selecting a niche is one of the first steps any new affiliate has to take in their career. Figuring out which type of product you want to advertise will determine the way your campaigns will look and work. The best formula for choosing a niche is considering your own interests and figuring out which one of them has the biggest potential to sustain a lucrative business. In other words, you should look at the most profitable affiliate niches and find common ground with them. Affie is here to help you find your perfect niche for EPC.

What to expect when looking for your niche for EPC?

As we have previously stated, choosing the right vertical in affiliate marketing is a lot easier if you also consider your own interests, passions, and hobbies. This way you will be able to both enjoy what you do and make a profit.

However, simply choosing something you feel good about won‘t cut it. Your niche has to fulfill some basic conditions, Most importantly, they are

  • Possibility of marketing multiple products
  • Good commission rates

That is to say, you should think ahead and figure out which one of your interests can branch out later on. If you choose something extremely specific, you will run out of possibilities to create new campaigns fairly quickly. You should pick something that makes it relatively easy to boost your EPC profits.

Illustrations of four circles, one of which is a bull's eye.
The right niche will be both fun and profitable

It is also important to be able to get a good return on investment from the products you advertise. Your business will not be sustainable otherwise. As the number of affiliates rises steadily, it is clear many verticals and niches are perfectly capable of being both profitable and bringing in a steady flow of commissions. These niches most often belong to the hobby, tech, health and fitness, and lifestyle, but we firmly believe you will be able to find something to suit you no matter your affinities.

Best affiliate marketing niches ranked by clicks

Here are some specific examples of niches that are doing really well in 2020.


The current events have made many people reconnect with this hobby, as it doesn‘t require going out or socializing. The gaming verticals are especially lucrative because gaming is a universally enjoyable activity. In other words, there are games out there that fit your goal audience‘s preferences perfectly. The gaming industry is getting more competitive by the day, which makes it relatively easy to find a good offer. Additionally, you don‘t have to limit yourself only to games themselves, but gradually add different gaming accessories to your campaigns. Seeing what your audience likes and then offering exactly that is the right way to optimize your EPC campaigns.

niche for EPC

Any EPC calculator will show that your success depends on the marketability of your products and the fact that they appeal to your audience. Similarly to gaming, the tech industry keeps finding new ways to make people‘s lives more interesting. This highly competitive market is great for affiliates who enjoy playing with new gadgets and have an affinity for reviewing them. However, you can still profit from including different gadgets and appliances in your campaigns even if you aren‘t running a tech-oriented site. Interests and hobbies that can‘t be improved by different

Illustration of a laptop.
As technology improves so do your chances.

Health and beauty

With the global pandemic of 2020, it is natural that people are paying a lot of attention to their own health. Different products are hitting the market daily, and companies that make them need someone to help them push them a step further. This niche can be tricky, as not every company is working in its customers‘ best interest, unfortunately. Thus, we recommend being extra careful and making sure you make an informed decision before striking a deal. When it comes to different beauty-related products, we also recommend being cautious. Both these markets are vast and offer a lot of potential for affiliates, but it is very important to build a reputation by working with great companies and offering high-quality products.

Home improvement

Most people have limited their time spent outside. Hence, they probably want to enrich their lives by changing up their living spaces. This can range from simply purchasing decor to total renovations. This vertical is great because it can be transferred into so many niches. Generally, hobbyists passionate about their interests love including them into the appearance of their homes, so different accessories can be advertised no matter the topic of your content.

As you may imagine, your EPC will vary as well depending on what you decide to promote. As a general rule, small and affordable items will be easier to advertise to any audience, but your EPC will be lower. In contrast, if you decide to promote luxury items you will get fewer commissions and make more money from each of them. To put it simply – you will have to take your site‘s size and audience into consideration. Only then you can decide how your business plan looks.


If your goal is better-understanding EPC ads and you‘ve done some basic research, you‘ve realized supply and demand play a big hand in your success. So, when you think about niches that can bring a lot of profit in 2020 you will have to consider your audience‘s living conditions.

Illuustration of a man sitting in front of a laptop and wondering.
Think about your own experiences in 2020.

As most people are forced to decrease their outdoor activities, they turn their attention to themselves. They do this through hobbies, living space, health and loved ones. Chances are, you are also doing this yourself. If you are considering affiliate marketing as an extra income source, applying your own experiences to your business is a great place to start. Here are some other niches that could be interesting to many:

  • Pet toys and care
  • DIY
  • Online courses
  • Online dating
  • Finance

However, if there is something else you have turned to this year for comfort, you should absolutely try to share it with the world. Incorporate your personality into your niche for EPC and see where it takes you.