10 Benefits of Animated Videos For Your Business

10 Benefits of Animated Videos For Your Business

Entrepreneurs often put their heart and soul into developing the perfect product. But even the best of products fail to become a success unless they are marketed well. The online world has opened up simple and impactful ways to market various products and services. Amongst the most effective ways nowadays to grab the attention of your target audience are good animated videos for your business.

These videos help highlight the key points about your company or product in a simple and effective manner. If your goal is to sell a product, explain a concept or an idea to a large crowd, animated videos are a sure shot way of keeping your target audience engaged and interested in what you are saying.

In short, one can remember this equation if one wants to grow his business:

Entertainment + Engagement = Sales


Let us see 10 creative ways in which animated videos can benefit your business:

1. Help you stand out from the competition

Digital marketing is increasingly transforming into a competitive marketplace and it’s important for your business to stand out from the competition. An animated video can easily set you apart from your competitors since it establishes you as a creative, innovative and futuristic company.

2. Boost Conversion Rates

Animations do not just engage your customers; they also inspire them to actually make purchases and help your business in maximizing profits. Statistics reveal that including an animated video on your landing page can increase your conversion rate by a whopping 80%.

Whether you are trying to sell clothing or books, any product can be marketed through an animated video, no matter how serious or light-hearted your product is.

3. Engage with your customers

Nowadays, consumers engage with online video content on a daily basis. In a recent research, it was found out that one third of all online activity time is spent watching videos. Engaging your customers is, therefore, ever-important in the competitive world of digital marketing and can be regarded as the first step towards making a sale.

So, you need to use content that gives you the best possible chance of effectively engaging with your customer.

Animated videos are the perfect way to engage potential customers since they provide a way to present essential information in an attention-grabbing and interesting manner.

4. Improve SEO

Just like people, Google also loves animated video content. Including animated videos on your website is an excellent way to improve your SEO and can help your business to rank higher on Google searches. This makes you more visible and accessible to potential clients.

Google’s algorithm for search rankings also considers the amount of time visitors stay on your website and this is one of the many reasons that animated videos have been witnessing explosive growth.


5. Impress clients at sales meetings and attract attention at events

What would you prefer to see in a sales meeting? A boring PowerPoint presentation or an interesting animated video?

Showing an animation in a meeting is an impressive way to get your message across to potential clients and successfully close a deal. Also, showing an eye-catching animation on your stand at an exhibition is an ideal way to draw people in and start conversations with them.

6. Help clients to understand your product

If a potential customer is unable to grasp what you are selling them, they surely won’t want to buy it. Animation explains the purpose and function of your product in an easy-to-understand way.

The products and services offered by your company are designed to make your consumer’s life easier. Animated videos can be great when it comes to story-telling. A 90 to 120 second animated skit showing real life instances of how your products and services will make your consumer’s life so much easier will definitely work wonders for your business.

Promoting your product through an animated video – whether a whiteboard animation video or a 2D animation video greatly simplifies your product. You can easily break down how your product works to its simplest form with the help of an animated video.

7. Save your time and money

Unlike live-action videos, animations don’t age very quickly. In live-action videos, fashions from a couple of years ago look ridiculously dated now. Choosing an animation instead will save you money as it will remain fresher-looking for longer and will need to be updated less frequently.

Also, an animated video has the ability to express in a matter of minutes what could take hours to read or simply listen to. Thus, by commissioning an animated video you will save yourself precious time.

As compared to live human actors, animation does not promote any particular age, race or nationality. This is vital because the internet is fast becoming a global marketplace. Therefore, your business needs to appeal to everyone, no matter who they are.


8. Expanding Your Reach

 As a business owner, you would want to reach out to as many consumers as possible and present them with your products or services. Facebook, Twitter and Instagram are popular social media sites that allow users to reach out to millions of people from all over the world.

With the help of an animated video, you can easily spread the word about your product or services, that too in a fun and interesting way.

9. Bring your ideas to life

With the help of an animated video, you can tell any story you want – how going into this business changed your life, how your product can change the life of your client, how your product gets your heart pumping etc.

You can take advantage of this creative vehicle to visually display and explain to your clients what you hope to reveal about your product.

10. Brand development can be easily promoted through animated videos

Animated videos give you a golden opportunity to artistically integrate logos, color schemes, and brand images into your video. You can effectively create recurrent themes and brand icons through a series of animated videos.

Animated videos – An effective marketing tool

Considering the aforesaid points, animated videos are an effective marketing tool that can facilitate in promoting your business as well as your products.

However, not all animation videos become a hit or go viral. You need to think creatively and try different ideas for your videos to become popular with the masses. Thus, you should hire a professional animated video company which can make the best animated videos for you.

7 Key Takeaways for Writing a Successful Animation Script for Your Business

7 Key Takeaways for Writing a Successful Animation Script for Your Business

If you want to create an engaging animated video, you need well-written animation script for more effective results.

Animated Video is one of the most preferred and updated marketing strategies to capture the attention of your target audience. When you have something significant and something new to tell your audience – for e.g. about your brand or the launch of a new product/service, you must choose an animated video as ultimate enticing tool.

In this era when the video plays a crucial role in reaching to a wide network of clients, every business must use animated videos as a promotional tool.

An animated video has various genres-

  • Explainer Video
  • Educational Video
  • Instructional Video
  • Informative Video
  • Promotional Video

In addition to that, different styles and techniques-

  • Traditional animation
  • 2D Vector-based animation
  • 3D computer animation
  • Motion graphics
  • Stop motion

Although, scripts for each of the genres and techniques have similar formats, yet the tone of narration changes depending on the requirement. Hence, for the scriptwriter, the initial step is to understand the business requirement and then develop a unique and original script. Writing an animation script becomes easy when you find out what your audience wants.


Let’s take a look at ‘what is script writing?’

A script or screenplay is the arrangement of texts which essentially depicts the video story in written form. Screenwriting for animation is vital because these pieces of writing narrate the dialogues of the characters, their movement, actions and their expression so that a smooth flow of your animation video becomes live.

Here are 7 Key Takeaways for writing a successful animation script for your business. Read along and find out how to write a script.

1. Narrate a story with human interest

A useful script is the one that is written encompassing human interest. As a scriptwriter you must narrate the story from the beginning till the end with an element of emotion in it. People connect to those stories that are close to their heart, what they experience on a daily basis and how they react in certain situations. Hence your animation script writing should weave every bit of human feelings.

2. Follow a specific structure to maintain the flow

An animation script format should have a particular structure for a smooth progression of the video. A proper and systematic arrangement enables you to present the best of the story. Develop an animation script template that has answers to the questions of the 5 Ws (what, where, why, who, when) and 1H (how).

Your explainer video script will be engaging when you craft your story with two basic principles: problem-solution or process overview.


This structure is mainly based on three parts-: a beginning, a middle and a conclusion:

  • Problem-Solution: Build a story initially by showcasing a problem and then by providing the solution on the same. Write the story by showing how your offered company product/service can make your audience’s life easier. Make the issue clear and identifiable, then bend the story and make a natural transition to the solution.
  • Experts suggest: First focus time on the problem than the solution. Entertain the audience but at the same time show them how excellent is your product or service.
  • Process Overview: While writing a script outline include a service overview or a product how-to. These narratives would guide your audience about your product and service. While writing the process overview, be proactive – predict viewer’s questions and answer them. This way you would be able to create a practical script to grab audience attention.

3. Write your script in an inverted pyramid style

Put the most essential and important message first. In any marketing video, you only have first 30 seconds to impress your audience. Hence take advantage of the situation and write your note in one single sentence. This written format would help the video makers create an engaging video and tell the audience why they should pay attention.

4. Insert fun element

People watch a video mainly for two reasons – to get information and to get entertained. One of the essential script writing tips is to insert a fun element into your explainer videos. Videos are marketing tools; it’s vital to capture people’s attention while selling a product. The secret of attracting viewers attention is to provide them with something that interests them. When you write a script introduce humor, make the story entertaining and refreshing.

Bettina Hein, the co-author of Video Marketing for Dummies, says that when we include both information and humor in a video it becomes the most successful piece.

5. Include ‘Call To Action’

Your animation script will be complete when you include the ‘call to action’ in it. In any marketing video, encouraging your audience to take a specific course of action is a normal practice. A clear and appealing call to action will make your audience react immediately.

Videos represent your brand identity your audience will be motivated only when you can establish your trust and influence your target audience. Hence besides creating videos you should also look into other branding and design elements.


6. Keep the script short and crisp

One of the proven script writing techniques is to keep the story concise and crisp. Nowadays, people have a shorter attention span; they want more information in less time. Hence, don’t lengthen your story too much. Write the script depicting only the essential information you want to deliver. Your audience will start leaving if they find the video unnecessarily lengthy and tedious. The perfect length of an explainer video should be till four minutes only.

7. Voice-over plays a significant role

Writing a script involves two essential sections- a) voice-over and b) visuals. Besides drafting for scenes also put equal emphasis on the voice – over part. Voice-over complements the visuals, hence, format it in a direct explanatory method. A creative background voice-over is ideal to explain your product efficiently. There is a universal method of writing the voice over – begin by introducing your core message, break your message into small parts and further explain each point in detail. While concluding, run across the key points again and finally complete it with the compelling call to action.

A well-developed video enables businesses to stand out and become winners in the competitive world. If you want to make a difference with engaging videos, you need expert guidance. Visit Animatedvideo.com and get introduced to a world of best professional animators. With the advanced technology and production skills of the video producers here, witness success in a jiffy.

Final Key Takeaway

Writing a script is like writing a story, it has two main purpose – enabling the video producers understand each step of the video while making the piece and secondly to inform and educate your target customers and existing customers. When you follow the rules and methods of writing a script strategically then you can provide an all-comprehensive recipe to both your targets – the video producer and the audience.


Animated Commercials: A Proven Form of Online Advertising

Animated Commercials: A Proven Form of Online Advertising

Animated commercials play a pivotal role in the modern marketing scenario. This online advertisement technique helps a brand to achieve an enormous customer base. In this overtly competitive world, if you want to thrive amidst your peers, it’s necessary to invest in creating a long-lasting appeal on the target audience.

With each passing day, high-end animated commercial ads are gearing towards defining markets. These are the easiest and affordable ways for a brand to get closer to new customers instantly.

According to several surveys and reports, organizations using animated commercials have seen an exponential increase in the growth of their client base. It’s proven that using animated video commercials brands can promote their product information promptly without any geographical limitations.

Hence, animated commercials 2018 have been gaining popularity among other advertisement forms.

Let’s take a look below what are animated commercials and how we can leverage this proven form of online advertising.

What are animated commercials?

Animated commercials have evolved as an interactive advertising process. Needless to say, ads presented through animations have emerged as the future in the line of advertising.

Nowadays, every organization understands the importance of animated commercials. In this highly expensive age, such advertisements can be created in a hassle-free and cost-effective way. They require lesser time and can be produced in a fraction of the cost compared to real life advertisements. Furthermore, if needed you can even review these ads easily and alter as and when required.

To be precise, animation videos fit broader demographics because:


Why should you use an Animated Commercial in your business?

When you come across the term ‘animated commercials’, it might stir a thought in your mind that why there’s so much of emphasis on this form of advertisement. You would be glad to know that there are several advantages of animated commercials. But the first and foremost advantage of an animated ad is that these types of advertisements are used across multiple platforms (television or social media channels). Moreover, an animated commercial is used to inform, educate, explain and incentivize consumers to take further action.

A few benefits of using animated commercials are the following:

1. Creativity Makes You Stand Out

Advertisements using animation is the most powerful and profitable way of promoting your company’s products and services effortlessly. As animated advertisements include various visual elements, they attract consumers with more effectiveness and display your brand values and identity as well.

2. Explains Complex Message Simply

Simple animated commercials help any organization to create a personal brand. Animated videos have the power to interpret complicated brand messages in a simple way to its audience. The computer graphics assist you in promoting your brand uniquely and creatively. It’s a fact that animated commercials can engage the potential customers striking the emotional chords. The target audience starts to associate themselves with these animated ads, and eventually, they turn into loyal customers.

3. A Powerful Marketing Tool

Animated commercials have added a new dimension to the marketing campaign. These ad forms create a positive impression on your customers compared to other forms. Brands using animations for producing advertisements have seen a massive rise in their client base from those who use generic videos to market their products. Prospective customers enjoy watching animation because they can be viewed 24/7. In addition to that, the interested potential patrons share these types of advertisements with their friends through social media accounts. With one-time investment, you get a return for numerous times.


4. Ideal Cost-effective Method

Contrary to popular beliefs, animated advertisements are affordable. You might think that producing commercials using animations can be a pinch on your pocket, but surprisingly the opposite is true. Filming live advertisements are more expensive because they involve live actors and actresses who require a host of things (e.g., a set, make-up, etc.). In other words, if budget is your constraint you can easily choose animated advertisements over live commercials.

5. Consistent Content Flow

One of the major challenges that every industry encounters is the need to put out new and fresh contents constantly. Animated video advertisements diminish the dearth of content ideas. Producing quality videos will help you create new contents consistently and also help you to increase traffic and sales.

Influencing potential customers and building long-term connections with them over time is tough. It’s a known fact that you spend months and years on researching to find a lucrative solution. Well, your toil ends here; we have scoured the internet and found the right solution for you that have an immediate impact on your future clients. Try animated commercials – the art of using cartoony characters to promote your products or services.

Witnessing its beneficial effect, today, most of the well-known brands use animated advertisements to yield fruitful results. Several marketing surveys show that animated commercials are the best ways to launch a new product/service to the market.

Producing 2D animated commercials are easy with cartoon animation maker like Animaker. This software helps you to create the best animated commercial and set B2B advertising examples.

Take Away

To conclude, Animated commercials are creative, innovative and stylish and the best source to influence a vast range of your potential customers. Animations are a great way to set your brand apart from your peers. As we see using animations in commercials have several benefits, hence, incorporating animated videos in our marketing strategy should be our first and foremost duty. We must remember that in today’s age if we want to create a lasting impact on our customers, we must do something unique to stand out. Animated adverts will definitely make your brand visible amongst competitors giving you opportunities to draw more and more clients.