5 Reasons Why Investment in Video Blogging is Worth Every Penny

5 Reasons Why Investment in Video Blogging is Worth Every Penny

Video blogging or Vlog is a form of blogging that disseminates the information represented through videos. Today is the age of online communication and when it’s done through Vlogs, they become more effective. With Vlogs, you can showcase your company’s new research and advancements to your entire section of the potential clientele.

Marketers are of the view that its essential for more and more company professionals to get into the trend of video blogging. Vlogs influence their audience’s decision-making process and convince them to purchase products and services. Amidst all other marketing tools, hence Vlogs have the reputation of being the best influencers that can help your brand become more recognizable, besides providing different results like traffic and conversions.

Nowadays, every entrepreneur is comprehending numerous benefits of Video blogging. With a vast transformation in the marketing world, vlogs have become the ideal method of communication. In this digital age when technology is at our fingertip, people seek information that is direct, precise, entertaining and delivered at a faster rate.

Video Blogging is the best source to provide your audience with a media-rich experience while achieving the ability to express your thoughts and ideas in an entertaining format.

Video Blogging – What We Need To Know

A video blog or vlog, to put simply, are embedded videos incorporated in a company website instead of textual communications. Vlogs have the capability of building connections with your viewers like no other blogging format. These are the methods to introduce oneself and the company to the audience in an engaging way.

What you further need to know is- you can use your video blog ideas to create several appealing visual forms. Interestingly, vlogs are not uniform in nature. You can integrate different types of vlogs on your website or publish them on several video sharing sites like YouTube or Vimeo. Video blog YouTube is an ideal source to discuss brand-related topics, introduce new products or present tutorials, while other video blog patterns can be story driven.

To make the vlogs more interesting, you can introduce varied topic styles or convey company message more intriguingly. However, it’s essential to maintain the length consistency of each video blog.


Wondering how to make a video blog on YouTube?

It ’s comfortable and straightforward just like the website uploads. Just don’t forget the essential types of equipment like a suitable editing software, a camcorder and the entire purpose why you want to publish a vlog on such a favorite channel.

Here are a few essential tips on creating a successful video blog

With millions of video blogs spread across the internet, it’s crucial to create something unusual and eye-catching.  So, once you plan to publish a video blog, you must take care of the following things-

  • Structure your video blog presentation with an impressive introduction and a perfect call to action. Introduce your viewers to the central theme right from the beginning.
  • Focus on producing quality content. It’s essential to incorporate relevant ideas only. However, the rule is not to make your vlogs spammy with redundant information. In this age of low attention span, consumers would appreciate clear, concise and fascinating information only.
  • Pay attention to suitable video editing techniques. To present a successful video blog to your audience, it’s imperative to engage them with the flow of the video. Improper use of lights or slow transition from one shot to another can drive your potential viewers and subscribers away. So, learn the basics of video editing before plunging into the marketing game. Consider using Video blogging equipment such as cameras, lenses and editing software like Movie Edit Pro and video blogging apps like WordPress, Livejournal etc to quickly and efficiently and design a masterpiece.
  • Maintain a regularity of publishing video contents. Continue a chain of events and announce to your viewers weekly or daily updates of your video blogs. Once you gain your viewer’s trust, don’t deceive them. Present them with exclusive video blog presentations on a regular basis.

Naturally, now the question comes up why should you invest in video blogging?

Take a look at the 5 reasons why you need to invest in video blogging

Whether you self-host a video blog to your website or use upload through free services like Vimeo or YouTube, it’s vital to understand that why should an entrepreneur commit to such a technique!

Everything makes clear when we take a look at the recent video marketing strategies; we find that over 82% of all internet traffic by 2021 will be video traffic. Therefore there are several reasons why one should consider spending on video blogs.

1. Builds a deeper human connection

Video blogs initiate trust. Market research shows that the audience gets more engaged with a company through videos. Videos are basically a representation of the human way a company functions and hence they become more trustworthy to the potential clients. Experts always put forth if presented correctly; a video blog can provide an emotional bond. Needless to say, according to consumer behavior buying decisions of people are mostly influenced by emotion.

2. Videos are great for SEO, so vlogs too are

Findings reveal that videos rank better on Google compared to any other forms of marketing. Naturally, Google owns YouTube and 62% of all Google searches are now through videos. Hence, when you plan to create video blogs, you are eventually increasing your online presence enabling your potential clients to find you.


3. Enhances Visual Perception

Video blogging is different than textual blogging. Vlogs are the best source of perception for the audience. With this visual interface, credibility hence gets established well. Consumer behavior is highly related to psychology. Different areas of videos like the use of colors, the way of the presentation of the products all together enable the viewers to visualize their product. Undoubtedly, this act converts more leads.

4. Vlogs Provide Perfect Scope To Impress Audience

Today, the largest part of video viewers are the millennials, this generation demands variety and prefers to gather product-related information. Video blogging has the immense scope of influencing this millennial generation. Impress your viewers with the excellent flow of video blogging.

5. Receives wider recognition

Compared to textual methods of blogging, video blogging is the ideal method of communication for any entrepreneur because this form of blogging videos give your brand followers an official product/service. You get enough scope to provide product information creatively. Through blogging, you can hence reach a significant amount of audience.

Wrapping it up

Needless to say with staggering information shared on the internet, consumers find it intimidating to pick the right brand. A vlog does the work, as it is more watched and understood by consumers. When a company continuously updates its website with video blogs and also take established channels like YouTube or Vimeo to reach to a broader section of clients,  undoubtedly that organization receives large exposure. A peep in the market survey shows that videos are more watched, enjoyed and shared than the textual contents. So, its high time that you change your strategy and take the plunge into creating excellent video blogs.

4 Inspirational Six Figure Blogging Success Stories

4 Inspirational Six Figure Blogging Success Stories

As both an entrepreneur and blogger, I can truly appreciate what it takes to be a successful blogger and make that leap from “blogger” to “six figure blogger”.

Through the launch of my Rise of the Entrepreneur podcast, I’ve been able to talk with some of my close business friends and build some new connections and introductions along the way. No matter who I am talking with on the show, the end result is always the same — amazing content and people opening up about how they got to where they are today.

With that said, today I am highlighting four entrepreneurs that have made the journey from pretty much being “unknowns” to making a killing through the internet while also launching their own blog, brands and businesses in the process.

Get ready to be inspired!

Jeremy Schoemaker Shoemoney Check

Jeremy Schoemaker

We start off with Jeremy Schoemaker, also known as “ShoeMoney” and his claim to fame started out when he posted a $132,994.97 Google Adsense check that spread like wild fire. However, this just wasn’t a one time pay day for Jeremy… he actually knew what he was doing.

Years later and Jeremy has created and sold various sites and businesses, while also growing his brand through ShoeMoney.com in the process. Today Jeremy has gone corporate and is focusing most of his efforts on the ParProgram and even has his own office with employees while still pushing seven figures a year in the process!

John Chow

John Chow is the guy that is famous for making money by telling other people how he is making money online. It sounds crazy, right? What’s even more crazy is that the blog was also a platform for John to simply display what he’s been eating for lunch/dinner, while also talking about his favorite cars and tech tools.

Things changed when one of Chow’s readers told him to stop writing about making money with his blog and to actually try and make money with it… the rest is history!

Since starting his blog at JohnChow.com, John has seen massive growth and his propelled his blog from a steady stream of $40,000 in earnings per month to now earning six figures per month!

Daniel Scocco BlogWorld

Daniel Scocco

Daniel Scocco isn’t a house hold name in the world of blogging like John Chow or Jeremy Schoemaker, but I think he would rather it that way. Instead, Daniel is most well know for his blog at DailyBlogTips.com, which has become quite the resource for bloggers of all sizes and has also helped Daniel document and scale his blogs and business along the way.

In addition to his blogging success, Daniel launched his own online marketing training course while now focusing his efforts in the web and mobile application space. 

Ian Cleary

Ian Cleary

Ian Cleary is quickly making a name for himself and his blog at RazorSocial.com, as being an expert in the social media space. However, what Ian has mastered is being able to distinguish himself from the crowd as an expert. While everyone is talking about social media, Ian is talking about social media tools and how to use them to your full advantage.

The result?… His blog being named a “Top 10” blog by Social Media Examiner in both 2013 and 2014.

How to Find Success in the World of Blogging

Blogging isn’t for everyone, and to find financial success with it… well, it isn’t easy!

All of the top bloggers highlighted in this post each have their own story and how they found success, but in the beginning it was something that they were passionate about, but also knew how to monetize in the process.

Too many people are blogging and podcasting for PASSION, instead of PROFIT. As much as everyone would like to say “follow your passion and the money will follow“, more times than not, this isn’t the case. Want to learn more about how to setup a blog or podcast that has the potential to turn into a full fledge business? Shoot me an email and let’s talk.

Listen to these interviews and stories so you can learn from the best and scale your blog, brand and business in new directions that you’ve never thought possible.

How to Choose a Great Name for Your Blog

How to Choose a Great Name for Your Blog

When it comes time to choose a name for your blog, you are probably going to run into a few issues and frustrations — the main one being that the name you want to use for your site or domain is likely already taken. This is nothing out of the ordinary and something site owners and bloggers deal with on a daily basis. Fortunately, when it comes to blogging or making money on the internet, you can get quite creative and some of the most successful sites in the world have some unique names… ie: ebay, google, yahoo, buzzfeed, reddit etc.

First Steps to Choosing a Name for Your Blog

So what is the first thing you need to do when it comes to choosing a name for your blog? All too often we find ourselves getting way too excited about launching a new web site or blog and we quickly register a domain name, throw WordPress up and start writing content. Unfortunately many of us struggle with this problem and have a whole portfolio of domain and sites we no longer wish we had.

To help all of us avoid these same mistakes, I made a quick bullet point list for you to walk through before getting started.

Creating a Plan for Your New Blog

  1. Think of why you want to make a blog in the first place
  2. What are you going to be blogging about and do you have enough writing ideas
  3. Come up with a few keywords that you might want to use in your domain
  4. How are you going to monetize your site or blog once you have content and traffic
  5. Visit GoDaddy.com or NameCheap.com and see if your domain name is available

Unless you get creative with your domain name, it’s probably already taken.

Securing Your Personal Domain Name for a Blog

There are likely already a few hundred or even a few thousand people in the world with your same exact name, but there is only one exact match domain name in .com, .net or .org form for your name. Owning the .com version of your name is priceless, even if you aren’t trying to brand your blog around yourself — and it truly is “one in a million” (if not 7 billion)

I was fortunate enough to register ZacJohnson.com back in the day and just held it in my portfolio for many years before I actually did anything with it, which was launching this blog back in 2007.

If someone already does have yourname.com, then you can do a few things:

  1. See if the domain name is registered (if so, by who)
  2. Contact the owner of the site to see if they are willing to sell
  3. Use a domain name expiration service to capture the domain name if they forget to renew
  4. If you must have the domain name and none of these methods work, you can hire a domain broker to help

* The domain expiration service tip is huge! I’ve been using it for years now and have not only secured multiple variations of my name, but also some other amazing domain names in the process.

Buying a Great Domain Name

If you aren’t looking to use your personal name as your blog/domain name and are looking for something unique and generic at the same time, your next best option may be to purchase a premium domain name or established site.

Choosing Your Domain Name

I have two examples for you:

  1. BloggingTips.com – I had the opportunity to purchase this site several sites ago through Flippa. It’s a very attractive and keyword rich domain name. It’s also made up of two highly sought after words and it being a “.com” makes it even more valuable. At the time of the purchase it came along with a full site and content, but the domain name in itself is worth a decent amount.
  2. Blogging.org – I was also fortunate enough to purchase this amazing one-word domain name after it had expired and went into auction. I was the winner of the auction and decided to launch my own blogging service through the site. This initial purchase was solely for the domain name.

It Really Doesn’t Matter What You Name Your Site

I’ll know throw a wrench into your thinking process and simply remind you that whatever you end up naming your domain, blog, brand or business — it really doesn’t matter!

I mentioned a bunch of successful sites with weird names and words that the average person would have no idea what they meant 10-20 years ago, and now they are household names.

Having an exact match or one-to-two word domain is awesome and it can definitely help with brand, but at the end of the day it comes down the service, product and value that your site or business offers. Focus on the end goal for your blogging concept of business model and you will find success no matter the name you end up going with.