The Best Blogging Platforms (In-Depth Review)

The Best Blogging Platforms (In-Depth Review)

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Do you want to skip the read and get right to my top pick? The best blogging platform for most people is Wix.

Whether you want to become a blogger for a big-time news publication, share your independent thoughts online, make millions as a blogger, or something in between, it all starts with a blogging platform.

And choosing the right one sets precedence for everything else you do.

But with so many options to choose from, picking the best blogging platform can feel overwhelming.

So to help you out, I created a list of considerations to think about as you go through the process and reviewed the top five blogging platforms on the market today.

By the end of this article, you’ll be well on your way to starting your own blog.

The top 6 options for blogging platforms:

  1. Wix – Best drag-and-drop blogging platform
  2. WordPress.org – Best open-source blogging platform
  3. Squarespace – Best for visual-based businesses
  4. Medium – Best traditional blogging platform
  5. Blogger – Best for personal blogs

How to choose the best blogging platform for you 

Choosing a blogging platform is an important decision. And the one you choose depends on what you hope to do with your new blog and how much control you want to have.

So, let’s walk through what to consider as you make your final decision.

Do you want to make money?

This is probably the most crucial question to ask yourself.

If you want to start a personal blog to share your thoughts and experiences, you’re completely fine going with a free blogging platform, like Medium or Blogger.

However, if you want to make money blogging, you have to be careful. Most free platforms don’t let you monetize your blog.

So, you need to choose a premium blogging platform that gives you more control, like Wix, WordPress.org, or Squarespace.

Do you already have a website?

If you want to add a blog to a website you already have, I highly recommend looking into your website platform’s blogging capabilities.

This is the easiest way to add a blog to a website that already exists.

Alternatively, you can look into migrating your website to Wix, WordPress.org, or Squarespace. However, I recommend staying with the platform you’re already using if you can.

Customization capabilities

Paid blogging platforms give you more control and design flexibility, allowing you to build a complete website and brand around your blog.

You can customize the look and feel of nearly every aspect of your website instead of having to color inside the lines someone else drew.

If you’re serious about blogging as a business, you a deeper level of control.

For complete flexibility and customization options, go with WordPress.org. And if you want something easier than WordPress, yet still flexible, Wix and Squarespace are great drag-and-drop options.

Free blogging platforms don’t give you the ability to customize to that extent. You may be able to change the colors and pick between a few different layouts.

But, you can’t do much aside from that.

That said, if you’re interested in personal or hobby blogging, you don’t need anything fancy. Free blogging platforms offer everything you need to quickly write content and share it online in just a few clicks.

The different types of blogging platforms

There are several different types of blogging platforms.

And the right one for you depends on what you want to do with your blog.

So, before we dive into my top recommendations, let’s walk through the different types and what they’re used for.

Free blogging platforms

Free blogging platforms are perfect for anyone interested in personal or hobby blogging. It’s by far the easiest way to write and publish content online quickly.

However, free blogging platforms usually don’t let you make money with your content. You can’t make money with ads, use affiliate marketing, or sell your own products.

Furthermore, they’re very limited in design flexibility and customization capabilities.

You may even be stuck with random ads placed on your blog. And migrating your content from a free platform to another isn’t an easy process.

In the end, they’re not suitable for business bloggers or anyone interested in making money blogging at any point in the future.

Website builders

Website builders are all-inclusive, drag-and-drop design tools that let you quickly build an entire website without touching any code. They’re easy to set up, simple to use, and include a full suite of blogging tools.

However, they’re not free. Web hosting is included with your subscription, which is nice, and some even offer a free custom domain name for the first year.

You also get a significant level of flexibility and customization compared to free blogging platforms. That said, some areas may be limited depending on the which option you select.

This is a great place to start if you want to make money, but you’ve never built a website before. Just keep in mind that you sacrifice some flexibility in exchange for ease of use.

Open-source blogging platforms

Open-source blogging platforms are free to download and install. They’re completely customizable from the inside out, making them perfect for serious bloggers and business owners interested in building a full-fledged custom website.

However, there’s a steeper learning curve.

But once you get the hang of it, you’ll realize how flexible and customizable this type of blogging platform really is. You can create ecommerce stores, business websites, portfolios, service-based websites, interactive blogs, and more.

With that said, you have to buy web hosting before you can install an open-source software.

The good news is that most web hosts make this type of software easy to install with one-click installation.

#1 – Wix Review — The best drag-and-drop blogging platform

If you’re looking for the easiest premium blogging platform, you should go with Wix.

It’s an all-in-one website builder with more than 100 million users worldwide, making it one of the most popular options on the market.

Wix is excellent for beginners interested in creating a full-fledged website with a blog included. And the intuitive drag-and-drop builder makes creating engaging blog content a breeze.

Plus, it includes everything you need to make money with your new blog.

With Wix, you get premium blogging features, including:

  • 500 professional design templates
  • Industry-leading SEO tools
  • Rich-text editor
  • Embed HTML codes
  • Categories and hashtags
  • Advanced search capabilities
  • Writer and editor user roles
  • Easy image editing
  • Social media tools
  • Visitor analytics

Wix is arguably the easiest and fastest way to get your professional website and blog running.

You can also take advantage of their ADI (advanced design intelligence) tool, which creates everything you need to get started in a matter of minutes.

Simply answer a few questions, customize the design, add your website copy, update your images, and you’re ready to start blogging.

Wix offers a free plan, which is excellent for building your site and getting everything ready to go. However, I highly recommend upgrading to a paid plan so you can remove Wix ads and connect a custom domain name.

Paid plans start at $13/mo and increase depending on the features you need. Start for free.

#2 – WordPress.org Review — The best open-source blogging platform

WordPress.org is an open-source blogging platform with complete design flexibility.

It also powers 38% of the entire internet, including the blog you’re reading right now, making it the most popular blogging platform on the market.

And the best part? It’s free to download and install.

However, you do need web hosting to be able to use it. This usually costs around $3 – $10 per month, so it’s the most affordable option on this list.

With that said, it’s not as easy as Wix. There are a few more steps to get started, but the extra work is well worth it if you’re looking for complete design control and flexibility.

With WordPress.org, you also get:

  • 55,000+ plugins to extend the functionality of your site
  • Thousands of free and premium themes
  • The Gutenburg block editor
  • Advanced user roles and permissions
  • Powerful media management
  • A massive community of experts
  • Infinite design control

The best part is that you have 100% control over your website and blog. Plus, you aren’t tied down by rules and regulations. You can decide what to display, what you don’t reveal, and how you make money.

There are countless ways to get started with WordPress.org. But I highly recommend starting with Bluehost.

It’s the easiest way to get everything you need.

They also include a free domain name for the first year. So, all you have to do is pick a hosting plan, snag your free domain, and use their one-click WordPress installation feature.

#3 – Squarespace Review — The best blogging platform for visual-based businesses

Squarespace is an all-in-one website builder, like Wix. However, it’s famous for aesthetically pleasing templates, making it perfect for visual-based businesses like photographers, designers, and artists.

For as great as the your published work looks on Squarespace, it’s a relatively effortless platform to use. Plus, it includes web hosting services and a free domain for the first year (if you choose an annual premium plan).

It’s perfect for bloggers who want an easy, aesthetic way to share images, videos, and portfolio pieces, along with long-form and short-form blog posts.

And with Squarespace, you create blog posts the same way you create pages.

Once you learn how the drag-and-drop editor works, you know how to use the entire platform. You also get access to powerful blogging features, including:

  • Free blogging templates to help you get started
  • Five unique post layouts for your home and archive pages
  • Categories, tags, and featured posts
  • Built-in post scheduler
  • Contributor permissions
  • In-depth analytics
  • SEO and social media tools
  • Email marketing (additional fees)
  • Expert customer service
  • Mobile app

Squarespace isn’t as customizable as Wix or WordPress.org, but it’s perfect for creative bloggers and businesses who need to create captivating content quickly.

Paid plans start at $12 per month and increase depending on the features you need.  Try Squarespace for free.

#4 – Medium Review — The best traditional blogging platform

Medium is a platform that helps readers and writers find new ideas, knowledge, and perspectives. It’s unique because there are no ads present on the platform.

To date, they have over 120 million readers, making Medium an excellent way to get your content in front of more people. It’s great for sharing personal stories, perspectives, and getting your ideas out into the world.

However, it’s not a great platform for making money as a blogger.

Medium does have a partner program that rewards writers for the amount of time paying members spend reading their content. Making a decent amount of money this way is going to be tricky.

Another thing: you can’t include your own call-to-actions in partner posts. So, you have to choose between making money and growing your email list.

It’s still a great product, just not for revenue. I highly recommend treating Medium as an extension of your Wix, Squarespace, or WordPress.org blog.

To get started, you can create a profile or a publication. Publications look more aesthetically pleasing, and you get more organization and display features. With publications, you can also send newsletters to your followers.

Note: if you use Medium as an extension of your blog, make sure you use their import feature to add existing blog posts. This way, you can add content from your blog to Medium without creating duplicate content for SEO purposes.

#5 – Blogger Review – The best for personal blogs

Blogger is one of the original blogging platforms. It’s been around since 1999.

It’s completely free to use with no paid plans, upsells, or anything like that. And it’s incredibly easy to use. This makes it perfect for personal or hobby bloggers looking to share their thoughts and ideas with the world.

They have several free templates to choose from that govern how your blog looks. However, they’re not very customizable.

You can change the colors and the layout of a few things, but that’s about it.

The platform focuses solely on blogging, so that’s where the majority of their features lie. With Blogger, you get free access to essential features, including:

  • A free SSL certificate and free domain mapping
  • Google integrations
  • Image storage with Google Photos
  • Integrated ad campaigns
  • Simple text editor

And while those features are great, the platform is seriously lacking in other departments, including customization, custom post types, and overall design.

Essentially, it’s an old-school blogging platform. It works well for simple blogging, but you can’t create a full-fledged website, so I don’t recommend it if you want to build a brand and make money blogging.

However, since Google’s acquisition in 2003, you can display Google Ads on your blog to make a little extra money on the side.

But, it’s not a sustainable or long-term way to make a full-time income with your blog.

Summary

The best blogging platform for you depends on where you want to take your blog. For personal and hobby bloggers, a free platform like Blogger or Medium is the perfect place to start.

They’re easy to set up, incredibly simple, and the fastest way to start publishing online. Plus, you don’t have to pay anything to share your thoughts and ideas.

However, if you want to make money and turn your blog into a business, free platforms won’t cut it. The easiest premium blogging platforms are Wix and Squarespace, making them perfect for beginners.

However, if you want the ultimate level of control, go with WordPress.org hosted by Bluehost.

10 Free Google Tools All Content Marketers Should Use

10 Free Google Tools All Content Marketers Should Use

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier.

But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance.

Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro.

Many people look at Google and see nothing more than a search engine. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal.

When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result.

It doesn’t matter if you’re a content marketing beginner or have many years of experience under your belt, this post could change your approach.

Below, I’ll discuss 10 free Google tools that all content marketers should use.

You may not use all of these tools, and some might not suit your marketing strategy. Even so, I’m confident that you’ll find one or two that can alter your approach for the better.

Are you seeking a tool that helps you find and target the best keywords for your business?

While there are many to choose from, the Google Keyword Planner remains one of the best ways to conduct keyword research.

There’s a lot to like about this free tool, including the fact that it’s extremely simple to use.

As a content marketer, you should always be searching for keywords that can give your website or a particular blog post a boost.

My top suggestion for using this keyword tool is simple: experiment, experiment, and then experiment some more.

The more searches you run, the more you’ll understand how the tool works. Also, multiple searches give you a better idea of which keywords best suit your site.

For example, “content marketing” may be your primary keyword. In a perfect world, you’d rank at the top of Google for this term.

However, you know that this will be difficult. You also know that there are long-tail terms that can increase your search results.

This tool helps you uncover these terms. Check out this screenshot:

With this in mind, you now have a better idea of what to do next. Maybe you find that “b2b content marketing” is a keyword that makes sense for a future blog post.

At that point, you can plug the term, in as your primary keyword, to dig up even more long-tail ideas.

Even though Google Keyword Planner appears to be nothing more than a basic tool, it does everything right for content marketers who want to uncover keywords that can improve the bottom line: the search result it delivers.

Pro tip: If you want more information, try a dedicated keyword planner like my tool Ubersuggest.

What goals have you set for your content marketing strategy?

If you don’t know the answer to this question, now’s the time to take a step back and reassess your situation.

If you’ve already set a few goals, there’s a good chance that many of them are based on search engine results and related statistics. If so, you need to become familiar with the inner workings of Google Analytics.

No two people use Google Analytics in the same manner. But, there are several things to keep in mind if you’re a content marketing professional.

To start, you can use this tool to get an instant snapshot of your performance over a particular period of time.

This alone will give you a clear idea of whether or not you’re on track to achieving your goals.

From here, you have the ability to dig deeper for more data.

As you click-through to each section, you’ll find yourself digging deeper and deeper. For example, I always enjoy checking out my top pages for a particular time period.

This gives me a clear idea of what’s working and what isn’t, in regards to topic selection, the type of content that I’m providing, and whether readers are sticking around to see what I have to say.

The more you use Google Analytics, the easier it is to focus your time on the data that has the biggest impact on your site.

Similar in many ways to Google Analytics, the time you spend with this free tool is never a waste.

There’s so much to learn from the Google Search Console. You could soon find yourself spending hours combing through data.

In addition to reviewing your site’s overall health, there are several other things you can do with this tool.

My favorites are all listed under the Search Traffic drop-down:

For example, Search Analytics allows you to quickly analyze your performance on Google Search.

If you’ve ever wondered how your keywords are performing, you can click the Position box to learn more. This will show you the average position for all of the keywords that appear in Google Search.

Content marketers should become familiar with everything the Google Search Console can do for them. Even if you only use it to track a few key metrics, it’s well worth it in the long run.

Do you find it difficult to continually generate fresh ideas for your blog and other content marketing opportunities?

There’s no denying the fact that the search engine giant’s Keyword Planner provides hundreds of keywords related to your business and industry. Even so, this isn’t always good enough, when it comes to creating compelling content. In other words? You need another way to perform keyword research.

This is why I make it a habit of checking Google Trends, when I’m brainstorming new blog ideas.

With this tool, you can explore any topic to see what’s trending. You can also view “stories trending now,” to see if there’s anything that matches your industry and the approach that you want to take.

For example, the upcoming World Cup is sure to be a hot topic.

Is there a way to tie this into your blog or other content marketing efforts?

If you write about sports, you know there’ll be plenty of information to keep you busy. But, even if you don’t, you can use Google Trends to help you get creative.

Sticking with the example above, maybe you could write a blog post entitled: “How the World Cup is Using Marketing to Drive Views.”

With this title, you’re providing your audience with targeted information, while harnessing the power of a trending topic. It’s the best of both worlds.

You don’t need any experience or much time to use this tool. Simply type in your topic and review what Google spits out. From there, let your creative juices point you in the right direction.

Content marketers need a system for recording and tracking data. Furthermore, there may be times when you want to share this information with other team members.

I’ve found Google Sheets to be one of the simplest and most efficient ways to record data, track changes, and collaborate with others.

Here’s an example. I’m often asked about the best way to track email outreach campaigns. While there are many software tools for this, some of which provide a high level of features, some people don’t want to part with the money.

While Google Sheets may not offer the exact same functionality as these tools, it’s still one of the best ways to remain organized. It still has plenty of advanced features, such as the ability to create pivot tables and sort data.

As long as you’re on-board with the idea of regularly updating your spreadsheet, it’s powerful enough to have a positive impact on your content marketing efforts.

Pro tip: you can also use Google Sheets to create a to-do list, which is something most content marketers heavily rely on. Even with a basic list, you’ll always have a clear idea of what you need to accomplish.

Google Alerts is a Google tool that makes it easy to monitor the web for brand mentions, interesting new content, and news. Then, Google sends you an email once a day or once a week — your preference — with a notification if keywords you are interested in are mentioned.

In short, Google Alerts makes it easier to stay on top of news and new content without spending hours a day on social media.

For example, I could set a Google Alert for my name:

As a content marketer, I suggest setting alerts for:

  • Your brand name
  • Your personal name
  • Key industry terms
  • Major competitors

These alerts will help you see new trends fast and might even give you some great content to share on your social media channels.

A big part of content marketing is getting in touch and staying in touch with a variety of contacts.

There will be times when you spend hours sharing a new blog post with influencers in your space. Since email is one of the best ways of doing so, you better be comfortable with the application you’re using.

Gmail has long been my favorite email client, thanks in large part to the built-in functionality. That being said, there’s more to it than meets the eye.

I use a variety of plugins to ensure that my Gmail account does exactly what I need. For example, WiseStamp helps me to create a custom signature. Along with this, I use FollowUp.cc, so that I never forget to follow-up on an important email related to my content marketing efforts.

You don’t have to use Gmail as your email provider, but I strongly suggest giving it a second look, if you’re open to making a change.

With so many plugins to choose from, you should be able to customize your inbox to meet your every need as a content marketer. This alone can save you quite a bit of time and money.

Pro tip: Even if you prefer another email provider for daily communication with coworkers and clients, you can still use a Gmail account to carry out many aspects of your content marketing strategy.

For some companies, GMB isn’t a big deal. For others, such as local businesses, this is not something you don’t want to overlook.

With Google My Business, you can easily get a free business listing on Google. Better yet, this gives you the opportunity to provide a variety of information, including, but not limited to, your phone number, address, and business category.

The benefits of using Google My Business include:

  • The opportunity to get your business in front of customers interested in what you have to offer.
  • People can learn more about your company, based on the information that you provide.
  • Use images to show how your company is unique.
  • Show off customer reviews.

Remember, there is more to content marketing than producing high quality blog posts.

Think about the word “content” for a second. Anything you write about your company and/or anything you can share with others can be a big part of your content marketing plan.

Since Google My Business listings are front and center in the search results, you probably want to use this as part of your content marketing strategy.

If you stay current with my blog, you know I do my best to publish new posts as often as possible.

There’s a lot that goes into creating high-quality blog posts, so I’m always seeking new ways to improve my efficiency.

While I’ve used many tools over the years, to improve efficiency, Google Docs remains one of my favorites. Not only is it free, but it’s extremely simple to use. On top of this, there are tons of features and plugins to experiment with.

Here are some of the things that Google Docs as I work through the creation of a blog post:

  • Checks for spelling errors.
  • Provides an accurate word count.
  • Allows me to easily insert screenshots.
  • Makes it simple to share the document with the rest of my team, such as my editor.

As you know, a big part of content marketing is content creation. If you’re doing a lot of writing, make sure you’re 100% comfortable with the tool that you’re using.

There are other options out there, such a Microsoft Word, but Google Docs has been my top choice for many years.

How do you organize your day, as it relates to content marketing? What steps do you take to ensure that you’re maximizing the use of your time?

Google Calendar is one of the top organization tools among marketing professionals. It doesn’t have all of the features included in some of the paid tools, but it provides more than enough to keep you on track at all times.

Here are some of the ways that I like to use this free tool:

  • Create events for important marketing tasks.
  • Share my availability with team members.
  • Better understand “open spots” in my schedule, as this allows me to make the most of each day.

I don’t use Google Calendar as often as some of the other tools on this list, but it has definitely improved the way I organize my day.

As somebody who understands the demands placed on a marketing professional, I suggest looking into what Google Calendar offers. It may improve the way that you operate.

Conclusion

With only 42 percent of B2B marketers claiming they have a sophisticated content marketing strategy, it goes without saying that there’s always room for improvement, from keyword research that can boost your search volume to using long-tail keywords in your blog posts.

Personally, I enjoy every tool developed by Google. Some are more effective and powerful than others, but each one deserves a second look.

Have you used any of these free Google tools to improve your content marketing efforts? Share your thoughts in the comment section below.

Going Beyond FAQ: How to Use the Q&A Format in Your Content

Going Beyond FAQ: How to Use the Q&A Format in Your Content

People have questions, and they want answers. When they do, where do they go?

Well, they usually go to someone who has the answer, and if you’re lucky, that someone might be you.

The Q&A format provides a great way for you to answer many queries in a short time. Best of all, you don’t even need to have the answers if you know how to find someone who does.

What is the Q&A Format, and Why is It Important?

Q&A stands for “question and answer,” which is similar to a FAQ page, but it usually provides a more personal experience for the viewer or reader. This is because a Q&A format often makes it possible for whoever is looking to get involved in the question-and-answer process.

If you watched a video about building an affiliate site from scratch, you could come in armed with Q&A questions. Hopefully, you have the chance to ask some of them, and if not, it’s likely that other viewers will raise the same inquiries as you.

This type of content can be done in a live video, chat, text, social media event, prerecorded video, in-person event, and more.

From a content creator standpoint, this format can help you drive more traffic to your site and provide your audience with more of the information they want.

Here are some specific reasons you should pay more attention to the Q&A format.

Q&As Can Optimize Content for Organic Search

As we know, FAQ sections and pages do a lot for our SEO. Q&As take on a similar shape by answering important questions raised about a specific topic.

They’re a great way to target long-tail keywords and land featured snippets through targeting “question-based” keywords.

For example, if we head over to Google and look up “how to upload an article into WordPress.”

You’ll find that the first result provides a direct answer to that question. When you’re putting together question-and-answer content you want to find relevant questions that other people are asking on Google so you can potentially rank for those searches.

If you scroll down a little more on the page, you’ll find a section titled “People Also Ask (or people also search for).”

Google makes it easy for us by telling us what other people are searching for related to the keyword you typed into the search box. So, you may want to include some of those phrases in your Q&A session as well.

While you’re doing all of this, you’re including a variety of long-tail keywords that you can convert into a blog post to include along with your video. This is a fast and simple way to put together a keyword-rich piece of content without having to do too much research.

Q&As Help Your Audience Understand Information Better

Google makes it pretty clear in its quality guidelines that they want you to produce content for users, not search engines. It’s our job as content creators to provide answers and solutions to whatever it is people want to know. The question-and-answer format is the perfect place for you to address a large number of questions in a short amount of time.

All in all, we know that Google wants us to write great content and provide answers to questions upfront. The algorithm doesn’t favor people who beat around the bush, drag things on, and fluff up their content.

The sooner you can get someone on your page and give them the answer they want, the better.

One potential way to do this is by answering as many questions as you can in the shortest amount of time while still maintaining proper quality control. Doing this increases your chances of ranking for all of those keywords while also providing a bunch of answers to queries that people may have.

Q&As Are Easy to Create

Question-and-answer content is easy and fast to create because it creates itself. Compared with a FAQ section where you need to know all the answers, all you need to know here are the questions.

You’ll do your research ahead of time by seeing what competitors are ranking for, who has the snippets you want, what does the “people also ask” section say, and so on.

From there, you’ll craft those questions in a way that appeals to both Google and the people. Doing this ensures you keep Google happy while providing valuable and direct information (that also keeps Google happy).

Once you’ve done that, it’s up to the interviewee to provide you with the answers. This is an enjoyable way to put together some extremely valuable content with commentary from industry experts.

You may even be able to rank some of your video content for voice search.

6 Ways to Use Q&As in Your Content

You understand the importance of Q&A interviews and you might even have some ideas as to how you’ll get started. Here are some simple and effective ways you can incorporate this format into your content.

Live Q&A Sessions

Within the live Q&A we have two subcategories. One is you’re the expert and people are asking you the questions. Two is you’re the creator and you’re asking the expert questions from the community.

Both of these methods work but they require their own set of steps to prepare.

You’re the Expert

If you have a skill, talent, or area of expertise, you can set up a live Q&A session on your YouTube channel, social media, or via a Zoom link to your list. The goal would be to preach the value of attending your live session so you get a lot of people to attend.

As the day rolls around, continue to send follow-ups via email and social media motivating your audience to sign up for the question-and-answer session. Prompt them to prepare some questions ahead of time because you’ll be answering as many as you can during the time slot.

Keep in mind that you won’t be able to prepare answers to the questions because you won’t know what people are going to ask. You’re firing straight off the cuff, which has its pros and cons.

On one side, you’re going to seem genuine because people know you’re pulling answers right off your head. On the other side, there’s more room for error if you don’t know the answer or you answer incorrectly.

Make sure you’re recording the interview and breaking it down well enough so you can convert it into a piece of content for your blog or website. You should be able to take many of the questions from the live session and convert them into rankable content.

You’re the Interviewer

In this scenario, you’re no longer the expert. You might be the one with a huge audience looking to bring valuable information to said audience.

Do some outreach and find an industry expert that you want to interview live in a Q&A format. This will provide value to your audience and you’ll also be able to discuss it ahead of time.

Now you can prepare questions that will work from an SEO standpoint while also providing initial value to the people who attend the live event. Your goal should be to ask questions that are related to the questions that people are asking on Google.

They don’t have to be word-for-word in the live event, but they need to be close enough so you can convert the video into written content.

Recorded Video Q&A Interviews

This strategy could be an extension of the previous method or one of its own. You can interview experts on industry topics, commonly asked questions, or go completely off the cuff and see where it goes.

If you recorded your live Q&A that we discussed previously, this could serve as your recorded video interview.

You can also start from scratch. This has a few pros and cons.

You’ll be able to prepare more and discuss with the interviewee so they are prepared for whatever you’re planning to ask. You can also do more SEO work ahead of time so you can easily convert the interview into a piece of rankable content.

The downside is that it might not appear as genuine and you won’t have the opportunity to engage with your audience live because they’ll be watching a replay.

If you’re using this format for the first time, this could be the way to go.

Written Q&A Interviews

A text interview will function the same as a video, except the conversation will be written in text. You can do this live or prerecorded as well.

There are many different formats in which you can do this; Facebook groups, Twitter threads, and Reddit to name a few.

Make sure you’re keeping tabs on the questions that are being asked and saving everything so you can convert the information into a blog post later on. You may even be able to use some of the questions asked in a live Q&A when you have more context about what people want to know.

Q&As in Content Headers

If you’re trying to rank content around popular questions, you’ll end up putting them in header form in your blog posts. This strategy functions much like a FAQ, but the difference is that you’re seeking the questions or answers from a separate source.

For example, if you’re the expert, you’ll want someone else to provide the questions. You can do a social media post or an email blast asking people for questions related to your area of expertise.

Once you’ve compiled enough questions, you can take them and build out a blog post with all the answers.

This works best when focusing on one narrow subject and ensuring that all the questions are relatable to your audience.

If you’re not the expert, you’ll want to follow the same steps but instead, reach out for questions to ask someone else. This person may be a popular figure that will draw attention.

As a result, when you do your outreach, people will be excited to ask this person their questions and will likely check in on your blog post when it’s up.

Ads and Social Media Campaigns

Expert interviews can give your brand a nice boost because the experts provide name recognition and visibility if they share it with their audience. This is a powerful way to build trust, create a buzz, answer audience questions, and rank for a variety of long-tail keywords, all at the same time.

The example above shows how an entrepreneur interviewed an industry expert and was able to provide a ton of value without having to actually know the subject himself. You can do this as well.

Best of all, it’s live without actually being live so you can prepare questions ahead of time and still be able to answer inquiries from the audience on the spot. This method allows you to control the quality of your answers, cater to the SERPs, and provide massive value to your audience.

Question Now; Answer Later

I like this method for YouTube, especially if you run a brand where people don’t often get to see “behind the curtain.” A lot of YouTubers do this when they provide a “day in the life” video.

You can create a social media post or send out an email to your list. Ask them what they want to know about you and what questions they have about you on a personal level.

Take a break from the business talk and allow your audience to get to know you. This can show that you’re relatable and people prefer to buy from people they know and trust.

Conclusion

There are really no limitations to what you can do with the Q&A format. Most importantly, it should be relevant to your brand and provide value to your audience.

If you can take the content and convert it into a blog post or repurpose it in some way, that’s a bonus.

Just remember that the featured snippets live in these Q&A sections so there’s a lot of ranking juice here if you can keep your question-and-answer sessions on topic with what people are asking Google.

Do you regularly create Q&A content? If so, what methods do you use?