How to Pull More PPC Ad Data

How to Pull More PPC Ad Data

We’re losing PPC ad data.

While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way.

This lack of visibility makes it harder to know what’s working and what’s not in PPC. Whether you’re seeking increased conversions, more organic traffic, or a surge in referrals, it’s your PPC data that should tell you if you’re on track or if you need to adapt.

How can you navigate these limitations and overcome limited data?

Doing More With Less: How to Cope With Google’s Changing Data Transparency

More than 80% of U.S. consumers are worried about sharing their data. The EU has passed stringent laws regarding what information websites can gather—and what they can do with that data.

When you consider this, it’s easy to understand why Google and other organizations restrict data access.

The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

What terms drew in the most users? Where are people finding your website? These answers are a lot less evident today than they were in the past.

So what do you do? Throw in the towel, give up on PPC ads?

I mean, you could.

Or, you could adapt to the new normal and find ways to work around the current restrictions.

Here’s the thing—PPC ad data is going to get less clear over time. You could wait, use what you have now, and hope for the best.

You could also figure out workarounds that help now so you are in a better position in the months (and years) to come.

Today, I’ll share several methods that could help you find the data you need for effective targeting and potentially make up for the shortfall in information left by PPC ad data restrictions.

Use Tools to Pull More Data

Google wants to give you less data—but they aren’t the only sheriff in town. There are plenty of other places to find PPC data. You just have to dig a bit.  

Here are a few tools where you can get your hands on more data, including a few of their top features and the data you’ll find.

Ubersuggest

If you need reliable keyword data, our Ubersuggest platform is an all-in-one tool allowing you to research individual keywords, track competitors, and adjust your PPC strategy accordingly.

Here’s how to use Ubersuggest to uncover PPC data.

Head over to Ubersuggest and enter your URL, a competitor, or a keyword you want to research. For this example, we’re going to use the term “PPC data.”

Take a look at the left sidebar. You’ll see Keyword Overview, Keyword Ideas, Content Ideas, competitor reports, and SEO Explorer.

We’re going to start with the keyword ideas.

Ubersuggest offers 36 keyword ideas, 18 related terms, and questions, which we could use in SEO or maybe address in our ads — those might be key pain points.

Focus on a specific term, and you’ll see search volume, cost per click, paid difficulty, and SEO difficulty.

As you can see, PPC data has a pretty low search volume, CPC volume, and paid difficulty. That’s likely because people searching “what is PPC data” are unlikely to convert—it’s not an ideal term for paid ads.

But, if you saw this same data for a high intent key term, like “buy SEO course,” it would indicate a great opportunity.

Other features Ubersuggest offers include:

  • Top SEO pages reports
  • Domain overviews
  • Backlink data
  • Content ideas

Individual plans start at just $29 a month, but you can see limited data for free.  

SpyFu

SpyFu is an Arizona-based search analytics company founded in 2005. So, they’ve been around the block a few times. For $33 a month, you can access unlimited SEO and PPC data, keyword research, and competitive analysis tools.

The competitive analysis feature is their core offering, and it’s worth the cost on its own.

This tool will help you see what types of pages your competitors rank with, where they’ve lost ranking, what today’s top keywords are, and more.

This data is useful data for SEO, but it can also help guide your PPC campaign. And they have a lot of other features that are useful for PPC, including:

  • Most successful paid keywords
  • Adword history
  • Top AdWords buy recommendations
  • PPC keyword grouper
  • Ad history and ad templates
  • PPC keyword research and suggestions  

Google Trends

You might think of Google Trends for looking up ideas for blog posts, but it can be used for PPC information as well. Google Trends analyzes the top search queries across geographical areas—and over time.  

Want to know what people in Florida were searching for in October 2020? Google Trends will tell you.

However, you may not be so familiar with it as a PPC tool.

With Google Trends, you can identify:

  • Valuable PPC keywords
  • Historic popularity
  • Keyword search trends

You can use Google trends for keyword expansion by finding key terms related to those you’re already using. Then, use those terms in your A/B testing or to improve relevancy.

Another area wherein Google Trends comes to the rescue is budgeting. You can compare year over year search volume and see monthly or seasonal spikes in interest for key terms, then appropriately adjust your ad budget.

For example, searches for “gift guides” tend to peak in December. It wouldn’t make much sense to dump a ton of ad budget on ads promoting a gift guide in June.

Google Trends is also an excellent resource for geographical targeting, as you can see the exact terms people use in specific areas. For example, terms like “pool cleaning” are likely to be more prevalent in Florida and Arizona than in Alaska.

Geographical areas can impact words used when searching for specific things. For instance, people in New England might use a different word to talk about carbonated beverages than people in Georgia. 

AdWords Grader Plus

The free tool from WordStream allows you to compare how well your ads are performing against competitors.

WordStream analyzed over $3 million in Google Ads spend to set benchmarks and find the most accurate KPIs out there.

It also provides a “Performance Tracker,” which tracks and measures your Google Ads performance over time so you can see which metrics are going up—and which are going down.  

Additional features include:

  • PPC Mobile Readiness Score
  • Quality Score tracking
  • Tracking and calculating wasted PPC spend

The best part is that this PPC audit is free, and you can have it in your hands in about five minutes.

Follow Search Query Patterns Instead of Individual Search Terms

As a marketer, you are likely familiar with individual search terms. However, Google’s announcement may mean it’s best to emphasize search queries.

What’s the difference? Rather than focusing on a single word, you’ll want to concentrate on patterns or real-world queries from searchers. Then base your ads around them.

How is this different from long-tail key terms? Long-tail keywords are phrases that include key terms, like “buy warm running socks.”

Search query patterns go a step further by helping you find the underlying reasons why people are performing those searches so you can use that same language in your ads.

If we type “warm running socks” into Ubersuggest, here’s what we get:

What do those searches tell you? People are looking to keep their feet warm while running. That’s the search query pattern.

As Kacie Gaudiose of Search Engine Journal writes, search query patterns can help to:

  • Highlight trends
  • Discover new search behavior nuances
  • Assess opportunities in your chosen category
  • Better understand intent

Gaudiose adds:

From those patterns, we can further categorize our queries into buckets of interests specific to our target users…With enough data, this categorization helps us create detailed topics and subtopics that we know interest in our searchers.

Get the Most Out of Imperfect Data

You might have heard the term “imperfect data” before. However, perhaps you’re not sure of the exact definition. It’s data that isn’t perfect, right? Sure—but it goes a bit deeper.

Here’s a definition from data scientist Lewis Beischer:

Imperfect data is a generic problem in which the information extraction and decision making is a very difficult task as that particular datasets have faults and is not exactly as you would like it to be.

Common imperfections can include:

  • Incomplete data sets
  • Corrupt data
  • Biased information
  • A lack of stability
  • Fraudulent data

This probably sounds pretty familiar. So what do you do about it?

The first thing to remember is there’s no such thing as perfect data.

Beischer suggests the keys to overcoming imperfect data are:

  • Monitoring errors
  • Standardizing your processes
  • Validating accuracy
  • Using a third party to analyze, clean, and compile data
  • Introducing machine learning

In the PPC world, that means aggregating data from several tools, deleting any duplicate data, and watching for patterns. (Pivot tables are your friend here.) How does your performance change over time? How do search volumes impact your costs per click?

Imperfect data is here to stay. It’s up to you whether you dig into the data and learn how to make it work or just guess at what might work. (And waste thousands of dollars until you figure it out.)  

Modifying Your Reports

Although you’ve got decreased PPC ad data visibility, you can still tweak your Google search terms report to better suit your needs. This enables you to determine which search terms triggered your advertisements.

You can access this feature in your Google Ads dashboard. Click on Reports, then select Predefined reports (Dimensions) > Basic > Search Terms.

 Then you can see a bit more detail:

Understanding and Using Google’s “Quality Score” Metric

As Brad Smith makes clear in a Hootsuite post, Google’s Quality Score is vital to marketers, as it:

  • Increases ad rankings
  • Lower cost-per-clicks (CPCs)
  • Reduces cost per action

But what is it exactly? In Google’s own words, Quality Score is:

“An estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.”

Google rates your Quality Score between one and ten. There are three factors to Google’s Quality Score:

  • Relevance
  • Landing page experience
  • Predicted click-through rate

Improving Quality Score = better optimized PPC campaigns. Now, I could write an entire post about how to improve your quality score (and I did), but here are a few tips to get you started:

  • Boost your mobile performance
  • Leverage A/B testing on titles, images, and copy—but only one at a time
  • Optimize landing pages and make sure they use the same language as your ads.

Conclusion

Limited data is nothing new. We’ve been dealing with this way back since Google rolled out the “Not Provided.” The question is no longer “how can I replace this data?” but “how can I work around the increasingly limited amount of data at my disposal?”

Consumers’ concerns over data privacy remain high, and governments worldwide are locking down marketers’ access to a ton of data we’ve relied on over the years.

So, what are you going to do about it?

The methods above can help overcome the gaps in PPC ad data and create targeted campaigns to keep those conversions coming in.

How has restricted PPC ad data affected your campaigns? What strategies are you using to replace that data?

Why Your Local Business Should Work with Yelp Elite

Why Your Local Business Should Work with Yelp Elite

If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others.

The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though negative reviews can help your business seem more trustworthy.

What Is the Yelp Elite Squad?

Yelp offers “Yelp Elite Benefits” to anyone considered a role model on the site. They achieve this crown by meeting some of the following qualifications:

  • Well-written reviews
  • A large quantity of both positive and critical reviews
  • A complete profile with plenty of high-quality photos
  • Detailed personal information
  • A background of responding to criticism positively

To become a member of the Yelp Elite Squad, it’s clear that you can’t simply hop around from restaurant to restaurant offering negative reviews in exchange for free meals. These people are usually food bloggers, photographers, and digital nomads who spend most of their time traveling and sampling the wares at each location.

Why Your Business Should Work with the Yelp Elite Squad

There are a couple of important reasons why you might want to work with these individual reviews:

Their Status Matters

Obtaining the Yelp Elite status isn’t as easy as you think.

These people need to write as many as 40-50 high-quality reviews per year, maintain a large social network of other reviewers, interact with people on the platform, as well as a bunch of other factors to achieve and maintain this status.

What does that mean for you?

It means a lot of exposure if you can provide an excellent experience.

You Could Become the Local Expert

Does your business specialize in something? Elite members love going to places where they can get something that isn’t available everywhere. It gives them something to talk about in the review.

It’s the difference between reviewing a hamburger shop and reviewing a vegan gastropub.

If your business does something a little unique or can generate attention for a specific product, it’s worth it to invite a member or a group and knock it out of the park.

How Your Local Business Can Get Involved with the Yelp Elite Squad

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There are a few simple ways to work with the Yelp Elite Squad.

Host Elite Parties

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Hosting a Yelp Elite event could be a way to set yourself apart from the competition. Yelp makes it easy to do this because you can message your local Yelp community manager, and they’ll work with you to host an event if it’s a good fit.

No matter what type of business you are, you’ve got some positive reviews under your belt and a unique product to offer, consider reaching out. There’s no harm in giving it your best shot.

Participate in Forums

Commenting on local forums on Yelp is an excellent way to get your name out there, and you can leapfrog over the competition pretty easily this way. Let’s say you own a ramen restaurant in downtown Knoxville, and people are posting in a forum trying to find something unique to eat in the city.

If you’re staying up to date and checking in regularly, you can chime in on the thread to let people know you opened a ramen restaurant, provide the address, and give a little background on the place.

Bear in mind you most likely won’t have access to communication with Yelp Elite members, but discussing this with regular Yelpers might be a great way to get your foot in the door.

Direct Message

Sometimes you might just have to go all-in and message someone directly. If you find there are specific Yelp Elite members in your local area that you really want to get into your business, you can try this easy method.

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You’ll want to filter based on location and your type of business. For example, if you own a day spa, you wouldn’t want to message a member who usually reviews restaurants.

You can then filter your competition by reviews, and there should be an “elite” status on there. You can collect all the people who review businesses in your niche and message them one-by-one.

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Before you do this, be choosy about who you message. Don’t invite someone who is overly critical. Also, as with marketing of any kind, you need to understand your audience.

Take a look at their profile, see what they like and what some of their personality traits are, and don’t be afraid to butter them up a little.

Don’t just talk about your specials or what you do at your business; talk about the benefits of coming to visit you and how it could potentially be mutually beneficial for both of you.

Businesses That Have Found Success with Yelp Elite

Here is a brilliant example of how local businesses can find amazing success through the Yelp Elite program. In this scenario, six different businesses came together to provide a unique and extraordinary experience for all Indianapolis members.

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In this “Friendsgiving,” Elitists were brought together for dinner, dessert, and drink tasting in a unique setting in the Tomlinson City Market Catacombs. They created an unforgettable experience, and if you look, the five-star reviews are endless. This will likely have a positive impact on their business for years to come.

In a different scenario, we see how you don’t need to own a restaurant, bar, or food brand to benefit from Yelp Elite. In Cleveland’s Playhouse Square, Elite members toured 1920’s construction, received information on the city’s past, and learned all about the mystery behind their city.

This resulted in several amazing reviews, positive experiences, and publicity for the city’s art district in exchange for a little bit of their time.

How Does the Yelp Elite Squad Compare to Google Guides

If you’ve heard of Yelp Elite, you’ve likely heard of Google Guides as well. That platform debuted around 2015, and it’s a way for Google to offer incentives for people who regularly review local businesses. It encourages those people to write more reviews so Google can provide a more pleasurable experience for its users.

Local guides receive a badge on their profile, social media features, and even an annual thank you gift of unknown value.

The one issue I see with Google Guides compared to Yelp Elite is that anyone can receive this badge on Google when they surpass a certain number of reviews. Many of these people only write reviews when they’ve had a poor experience. The reviewers aren’t manually reviewed like they are in Yelp.

The program seems to be a lot more “open” and less coveted than Elite status, but they’re still important because of the visibility a badge can bring.

It also doesn’t seem like Google creates much of a community out of their Google Guides as Yelp does. There’s no way to create events or persuade these reviewers to visit your business other than scouring the internet to try and find their contact information, which might come off as weird to the individual.

Other Ways to Work with Influencers

We live in the age of the influencer. While we tend to focus on Instagram and TikTok today, Yelp Elites were the original influencers, and they’re still relevant today. As a business owner, you should not ignore these people or Yelp in general.

While it might seem painful or even torturous to appeal to “professional reviewers,” it’s beneficial for your business. Though it’s not guaranteed, one great event or a few positive reviews from well respected Elite status members can give your business more visibility in Yelp search results.

If you’re looking for a few different ways to work with influencers, here are a few quick tips to help:

Instagram

Just like on Yelp, send DMs to people in your local area by searching relevant hashtags that apply to your community. Find influencers in your niche and location and send a bunch of DMs asking for them to reach out in exchange for a free product or service.

The good thing with Instagram is you don’t have to follow the Yelp community guidelines stating you can’t exchange goods and services for reviews. You may be able to find a new Elitist looking to conduct more reviews, and this could be a great way to get your name out there!

TikTok

On TikTok, you can become an influencer yourself. The platform is ripe for people who are interested in making a name for themselves. Post some of the most interesting aspects of your business, and be sure to follow trends.

Post whatever is currently trending on TikTok and try to get attention from local influencers. Once you do, find a way to contact them by searching for them on other platforms. If they’re on TikTok, they’re probably also on Instagram, and it’s much easier to get in touch with them there.

Conclusion

As much as we like to keep our pride intact, sometimes it’s beneficial for us to set it aside and do what we know we need to do for our business. Yelp Elite members are the first influencers, and they’re more than relevant for brick and mortar businesses.

If you’re trying to get some attention and become more popular in your local community, Yelp Elite can help. If you’re having trouble managing your reputation, my team can help with that.

Do you think Yelp Elite is an important part of a local SEO strategy?

How Natural Language Generation Can Help Your Digital Marketing

How Natural Language Generation Can Help Your Digital Marketing

You might be familiar with A.I. and what it can do. You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think.

One of the best examples of natural language generation is Google’s Smart Compose. If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence.

That’s natural language generation at work.

Natural language generation has some incredible implications for your digital marketing campaigns

Before we go in-depth about natural language generation and how it can help your promotions, let’s take a minute to explain what precisely natural language generation is and what it does.

What Is Natural Language Generation (NLG)?

The definition of natural language generation is the “process of producing meaningful phrases and sentences in the form of natural language.”

Natural language generation comes from your structured data. It transforms the data you have into natural-sounding text. It can also produce a vast volume of written words far quicker than the average person.

However, its capabilities don’t stop there. Natural language generation allows the updating of existing text and automation. You can also use it to create:

  • Images
  • Graphs
  • Numerical data

You can see why natural language generation is attractive to marketers. However, natural language generation is beneficial for a range of other sectors, including:

  • Finance and data analysis: For report creation
  • Healthcare: For interpreting data and creating medical reports
  • E-commerce and retail: Produce accurate product descriptions and improve the overall customer experience
  • Journalism: Create and update news reports. The Associated Press and Bloomberg are just two organizations using data to expand their news coverage.
  • Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages.
  • Customer service: Enables chatbots to answer questions and follow up with personalized emails for a more ‘human’ approach.
  • The insurance, energy, and telecommunications industries: These sectors have successfully introduced natural language generation to optimize their customer service, send out bills and invoices, and for report creation.

If the forecasts are correct, natural language generation will be used even more in the future.

Natural Language Generation and the Wider AI Picture

Now you know what natural language generation is and a bit about what it does. Let’s take a moment to explain how it fits into the overall AI picture.

If you’ve read about natural language generation before, you’re probably aware of similar terms like natural language processing and natural language understanding. These terms are often used in the same conversation, as they all fall under the AI umbrella.

There might be a bit of confusion on how these terms differ, so we’ve highlighted key differences below.

Natural Language Processing (NLP): While natural language generation’s purpose is to use your data to produce text, it’s NLP’s role to process and read the language.

NLP can also help with

  • Spelling corrections and grammar
  • Machine translation
  • Syntax and context

Natural Language Understanding: Another term you’re likely to come across is Natural Language Understanding (NLU). NLU analyzes text to understand intent and meaning. NLU enables:

  • Text summarization
  • Spelling correction
  • Sarcasm detection

Then there’s machine learning.

You’ll find a wide range of definitions out there, so let’s go with the one from the MIT Technology Review:

 Machine Learning algorithms use statistics to find patterns in massive amounts of data.

Machine learning can process far more than just text. ML can also process images, figures, and clicks. Without it, we wouldn’t have the likes of Siri or YouTube.

Now we’ve covered these key terms, let’s delve into natural language generation and its possibilities for your digital marketing campaigns.

How Does Natural Language Generation Affect Digital Marketing? 

Natural language generation has been with us since the 1960s, so it’s not new. However, what has changed is its commercialization and wide availability. You may have noticed there are numerous types of natural language generation software available now.

Plus, natural language generation’s capabilities have transformed recently, meaning improved accuracy. Its potential for the future of digital marketing is enormous.

From the first time a customer interacts with you to the follow-up and personalization of your marketing efforts, natural language generation can play a role in every stage.

Suppose you regularly employ a team to identify keywords, perform SEO, create product descriptions, and analyze marketing data. With natural language generation, you can automate all these tasks. Here are a few other ways natural language generation can help in your marketing.

Create Content

As a marketer, you know the importance of communicating regularly with your customers and would-be buyers. It can help build consumer trust, enhance customer loyalty, and allow you to demonstrate your expertise. It also goes a long way toward growing your brand.

Regularly producing fresh content that speaks to your customers is time-consuming and often costly. Natural language generation can solve this issue by allowing you to create keyword-optimized:

  • Blog posts
  • Web and landing pages
  • Newsletter and email content
  • Reports
  • General marketing content

However, it also helps create targeted content and enables teams to make sense of their data. Marketers can then use the information they have to create compelling, tailored campaigns for improved success.  

But the real beauty of natural language generation? All it takes is three simple steps:

  1. Get your data ready
  2. Prepare/use a template
  3. Let natural language generation choose your narratives and write your content

The Associated Press is an excellent example of how to use natural language generation well. AP uses natural language generation to produce financial reports and expand sports coverage, among other things. Additionally, the Washington Post uses natural language generation to generate hundreds of press releases.

Generate Product Descriptions

If you’re an e-commerce business owner, you understand the importance of well-crafted product descriptions to drive traffic to your site. However, it can be challenging to produce vast quantities of unique, SEO-orientated content that matches your company’s tone and voice.

While you could just go with the original, manufacturer-supplied descriptions, they’ll lack originality, which isn’t great for SEO.

Imagine if you had a way to take your unstructured data and insert it into a template and have the writing done for you?

That’s what natural language generation can do. It can transform your data into hundreds or even thousands of original descriptions that match your brand’s voice.

With natural language generation, you can create thousands of automated descriptions detailing:

  • Weight
  • Size
  • Key features
  • Colors

To get a better idea of what this looks like in practice, let’s use a free natural language generator tool.

 You just enter your:

  • Product name
  • The problem it solves
  • Benefits and features
  • Objections
  • Product style

Then click “generate” and wait for your description to appear.

Write Ads

With its ability to personalize and tailor content, natural language generation has a lot of potential for writing ads. However, it’s not just about putting words on the page. Natural language generation aids ad creation by helping you understand your audience and their intent.

Natural language generation is even intelligent enough to adapt to a brand’s audience and use the language and tone most likely to resonate with them — all without compromising your ads’ creativity.

A further benefit of using natural language generation to create ads is it allows mass scaling while also sounding human and personalized. That all makes natural language generation ideal for:

  • Online paid ad (Google, Facebook, Amazon, etc.)
  • Landing pages
  • Individual customer offers

These are just examples. However, they should illustrate the possibilities for your digital marketing efforts.

Personalization

Personalization isn’t a buzzword or a passing trend: It’s one of the most critical elements of a successful marketing campaign.

When you apply natural language generation to your marketing efforts, there are several ways you can use it to tailor it to your customers, including:

  • Use natural language generation to understand individual customer’s metadata for the personalization of marketing materials.
  • Improve customer loyalty by targeting products, services, and special offers to your buyers.
  • Automatically updating and tailoring content for individual customers
  • Reach a broader customer base through localization

From these examples, it’s easy to see why brands turn to natural language generation to apply personalization to their campaigns.

Automated Updates

Relevant content is essential to online sales, and it’s vital for seasonal promotions. For example, when you want to promote your Black Friday sales or if someone is searching for Valentine’s gift.

However, keeping your content up-to-date is a challenge.

Updating seasonal content is another area where natural language generation shines. For example, you could automate category pages aimed at specific buyers by letting natural language generation create individualized content, making it targeted and more likely to convert.

By automating and updating content through natural language generation, you enhance the overall customer experience, increasing the likelihood of a sale.

Subject Line Generation    

A good subject line is one of the essential parts of your email. After all, it can mean the difference between your message getting opened or not. Natural language generation can take your data and optimize subject lines to ‘speak’ to the receiver.

Natural language generation can convey and personalize sentiments, tone, and language, helping improve your email open rates. One example of this is the AI technology company Phrase.

The UK-based business’s natural language generation tool allows you to generate hundreds of effective subject lines. For instance, when Virgin Holidays wanted to improve customer experience and grow digital sales, it introduced Phrase to tweak its subject lines.

The result? A two percent increase in open rate, which may not seem like a huge increase, but it was worth millions to Virgin Holidays.

If you want to leverage the potential of natural language generation for your email campaigns, there are a few tools you can try:

First, Active Campaign has a free tool. Just choose a keyword category from the drop-down list, enter your keyword, and click the “generate subject lines” button.

We used “headaches” as our keyword, and these are the suggested subject lines:

Automizy is another free tool. It uses three steps to generator subject lines.

  • You copy and paste your email marketing content
  • Automizy will take your text and analyze it
  • Then, it generates a set of subject lines based on your copy.

From experience, we can say the above tools might not be perfect. However, they do illustrate the potential and give you a starting place.

SEO Optimization

According to Marketing Artificial Intelligence Institute, there are several ways marketers are using A.I. in SEO optimization. They’ve introduced it to:

  • Discover keywords and create topic clusters
  • Optimize content for better discoverability
  • Content analysis to find content caps
  • Create real-time targeted content
  • Write meta descriptions
  • Tag images
  • Write outlines and titles for your content calendar

Using natural language generation can help marketers drive more traffic, create more sales, and build their brands.

Conclusion

Natural language generation software has applications across a broad range of industries. Natural language generation allows users to create personalized, automated text. Still, its real power lies in adapting to individual brand voices, making it an ideal way for digital marketers to build relationships with a specific audience.

Digital marketers can also generate cost-effective, timely campaigns, optimize their ROI, and interact more authentically.  

Despite some people’s fears, natural language generation is not going to steal anyone’s jobs. Rather, natural language generation complements copywriters’ work while freeing up vital time to concentrate on ROI-generating goals.

How could natural language generation help your business? Share your thoughts below.