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Customer relationship management or CRM systems are crucial for business decision-making. Featuring this system to your enterprise makes it easy for entrepreneurs to identify failure, success, and growth opportunity. The system can do this because of the existing customer records. Agencies find customer relationship management as the best way to gather accurate data for end-user confirmation and adoption.
However, if a CRM system lacks a mobile solution, the chances are high that an enterprise will remain with bulk software invoice and unhappy sales representatives. To understand what a field sales mobile solution means for business, here are four points on mobile as a crucial communication mode.
Mobile Growth Explosion
In 2018, internet access through mobile devices accounted for more than 45% of all online activities. Considering that the mobile traffic contributed to less than 0.8% nine years before, the number of mobile online users has drastically overshadowed that of desktop users.
This year’s projection on mobile online trading, suggests that the number of users will rise to 67%. Platforms such as Google Analytics claim that half of business-to-business enquires are done from mobile devices. Regardless of your activity online, mobile usage has become the go-to option.
Phone Are Part of Human Life
Data shows that more than 50% of email recipients used phones with 90% of online users having a smartphone. Almost everyone owns a phone that can access the internet, making a mobile device significant in modern time. Troparé is one of the many agencies taking advantage of this data to reach as many clients as possible for the best field sales service.
Utilizing a tablet or smartphone is like second nature with smartphone owners surpassing toothbrush owners. From the data, experts suggest that mobile devices are here to stay. It is one of the reasons why businesses need to use them to their advantage.
Current Workforce Trends
The current age of entrepreneurs is full of millennials. This generation is conquering the workforce, and they serve as the largest consumers of online mobile usage. A mobile customer relationship management system facilitates faster and smarter workforce. Keep in mind that this group of citizens contribute to 45% of the workforce in the US.
Field sales and mobile technology only translate to profitable result as long as you use them to build strategic ideas. The majority of the world’s population spends most of their time on their mobile devices. The current and future workforce is hooked to utilizing these devices with more than 60% of them sleeping with their devices due to business deals. It explains why the majority of mobile employees utilize their time online to continue business activities.
From the information above, it is easy to determine that people spend a lot of time and money on their mobile devices. When you have a group of individuals that already embrace modern business apps, it is only right to give them an appropriate resolution like mobile solution. A mobile CRM is a dedicated system for external sales reps.
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What happens when people aren’t engaged in their education?
Very little, unfortunately.
It’s a stubborn problem that confronts HR staff and elementary school teachers alike.
Top talent gets bored and moves on. Students lose interest and tune out.
All the preparation and dedication it takes to develop a good course means nothing if people aren’t buying in.
This problem doesn’t get easier when learners and instructors are meeting online instead of in a classroom or on site.
Creating a digital environment where people can really learn is challenging, even in ideal circumstances. Having the right learning management system (LMS) software in place makes this task much more manageable for everyone involved.
Administrators have a clear view of what’s happening, instructors have the freedom to create courses that matter, and learners get a relevant, unique experience that meets them where they are.
LMS software will not replace the hard work and perseverance that goes into creating lessons and educating people. The right one, however, will let everyone focus on their work instead of fighting with a frustrating system.
Deciding on the type of LMS software is not going to be too difficult for most people.
Some of the vendors on this list offer products that span different categories, but for the most part, the different types of LMS software are aimed at specific educational settings:
Educational LMS Software
Corporate LMS Software
Ecommerce LMS Software
Deciding on the particular product within these three categories is where you are going to spend most of your time.
Let’s break these three types down a little further.
Educational LMS Software
These products are designed with school students in mind. They are built to help different types of educational organizations comply with government standards and meet the needs of their varied student populations.
Educational LMS Software can be broken down into two subtypes.
K-12 LMS Software is for towns, school districts, and private institutions that want to get every student on the same platform. They are built to scale appropriately, and track a student’s journey as they advance grades.
These types of platforms also accommodate the needs of parents, who are able to view grades and communicate with teachers.
Higher Education LMS Software is for colleges and universities. These platforms are designed to give students a much more independent experience, accommodating their unique set of courses and trajectory through undergrad, graduate, or postgraduate education.
Corporate LMS Software
These products are designed with adult learners in mind, particularly for businesses who need to train employees, customers, or partners.
These platforms help administrators create and deliver courses about company content and best practices. It works much better than throwing “the manual” at new members of your business.
Courses and company resources on a corporate LMS help with:
Onboarding: educating new employees, customers, or partners.
Training: providing basic knowledge to learners for a position, role, or skill.
Development: providing advanced knowledge to upskill or specialize a learner.
Enablement: provides educational resources to help skilled learners improve.
Some platforms will work across the organization to meet all of these needs for both external and internal uses.
Others may specialize in a particular area, like employee training, sales enablement, or customer onboarding.
Ecommerce LMS Software
These products are designed for individuals and institutions that want to sell online courses and other digital learning content.
Instead of a heavy-duty platform designed for a school district or enterprise organization, ecommerce LMS software is sleek and oriented around self-service.
Instructors can build out exactly the content they need, and have control over the costs via subscriptions or per-course fees.
Learners can find the courses they are looking for at a price that makes sense.
Many of these platforms have less expensive options that let you do everything but charge for courses. These non-monetized plans can work well for tutors, non-profits, and other individuals who need to organize and distribute educational content.
How to Choose the Best LMS Software for You
There are hundreds of vendors who make LMS software. To make your search easier, let’s focus on the people LMS software serves:
What do they want? What do they need? Really think about how each LMS is going to perform for each role.
In the end, how these different types of users feel about the product is going to determine whether it sinks or sets sail.
Let’s go in depth on considerations for each role. This is going to help you think through your specific situation and zero in on the product that checks all your boxes.
We’ll close this section with a look at some of the technical considerations that really matter when picking LMS software
Much of the learner experience will depend on the type of LMS software you choose. Some platforms are going to be aimed at students, others at adult employees.
At the same time, many of the essential considerations are going to be the same regardless of the type you choose. Likely, you are going to want support for one or more of the following types of learning environments:
Distance learning: Using online teaching to reach learners who are separated by great physical distance.
Remote learning: Using online teaching to reach learners during situations where people cannot meet in a physical classroom.
Blended learning: Using a mix of in-person and remote learning.
Mobile learning: Letting learners interact with phones and tablets, and on-the-go.
Social learning: Allowing learners to interact and teach each other.
Virtual classroom: An online space where learners and instructors can interact in real time, talking, sharing materials, and working in groups.
These environments are interrelated. Instructors leading a training session may make use of both mobile learning and a virtual classroom, for example.
What’s important to your search is selecting a platform that supports the learning environments necessary for all of the students, teams, or departments who use it.
Additionally, you’ll want to consider the learning styles supported. Depending on your organization, you may want to have some or all of these options for learning available:
Synchronous: Learners and instructors are in the same place at the same time, even if it’s a digital “place.” Everyone goes through the learning path together.
Asynchronous: Learners can complete their work at different times and may progress through the course at their own pace. It is sometimes called “self-paced” learning.
On-Demand: Learners have anytime access to courses and learning resources. In some cases, learners can select their own courses of study.
Accessible: Learners with special circumstances are supported by features like closed-captions, text-to-speech, and translation.
There’s no lesson that’s going to work for every learner every time. Instructors need the ability to experiment, to blend the tried-and-true methods with new tactics.
If a platform doesn’t have the features or functions an instructor needs, they’re going to be spending time finding workarounds.
Find something that centralizes all the tools instructors need to accomplish their goals, and lets them build exactly what they need. This is going to be different for each department or branch of a business.
Pay particular attention to course management features and how they are going to help your instructors create an effective learning experience. These include:
Quizzes and graded assignments
Learner profiles and rosters
Learner reports and analytics
Discussion boards and chats
With the exception of brand-new instructors, most will be approaching the new LMS with existing resources they’d like to continue using. I’m thinking of content from past courses as well as services like plagiarism detectors.
It shouldn’t be impossible for them to transfer their current course content (from paper or a previous LMS) to the new platform. Scanning with handwriting/optical character recognition will allow them to upload and use any type of document can be really helpful.
Here, it’s important to consider the platform’s ease-of-use. Not every instructor is going to want to become an expert in the intricacies of LMS software. Many want something that gets out of the way and just lets them teach, so to speak.
It’s about making enough online learning resources available without overwhelming instructors. If it’s annoying or constricting to use certain features, they won’t.
A lot of the best LMS software is cloud-based, which means organizations aren’t responsible for maintaining the backend IT infrastructure.
Even so, administrators play a leading role in the success or failure of any platform. What you are looking for is something that gives these all-important users the visibility and control they need.
An LMS that integrates and syncs with your student information system or identity provider is going to make this task a lot easier.
Additionally, admins need to be able to pull reports quickly. This could be for an individual student, class, or entire school district, depending on your use case. How hard is it going to be for administrators to get big picture and granular insight?
The LMS you choose has to fit into your environment. It’s going to be one of a number of tools that people are using throughout their day, and if it doesn’t play nice with others, there’s trouble ahead.
This is true of any software, but with an LMS, you have to be extra careful to consider every aspect of this issue before signing on to a particular platform.
Integrations are going to be important. Will it work with your identity provider, student information system, plagiarism detector, or cloud storage services?
Look for direct integrations, as those will be the easiest to use. With LMS software, however, you should also be aware that many come with APIs that can be used to build custom solutions. These can work well, but you want to make sure these methods aren’t going to break at scale.
The other thing to pay attention to is content compliance. This includes standards like SCORM, LTI, AICC, and others. If a platform is SCORM compliant, for example, that means instructors will be able to import any content that meets those standards.
Unless you want to build everything instructors are using from scratch, it will be really helpful to find a platform that is compliant with the content you already depend on.
#1 – Schoology — Best for K-12 Blended Learning
Schoology has proven itself to be one of the most nimble LMS providers in a time where adapting to new learning environments really matters.
The platform connects everyone involved: students, teachers, parents, coaches, and administrators. It can accommodate virtually any type of learning environment, from in-person, to blended, to fully remote.
With Schoology, instructors can continue to “use what they know” because it has direct integrations with more than 200 popular tools, like Turnitin and Khan Academy, as well as compliance with SCORM, LTI, QTI and Common Cartridge.
Whether the schools are open or closed, teachers can use the lessons they trust without having to reinvent the wheel. They can manage everything from assessments to attendance within a single dashboard, and share all of their content with students on their class homepage.
Within this simple framework, instructors have a ton of freedom to create unique content for their students, design meaningful assessments, and a rich set of tools for tracking progress.
They can figure out what’s working quickly, and have the ability to personalize content for individualized instruction.
This is really important in blended learning environments where students don’t necessarily have equal access to technology. Schoology makes it easier for teachers to create different types of assessments that let students go at their own pace or access resources offline, even on the mobile app.
That’s the beauty of Schoology. It doesn’t change what teachers teach, it just gives them the tools to do it in any setting, with features like:
Course & lesson designers
Commenting and video feedback
On the administrator side, Schoology syncs with student information systems, which cuts down on busy work and keeps information consistent.
It will work especially well for districts that are already using Powerschool as their student information system, as Schoology is now part of the same company.
Students, instructors, parents and advisors can create a free Schoology account, but institutions will have to get in touch with Schoology for pricing.
The strength of the product for K-12 schools is that it integrates with tools that teachers already use, in a format that’s comfortable for students.
#2 – D2L Brightspace — Best for Higher Education
D2L, which stands for Desire 2 Learn, makes LMS software for higher education that is used by some of the biggest universities in the country. It’s become a lifesaver for many institutions that are trying to adjust to remote learning.
For as powerful and customizable as it is, D2L’s Brightspace for Higher Education feels extremely light. It’s easy to navigate for students, giving them the ability to monitor grades, assignments, classes, and announcements from a single dashboard.
The truth is that each professor only needs a fraction of the capabilities available to create and manage their courses. D2L can be customized to meet the needs of different departments and pedagogical approaches.
In Brightspace, the interface is easy for professors to use, no matter how they want to build their course and track assessment. They’re not having to shoehorn their lectures into a mold or trying to develop work arounds to include the content they want.
On the student side, the experience remains minimalist, regardless of which features their professors using. One class may use a ton of collaborative and social tools, like discussion boards. Another might be all videos and interactive labs.
Either way, the student gets a single, clean, cohesive experience since D2L’s mobile app is responsive and works well on any screen size.
In short, students have one place for all their academic needs and can access the platform from wherever they are.
Whether students are going to be on campus, engaging in remote learning, or some mix of the two, D2L Brightspace comes with everything an institution needs to continue operating, including:
Student/Class progress dashboards
Single sign-on (SSO)
All of these features come with Brightspace Core. Additional reporting and tracking features are available with Performance Plus, which can be helpful for identifying at-risk students before problems become unsolvable.
Engagement Plus, another Brightspace add-on, comes with additional features to further enhance digital learning environments. Instructors will be able to deliver fully-searchable video content, which is great for lectures, and enable gamification in their courses.
You’ll have to get in touch with D2L for pricing. Call them today and see why so many public and private institutions are choosing to go with Brightspace over the competition.
#3 – Tovuti — Best for Selling Online Courses
Tovuti is a super-flexible LMS software option. I like it best for individuals and institutions that are looking to sell courses online, though it could be a favorable option as a lightweight corporate LMS.
Tovuti provides a strong blend of ecommerce LMS functionality with course management features that help instructors make sure that learners are getting the most bang for their buck.
Unlike other similar platforms, course authoring tools are included. Within the platform you can create more than 40 different types of content, like interactive videos, quizzes, and memory games.
Once you’ve built your courses, Tovuti makes it easy to manage, track, and grow your enrollment. There’s a built-in content management system, blog, and web designer, as well as plenty of features to help you create an experience that aligns with your brand.
Create extended learning paths with multiple courses or deliver your content in a microlearning format where learners are free to choose from individual PDFs and videos in your content library.
By enabling feedback (which is optional), you can let learners rate and review your courses. This puts them on the radar of learners with similar goals.
All the marketing, ecommerce, and content creation capabilities an instructor needs are centralized in one intuitive platform.
Some of the other highlights include:
Personalized learner portals
Single sign-on (SSO)
To use Tovuti as an ecommerce LMS, you’ll need to get the Pro plan. This is going to be more expensive than the Core plan, but that doesn’t let you charge for courses.
The upside is that the Pro plan comes with a ton of features that are all exceptionally deep. For example, their virtual classroom allows for breakout rooms. Smaller groups can split up, talk about the discussion and rejoin the larger meeting seamlessly.
Get in touch with Tovuti today and supercharge your e-learning business for tomorrow.
#4 – Looop — Best for SMB Employee Training and Development
Looop helps small businesses bring new hires up to speed quickly and keep top talent engaged. At the heart of Looop’s strategy for delivering a meaningful LMS is their understanding of how employees actually learn.
Most people’s instinct is to use search engines to find the information they need rather than in-house resources. But you can’t ensure the information they get from Google has the context, depth, and relevance to be applied properly to your company.
Looop lets you turn company content into the on-demand resource employees crave. Quickly build engaging training modules and other resources, or integrate existing SCORM and xAPI content into your platform.
One of the standout features of Looop is that administrators can use automated campaigns to deliver content directly to the inboxes or Slack channels of employees who need it. Similar to marketing automation, these campaigns can be personalized to meet the needs of the learner.
Admins can then track which messages have been opened, which trainings have been completed, and automatically send the next training module when they’re ready.
Plus, it’s all mobile-responsive, so employees can access these resources whenever and wherever they need them.
There are also built-in survey tools that allow learners to provide feedback and dashboards for instructors and admins to keep tabs on overall progress. Continually optimize content based on how learners are responding.
Some of the other standout features that come with Loop include:
Unlimited content creation
Video and screencast uploads
Flexible roles and permissions
Pre-created content libraries
Automatic content backups
Companies of any size can benefit from Looop’s transparent, predictable pricing. There are four tiers, which are based on the number of users:
Small Businesses: $299/month, up to 50 users
Mid Size Businesses: $699/month, up to 250 users
Enterprise: $1,199/month, up to 500 users
Enterprise Plus: Contact sales for more than 500 users
Keeping the price down is not hard with Looop. You can archive users, which means you can keep their record without their seat counting toward your limit.
And if your user size falls somewhere between the tiers, they’re happy to work with you to find a fitting price.
I like it for SMBs because it’s something they can stick with as they grow and it’s not nearly as expensive as other corporate LMS software.
For small and midmarket organizations that are focused on training employees, Looop is a solid choice. Learners get the resources they need at their fingertips, and administrators can monitor progress with very little legwork.
You can try Looop free for seven days, which comes with a live demo to get you started on the right foot. The demo is only about 20-30 minutes long, which gives you an idea of how easy it is to use.
#5 – Docebo — Best LMS software for Enterprise Learning
Docebo is a corporate LMS built from the ground up to serve medium to large enterprises. Learning and development administrators will love how easy the platform is to use, manage, and evolve as new challenges emerge.
First things first, Docebo is pronounced doh-chay-bo. It’s Latin for “I will teach.” Even their name is educational.
It’s best for companies that need to train 300 or more people each month. These could be courses for employees, customers, and partners.
High-growth companies—especially if they are on the verge of outgrowing their existing LMS—will find that Docebo provides the tools they need to scale their learning programs.
Easy content creation, flexible teaching environments, and excellent reporting features allow companies to upskill everyone inside and outside the company. The most common use cases include:
It’s built to ensure that admins and instructors can securely share the information learners need and keep track of their ongoing education. Managers can quickly see how each member of their team is progressing and who may need a little extra help.
In Docebo, managers and admins get the freedom not just to create content, but to customize the user experience for their learners. With the Pages feature, managers can quickly create a unique space for learners that matches the needs of their specific audience and organizes all the relevant resources.
Using the simple drag-and-drop interface, managers can add widgets like calendars, activity feeds, reports, and other features to keep everyone on the same page.
Some of the other features that make Docebo such a good out-of-the-box solution for an enterprise LMS include:
Unlimited cloud storage
SSO & integration with IdPs
40+ languages supported
Ecommerce LMS functionality
Compliance with SCORM, AICC, and xAPI
For those who need it, being able to manage multiple languages on the platform will be critical. Docebo comes with a localization tool that helps you ensure that translations capture your intended meaning.
You’ll have to get in touch with Docebo for pricing, but it’s most certainly geared towards the needs of larger organizations that are growing quickly.
If you need a one-and-done onboarding course, Docebo will be overkill. It works well for extended or ongoing learning programs.
There are no pricing tiers for less than 300 learners a month, so it can be difficult for an SMB to justify the cost of Docebo, regardless of how good it is.
It’s also not intended for K-12 or higher education. The company states this clearly on their website.
If you need corporate LMS software that is going to work at scale, Docebo is the best choice available. Companies like Bose, Amazon Web Services, and WalMart have made it their LMS for a reason.
Get in touch with Docebo today and impress the sales team with your Latin pronunciation.
#6 – Sensei — Best LMS Plugin for WordPress
Sensei is a premium plugin made by WooCommerce that lets people design and sell courses within their WordPress site.
It takes just a few clicks to ingrate Sensei. Now, instead of a blog, you have a classroom with lessons, quizzes, grading, and learner management features.
If you are just interested in sharing your knowledge within an LMS rather than a blog, Sensei has you covered.
Should you want to monetize that venture, just add the WooCommerce Paid Course extension. A few more clicks and now your teaching has become a source of income.
Piano teachers, tutors, professors, even humble bloggers such as myself can build out courses within the WordPress platform as if they’re making a new page or post.
It’s as easy as you think it is. Why? Because Sensei is made by Automattic, the same people who power WordPress, WooCommerce, and other sites that continuously deliver best-in-breed products to their users.
Like their other products, Sensei is an intuitive balance of power and simplicity. There’s a lot you can do in terms of customizing courses, but it’s not overwhelming.
The ease-of-use is passed on to the students, who enjoy a welcoming interface and clear roadmap of what they need to get done. Choosing courses is as easy as shopping on WooCommerce and navigating your site is as easy as clicking around your blog.
The features are not as deep as they are with some of the more robust corporate LMS software, but it has everything an individual needs to get started selling courses, including:
Lesson, course, and quiz builder
Image and video uploads
Integration with WordPress themes
Learner management and analytics
Looking at all-in pricing to use Sensei, it breaks down like this:
All in, the total price is still well below many other LMS software options, most of which would take a lot more effort to set up. And, if you are already paying for WordPress hosting, you simply need to make more than $11 bucks off courses each month to turn a profit.
And if you don’t want to make money sharing your knowledge, you can just use Sensei for free.
Whether you want to make money with what you know or not, Sensei will help you turn your blog into an educational environment. We all love the comment section, but what kind of commitment from your readers will you build by offering interactive courses?
Sensei can help you find out, and may turn into a source of passive income if you can find an audience.
Teaching is hard. Instructors, coaches, mentors and business leaders will all admit that with pride.
How long is a new hire’s honeymoon period where they’re really willing to learn? Or a student, for that matter? How long do you want to wait for that manager to get trained up?
Creating the conditions for learning is always going to be a challenge, but using the right LMS software is going to take a ton of the legwork out.
Everyone can focus on their work instead of fighting with a frustrating system.
K-12 teachers have enough on their plate without having to reinvent the way they instruct. Using Schoology LMS, teachers can stick with what they know and utilize the best-in-class platform to deliver their lessons.
For higher education, D2L Brightspace is going to make student, faculty, and administrator lives much easier. Professors have the flexibility to design the exact online learning experience their courses need without overwhelming students. Administrators get the visibility and control they need to manage a constantly changing environment.
Looking at the corporate LMS software, Looop should be the choice for small business and Docebo for enterprise.
Looop is lighter but still very powerful, and it comes in at a reasonable price point for SMBs who don’t need to train hundreds of people each month.
Docebo, on the other hand, is built to scale with enterprise growth. Learners inside and outside the company are well supported by the platform.
In terms of selling online courses, Tovuti is the complete package. People monetize and deliver engaging content, and the platform is packed with marketing features designed to grow their audience.
For people who are using WordPress to grow their business (something I endorse wholeheartedly), SenseiLMS will let them turn their blog into a classroom. A couple clicks, a little planning, and now their WordPress site is paying for itself.
The traditional boomerang is a curved throwing stick, created sometime between 25,000 and 50,000 years ago. A popular version you might have heard of is the “returning boomerang.” This stick is curved, flattened, and designed to return to the thrower.
The Boomerang app, on the other hand, creates fun mini-videos you can share online.
What are the similarities?
We’ll get to that in a sec, but since this is the Neil Patel blog, there’s no surprise which Boomerang this post will focus on!
Many brands are using Boomerang to connect, engage, and drive brand awareness.
So, how can you get started using this tool? More importantly, how do you create content that will give you an edge over your competitors? Before we answer those questions, let’s first go over what the Boomerang app is.
What Is the Boomerang App?
Boomerang is Instagram’s standalone app, created in 2015.
You can use it to create a video loop that plays forward and in reverse, again and again. In this way, the video continuously returns to the start (just like a traditional boomerang returns to the thrower).
How long is the video loop?
Just. One. Second.
Some marketers might easily dismiss the app or shy away from using it. How can you get your message across in one second? Below, you’ll see how easy it can be to create content that’s only a second long but leaves a lasting impression.
Before we get there, it’s important to mention that Boomerang content is meant to be fun! This is not a platform for communicating complicated or profound messages. Remember, you only have one second.
So when it comes to creating videos on the Boomerang app, think light, fun, and exciting content your audience will love to see and share.
How Does the Boomerang App Work?
According to the Apple App Store, “the app takes ten photos and stitches them together, speeds up the video and smooths out any bumps, then loops it back and forth.”
To continue making the app exciting to use, the creators introduced a few additional features, including SlowMo, Echo, Duo, and Trimming:
SlowMo: With this option, videos play for two seconds forward and two seconds backward. As the name suggests, it slows down your video clip to help capture every detail.
Echo: This feature creates a double vision effect on your Boomerang video clips.
Duo: This option quickly rewinds to the start of the video clip (by speeding up and slowing down), which adds a glitchy feel and texturized effect.
Trimming: This feature allows you to edit the video clip length and decide when it should start and end.
How to Get the Standalone Boomerang App
Because this is a separate app from Instagram, you don’t have to worry about having a personal or business Instagram account to download it. You can simply download the app and install it directly on your iOS or Android device.
How to Create a Boomerang Using the App
Once you’ve downloaded the app to your phone, simply tap the white button on the bottom center of the screen.
This allows the app to take a burst of photos and create a Boomerang video clip for you.
To make some technical adjustments, you can tap the screen four times, using four fingers. This lets you alter the resolution of the video, frame rate, frame count, and how the video replays.
When you’re happy with your new Boomerang clip, you can press the “Save” button in the top right corner.
As shown in the picture below, you have the option to share your clip on Instagram, Facebook, or other platforms.
Why Use Boomerang?
What makes the Boomerang app special, and why should you use it over other platforms?
In this social media age, creating shareable content is essential. This helps grow your brand and get your content in front of the right people.
The Boomerang app is great because short videos are inherently easier to share.
It’s also easier to get someone to commit to watching a one-second clip, rather than a longer, more detailed video.
2. Video Content Is King
No matter how you feel about video, you can’t dispute how effective it is.
Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads.
In addition, 74% of consumers who’ve watched an explainer video about a product ended up buying it.
These numbers all point to one fact: visual content works.
With Boomerang, you can continue to create videos and give your market the visual content they enjoy.
As a busy marketer, you don’t have the time to try to figure out another complicated new app.
You want something easy to use. You want to worry about creating the right content, not the technical aspects of the app.
Boomerang ticks this box because it’s simple to use and user-friendly.
In just a few seconds, you can have a viral video your market loves.
If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. It can be a fun and effective way to increase brand awareness and help you achieve your overall marketing goals.
Boomerang Marketing Uses
We’ve already highlighted how simple it is to use the Boomerang app. Now comes the fun part.
The following ideas can give you some inspiration on how to get started with creating fun Boomerang content that’s relevant to your audience.
Showcase Yourself Completing Work
All you need to do to create a Boomerang is tap a button, but pressing the record button is only a little piece of the puzzle.
The real job is finding something interesting to capture, something that can immediately get your audience’s attention, something novel.
Where do you start?
Continuously being creative about a product or service can be challenging, especially if you’ve been working on it for a while.
To get started, put yourself in your consumers’ shoes and ask yourself, “What would I find interesting about this product or service?”
Completing an interesting element of your work can do the trick. Here are some examples:
Marketing for a restaurant? How about capturing the chef adding seasoning to the dishes?
If you’re marketing for a clothing designer, you can show the models walking down the runway or capture the designer sketching.
Marketing for an artist? Record that final brushstroke across a painting.
There is no right or wrong here, but it’s important to understand that simplicity can help get your message across.
First, they clearly got the “keep it simple” memo.
They decided to capture a model putting on mascara, choosing to focus on the results of their product because that’s important to their consumers.
When putting together content ideas, think about your consumers and what would nudge them into buying or at least getting excited about your product.
Show Off Your Work Culture
When thinking about content ideas, don’t limit it to only your product or service. Sometimes your audience wants to know more about what’s happening behind-the-scenes.
The Boomerang app allows you to showcase the workplace culture of your brand. Are your employees having fun in the office? Does your brand have a light and fun energy that you want to share with your audience?
Capture these moments because they can help you create real connections with your market.
An example of a great behind-the-scenes moment is this fun and charming Boomerang from Cosmopolitan.
There isn’t a magazine in sight, and Cosmopolitan doesn’t sell bubblegum (last time we checked), but this clip still got thousands of likes. What’s the appeal?
First, it’s about the motion. We can’t help but focus on the bubble as it grows to the point of almost popping, and then gets smaller again. It instantly grabs anyone’s attention.
More importantly, this playful and fun moment endears and connects the brand to its audience.
Demonstrate Your Company’s Altruism
It’s easy to assume that you need a lot of money to make a difference, but that’s not always the case. Even if you own a small company with considerably less turnover than your competitors, you can still make an impact.
Do you feel strongly about making a difference in your community? Does your team sometimes get involved in volunteer work over the weekends? Is there a particular cause you’ve been passionate about for some time?
Whatever the case, you can create a Boomerang and show your company’s compassion.
Consider the following ideas:
Your team arriving outside your local charity organization
Giving food or apparel to the needy
Any other special moment that shows your commitment to making a difference
Show Users How to Do a Task
If you recently added new features to your product, or if you have a complicated software system, why not show your users how to use it?
They’ll appreciate seeing this, and it might be the final push to encourage people on the fence to make the purchase.
A great example of this can be seen in the Boomerang below.
Verge decided to use Boomerang to show off Microsoft’s Surface Book laptop.
In just a quick second, consumers can see how the product looks and how to assemble the screen and keyboard.
If you bought the product and were struggling with this, that’s good for you.
If you’re a fan of the brand or are looking to purchase a new laptop, you might also start wondering about the interesting new features the product has. This video shows you can find a Boomerang moment in any situation.
Show Off Your Product’s Beauty
When it came to showing off their product, jewelry brand Diamond Mansion kept things simple.
They knew placing their cushion-cut, double halo ring under the right lighting would grab their followers’ attention.
This clip works because the brand understands its market and what they want to see: a beautiful, sparkly diamond ring.
You don’t have to complicate things by trying to convey too many messages at once. Boomerang clips are too short for that. Just keep it to one, simple idea that’s relevant to your market.
As you already know, when it comes to social media marketing, a lot goes into creating the right content on any platform.
In addition to planning and creating content, there’s also the element of engaging with your audience, building trust, and keeping them engaged, not to mention competing with thousands of other brands that want your market’s attention.
It’s important, therefore, to use trends to diversify your content.
Creating mini one-second videos can be a fun and exciting addition to your feed. It can also give your audience something to remember you by.
When creating Boomerang video clips, remember to always think about one idea or message you want to convey.
Keep things simple, be creative, and have fun while creating new content for your audience to consume.
How have you used the Boomerang app for your marketing?