Website Investing: How Mo Mullah Invests in and Grew a Website from $2,800 to $24,000 in 1 Year

Website Investing: How Mo Mullah Invests in and Grew a Website from $2,800 to $24,000 in 1 Year

Website investing and digital properties are becoming a little bit more like physical property investments, especially when it comes to the ways people are profiting from the assets.

Just as physical real estate properties are flipped, renovated, rented, or invested in for passive income, we see similar trends with online digital properties.   

We’ve covered flipping websites in a previous guide, but what if you want to hold onto the digital asset as a long term investment but don’t want to manage the day to day operations?

In real estate, this type of arrangement is completed by a property manager. An investor would invest in a real estate piece and hire a property manager to run the day to day operations. 

Website investors can run their website or digital asset investments with a similar strategy. With online properties, the person who would run your websites’ day-to-day operations, similar to a property manager, is often referred to as an “operator.”

Whether you are looking to purchase a website as an investment opportunity or have someone take over your current website, an operator service may be a great option. 

We caught up with Mo Mullah, a website operator specializing in flipping and investing in websites for some website investment advice

Tell us a little about you and your website investing background?

Hey, I’m Mo, I’ve been buying and flipping websites for a few years now. I run a bespoke site operator service that gives clients the opportunity to work with a professional and well-rounded site operator. 

I usually work with a variety of clients, including those that have just started in the online business world, and also cater to more experience websites flippers who have larger portfolio’s and need a professional site operator to successfully manage their sites.  

Today I own a variety of business in the online marketing world and by diversifying my income across multiple niches have a sustainable income that helps me travel the world, live in the Caribbean and importantly sustain a big family. 

What’s your backstory, and how did you start making money online?

I graduated with a law degree about a decade ago but ended up turning away from a career in Law. The hours were long, and most tasks were very monotonous. I longed for a more time-friendly way to earth passive income and spent years looking for it. 

Prior to operating in the website investing world, I set up a lucrative email marketing business that still pays dividends now. I promoted numerous affiliate campaigns that regularly profited me over $30,000 a month by promoting bespoke high ticket affiliate products.

Now I spend the majority of my time growing and investing in websites (both content and affiliate sites) The ability to exit at over 30 times monthly revenue is a powerful reason to get involved in buying and running content sites online. 

What has worked for you to drive traffic to your website investments?

The best way to grow traffic to your sites is by doing very good SEO. Traffic doesn’t just end up on your website without having to first put the time in. My specialty lies in very good keyword research, a systematic approach to onsite SEO, and a meticulous approach to building backlinks. 

An excellent example of this is when I recently purchased a website for $2800 and flipped it for $24000 in under a year.

My approach to this was efficiency, scalability, and keeping costs low by doing all the hard work myself. 

When I first picked up the site, it was in poor shape, so I immediately did a link audit and a content audit to strip away any broken parts.

I then rebuilt parts of the site, including content and built new links over a 12 month period in a systematic way.

Website Investment Example

Spike in backlinks in June: 

Here are the trending months: 

March-May – Pageview went up 5x

I also diversified the monetization outside of amazon and used additional affiliate platforms as well as ads to create more revenue

Additional affiliate network: 

New Ads Network: 

Amazon Sales:






Lastly, I carried out extensive backlink building using guest posts and used a fine-tooth comb to go over all my link prospects. Link building ended up being the main reason why the website sold for a 10x increase.

Upward growth in referring domains from 2019 – 2020

Through your website investing have you learned anything particularly helpful or advantageous?

The biggest thing to watch out for in this industry is buying websites that you don’t fully understand the risks.

Doing the correct level of due diligence is vital to having a sustainable asset and business. If you do the correct amount of due diligence, ask the right questions and negotiate correctly, you can very smartly bag yourself a bargain.

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  • Learn how to build white hat links to your site without headaches
  • Finally have a proven method to finding profitable niches
  • Get access to our foolproof keyword research methods
  • Learn how to outsource high quality content

Get The Authority Site System

If you, however, fail to do this and get shiny eye syndrome or only focus on the top line revenue or the potential to grow it, you risk buying something that is destined to give you more trouble down the road. 

Examples of this are knowing your risk profile and avoiding any deals that fall outside these lines. PBN (Private Blog Networks) are a perfect example here.

Also, asking the right questions to the current owner, like, “if you decided to keep the website, what would you do to continue growing it?”

Google Algorithms and affiliate commission cuts are just a few things that are outside of your control but should be factored in any serious website investment

I learned the hard way the importance of due diligence and nearly got burnt buying my first website without doing proper due diligence.

I purchased the site on the strength of the revenue but when a major Google update hit this page lost it’s page rank in the SERPs and the website loss value immediately. I struggled to get recover from it, and ultimately, it was a bad investment

The lesson I learned…. Never buy a website that relays too heavily on 1 or 2 pages. (30% of traffic going to 1 page is too much for me) 

What types of website investments are there?

Website investing can be broken down into 4 main investment categories. The first is the cost of the website itself. The second is the cost of content. The third, the cost of backlinks (or the outreach to obtain those links), and the last is the cost of plugins, tools & other VA costs to help manage and run it. 

The highest cost is, of course, the cost of acquiring the sites (including broker fees and wire fees), next usually the cost of links and costs of content will take up a large chunk of your budget. Lastly, the costs of tools (i.e., AHREFS) will take up the remainder of your budget.  

However, the biggest investment isn’t usually financial. For me, the biggest investment was my time in each project.

You can always make more money down the road, but you can’t get your time back. This is why growing or purchasing the correct website is essential. 

There are many ways to pick a niche. If it’s your first time setting up a website and running it, then my advice would always be to pick something that you have an interest in.

While you don’t need to be an expert in it, chances are you’ll be spending a ton of time figuring things out, writing some content and doing some type of outreach. If you pick something that you understand, it will make this process a whole lot easier. 

I run websites full time, so for me, that’s 8 hours a day 5 days a week. This works for me as each website has a specific growth plan and exit timeline.

Also, importantly my time is compounded down the road as the revenue starts to trend up. 

Having a smart exit strategy is a must and most full-time website flippers know roughly when and for how much they are looking to exit their website or portfolio before they spend all the money or time to set it up. 

How long did it take you to begin making money with online websites?

The first website I created took a few months before it made any revenue. It made about $12 after around 5 months. While that sounds like a kick in the teeth, for me it was a milestone.

Making your first few dollars is always the hardest part. Once you do, the strategy is just to continue to replicate what you did to generate that first few dollars, but on steroids!

A smart strategy for those starting out is to focus on a commercial post and monetize it with amazon. This is a very predictable way to make money and will help to prove the concept works.

Once you’re making a few hundred dollars a month, then it’s time to start looking into additional affiliate networks and also checking your traffic to see if you qualify for ad revenue.

There are multiple ways to monetise a website. The more established website dip their toes into as many monetization streams as possible. Video ads, sponsored posts, email marketing, and selling digital ebooks are just a few you could incorporate.  

What platform/tools do you use for your websites?

There are a plethora of tools and plugins you can use to fast track your growth and success when buying and selling websites. These 5 are ones that I would recommend:

  • AHREFS – For competition analysis, Site auditing, Keyword research, and a variety of other incredible tools. 
  • HUNTER – For outreach and obtaining and verifying email prospects and link targets. 
  • TOTAL UPKEEP – For website backup and security. 
  • WP ROCKET – For website speed and optimisation 
  • AAWP – For quick and easy amazon comparison tables 

What is your philosophy or strategy when it comes to link building?

Link building is the hardest part of any successful campaign. It’s one of the most critical growth metrics and is very often done incorrectly. It’s difficult and very time-consuming and even when done correctly can still be very expensive and eat into a large budget.

There are a variety of services that will build links for you and these services offer a wide variety of things.

However, my advice is to try to build links yourself first to understand the process. Only once you have some experience in what it takes to build a single link, will you understand if or why it’s worth paying someone else to.

The key to link building is correct prospecting and fine-tuning an outreach process that allows you to stand out from all the noise in the inbox.

The most creative link builders have an airtight strategy for each niche. Each website is unique to that campaign. 

I do 80% of my link building myself and pay an outreach manager to do the rest. I also pay for a VA to “clean up” my inbox and only leave in up to date and relevant link prospects.  

Advice for other online entrepreneurs who want to get started or are just starting out in website investing?

Making money online by flipping website is a long, tiring process that sometimes doesn’t bear any fruit. It’s riddled with traffic fluctuations, site’s crashing, hosting issues, affiliate terms changing, revenue instability, and dealing with large teams who may not always follow precise instructions. 

On top of that, you are constantly in competition with other website owners who are working diligently to knock you off the top SERP positions and steal your revenue away. 

It can sometimes be a daunting task where the odds are stacked against you, especially in highly competitive niches (ever tried to build a website from scratch in the hosting niche! OUCH!)

With that said, with the right strategy, the right team, and a realistic exit plan, buying, growing, and selling websites have a huge potential, and as an industry, it’s only getting started.

It’s a young asset class, and more and more investment firms are entering the space to take advantage of the growing ROI’s

My advice will always be to start out slow, build one project from the ground up, make a ton of mistakes, and then iterate and solve problems as you go along. This is a practical way to learn the industry while keeping your risk level low. 

Sign up for a few free (or paid) courses and video courses and find a mentor. This will fast track your success and enable you to learn from other people’s mistakes, which will shortcut your learning curve and increase your chances of more revenue faster. 

Mo is offering a site operator service for anyone interested in a hands-off investment to building their affiliate business.

This operator service is perfect for an investor who has picked up a website and is looking for a passive income investment and a great fit for a website portfolio owner who doesn’t have the time to scale up 1 or more of their businesses. 

For a set fee the website operator service includes: 

  • Hands off Project Management 
  • Full On-Site SEO, including a full site audit. 
  • Full content audit and additional Keyword research, 
  • Finding Content, Formatting & Adding content 
  • Finding reputable links agency or webmasters & Ordering it 
  • Theme, Plugin & Site speed optimization 
  • Overall site maintenance & monitoring
  • Full Scalability and growth plans
  • CRO (Conversion Rate Optimization) across all high traffic commercial & Info pages/posts.
  • Premium Content & Premium Links (included with the premium package – please inquire for more details

For more information please contact Mo here:

Email: [email protected]


Troubling Reasons Why Your Team Is Struggling With Productivity (And How You Can Help Them)

Troubling Reasons Why Your Team Is Struggling With Productivity (And How You Can Help Them)


As the saying goes – “Great things in business are never done by one person. They’re done by a team of people”, and this statement rings true across every business and organisation, department and team throughout the world. However, when your team’s productivity starts to falter and you begin to see issues in hitting deadlines and work-based frustrations seem to be getting the better of everyone, it might be time to step in.

A lapse in productivity can pass from employee to employee faster than a cold. So, highlighting why your team may be struggling as soon as possible, is essential, not just for the business but for their wellbeing and contentment. Here we’ll take a look at the troubling reasons why your team may be struggling with productivity – and how you can help them.

They Don’t Have The Right Tools

If your team regularly handles digital files and content assets, then they could be spending hours trawling through files trying to locate the right ones. They could be getting lost in chaotic email threads and struggling to make progress in their current projects because of a lack of communication and efficiency. This is where DAM software from comes in. As a centralised library of your digital assets, team members can easily search through thousands of files, finding the ones they need within seconds. No more duplicates or incorrect versions, just a streamlined and efficient process.

You wouldn’t expect a photographer to take many photos without their camera, and the same applies to roles and responsibilities across all industries. A simple, yet incredibly damaging reason your teams may be struggling with productivity, is that they don’t have the right tools at their disposal to streamline their efforts and to do their jobs efficiently.

Communication is Poor (Include Remote Workers)

Misunderstandings, frustrations and faux pas, all of these things can quickly get out of hand if communication is poor amongst your co-workers. And when communication is an issue, you can guarantee that productivity will be impacted.

By promoting an “open-door” policy where team members can approach you for advice for guidance on any issues will help build trust and help problems to be resolved quicker. Encourage regular breaks and for issues to be raised with confidence, it’ll improve communication and productivity.

No Clear Instructions

One of the leading causes of inefficacy is uncertainty around a task or a role. If someone in your team is unclear of what their task involves it can have a negative domino effect across the entire department. Again, an open-door policy will benefit you here, it’s down to you to ensure everyone is familiar with their role and part in any given project. Get together regularly to discuss issues, and progress, this will help keep everyone on track and bring some clarity into the workplace.

Final Thoughts…

Promoting a transparent and honest approach will always get your team moving. Getting them the tools they need to succeed will ensure that they’re not just productive but also, thriving!

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The 5 Best Marketing Automation Companies of 2021

The 5 Best Marketing Automation Companies of 2021

You could get a marketing automation tool and try to figure it out yourself.

Or you could get a marketing automation company to do everything.

Look, marketing automation gets crazy complicated.

Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on.

Not to mention a deep integration with your CRM which has to work flawlessly.

Your entire marketing program depends on getting marketing automation right.

The best sales teams already work with top Salesforce partners to get everything set up from the beginning.

It’s about time that marketing teams followed their example.

Don’t just look for a marketing automation tool, find a marketing automation company (agency) that can help you with everything.

The 5 Best Marketing Automation Companies

Some of us in that marketing automation companies are:

  1. Neil Patel Digital – Best for Content Marketing Automation
  2. LeadMD – Best for Tech Stack Integration
  3. CS2 Marketing – Best for On-call Marketing Operations
  4. Bluewolf – Best for Salesforce Automation
  5. Perkuto – Best for Marketo Automation

Let’s dive into each.

#1 Neil Patel Digital – Best for Content Marketing Automation

If there’s one digital advertising channel that cuts across all others, including automation, it has to be content marketing.

I’m not here to remind you that content is king. You already know!

Even with marketing automation, content marketing drives everything. You need the right content in the right emails to keep leads moving down the funnel.

Tons of billion dollar startups have built their sales and marketing process around content. And it works beautifully.

And it’s an area my team at Neil Patel Digital shines the brightest.


We’ve rolled out content programs for the entire sales cycle across many Fortune 500 brands.

I truly believe we’re one of the best companies at content, period.

If you’d like content marketing and marketing automation working together seamlessly, we should chat.

#2 LeadMD – Best for Tech Stack Integration

Marketing automation frees you (and relevant people on your team) from mundane tasks.

For example, say someone signs up to download a whitepaper on your landing page.

They fill out the form fields, your CRM collects this data, creates tags based on the info provided, and segments them into relevant email lists.

That email sequence could include 180 days or branching email logic based on their actions and sales stage.

For this to work well, you’ll need tight integrations between your:

  • Marketing automation tool
  • CRM tool
  • Landing page tool
  • Software trials and accounts
  • Ecommerce accounts
  • Subscription settings
  • Customer support tools
  • Deduplication tools

And dozens of small tools that impact your users.

If that sounds like a lot, that’s because it is.

These systems get extremely complicated very quickly.

You’ll need a team that knows how to get everything working together. One broken link in the chain could dump thousands of leads by accident, costing you hundreds of thousands of dollars. I’ve seen it happen countless times.

LeadMD specializes in setting up these types of integrations:

LeadMD is the go-to marketing automation company for integrating your tech stack.

If you feel really good about the rest of your marketing strategy and just need help with getting all the infrastructure working correctly, reach out to them.

#3 CS2 Marketing – Best for On-call Marketing Operations

Once you get your marketing automation fully implemented, that’s not the end.

New marketing operations projects come up all the time.

A hot new campaign needs to get added to your automation. Sales wants to tweak the lead scoring or MQL definition. IT changes one of your tools and you need to re-implement that part of the stack.

Lots of projects (large and small) will come up.

One option is to hire a full-time marketing operations person. That’ll easily cost $100K fully loaded with benefits, taxes, and marketing rate compensation.

Or you can find a marketing automation company that specializes in scaling up and down as you need them.

That’s exactly what Cs2 Marketing does.

First, you can sign up for a contract to get ongoing consulting. This is super valuable to make sure you’re not accidentally lighting your whole marketing stack on fire.

Then, when you have a project some up, they have a whole team that can execute it for you.

This is perfect for mid-size companies that need to keep every dollar focused on customer acquisition for as long as possible.

#4 Bluewolf – Best for Salesforce Automation

I’m going to say something controversial.

Oftentimes, how your marketing automation tool integrates with Salesforce is more important than the marketing tool itself.

After all, your business lives and dies on your CRM, which is usually Salesforce.

One way to get everything working right is to work backwards. Get your CRM dialed, then force your marketing automation tool to work the same way.

So before jumping into a deep marketing automation tool implementation, consider getting a top CRM agency to help with Salesforce.

For this, check out Bluewolf.

Bluewolf is an IBM company, and that alone speaks volumes about this agency’s reputation. They mostly serve enterprise brands and are prepared to handle anything that you can throw at them.

Bluewolf is also global. They have about 24 offices spread across different continents.

#5 Perkuto – Best for Marketo Automation

Marketo is a one powerful tool. If you’re already using it and want to go really deep with your implementation, check out Perkuto:

You could say that Perkuto is THE top-most Marketo expert, having achieved the “Marketo Engage” status and works with a team of over 50 marketing automation strategists and hardcore engineers.

If it can be done in Marketro, Perkuto can make it happen.

I’d definitely reach out to them if you have a Marketo implementation that’s gone haywire and you need serious expertise to fix it all. In those cases, you want a top expert to get you back on track. They’re worth every penny.

5 Characteristics That Make a Great Marketing Automation Company

When looking at marketing automation companies, what should you prioritize?

What are the red flags?

What signs tell you that someone is one of the best?

I start by looking for these characteristics.

1. ROI Before Tech

Some engineers and infrastructure folks love tech for tech’s sake.

Not all, but some do.

In marketing, that’s super dangerous.

You need a marketing automation implementation that generates real ROI. You spend $X. It needs to generate more than $X. That’s the whole point of marketing.

Otherwise, it’s just a waste of time.

When looking at marketing automation companies, they should have an extreme focus on driving ROI. It should be the lens that they filter every recommendation through.

Even better, they should talk about revenue growth and ROI naturally. You shouldn’t feel like you have to push them here.

2. Experience With Companies Bigger Than You

When working with any marketing automation company, make sure you’re not the biggest customer.

The last thing you want is for a vendor to patch your implementation together because it’s the first time they’re handled your complex use-case.

You don’t want the marketing automation company to learn on your dime. Your implementation will suffer. Tech debt will pile up and you’ll end up paying to fix it later.

Ask the company for case studies and a list of clients in a similar industry as you. Many of them should be larger. If not, treat it as a red flag.

3. Deep Experience With Your Marketing Tech Stack

In any marketing automation tool, there are dozens of different ways to set up any workflow or feature.

You don’t want it to just work, You want it set up so it has that perfect balance between scalability and flexibility.

That’s not easy to do.

To know what option is best, it takes a lot of trial and error with every tool. And experience across dozens of clients and implementations.

So even if a marketing automation company has a ton of experience, make sure they have experience with your marketing tech stack.

Otherwise, keep looking.

4. Expensive

A marketing automation (and CRM) implementation is one area you do not want to cut corners.

We’re talking about foundational infrastructure that routes every lead of your business.

Any leaks means you’ll lose serious money.

And sense these systems get extremely complicated, it’s easy for stuff to fall through the cracks.

So when you’re shopping around with different companies, look at low prices as a red flag. The experienced folks will know their value and charge accordingly.

Spend the money to get your marketing automation set up correctly. It’ll instantly pay for itself.

5. A Desire to Coach

As you start talking with companies, the best ones will have an innate desire to coach you and your team.

Even if they handle 100% of the initial implementation, they know that your team needs to manage and operate it all.

Communicating best practices, guiding your team, and empathetic coaching will make sure that your implementation stays clean for years to come.

On any given call, you should feel like you’re learning. That’s a good sign they’ll continue to coach your team throughout the entire implementation.

What to Expect from a Great Marketing Automation Company

Once you start to reach out to marketing automation companies, expect to go through these steps.

1. Filling out the contact form

Since marketing automation projects are major rollouts, expect an in-depth sales process before getting started.

The marketing automation also needs to do a deep dive on your needs before being able to come up with even a general price range.

Look for the contact form of their website and use that to get started.

2. The discovery call

After filing out the contact form, you should receive a reply pretty quickly.

Any great team will be crazy responsive to any new prospects. Expect a reply within 24 hours.

If you don’t get a reply, that might be a sign that you’re a poor fit for that company. For example, the companies that specialize in enterprise clients will probably ignore smaller startups that need a basic implementation for a marketing team of 2-3 people. It’s just too small for them. In these cases, they typically don’t respond at all.

So if you don’t get a response and you’re a smaller company, look for folks that feature clients on their site that are closer to your size.

Once you get a reply, you’ll usually get asked to jump on a discovery call. There won’t be much pitching on this call. Instead, the marketing automation company will want to learn as much about you as possible. They’ll ask you things like:

  • Budget
  • Timelines
  • Your marketing tech stack
  • Company size
  • Key stakeholders
  • Hard requirements for the project

I recommend that you sit down and come up with clear answers to these items before the discovery call. That will keep the process moving quickly.

The clearer you can be with the partner, the more likely they’ll be able to deliver what you want.

3. The Proposal

Depending on the complexity of your implementation, you might have several calls to scope out the full project.

Once everything has been clarified, expect to get a proposal that breaks down the full cost, timelines, and deliverables of the project.

If you wince at the price, it’s probably in the right range. Implementation fees for CRMs and marketing automation tools are pretty high.

One other thing, really double and triple check all the requirements with your team. Look for holes and items that you missed in the spec. Changing requirements later will get really difficult. Best to get any changes added to the proposal now.

Also ask the company how they handle mid-project scope changes in the event that it happens. Usually, they’ll have an hourly rate that they charge for any additional work.

4. Sign and get started

Once you’re ready, sign the proposals and get the project going.

After everything is signed, the marketing automation company usually takes the lead. As long as you’re responsive on your side, things usually stay moving without you having to push on them.

The initial process usually starts with:

  • Introductions to the whole implementation team
  • A kick-off call
  • Scheduling for regular check-ins
  • Calls with internal experts to go through all details

Are the Top Marketing Automation Companies Worth it?

I believe so.

Any serious marketing team will need a fully operational marketing automation tool.

And marketing automation tools have gotten so complicated that it’s unwise to muddle through them yourself.

You want an experienced team to roll out your tool the right way. It costs a lot more upfront but it’ll save you a ton of money in the long run.

I was speaking to a VP of Marketing the other day. He worked at a top-tier marketing team, managing hundreds of thousands of leads. He turned to me and said “You know, the other day, we discovered 100,000 leads that got lost in our marketing automation tool. They were just sitting there. For like a year.”

That’s nuts! Think of all the lost revenue.

And it happens all the time.

Look around, reach out to a few experts in this space, and get it done right.