How to Use Giveaways to Skyrocket Holiday Sales

How to Use Giveaways to Skyrocket Holiday Sales

Are you looking for a way to dramatically increase and sales this holiday season? If so, you’re not alone. Brands across all industries know that this is the best time of the year to increase profits, with 30% of all annual sales occurring between November and December.

When Black Friday and Cyber Monday rolls around, everyone’s looking for the best deal. You can’t get a much better deal than free, right? With brand giveaways, you can get more people invested in your company, spread awareness, and increase engagement across all platforms.

The result? You’ll see a big boom in sales as more people discover your brand for the first time through this event. There’s a good chance that many of these people will come back to your site to make future purchases, which will drive sales for the coming year.

Building high-quality online contests ensure that you’ll bring in prospects that are more likely to buy your products or services. Now, we are going to show you how exactly to use giveaways to skyrocket holiday sales.

Let’s get started!

Understand Your Audience

Before you can host a successful giveaway, you have to take some time to understand your target audience. If you don’t know who you hope to reach with your event, you’re going to have a hard time securing more leads and sales.

Extensive customer research will help you build a strong foundation around your contest, which typically leads to more engagement across all platforms.

The best way to get to know your audience is by creating buyer personas that define your customer segments. For instance, an online pet store would likely start with two personas, one for cat owners and another for dog owners.

Both customer segments have unique interests, pain points, and needs when choosing a pet supply company. Creating personas that define these individuals will help you make smarter marketing and design choices when hosting your giveaway.

You can create your own user profiles by examining trends on your website, social media, and email marketing campaign.

Use the Right Tools

If you want to ensure a successful giveaway, we suggest getting all of the resources you need to quickly and easily host your event. RafflePress is an excellent WordPress plugin that gives business owners all of the tools they need to create fun, interactive, and highly effective contests.

We like the fact that you can use the software to create a landing page for your giveaway. In other words, when a user sees your promotion on social media and clicks through, they will get the chance to learn more about the product you’re offering and your business as a whole through your giveaway landing page.

There are plenty of other benefits to using RafflePress as your all-in-one giveaway tool. You can select winners, completely customize your contest design, allow for multiple entry methods (more on that later), and much, much more.

When you’re getting everything you need for the big event, it’s also worth looking into social media plugins for your website. Adding your social feed to your contest page can help keep users engaged, and you should regularly track engagement and conversions to get the most value from your giveaway.

Decide on the Giveaway Rules

Now that you understand your target audience and have the software you need, it’s time to start thinking about how you’ll run your event. We suggest using a consistent rule set across all contests so you can accurately measure your results.

There are quite a few things you’ll need to consider, such as how people can participate. We suggest adding multiple ways for visitors to enter so you can build up as many platforms as possible while giving users a reason to engage with your brand.

Standard entry methods include:
– Subscribing to an email list
– Sharing the giveaway post
– Following your brand.
It’s possible to grow your email list, help your giveaway go viral, and boost social media followers with this strategy. Focus on creating concise calls to action, so subscribers know exactly what they need to do to enter.

You’ll also need to consider the prize you’re giving away. Depending on your goals, you can choose a popular product from your online store or something more accessible, like an Amazon gift card. If your goal is strictly to grow your following, the Amazon gift card is an excellent choice. However, a prize from your product catalog will ensure that more targeted consumers interact with your brand.

The last rule you should establish is the start and end date. We like running contests for about two weeks because that allows enough time for the post to grow, without consumers forgetting that they entered. Pick a start and end time and promote it throughout your website, email, and social media.

Build Awareness

The next step is to start building event awareness. You’re going to have a hard time picking up new entries if you don’t actively tell your audience about the giveaway.

Your first stop should be your social media channels. Over 3.81 billion people use platforms like Facebook and Twitter to buy products and interact with brands. When you promote your contest across these websites with an option to share for a chance to enter, you could experience viral growth overnight.

The key is to promote your contest on your page and in relevant groups. Facebook groups are jam-packed with different people interested in all industries. Look for people that are involved in your niche, and make sure they see your contest. Spreading awareness early will help you achieve the best results when the giveaway ends.

Don’t forget to include a timer on the event, so consumers know exactly how long they have to enter. Studies show that 60% of people make purchases due to fear of missing out, so you can expect comparable results when looking at users that are willing to enter a giveaway.

Another way to dramatically improve engagement is to send out a blast email to your subscribers to let them know that the contest is starting. Even if these folks are subscribed to your email list, the other actions to enter can significantly impact the visibility and interactions on your post.

Announce the Winner and Follow Up

After your holiday giveaway has run its course, it’s time to announce the winner, or winners, depending on how many prizes you’re giving away. Announce the winners on social media and thank everyone for participating.

But the contest benefits don’t end there. You can offer a discount to everyone who took part in the giveaway to use on your website. If you line up the end of your contest with a seasonal deal and give everyone a discount for more savings, you can expect a substantial bump in sales.

The key is to make sure you get the discounts out as soon as the event ends and put a time limit on how long the code is valid. This step will incentivize users to click through and take advantage of your seasonal offers before their deal expires.

Final Thoughts

Giveaways are an excellent way to grow your business all year long, but many marketing teams find more success with this strategy during the holiday season. People are looking for gifts for others and festive discounts that are bound to pop up during the last 2 months of the year.

If you’re getting off to a late start, don’t worry. You can quickly set up a contest in less than an hour if you have all of the right tools. Similarly, if you’re reading this after the holidays, don’t let that discourage you from adding this highly effective strategy to your marketing toolbelt.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

5 Employee Recruitment Strategies for Scouting the Top Candidates

5 Employee Recruitment Strategies for Scouting the Top Candidates

The employee recruiting market industry’s worth $19 billion. Why? Employee recruitment’s far beyond hiring.

Strong hires come from recruiting, quality interviews, onboarding, and training.

Since recruiting’s the first step, having employee recruitment strategies is crucial. Successful businesses don’t wait for people to knock on their door.

Recruiting’s a bit like fishing — you want quality before quantity. To catch the right candidates, follow these top strategies for recruiting employees. Here’s what to know. 

The Importance of Employee Recruitment Strategies

HR, management, and recruiters navigate new hires. Beyond deciding who’s a yes or a no, strong recruiters use employee recruitment strategies.

The goal is acquiring long-term talent for your business. While companies have varying standards and values, programs like Outmatch can match candidates with you.

Read on to learn how to recruit employees for the long-run.

1. Job Advertisements

Job advertisements have many parts. First, decide where to post your job advertisements.

Consider if you want paid sponsored ads to increase visibility. You can use programmatic advertising to scout candidates who fit your job description.

Your job ad’s how candidates learn who you are. Describe job duties and descriptions with clarity and transparency.

2. Demographic

Who’s your job for? Over 56 million millennials work today. If you have a younger audience, take advantage of college job boards and social media platforms to connect.

Once you know your demographic, put it in your job advertisement! Candidates like to know who you’re looking for.

3. Employee Referral Program

Finding the best employees can feel like picking a needle from a haystack. Rely on your current team by developing an employee referral program.

Benefits of in-house referrals include:

  • Strong team morale
  • Long-term employee satisfaction
  • Employee loyalty
  • Lower turnover

Use incentives or positive reinforcement strategies to propel employees to refer your business!

4. Employer Brand

Recruiting is the first impression of your business. Make your employee brand evident in your job advertisements, your outreach, and your interviews.

Your hires are reflections of you. To gain the best employees, consider the following:

  • Why’s this job important?
  • What makes this job desirable?
  • What value does it bring to people?
  • What benefits does it offer?

The foundational question every recruiter should ask themselves is why would an employee want to work here? Once you establish value and desirability, you’ll know which candidates resonate.

5. Interviews

Now that you’ve established yourself with compelling copy and job ads, it’s time to connect person-to-person. Remember, you’re the face of the business and the job. 

How you communicate the business’s needs and culture impacts the quality of the hiring process.

Think Big Picture

Businesses are well-oiled machines when they run well. Recruiting’s the start of the domino effect. Without quality hires, businesses become hamster wheels – you don’t get very far.

The right employee recruitment strategies help you expand your vision for the long-term. While it’s easy to feel stress or impatient while hiring, remember, quality is the most important.

Once you find your A-list team, you won’t be sorry. For more business success tips that’ll make you never turn back, check out our latest blog posts!

How to Grow Your Practice: Top 5 Tips for Successful Dental Marketing

How to Grow Your Practice: Top 5 Tips for Successful Dental Marketing

Dental drills and instruments close up

Patients are becoming more thoughtful in their online search as 48% do more than two weeks of research before making an appointment. This is just one reason why dentist marketing is such an important aspect. If you are ready to grow your dental practice, you’ve come to the right place.

Read on to learn about five tips for successful dental marketing that can help grow your practice.

1. Meet the Community

Getting involved in the community is one of the sure ways to increase business. As neighbors run into each other all the time, you should want your business to be the topic of conversation.

A dental marketing strategy cannot go without community engagement. Word of mouth can be the best advantage of this type of dentist marketing. When friends or family ask for a great dentist recommendation, make sure your business comes to mind.

You can get involved in several ways. For example, you could sponsor a community sports team, participate in career days at local schools, partner with nearby businesses, and more.

2. Have a Consistent Blog

Marketing for dentists can be hard because of how busy everyone is in the field. However, to increase business, you need to keep up with your blog.

Blogs can help a website bring in more traffic. This is because of the use of SEO for dentists. Search engine optimization will allow clients to find your business easier.

If you are wondering how to grow a dental practice with blogs, there are some topic examples you can rely on. They include new dental services you offer, introduction/spotlights for staff, health advice, etc.

3. Have a FAQ Page

A part of your dental marketing strategy should be the addition of a FAQ page. Dental visits can be scary for some, so people want information about their appointment before they arrive. Dental marketing that includes a FAQ page reassures patients and potentials.

4. Get More Online Reviews

Online reviews for dentist marketing are important because many check these reviews. If you aren’t getting enough online reviews, or haven’t started at all, you have a problem.

However, getting started is easy. Asking your patients to write reviews is the easiest way to ensure others that they will have a great experience.

Stop asking yourself, “is it worth it?” The answer is yes as more people are inclined to choose a company with good reviews.

5. Create an Online Booking Option

After using SEO for dentists and other tips to bring in more traffic, you can influence the marketing funnel further by offering an online booking option. Making it easy for patients to take the next step will make them more likely to make an appointment with you.

Online booking tools are easy to find. Sometimes they even provide built-in reminders for patient appointments.

Get Into Dental Marketing

If you aren’t already taking advantage of dental marketing, you can get started right away. It is never too late to bring in more potential customers and keep your business successful. Get into dental marketing by using these top five tips.

Keep coming back for more articles about marketing and more.