Digital Marketing and SEO: How to Rank Your Way to the Top

Digital Marketing and SEO: How to Rank Your Way to the Top

Ranking high in Google is essential to success in SEO as well as with your website. You can’t get in front of the most important audience if you don’t rank well. Google is the most influential site because they have the best search engine, in most people’s opinion. So we’ll refer to that as our primary reference regarding search engines. You can assume that, if you rank well in Google, you’ll also rank well in Bing and Yahoo. Google also owns multiple web properties and YouTube, which also has its own search engine.

SEO

What is Ranking and How to Rank Top in Google Search Engine?

Ranking is the process that humans (and bots) use to give priority to the most important sites and reward sites that offer the most value. While the process is not objective, it is also not arbitrary in most cases. It is based primarily on carefully-constructed algorithms that seem to make the right decision most of the time.

It is true that Google can penalize you for going against their principles that they have announced to website owners. So it’s a good idea to keep up with what the latest changes are. Searchengineland.com is a good source for this.

In this post, we will look at role of seo in digital marketing through which you can rank your way to the top of Google in the coming months that will help you get the attention of your target audience.

1. Be everywhere.

The more you increase your presence on the internet, the more results you will see from your efforts. Having multiple platforms where your content resides is one step in this process. This means having a YouTube channel, website, blog, social media presence, and anything else that will help you increase your branding. Remember that Google ranks every page on your site, not just the main page. So the more pages you have, you can achieve the goal of getting your website to the top of google.

2. Why SEO Is Important For Business – SEO without keyword stuffing.

Smart SEO use is necessary, as long as you don’t overdo it. Keyword stuffing is the practice of using a keyword too many times in your posts and content. Avoid this like the plague and try not to go over about 2% of your copy for keyword usage. There is no exact amount of keywords that have to be used. But you should strive to use the keywords naturally and organically so that your results will build over time.

3. Use both paid and organic marketing.

In the past, site owners got too wrapped up in SEO and just focused on the keywords. This sometimes resulted in keyword stuffing, which is frowned on by Google. But excellent content does not have to focus only on keywords. Use keywords where they are needed but concentrate on the content and use both paid (PPC) and SEO marketing. SEO will pay off over time, but PPC marketing will yield faster results.

4. Optimize your site for mobile users.

Make sure your website is mobile-friendly and that it is accessible and easy to use for mobile users. Use Google’s mobile-friendliness tool to find out how your site stacks up for mobile users. Remember that mobile users are growing at amazing rates. So you need to make sure your content works for them and that the navigation and checkout are simple and straightforward.

5. Use meta data.

Meta data is information that is picked up by the search engines to improve your ranking. It includes the meta description, title, and keywords. In the meta description, be sure to use your key word at least once, provide an engaging post, and keep your description at less than 160 characters.

6. Use keywords and descriptions in YouTube videos.

7. Cross-link your relevant materials.

Google has no problem with linking out good material that is relevant to other similar material. What they penalize you for is linking content that has no value or which is irrelevant to the original content. If there is a purpose for the linkage, it can raise your ranking.

8. Create relevant content.

Publishing relevant content is one of the primary ways that you can increase your rankings in Google and the search engines. Never sacrifice good writing to focus on SEO. Use them in conjunction with each other for the best results. Remember that you are speaking to both search engines and people.

9. Check the keywords of competitors.

If you want to rank better than your competitors online, it helps to know what your competitors are doing. You can use tools such as SpyFu to do this by finding out how their keywords are ranking and which words they are using to rank. This can give you an edge over your competition by knowing what their strategies are and which key words you are competing for.

10. Create content for people, not machines.

While SEO is important because of the way the search engines automatically rank key words on the SERPs (search engine results pages), it’s also important to remember that you should write for people first. It is people who will read the content, not machines. So think of keywords as what gets people to your page but great content for what keeps them there.

Summary of Strategies in Ranking

In short, if you eliminate “black hat” techniques such as keyword stuffing, irrelevant links, and low-quality content, and replace it with excellent “white hat” techniques like creating high-quality content that is valued by customers, you’ll start to see improvements in your ranking.

The study of ranking and how to beat the system in the classification game is to realize that, like anything, it takes time. Organic SEO is a long-term commitment that grows over time. A blog post here, a web page there, a social media video here, all add up to creating a dynasty of content that will all lead back to your page. That is if you’ve done it correctly.

Remember that the key to success in ranking and success online as a digital entrepreneur is to build your empire slowly, using all of the tools, techniques, and platforms that are available to you.

seo-techniques

Rome Wasn’t Built in a Day

Slowly, but surely, you’ll build your brand. People will start to recognize it on several platforms, websites, and posts, and they’ll want to get to know your brand better. That is how you build relationships with customers over time. Just like building real friendships in the real world, little by little, you’ll win their trust. And they’ll be compelled to do business with you.

It Takes a Village. Let Infographic Design Team Help!

It takes several thousand links back to your site to increase your organic search results with Google but remember that you can build this faster than you think. Simply by adding daily social media posts, additional content to your pages and blogs, and producing videos, you’ll have not only the links you create but also the ones others share. This is how you build ranking, one day at a time.

Remember, too, that you can use your friends and associates to help you build your brand, too. Connecting with the principal influencers in your industry, exchanges links with relevant content providers, and doing guest posts will all offer you a chance to expand your reach beyond the confines of your website and web properties.

The more you find a place to share your voice on other platforms and other contexts, the more your brand will permeate the web until thousands of people know your name when they see it. So, in essence, digital marketing and SEO are not what ranks you on the top. That’s the job of branding. Do your job of branding well, and your rankings will happen as a direct result of that.

If you want more advice on how to brand yourself, visit Daymond John, author of The Brand Within. He has lots of tips for online site owners and digital entrepreneurs.

The best way to find success in ranking and digital marketing is to start today. Don’t wait for the perfect opportunity to start creating content. Start with something simple like a social media post and then create more content as you go. You’ll see that it will turn into an empire before you know it.

Remember Rome wasn’t built in a day but there was never a day that Rome wasn’t being built.

Contact Infographic Design Team today to see how we can help with both your SEO marketing efforts and providing you with the necessary visual content to drive past the competition.

What is a Digital Marketer and How Much Do They Make?

What is a Digital Marketer and How Much Do They Make?

Digital marketers are in the spotlight right now. They will likely remain in the spotlight for a long time, due to their importance in online marketing and the role they play in internet marketing. Internet marketing is a much broader concept than digital marketing, but they are interrelated. Internet marketing includes anything and everything that a business does to market their products or brand. Digital marketing, on the other hand, tends to focus only on the digital assets that help promote the brand itself.

While this definition may be somewhat open to interpretation, digital marketing is usually considered to be anything that includes the creation and marketing of digital assets such as videos, podcasts, infographics, websites, blogs, social media sites, or any other digital products or files that help promote a brand.

“Imagination is more important than knowledge.” -Albert Einstein

digital-marketing-salary

The Content Marketing Approach

Any discussion of digital marketing has to include a mention of content marketing. The rise of content marketing occurred at about the same time that digital marketing did. Content marketing takes the approach that content should be more about information and data that is valued by your target audience that you can use to engage and connect with them. It is not meant to be sales-oriented. Rather the purpose is to give your audience something they value for free, in exchange for possible return traffic later.

Of course, the real business owner will want to use this to drive sales eventually and to use it to encourage conversions from the traffic. But the primary purpose is to offer something of value without expecting anything in return.

This is where digital marketing comes in. Digital assets such as blog posts, social media interactions, and websites are used to inform or educate people in the hopes that the topic-based information will lead them to purchase from you later.

An insight to the digital marketer job description

A digital marketer is someone who takes digital content and assets and markets them to the target audience. They know how to connect and influence the target audience, define and segment an audience, and create successful email campaigns that get the attention of the people you need to convert.

Steps on How to do Digital Marketing

Digital marketers have some different skills in their arsenal, and they know where to find the resources, tools, and platforms that will help them achieve their goal. Many digital marketers are media specialists or producers, and most can create content from scratch or write articles that get the attention of both search engines and people.

digital-marketing

The Analytical Component

In addition to having an understanding of different ways of digital marketing and to produce content that gets results, the digital marketer is also an analytical thinker. They might be compared to a high school football coach, a psychotherapist, or a business manager because of their need to see things from a “bird’s eye view” and to create a plan that takes everything into account. They have to have a sense of what types of strategies will work the best for a business based on their individual needs and have an understanding of how to implement a diverse strategy.

This means coordinating some different tasks such as creating and launching email campaigns, creating and retargeting segmented email lists, posting on social media, and organizing webinars or other events that help increase memberships.

There are about as many different types of content marketing and digital marketer review as there are types of business models, so it’s important that a digital marketer knows how to use them all.

How Much Do Digital Marketers Make?

Just as there are several different types of digital marketing specialists, there are also many different types of digital marketing jobs. Some jobs may just be temporary projects that occur one time, while others may be an ongoing job or career for some.

Glassdoor, a traditional salary-based database that shows the average salaries of several different jobs, shows that the average (mean) salary for a digital marketer falls between around $43,000 and $83,000. This is a wide range but the field of digital marketing is wide open, and it can include a wide variety of opportunities. That’s why the average salary may vary, depending on the company, how fast they are expected to grow, and what the market bears.

One thing is for sure, though. The need for digital content marketing and digital marketers will continue to thrive far beyond our current era. The web is not going away and no doubt millions of more websites, blogs, and social media sites will be launched by the time this post has circulated about 1,000 times.

digital-marketing-manager-salaries

Is it the career for you?

If you are thinking about pursuing a career in the digital marketing field, you should look into what you should do to prepare for this type of job. We’ve listed some of the most essential characteristics of digital marketers below. See if your skills and talents line up with some of these.

  • Knowledge of digital media creation
  • Ability to create and post quality content
  • Analytical thinking skills
  • Ability to use psychology in marketing applications
  • Familiarity with multiple channels and platforms

These are some the essential qualities of the digital marketing specialist. There are other skills that digital marketers may need as they grow with a brand. Some digital marketing professionals don’t work with just one company. Many of the most wealthy digital marketers started as a content producer and created a digital content creation company that has made them millions of dollars.

In other words, it’s a field that is wide open to possibilities. If you can take a mediocre website and turn it into a high-converting one, you may have what it takes to become a digital marketing guru.

What kinds of assets are important?

When it comes to creating digital content for your clients or yourself, you should consider any content that will work for you. One of the often overlooked types of digital media is infographics. Infographics take a visual medium that is attractive and add interesting facts, figures, or data to it that will help increase engagement and interaction.

You can put many different types of information in the infographic including timelines, company policies, or sales trends, depending on who you plan on sharing the information with.

You can use them for training purposes or as a PR tool to increase your target audience and conversion rate.

create-infographic

How to Create an Infographic

To create an infographic for your own business or someone else’s, start by getting to know the business. If it is your business you are creating it for, this part should be easy. If it is for someone else’s business, you should spend some time talking to them and getting to know their activities so that you can plan a strategy that will work for them.

Brainstorm ideas using a give-and-take discussion between yourself and your client and think about what the purpose of the infographic is first. Then draw out a rough draft on paper. Steve Jobs called something like this, “planning in analog.” He believed you should always do a rough sketch or draft of a project on paper before you try to put it in a digital format.

Decide on the type of software you’re going to use to produce the infographic. This can be anything from the PowerPoint program to Adobe Illustrator or Canva. It doesn’t matter which program you use if you have a high level of mastery of the chosen programs and you can implement a plan to create the infographic.

Creating a Marketing Plan

Unlike the “Field of Dreams” idea, just because you build it, you can’t assume that they will come. Once you get it created, you’ll need to focus on a marketing plan. This is where the digital marketing skills come in. Make a list of platforms and formats that you need to use to produce the digital media and make a note of the technical specifications of each platform.

The Importance of Upkeep

Maintenance is essential when it comes to creating a digital marketing campaign, whether you are using infographics or other forms of media.

The smart business owner and digital marketer both know that digital content marketing is a process that never ends. Content must be refreshed and maintained regularly, and you should always be studying metrics and results to see how you can change it for the better.

17 Digital Marketing Tips for Big and Small Businesses Online

17 Digital Marketing Tips for Big and Small Businesses Online

If you own a small business, you should have many digital marketing tips for small business and ideas for your brand. There is a lot to the process of digital marketing. But, if you are going to have a successful digital marketing campaign, you need to have some tricks up your sleeve.

What is digital marketing?

Digital marketing involves a wide variety of tools, and it comes in many forms. Blogging, podcasting, video marketing, and even eBook writing are all forms of digital marketing that you can use for your branding.

Digital Marketing is an essential part of your marketing strategy if you have online marketing strategies for small business. It includes a wide variety of tools and methods that can be used to promote your business in various ways. We have scoured the web from different sources to reveal to you some of the most efficient ways to market yourself as a small business owner. Read the following tips and see which ones you may want to use

digital-marketing

17 small business digital marketing strategy

Below is a list of some of the best 17 digital marketing tips and tricks that small business owners can use to promote their brand and some of the techniques you can utilize to promote your brand. Some of them involve PPC advertising and how to maintain your ad budget. Others are about how to use digital formats in different ways to promote your brand.

1. Use PPC advertising with strong keywords in titles and descriptions.

Pay-per-click advertising gives you a way to get your message out in front of your target audience faster than organic SEO alone. You can control your own budget when it comes to PPC advertising and decide how much you want to spend on each campaign. This is a great way to create intermittent campaigns that you can start and stop whenever you want to stay on the radar of your primary audience.

2. Create regular, shareable content on a weekly basis.

More content means higher results in Google and more coverage for your brand through informational content. Remember that your content need not be too sales-oriented. You should focus on creating valuable content that is helpful to the reader that will increase your credibility and motivate them to learn more.

3. Use social media often but wisely to put your brand in the best light.

Social media is still one of the most effective means of creating hype for your brand. But you should consider each post carefully before posting so that you will create interest without including unnecessary information. One mistake some business owners make is to include too much information that can lose the reader. Creating shorter but valuable posts can help increase your response rate and will appeal more to the growing number of mobile users.

4. Join a LinkedIn group to put your business in front of similar influencers.

LinkedIn has some professional groups that you can join. LinkedIn is a business-oriented social media platform that connects business people with like interests. You can use this power to connect with others in your industry or share and exchange links to promote each other’s brand.

5. Attend a real-world or online marketing conference for new trends and ideas.

Pubcon is one example of a company that offers regular content for digital marketers. Get new ideas that are trending and gain valuable insight on what works with digital marketing campaigns.

6. Take a digital marketing course.

As mentioned at the beginning of this article, you may want to take a course on blogging and digital marketing to learn about various techniques that you may want to consider using for your small business. Digital marketing courses may include information about the types of digital marketing (video marketing, blogs, social media, podcasting, and others), as well as how to implement these techniques for your brand.

7. Refresh your content.

Blue Fountain Media suggests keeping your content fresh is important when you are creating digital content. One way to do this is to keep your “creatives” fresh. Redo or improve images by retouching them or using PhotoShop to enhance the images to make them crisper. Anything you can do to make the creatives appear new will help draw the attention of your target audience and reduce the chance of boredom with your message.

8. Spend your advertising budget wisely.

Planning your ad budget carefully will help you to make sure you are getting the most out of your spending budget. It’s important to see that you are making a profit from your digital marketing efforts. Be aware of your actual ROI (return on investment) when creating digital media campaigns. Plan your digital marketing budget around what you can afford and focus it on the methods that pay off the most by the use of tracking software and metric analysis.

9. Understand the buyer’s journey.

Having an understanding of the buyer’s journey will help you understand the experience your customer goes through on your site. This can be done by simply going through the process of your sales funnel yourself or having others do it. You need insight as to how your customers are viewing your sales funnel and purchasing process to see what needs fixing.

10. Aim for repeat visitors.

If you want to make an impact on your target audience, you need to aim for getting repeat visitors. Increasing targeted traffic is the main goal. But, once you get these targeted people, you need to keep them by offering fresh content weekly.

11. Spend more money on lead generation than one-time purchases.

Leads generation is essential to growing your brand. You should aim for focusing your ad dollars on creating leads that will pay off over the long term.

12. Know your target audience.

It is important to know who your target audience is and what motivates them to make a purchase. This requires research and study regarding how to pull in your key customers by appealing to their target interests. You may need to conduct surveys, polls, or other online activities to acquire this information. But common sense also plays a role. Think about what type of people would be interested in your products or services and make your content resonate with these people.

13. Offer discounts and coupons with off-site locations.

You can create lots of hype around your brand by putting coupons and loyalty rewards on other sites. Use your social media, various forums, blogs, and even YouTube to generate interest and get new leads.

14. Be omnipotent.

Creating discount or loyalty rewards puts your links on various locations online and brings in more traffic to your site. When you create coupons, make sure that you put the link to your site in an obvious place and make it your call-to-action so that people go straight to your landing or sales page to cash in.

15. Sell yourself.

When you create a brand, you are a part of that brand. Learn how to sell yourself, as well as your products. Putting your picture or a video up of yourself near your logo on some of your digital assets is one way to do this. Connect with your audience on a personal level. This will increase your credibility and rapport with your audience.

16. Use podcasts and videos.

People love media. In fact, they search for videos and podcasts more than they search for other types of content on a daily basis. Be present with audio and video to accentuate your other content.

17. Use infographics.

Another digital asset you should consider is infographics. Infographics are visual elements that include data and compelling images to attract your target audience.

Remember that not all digital marketing is about ads. Creating good content that is relevant to your audience is about information, education, and motivation. Inspire your customers to take action and show them how your brand can help make their lives better. Inform them of a solution for a problem that they have. Be a friend.