How to Create Converting Affiliate Landing Pages

How to Create Converting Affiliate Landing Pages

How to Create Converting Affiliate Landing Pages

 

Introduction

We’ve all been there:

We go to one of these industry forums, check some threads, and then we see it:

A reference to landing pages.

But, wait!

What is a landing page?

How is it used in affiliate marketing?

What types of landing pages can media buying pros play with to increase conversions?

What are the best landing page templates to explore?

Wanna find out?

Want some free landing page templates to go for?

Let’s read up, then!

What is a Landing Page?

Landing pages are custom pages which have been created bearing the specific interests of a particular target visitor in mind.

By creating a specific landing page, you can effectively tailor the customer’s experience, providing eager users the exact info they need to check.

wistia landing page

Source: Wistia

With a landing page, the process of directing the user and make them perform a particular action also gets simplified.

This will ultimately allow you to increase your database or mailing list and get more users going to the right place.

This also means you’ll get a higher number of conversions, and that you help improve the user’s overall experience.

Moreover, since you get the right users to fully understand what they need to do to reach the offer, you’ll effectively reduce costs to boot.

Why?

By getting more users to check your landing page, reach the offer, and convert, you’ll be spending less money to get equal numbers of users coming your way, and buying your product.

 

Amazing, ain’t it?

That’s what I call a landing page definition!

Types of Landing Page

Now that I was able to define landing page, it’s time to understand which are the high converting landing pages you need to know.

Ready?

Let’s go!

There are two types of landing pages every marketer should know:

What is a Lead Generation Landing Page?

A lead generation landing page is designed with a pretty specific purpose:

To get personal info about a certain client/prospect.

What type of info?

It can be the user’s email address, a phone number, the user’s name, the size of their enterprise, etc.

microsoft small business academy lead generation

Source: Microsoft Small Business Academy

What are the creators of lead generation landing pages searching for, you ask?

They’re looking for leads.

Without these aforementioned leads, you’ll never be able to generate viable customers:

People who spend money on the products you want them to spend money on!

There are many uses for these types of landing pages.

Usually, people resort to lead gen landing pages when a greater product or service is getting sold.

 

What is a Pre-Lander?

What the heck is a pre-lander?

A lander before the lander?

That’s right!

prelander dating

A pre-lander is a page which appears right before an actual offer.

What is the Goal of a Pre-Lander?

Generally, the objective of a pre-lander is to act as a warm up for the visitor.

Users check the pre-landing page, and they get a sense of what the actual offer is gonna be all about.

A pre-landing page has a clear Call-to-Action with no distractions that could confuse potential users, leading them to convert.

By the time they effectively click through, users have already become acquainted with the offer.

Which means what?

They’ll be more likely to convert, that’s what it means!

 

How to Create a Landing Page

Now that you know what is a Landing Page and how to distinguish the two popular types of landers, it’s time for you to learn how to actually go about creating a landing page.

Am I right?

Hell, yeah!

Let’s go!

Time to start making your landing pages become a reality.

This means I’m gonna skip the more advanced lesson and go straight to the best part:

Providing you guys with landing page tools you can use to start doing your thing right quick!

Tools to Create Landing Pages

Need a landing page generator?

Wait for it!

There are many different tools you can access to become able to create a landing page.

List of the best landing page creators:

  1. Landingi (Read our Landingi Review)
  2. Thrive 
  3. Instapage
  4. Unbounce
  5. Leadpages

Any of these tools can yield amazing results.

 

I personally recommend you visit Landingi or Thrive to learn how to make a landing page that’s gonna give you what you need.

Yes, indeed!

Even so, more than knowing which tools to use, you should definitely try to understand the purpose of a landing page.

What’s the aim?

What are you going for?

Depending on your goals, you’ll come across different landing page tools.

And more importantly:

You’re not a complete newbie and even know a little something of HTML/CSS?

Then you’ll probably be able to get most landing pages working fine.

That’s right!

You can have a sweet HTML landing page!

What to do?

Go track your competitors and check their code to see how it’s done!

That’s how you get to create great landing pages.

This is the website landing page course you need.

Just click “View Source” on your browser and spy like a maniac.

Hire an Experienced Professional

You may be thinking – “ok, but I don’t have the necessary skills to create a great landing page. Can I hire someone to do it for me?”

No problem!

You can hire good professionals for a few bucks to do the work for you on freelancer platforms.

To make the work even easier for you, here’s a list of the best landing page design services on Fiverr, one of the biggest freelancer platforms worldwide.

Now you ask – “what type of landing page should I create?”

There’s a great way to do it: spy on your competitors!

How?

You can use AdPlexity (25% lifetime discount) or AdPlexity Adult, which is the recommended ad spy tool from Mobidea Academy.

I’ll go deeper about spying in this article.

What is Your Goal?

Remember when I mentioned purpose?

That’s a crucial aspect to ponder upon when creating a web design landing page.

You probably wanna convert users like a pro.

Let’s think for a moment.

What to do?

First, before starting the process of landing page design, you must understand who your customer is.

Second, you’ve gotta make sure you know what your users are supposed to do while on the landing page.

Third, it’s time to create a page that galvanizes users, making sure they’re so excited they actually convert.

What do you want your users to do?

Let’s pretend you want them to give you their email.

That’s the info you’re looking for, because you happen to be the kind of affiliate marketer who understands the importance of an awesome user database.

What will you give in return?

affiliate marketing guides

In return, they’ll give you the info you need.

But what’s the problem?

Simple:

In order for the user to actually choose to divulge their info to acquire your FREE Guide, you must remove any sort of resistance users may have regarding what they need to give up to get the product.

People are careful about sensitive info.

They’re afraid, reticent, and don’t wanna give their personal info away.

What to do?

In order to remove the fear of some thoughtless crime that’s going through your audience’s collective brain, you must first understand who these people are, what they’re looking for, and why do they want your Affiliate Guide in the first place.

This is how you create the best converting landing pages!

Get it?

No?

No worries!

I’m gonna go over it into detail right now so you can get to understand how to create top landing pages.

Affiliate Landing Page: How to Identify Your Audience

We all know everyone is a special little gem.

Everyone is different.

In this industry, we must not only know this but adapt our landing page strategy accordingly.

Success is gonna come your way if and when you effectively know your audience’s inner needs and desperate desires.

What do they really want?

Once you find that out, after an intensive study and analysis of your audience, you’ll become able to better cater a simple landing page that answers the user’s needs.

People wanna be happy.

excited man

They don’t have something.

They want what they don’t have.

Find out what your audience are in lack of, understand how to create an appealing landing page after a thorough analysis of your market, give your audience exactly what they need, and I’m sure you’ll get those awesome conversions.

Did you study your audience to be able to create effective landing pages?

Do you know the numbers, stats, and have all the wealth of data needed to target your campaign to those specific customers who shall definitely convert?

Have you made your visitors get a glimpse of how awesomely fantastic their life is gonna be once they get to your offer?

Then you’ll be getting more conversions than it’s even possible.

Want more info on buyer personas so that you can identify your target audience like a pro?

You’ll get to see what must be done for you to be proud of your awesome landing pages!

The Secret Sauce: Copy

One of the most crucial factors that’ll help you come up with highly creative and high-converting landing pages is the power of your copy.

Try to learn from different landing page copy courses.

You really need to hone your writing skills, crafting compelling yet decisively to-the-point sentences that galvanize users, make them click, and get you some sweet conversions.

You must understand the importance of writing persuasive sentences that use the immense power of both emotional force and logical reasoning to get users to click!

Moreover, you should definitely learn how to use proven landing page copy techniques that help you keep your copy goals focused on what matters most:

The specific desires and yearnings of your target audience!

Feeling iffy about this particular aspect of landing page creation?

How to Analyze Traffic Coming from a Landing Page

You wanted to create landing pages.

Done.

You’ve got your landing page and you’re the coolest landing page designer in town.

You’ve used one of the free tools I’ve mentioned.

You’ve learned how to have a complete grasp of your audience, what they want, how to build the perfect landing page that gets conversions, etc.

You have copy tricks and know everything you need to succeed!

But how to know if the deal is paying up?

pile of money

How to measure the success of a landing page in affiliate marketing?

You take a look at three cool metrics that you should ALWAYS bear in mind when creating a landing page:

  • Time on Page
  • Bounce Rate
  • Conversion Rate

Time on Page

You probably know that Google Analytics can only record the time spent on a page if the user happens to move on to another page on the same specific website.

Meaning?

If a visitor reaches your landing page, stays there for a while, actually completes a desired goal on the said page, and then leaves the site, Google Analytics will actually record that particular time spent on page as a disappointing 0:00.

This means you can’t trust Google Analytics when it comes to ascertaining the Time on Page.

Which tool can you trust to know this important metric?

Google’s Event Tracking API!

Just insert the “Track Event” JavaScript code.

This way, you’ll be able to record when a visitor is on a page, since the code triggers every 10 seconds.

What does this mean?

Instead of having Google Analytics give you an inaccurate idea of your landing page’s Time on Page, you’ll get a super accurate result that measures engagement like nothing else.

Bounce Rate

Let’s say a huge number of humans visit your landing page.

That’s great!

Even so, let’s pretend that 90% of them visit and BOUNCE right away, frightened to the core.

fearful-woman

Bad news, am I right?

Indeed!

Bounce Rate is a spectacularly important metric you’d be a fool to overlook.

It allows you to understand that your landing page – which was supposed to take the audience’s desires into account and also be super appealing – is not that appealing and therefore completely fails to do what it was meant to.

Wrong!

Here’s what you don’t know:

Sometimes, the Bounce Rate can be inaccurate.

Why?

Because it doesn’t truly distinguish a user who came to the page and bounced right away from that other user who encountered the landing page, stayed for a while, analyzed the proposition, and left.

If a user comes to the landing page and spends several minutes analyzing, then we have a great sign.

Your landing page may not be the bee’s knees but it somehow managed to hold the user’s attention for a while.

How to make sure you get an accurate Bounce Rate?

One that separates the pogo sticker from the guy who comes in and stays for a while?

You determine a minimum amount, that’s how.

It’s a minimum number of minutes a specific user spends trapped in your landing page before actually converting.

Let’s say that most of your conversions happen only three and a half minutes after the user gets to your landing page.

These visits – which would have been considered bounces and would have negatively affected your Bounce Rate – will cease to be.

Want a special trick to help you calibrate this metric for you to get a super accurate Bounce Rate that clearly helps you understand how you’re doing in landing page land?

Are you all set up and ready to party on Google Analytics?

There’s a tweak you can efficiently insert on your Analytics code.

This tweak will actually trigger an event after the user has indeed spent a determined number of minutes on your landing page.

That’s right!

Clears things up for you, right?

You’re on the path to create the best landing page so keep reading!

Conversion Rate

This is the gold medal!

gold-medal

It’s the most important metric when it comes to landing pages.

No doubt about it, mister!

Have a great conversion rate?

Then you’ve been able to create landing page history!

But what can mess up your conversion rate data?

The fact that – on Google Analytics – the conversion rate is actually calculated not based on the number of unique visitors but instead based on the number of visits.

Why do I think the conversion rate should be calculated based on the number of unique visitors, you ask?

Because not every visit that’s gonna come to your landing page is gonna develop into a conversion.

That’s right:

The customer’s decision may come about only after the person comes to your page after a few more visits.

Customers look around, study, search and understand the pros and cons of other offers before they pick your offer.

This means?

The user can return to your landing page several times before actually becoming a fruitful conversion.

That’s why using unique visitors will actually give you a more accurate notion of the user’s purchasing journey.

As a result, you get to tweak your strategy and become able to better measure the success of your landing page.

Now that’s data taken to a whole new level, ain’t it?

That’s right!

It’s landing page optimization turned real!

Spy or Die

I’ve already mentioned this part briefly.

Even so, I’ll devote a whole heading to it.

Either you spy or you get killed.

woman-peeking

Who are your competitors?

Find them.

Now go through their funnels and understand their message, the placement of several trust factors, their whole style, and even how they go about Calls-to-Action.

What info do they get from the user?

Do they use cool dynamic call-outs in an attempt to galvanize the user?

What are the colors they’re going for?

Do they have what’s known as a lead magnet?

Got the info?

Now it’s A/B Testing time!

Check all the aspects I mentioned and drink your competitors’ creative juices.

A/B test!

Time to split test 4 or 5 styles of different landing pages.

This is how you get to the best-performing type of landing page!

As I already suggested above, I recommend you to use AdPlexity (25% lifetime discount) or AdPlexity Adult to do it like a pro!

Speed Up Your Landing Pages

Feel like the speed of your landing pages isn’t that relevant?

Wrong!

Speed is crucial!

This world is filled with impatient users who have a whole lotta different landing pages to check besides yours.

This means people want your landing page to be as fast as possible.

In fact, a delay of only one second can mean 11% fewer page views, a loss of 7% when it comes to conversions, and a decrease of 16% in user satisfaction.

What?

Don’t know what you must do to ensure that speed is Nascar-fast?

I’ve got you covered!

Test Your Site Speed

First, before even starting to worry about the speed of your landing pages, you should visit Google PageSpeed Insights, Pingdom, or GT Metrix.

These platforms will effectively allow you to test the speed of your landing page!

Go for it!

Use a Great Hosting Service

Number two little something you can do?

Using a great hosting service like Bluehost or Hostgator is something that can upgrade your whole experience.

Avoid using solutions which go for shared server space.

This means you’ll probably end up having to share server space with other cool customers, which will invariably drag your performance.

Use a Content Delivery Network (CDN)

Indeed!

You should use a CDN to deliver images.

This will allow you to make sure the effort required to actually deliver content from the server to a user’s browser is gonna be optimized.

Optimize Images

Resizing your images is crucial in your landing page experience.

Though often neglected, this is a fundamental step.

Why?

Because this trick really speeds up your whole site.

There are some free image compressing tools out there such as Compressor.io or TinyJPG.

If you’re a WordPress user, you can go for WP Smush or EWWW.

You can also avoid using PNG images, since they occupy more of that sweet space than JPG images.

Minimize Redirects

Redirects, especially the 301 redirect, are one of those basic, standard SEO practices.

Why do people use a 301 redirect?

To inform visitors and search engines that a page has moved its location on a permanent basis.

As sites tend to shift, evolve and change over time, this practice has become the norm, helping you to also cut broken links or those messy 404 errors.

Here’s the deal:

You need you have a low number of redirects, because this will positively impact your page’s loading speed.

Is there a perfect number of redirects?

Even though Google tends to be a bit vague about this, the tech giant suggests that you either minimize redirects or eliminate a bunch of them.

The most popular tool to check the redirects contained on a website is Screaming Frog.

Enable GZIP Compression

This has to do with content encoding.

It’s about minimizing server requests made by your specific browser.

This means you can get to reduce the size of your files, thus enabling much quicker loading times.

Enable Browser Caching

When you happen to visit a given website, the page’s different elements will be stored on your hard drive in a cache, or what’s also known as temporary storage.

This means that – the next time you visit the site – the browser can effectively load the page without the need to send a whole other HTTP request to the server.

HTML & CSS – Reducing Time

Minimizing both CSS and HTML will allow you to package and also deliver the data of a page as fast as technologically possible.

Don’t know how to go about it?

Insert your URL on Google PageSpeed Insights and follow the suggested guidelines!

pagespeed insights

Don’t Use Too Many Plugins

WordPress plugins!

Where would any of us be without these gems?

It seems harsh to say we need to divest ourselves of these handy little helpers but it must be done.

Try to do a complete overhaul and make a decision:

Important plugins stay, irrelevant plugins have gotta go.

Optimize CSS Delivery

What’s CSS?

It basically holds the requirements of style of a given page.

Normally, websites will access this info either through an external file which will actually load before your page has effectively rendered, or inline, which means it’s efficiently inserted in the HTML document.

Which style should you go for?

External style!

Why?

It not only reduces the size of your code but also creates a lower number of code duplications.

Landing Page Examples

Ready to check some awesome examples of landing pages?

The people who’ve created them were able to understand some of the points I’ve explained to you above.

Let’s check these examples of landing pages!

uber landing page

This landing page was created by Uber.

What’s great about it?

Its simplicity.

Notice how you can easily get to understand the actions you must undertake.

You can either register to be a driver or a rider.

Easy, fast, and to-the-point!

spotify landing page

Shopify never plays around.

Check how these guys start by establishing their street cred and authority:

They tell you they’re trusted by half a million businesses all over God’s green earth.

They’re also able to quickly let you know where to insert your email!

Simple, right?

hubspot landing page

HubSpot has some master landing page creators, am I right?

The CTA is straight-to-the-point and, after you click it, you’ll find the following image:

hubspot landing page 2

What happens if the user fails to click the CTA?

When they scroll down, a CTA button appears at the top!

It’s another CTA just to make sure you click!

Awesome and efficient!

Conclusion

“What are landing pages?”

Now you know!

You got the tools to create a hyper responsive landing page, becoming able to come up with appealing landing page designs every single day.

I taught you how to create the best landing pages for WordPress and also how to go for custom landing pages like a pro.

You know the different types of landing pages.

You know your goal and have studied your audience.

group-of-young-people

You even know how to check the right metrics to analyze your traffic.

You’ve spied and performed split testing.

Now, what?

Explore the tools I gave you, launch your landing page, understand how to fully grasp the metrics found on Google Analytics and Google’s Event Tracking API, spy on your competitors, split test, read about landing page best practices.

Ready to start your affiliate journey?

Go for it!

We’re gonna help you succeed!

Nelson Nascimento

Affiliates Director

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The Ultimate Guide to Optimize Facebook Ads

The Ultimate Guide to Optimize Facebook Ads

The Ultimate Guide to Optimize Facebook Ads

Introduction

Are you an avid fan of Facebook Advertising who wants to create profitable campaigns and who’s looking for the Facebook Ads optimization master class?

You’ve read about it but found nothing, even though you just need a Facebook Ads optimization tool you can trust?

Feel like you love Facebook Ads because of the targeting abilities and the money making opportunities?

Even so, you believe you’re not making the most of this particular social network?

No worries!

Today, we’re gonna tell you everything you need to know about what is Facebook optimization, and how to optimize Facebook Ads like a pro!

Ready for this Facebook post optimization college lecture?

Let’s go!

What are Facebook Ads?

“How do Facebook Ads work?”

“What’s it all about?”

doubtful man

Time for you to learn!

Facebook Ads are adverts you can promote on Facebook.

These Facebook targeted ads can appear in the News Feed on both desktop and mobile.

On desktop, they can also appear at the right side of Facebook’s page.

This ad content can be mixed with news about certain social activities your friends have been a part of, such as commenting on a particular page.

Do you have a question?

“How much do Facebook Ads cost?”

Facebook ads aren’t that expensive.

This means you can rock it even if you don’t happen to have a huge budget.

The fact is that this social network has the lowest cost per 1000 impressions when compared with other platforms where you

can insert online ads.

 

Moreover, Facebook ads allow you to microtarget particular groups of people.

From a marketing perspective, this is awesome!

Why?

Because it allows you to target your audiences based on age, employment status, location, yearly income, hobbies, marital status, etc.

How specific is this, bro?

It’s awesome.

The cost of Facebook Ads is cheap and you can target like a precise king!

Wicked!

Why Facebook Rules

We’re sure Facebook really is the best social network.

It allows for some seriously massive interaction.

Indeed, it’s super easy to connect with people who share interests, connect with your favorite brands, etc.

And Facebook’s been the king of social media for a while now.

Some have tried to compete and have realized that they can’t beat Facebook.

Some others were a hit for about 5 seconds and disappeared into thin air.

color explosion

Remember MySpace?

Vine?

Neither do we!

Still not sure Facebook is better than any other network out there?

Facebook: An Awesome Source of Traffic

We can now agree that Facebook has tons of users and that it’s nowhere close to stopping this mass conquest of the digital world.

And if we talk about interaction, then Facebook is by far the era’s undisputed champ.

It not only has profiles for private accounts but for companies, fan pages, private and open groups, instant messages, ads, you name it!

This incredibly huge number of daily users means one thing:

These people can be an awesome source of traffic.

Are you interested in buying?

Are you aiming at a target market?

Then Facebook Ads is for you!

Facebook doesn’t only have the numbers in users:

It’s also got the data.

Are you looking for traffic in a particular GEO, a specific gender, age range, language, interests?

You get the idea!

Facebook knows who you are looking for and it can help you reach them.

You can’t wait to start getting this network’s incredible traffic?

Wait!

Hold your horses!

calm down

You have to make sure you cover every inch of detail so that you don’t miss anything before diving into Facebook.

Want an introductory Facebook Ads training?

 Now that you’ve read that amazing post and have checked all the items on the list, it’s time to move to another level.

You’re now ready to create Facebook Ads campaigns.

You’re all set.

You’ve created your target audience, have a cool budget, and you’ve included the ad itself on your campaign setup.

It’s been established that Facebook’s power is beyond huge.

This means there are a lot of things to set.

Different aspects to take into account, the pressure of making a targeting mistake, the interminable waiting around before you get reliable data.

It can be stressful.

It can also be overwhelming at the beginning, with so many options to choose from.

Don’t feel lost, though.

You know we’ve got you covered.

Facebook Ads: Campaign Types

Now you’re thinking:

So many different types of campaigns!

What’s the best type for my particular needs?

We’ll narrow it down for you.

Today, we’ll focus on the three main options.

Pay per Engagement

Facebook goes detective mode!

The social network will effectively identify those people who are more likely to comment, like, or share your ad within the target traffic you’re looking for.

Facebook has tons of remarkably accurate algorithms so you know this is no joke.

algorithms

You’ll be sure to get precisely those people who matter and who will probably convert like crazy!

What’s so awesome about getting tremendous engagement?

Simple!

The more engagement you get, the more users you can reach at a lower cost!

Pay per Click (Traffic)

Wanna get traffic to your website?

Then this is the way to go!

Within the traffic you’re aiming at, Facebook will identify the people who are more likely to leave Facebook to read content from external sites.

When’s this campaign more likely to be set?

When you use a website related to the offer where you’ll ultimately display it for the user.

Pay per Conversion

With this campaign, you’ll be getting users that are more likely to convert.

It doesn’t matter what you set.

It can be a lead, a sale or a customized conversion, according to your objectives.

Based on what?

It’s all based on the data Facebook has gathered in the past about each user.

Why?

Because Facebook knows everything every single person has done while using their accounts.

hacking

It might not be super accurate but – statistically speaking – it’s hyper probable that it actually is!

How to go about it?

You should match the type of campaign with your ultimate goal.

Remember that – when you’re buying traffic – testing is always of the essence.

Getting the best campaign is really up to you.

Now…

Are you ready to go deeper into Facebook Ads optimization?

Let’s go!

Time for some wicked Facebook Ads optimization tricks!

Best Optimization Tips for Facebook Ads

Analyze Data Correlations

This is one of the key aspects for you to understand how to optimize Facebook Ads.

In order to understand the data you’re getting from your campaigns, it’s crucial to have an idea of how Facebook’s algorithm works according to the type of campaign you select and the type of optimization you perform for each campaign.

Based on your campaign setup, always take Facebook’s algorithm into account when you’re analyzing your data.

This is important.

Why?

Because you can later speculate about the behavior of the traffic you’re receiving.

In the end, for each niche and offer, you’ll start to know which type of ad delivery works best.

Bearing that in mind, you can start to correlate your Costs/Bids, Volumes and CTR like a Facebook Ads manager pro.

It’s super crucial that you’re able to understand how different parameters are related and what is causing data variations.

data variations

This will make a whole lot of a difference when it comes to your decision-making process.

Even though the article mentioned above may be a bit too specific and more focused on the Media Buying side of things, you can bet the principle is the same!

Remember:

If you understand the “mathematical correlations” of your results, you’ll have more room to speculate about the behavior of all users.

Don’t forget that your data is full of variables you can’t control or understand (people’s emotions, intuition, feelings, etc.)

Even so, if you get the tough analytical part right when it comes to your campaigns, you’ll always be one step ahead of the game.

Moreover, you’ll find out more about possible behavioral correlations.

Standardize Your Tests

Standardizing your tests is mega important if you want those awesomely successful Facebook Ads.

By setting a fixed amount of traffic or cost for your tests, you’ll get to better compare what works and doesn’t work for that specific promotion.

If you don’t fix at least one of your variables, the comparison between the two variables you’re testing may not be meaningful.

Let’s say the volumes are constant.

Now let’s say you’re willing to test setup 1 and setup 2 and spend 10$ on each one.

Remember that the majority of visitors will be different or unique.

Which means?

This could make it harder for you to get the right setup.

In case you want to test it for the same users, you should create your own custom audiences.

small toys

Plus:

Test different setups for those specific lookalike audiences.

Bids and Budgets – Test and Find What Works for You

When it comes to campaigns, it’s crucial that you have the right bid and budget management.

Select the option that gives you the best cost/benefit.

Bear this mind when scaling up.

Facebook has plenty of ways of charging your ads.

You need to know which one adapts to your aspirations.

Wondering whether we’re gonna recommend an awesome article for you to get to know this like a genius?

Check this Facebook Ads cost optimization guide!

Why is it important for you to read this article?

Why should you care about how and what Facebook is gonna charge you?

Because it allows you to better explore Tier 1 GEOs where you normally can’t afford that many mistakes, since they’ll end up being very expensive.

Moreover, this pure knowledge also helps you get more data from your creative tests.

Most of the times, you can see that you need to optimize your creatives, because Facebook is charging you a high CPC, normally related to a poor interaction from your users.

Let’s think about the following scenario:

Imagine the other parameters (few conversions, and considerable time spent on the LP, etc.) perform well, but the Facebook Ads cost is still high.

What does that mean?

It probably means that the problem is on the creative/headline side.

You’ll be able to grasp this just by understanding how users are interacting with your promotions and how Facebook is charging you.

A/B Testing – Use it Well

Yes!

You’ll find this tip all over the articles we’ve got about Facebook optimization.

A/B testing is the way to go if you really want to know what ad type or ad format gives you the highest profit over time.

Test different ad sets, images, videos, texts, headlines, calls-to-action, offers and even audiences.

Wanna get an awesome A/B Testing masterclass?

It’s interesting to study and read more about A/B Testing on Facebook Ads.

Some studies have found that a more personal approach on the landers used can yield higher CTRs.

You should also be able to come up with your own conclusions from your tests, and use that information to create something different that works wonders.

two guys talking

The time to scale up often relates to when you find the perfect way to promote that offer.

Makes sense, right?

Scale up once you’re sure you have the right settings and ads.

Optimize the Post: Sell the Click, not the Offer

The main goal should be for users to click the post and go to the landing page (LP).

The LP is THE thing!

That’s where you sell the offer and aim for sweet conversions, becoming the Facebook conversion optimization pro.

Before you showcase just how cool your offer really is and why the user should get it, make sure the user actually gets to the offer.

It’s not as easy as it sounds, since the first contact with users is the post.

Having said that, it’s clear that the post has to be positively appealing, simple, and unmissable.

Once you get the audience engaged with your ad, you’re almost done.

It means they’ve clicked and have gotten to your LP.

Only after this part will the user be able to know how awesome your offer is.

Since we’re writing about Facebook, a proven technique is to try to get emotional in order to trigger the attention or engagement of the audience.

We can guarantee that – if the post gets to users at an emotional level – they’ll react, like, comment, and click away.

In order to succeed, the only way is to get into the audience’s mind.

How do they feel?

What really appeals to them?

Understand the feelings and what really drives them to be crazy about the theme you’re working on.

You can only create something different and relevant if you have access to this fundamental info.

Go Deeper: Explore Dayparting Opportunities

Want to know how to make money posting ads on Facebook?

Easy.

Try dayparting.

You know us Mobidea Academy writers love talking about the importance of dayparting.

In fact, the “best time to post” is one of the staples of affiliate marketing debates.

There are many influential studies on the best time to post on Facebook.

These articles can show you when exactly are people more likely to click and interact with your promotions.

Using dayparting, you can take advantage of those golden hours like a master who makes money faster.

gold bar

However, bear in mind that these stats tend to be super general.

If you’re a true marketer, our advice is to find what the best time is yourself, understanding what the best time is from empirical experience.

If you really want to go into dayparting, find the patterns from your active users, and build your campaigns based on that information.

Normally, those patterns will be correlated with people’s age and occupations.

Facebook’s Pixel: Keep Track of the Golden Users

It’s now clear how important it is for you to take advantage of all the data you can gather from your traffic in case you really want to create the best Facebook Ads in the world.

But that doesn’t only mean their interests.

Just like it was explained before, you can check the time of day or days of the week when your users are more active and more likely to go nuts over your promotion.

Wanna find out more info about the engagement and the behavior of your dear audience?

Tag your audiences to get to know them better:

  • Tag users that share but don’t open your promotion
  • Tag users that get to your landing page but don’t convert
  • Tag users that buy the first time they get to your landing page
  • Tag users that buy within a range of $10 to $30

You get the idea, bro.

The tags are made using Facebook’s Pixel tool, which you’ll integrate into your promotion (LP) to get the data that’s a result from the activity of your users.

How to optimize using this important data?

Use it to create customized audiences that do different things.

This trick will allow you to segment into new niches based on your knowledge of the behavior of your traffic.

There are two ways for you to take max advantage of the “Audiences” tab!

Ready?

1. Retarget

Got pesky users who have engaged but haven’t yet converted?

Create an audience and follow them up.

Keep on trying new methods and we’re sure you’re gonna come up with the very best ads on Facebook.

2. Lookalike Audiences (LAAs)

You’re probably asking yourself:

“Do Facebook Ads work?”

Yes!

But you can’t forget:

The first thing you have to do is to create a base audience for different types of Facebook Ads.

group of people

After you’ve conquered a certain audience, it’s time to expand.

Look for users that are similar to the ones you’ve targeted before.

The LAAs are mainly based on demographics and buyer’s behavior.

The interests tend to be similar but not necessarily.

Lookalike audiences are no joke.

Master them and you’ll become a Facebook Ads expert.

Beware, though:

Facebook is kind of strict.

You have to read Facebook Ads guidelines so as to avoid doing anything stupid which can put your good Facebook Ads in jeopardy.

Don’t get banned, learn the rules, play with intelligence, and we’re sure you’ll be successful with Facebook Ads.

Conclusion

You probably want to start right away, now that you’ve read this guide on how to optimize your ads on Facebook Ads!

Your enthusiasm to apply all these tips will be key in your journey to the top of your Facebook product ads journey.

Don’t rush yourself.

Don’t attempt to try them all at the same time.

Choose one or two to get started.

Remember:

It’s all about trying new things and figuring out what works best for you when you manage Facebook Ads for max results.

Make sure to remember that your goals should guide you.

And your goals can differ from the goals of other publishers.

That’s perfectly fine.

Don’t try to buy a formula or a recipe from someone else because you may not get the same results and fail to get great Facebook Ads which convert like magic.

bunny and magician hat

You just need to get the traffic, analyze it, split, conquer, and scale up.

Don’t be afraid to test!

Bring out the daredevil in you.

Learn, study, be dedicated and always check the latest examples of Facebook Ads so that you adopt current and proven techniques for super targeted Facebook Ads!

Thorough optimization is the difference between amateurs and pros.

Time to decide where you’ll stand.

Cheers!

Rodrigo Sengo

Business Intelligence Team Member

Claudia Chavez

Support Squad Member

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How to Research Keywords with Google’s Algorithms in Mind

How to Research Keywords with Google’s Algorithms in Mind

How to Research Keywords with Google’s Algorithms in Mind

Introduction

Progress does not stand still, especially when it comes to web technologies.

Since 1998, Google has turned from a primitive machine, recognizing only words, into a human-like brainbox understanding the context.

It means the times of keyword stuffing are long gone, never to come back.

If you load your content with exact-match keywords, get ready for a penalty from the ruthless Panda algorithm that’s been on the lookout for keyword manipulations since 2011.

Don’t get things wrong.

Keyword research still matters.

Even so, you have to take a new, more human-oriented approach.

Learn what Google prioritizes in content today and how to research keywords in line with its demanding algorithms.

How Google Algorithms Changed the Game

Google is a notorious perfectionist that’s constantly looking for ways to improve the user’s experience.

But what is better for users can be a headache for website owners.

One day, they wake up to find a sudden traffic drop because Google rolled out a new algorithm update.

organic traffic

When doing keyword research, you must take the major algorithms dictating the rules of content creation into account.

They are as follows.

Panda

Panda came into play in 2011 to penalize sites for duplicate content, spam, and low quality posts written around specific keywords.

However, content mills were not the only ones affected.

As a result of the Panda 4 update, larger sites like eBay that ranked in the Top 10 for some seed keywords fell out of there.

Hummingbird

With the rollout of Hummingbird in 2013, Google put user intent above wording.

Pages reached the top for queries even though they didn’t contain exact words typed into the search bar.

It happened because the engine gained a better understanding of what users had in mind.

This means it started delivering long, in-depth answers to the questions of all users.

RankBrain

RankBrain is an artificial intelligence system based on machine learning.

It was launched in 2015 as part of Hummingbird.

When RankBrain comes across a never-seen-before query, it can guess what words have a similar meaning and filter search results according to their relevance.

RankBrain was confirmed to be the third most important factor in Google’s ranking algorithm.

How Intelligent is Google Today?

With the launch of these algorithms and their regular updates, there’s nothing left of the primitive mechanism which understood nothing but separate words.

Let’s play with search results a little bit to get into Google’s braincase and see what it’s capable of today.

Google Equates Singular and Plural Forms

Imagine you want to buy a new fillet knife.

If you type this query in the singular, Google will show you a lot of results in the plural.

results plural

Google Takes Into Account Only the Word Root

Let’s say you need a DIY guide on how to install an antenna.

Besides an exact-match query “install,” you’ll see different forms of this word root in search results, e.g. “installing” and “installation.”

It means Google ignores suffixes and endings.

suffixes endings

Google Knows What Acronyms Stand for

If you are looking for, say, a marketing agency in Los Angeles, you can shorten the city name to LA.

Google will get your point.

google acronyms

Google Understands Synonyms

If you type in the query “sports gear,” Google can deliver results optimized for “sports equipment.”

If a page is relevant for “gear,” it’s relevant for “equipment” and other similar words.

google synonyms

Google Interprets Concepts

Whether you use a short query “number of Facebook employees” or the entire question “how many employees does Facebook have,” you’ll get pretty much the same organic results.

google concepts

But you may not even scroll that far, as Google knows the answer and shows it above organic results.

google knowledge graph

How to Do Keyword Research Complying with Google’s Algorithms

Although Google doesn’t focus on exact-match queries anymore, your content still needs keyword optimization at some point.

Check out the main steps to find keyword ideas that will work in the post-Hummingbird era.

Research Your Target Audience

As Google sets a priority on the user’s intent, it makes sense to start keyword research with your target audience.

Think of how you can answer people’s questions instead of how to rank for a certain query.

Users browse the web to find solutions to their problems, not your products.

Let’s say your company develops PrestaShop themes.

This means that your target audience are people who want to build an online store without hiring costly web developers.

If it’s someone who’s tech savvy, they’ll probably use “PrestaShop themes” as a search query.

But what if it’s someone who crafts jewelry in their spare time and wants to monetize their hobby?

How high are the chances that such a person knows about ready-made themes or what PrestaShop is?

Little to no chance!

If people have no idea about the existence of your product, they won’t type its name into Google.

Instead of Prestashop themes, they can ask Google the following questions:

  • how to build online store yourself
  • what software online store needs
  • how to sell products online

Here are common places where you can find prospects’ interests, pains, and wording:

  • social media communities (Facebook, Twitter, LinkedIn, etc)
  • forums and question-and-answer sites (Quora, Reddit, etc)

Choose More Specific Variations of Your Seed Keywords

While some users are clueless about your products, there is a category of people who do know about them.

To target product-aware prospects, make a list of your seed keywords.

“PrestaShop themes” is a too broad keyword to compete for.

What to do?

Try to be more specific using its long-tail variations.

Long-tail keywords are words or phrases that have a narrow meaning and a low search volume.

On average, they get around 30-80 searches per month.

Note that while the volume of a long-tail keyword variation is low, its collective volume can be quite high.

That’s because users write the same query in different ways, e.g. synonyms, different word forms, etc.

As Google doesn’t bother about that, you shouldn’t either.

Go to Ahrefs Keywords Explorer, enter your seed keyword, and filter results by their search volume.

Opt for up to 70 searches per month.

seed keyword ahrefs

Spy on Your Competitors’ Keywords

Every niche has top players you should learn from, as they already rank for a lot of your target keywords.

You can find out which keywords bring them more traffic and use them in your content too.

To check out your competitor’s keyword base, use this handy SERP checker in Ahrefs Keywords Explorer.

Here are the key points to focus on:

  • amount of organic traffic coming to your competitor’s page
  • number of keywords that page is ranking for
  • keyword generating the most organic traffic and its monthly volume

Next, click on the number of keywords to see them all in Ahrefs Site Explorer.

serp checker

There are some extra options that can make your keyword analysis easier:

  • filters (use a low search volume)
  • sorting options (order keywords by difficulty, volume, traffic or the position your competitor takes in the SERP by the chosen keyword)

organic keywords

Stand Out from Your Competitors

Borrowing competitors’ keywords is a rewarding SEO strategy, but you should know where to draw the line.

What’s the point in thousands of pages covering the same topics?

It’s so annoying to jump from one site to another and read the same stuff re-written with different words.

To build a loyal audience, you must provide unique value.

That’s how readers will distinguish you from all the others.

Look for unique keywords that your competitors haven’t used yet.

There are some free tools that will help you find them.

Let’s try Answer The Public.

It can generate a huge list of question-based keywords in the long-tail form.

The tool is perfect for getting more ideas of search intents your target audience may have.

answer the public

Another free tool with a large keyword database is Ubersuggest.

With its help, you can browse keyword ideas alphabetically and expand each of them to get even more variations.

ubersuggest

Focus on Major Keyword Metrics

Your keyword research will give you so many options that you may wonder which of them actually work.

Here are the major metrics to consider when choosing keywords for your content.

Search Volume

This metric shows how many times people type a certain keyword into Google per month.

The higher the volume, the more traffic it can drive.

Even though I recommend using keywords with a low search volume first and foremost, keywords with a higher volume can be of great use too.

What you need to keep in mind is the seasonality of keywords.

If your content refers to something that can be used throughout the year like PrestaShop themes, there’s nothing to worry about.

But if you deal with seasonal items like Halloween costumes, most people will search for them only before the holiday.

search volume

As you can see, this keyword has a monthly volume of 580K, but the data is a monthly average for 12 months.

Before Halloween, this metric grows even higher.

Once the holiday is over, it drops and stays low during the rest of the year.

google trends

To check the seasonality of keywords, use Google Trends.

Clicks

Not all keywords with a high search volume can generate a lot of traffic, even if your site ranks #1 for it.

Let’s say you posted an article about Hillary Clinton’s age.

Here’s what your audience will see in the SERP for such a query.

hillary clinton age

There is no need to scroll down to organic results and visit your site, as Google shows an instant answer.

These types of keywords won’t bring you that much traffic, even though the one I used as an example gets 99K monthly searches.

The instant answer is a SERP feature called Knowledge Graph.

Today, Google has more than 15 SERP features that all steal traffic from websites.

Before choosing a keyword, learn how many clicks it gets in Ahrefs Keywords Explorer.

keyword clicks

To double-check things, type the chosen keyword into Google and see how it delivers results for it.

Keyword Difficulty

This keyword metric reveals how hard it will be for your content to appear in the Top 10.

The lower the difficulty score, the easier it’ll be for your site to get to the top of search results.

If you are just starting out, you’d better stick with low difficulty keywords.

As you earn more authority, feel free to switch to keywords with a higher difficulty score.

You can view the keyword difficulty score in Ahrefs Keywords Explorer and also learn how many backlinks your site needs to rank in the Top 10 for that keyword.

keyword difficulty

Group Keywords by Categories

In the end, you will come up with hundreds of keywords.

If you don’t want to get lost in such a large number, try to group them by categories.

Speaking about “PrestaShop themes,” you can group results by the following categories:

  • PrestaShop version (prestashop 1.7 themes, prestashop 1.6 themes)
  • Design (full width prestashop themes, clean free prestashop themes, free 3 column prestashop themes)
  • Features (lightweight prestashop themes, responsive prestashop themes, customizable prestashop themes)
  • Niche (computers & internet prestashop themes, prestashop themes electronics camera, prestashop music themes)
  • Related questions (how to use prestashop themes, how to import images into prestashop themes, how do i install prestashop themes)
  • Status (best prestashop themes, prestashop themes most popular)
  • Price (cheap prestashop themes, free themes for prestashop, prestashop premium themes)

Note that these are just examples.

You will come up with your own categories depending on your niche and products.

Final Word

Although Google is smart today, you can outsmart it with your human brain and some wit.

Now that you know the major steps to research keywords in line with Google algorithms, traffic is not long in coming.

No matter what niche you’re involved in, these guidelines are universal for all.

Can you recommend any other strategies to maximize the efficiency of keyword research?

Feel free to share them in the comments to this post!

Nick Campbell

Content Creator at Ahrefs

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