5 Working Methods to Organically Rank Your Site Higher in Google

5 Working Methods to Organically Rank Your Site Higher in Google

With more than a billion active websites and blogs on the internet today, not only is there more content and competition than ever before, but it’s also now harder to rank at the top of Google more than ever as well. This is great for Google, but not so great for the millions of sites fighting for organic peak position on that elusive first page.

No matter the size of your business or brand, it’s a common goal for everyone to rank higher and more often in the search results. And when everyone has such a goal in place, only those who put in the necessary time, work and effort to understand what methods are working best, are going to see the best results.

Unfortunately, with more competition than ever before, the idea of simply creating content and ranking, is no longer a working method. Instead, it’s not just a matter of how much money you can throw at the problem, but instead understanding the process of how to properly research the best keywords and audiences to go after, and making sure you have a solid content creation and promotion in place.

Here are five excellent methods to help increase your chances for ranking higher in Google.

1 – Use Call to Action Triggers and Keywords in Your Title

Just as important as using the right keywords and phrases within the title of your content, is using trigger words to gain attention and invoke call-to-actions.

As highlighted by Granwehr, an SEO and marketing agency, the reason for this is two-fold.

The first is that allows site owners the ability to create content that is more targeted towards what the end user is looking for. The second is that it can improve the click through rate for your content listing in Google-which can further help increase your ranking and positioning.

In addition to covering why call to action triggers and keywords are useful to SEO and site rankings in Google, the site also covers the many different factors that come into play when doing any type of on-site and off-site optimization for your site rankings. Such methods include page speed, keywords, backlinks, heading tags and more.

Before hitting publish on your next article, be sure to look at your title and see if not only has the necessary keywords in place, but also relates best with what your audience is looking for. And don’t forget to take advantage of the other ranking factors that other sites might not be using.

2 – Focus on Longer Content vs. More Content

In previous years, many site owners and bloggers thought the best way to rank more often in Google was to continually push out as much content as possible. However, with there now being more content online than ever before, it’s more about quality over quantity.

Many reports are now showing that articles should be over 1,200+ words, and even upwards of 2,000+ words of even better results.

In addition to improving your chances for ranking, having less article content on your site can also make the backlink building and social promotion aspects of your site more effective.

This is something we can clearly see, thanks to the graphic and data provided by SerpIQ. Higher ranking content in Google simply has a higher average word-count, versus those in lower ranking postitions.

3 – Build a Variation of Anchor Links to Your Content

Another important element to ranking content higher in Google, is knowing what type of keywords to go after and how to use the correct anchor text. Of course you will want a few nice keywords and search phrases as anchor text to your site and articles, but don’t go too crazy.

After all, backlinks and references to your site should look authentic and natural. This means you will want to have a nice mix of generic, branded and keyword anchor text links back to your site.

A few examples of generic and branded would be ‘click here’, ‘see more’ and the domain name and brand of your site. Below you can see a wide range of anchor text variations provided via SearchEnginePeople.

4 – Promote Your Content Across All Social Platforms

The Google algorithm is changing all the time and it’s actually made up of many different factors and metrics–many of which still aren’t exactly known today. However, we all definitely know that social media does play a role in this ranking process.

For this reason and more, it’s important to share your best content across all social platforms, while also trying to get more likes, shares and links to your social content as well.

With Google putting a lot of weight on social media platforms like Instagram, Twitter, Facebook and LinkedIn, it’s important to make sure these solutions are all part of your marketing and backlink building promotions.

And as highlighted by Social Media Examiner, it’s extremely important to put in the time and effort to create custom images, text and headlines or your content promotions across each social platform.

5 – Reference Reliable Sources and Data

Just as important as many of the other ranking factors highlighted already, if you want to gain the trust of your audience and Google, you will want to rank highly trusted authority sites within your niche. This would also apply to well-known news sites and outlets like Forbes, Inc, and TechCrunch.

While some people have their own preference on linking out from their sites, it’s almost always a good idea when linked to trusted authorities and news sources.

Not only will this help without your outbound link structure, but it can also improve the quality of your content as well. Also, don’t forget to reference sources whenever quoting or posting data to your site.

This is also something Moz has continually referenced, as they are a perfect example of a website and brand that has become quite a reliable reference.

Working Methods to Continually Rank Higher in Google

As you can imagine, implementing each of these methods into your content creation and marketing efforts isn’t just a one time deal. To continually rank higher and more often in Google, you must continually add more content to your site, update existing articles and always be gaining more backlinks and social shares.

With all of that being said, be sure to start implementing these working methods today. And if your site isn’t currently ranking as high as you’d like it to, be sure to skim through the list of recommendations above, and then modify any of your existing content to meet these needs.

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Five Ways to Increase Site Traffic with Proven SEO Strategies

Five Ways to Increase Site Traffic with Proven SEO Strategies

With hundreds of millions of live blogs online, cutting through the noise and getting yourself seen in a sea of what can seem like overwhelming competition takes both work and knowhow. If you want your blog to get the exposure it needs for your site to grow, whether it is personal or for an online business, then you have to invest in that growth.

This is an investment of both time and, in some cases, money, to help your site make its way to the top of Google’s organic search rankings. In short, this is an investment in SEO. SEO is a broad topic, with far too much pertinent information to cover in just one article, so below are five ways to increase site traffic using proven SEO methods.

Do Your Keyword Research

Whether you are writing a blog just to get your thoughts out there or it is part of your online business’ content strategy, to get people visiting your site, reading your content, or purchasing your products and services, they will need to be able to find you when they search relevant keywords. If you want to find out what customers or readers in your niche are searching, then you will need an analytics tool to show you the data.

The gold standard, by far, is Ahrefs.

Ahref helps you not only discover which keywords people in your niche are searching, but shows you how competitive the various keywords for which you would like to rank are. Competition online is fierce, and large companies with deep pockets invest a lot of money into making sure their website ranks highly for the most competitive keywords.

As a smaller, newer business, you can try and write and rank for less competitive ones, and tools like Ahrefs help you narrow down your keywords. Ahrefs is, however, comparatively quite expensive, especially given the free options out there, but it is most definitely what the pros use. A workaround many new site owners and bloggers use is to purchase the first month of Ahrefs to do a lot of keyword research and then work off of that.

Get Links From Authoritative Sites

SEO is, by and large, a dual process: content writing and link building. The SERPs, in many ways, are a giant popularity test. In addition to your keyword game, Google also determines where to place your site or page on those ranked lists based on how many other quality pages have linked back to you (i.e., think you are a good source of information or a worthwhile service). The more of these backlinks you have to your site and content, not only the more likely it is others will find and follow these links, but the more credibility you have in Google’s eyes.

Building backlinks is a time-consuming process that involves both monetary and opportunity costs. There is also an expertise factor, as the outreach required to establish relationships with sites willing to either publish content that link backs to your site, or insert what are known as “paid links” is a unique process unto itself. Many blogs, both new and growing, see great success outsourcing this process to a reputable link building company with a proven record building high-quality backlinks that increase traffic.

Keyword Optimize Your Meta Tags

Many people make the mistake of assuming that keyword optimization is just about what goes into the body of your blog article. Not so. There are a handful of other vital components that are important for both Google and potential readers if you want your organic traffic to really flow. These are your meta tags, and they matter.

Specifically, they are your title, meta description, and image description. Your blog article’s title should not only reflect the nature of the content but also contain the keyword you are trying to rank for. This could be a single keyword, but more than likely it is a short or perhaps even longtail keyword that also appears throughout the article itself. Content with a keyword-optimized title conveys relevance and both Google and readers like relevance.

Your meta description is the short (~160 characters including spaces) blurb that essentially explains the page to potential readers as they peruse the SERPs. The meta description does not influence your ranking, but it will influence people to click. And lastly, your image description is another important piece of meta information to keyword optimize. People very often find pages via Google’s image search, and if your page’s image appears in the first few rows of results, they are more likely to be clicked and followed.

Don’t Forget About YouTube

If you are a serious blogger, or even an online business owner, you may be pondering a foray into YouTube as a means of cross-promotion. Whether this is you or you already have a branded channel with several or more videos up, there are ways to use YouTube to take advantage of the web’s second-largest video search engine. Many bloggers are using YouTube to link back to their site (which Google will not reward you for), and there are also SEO tactics you can use to ensure your videos are found and recommended by YouTube’s algorithm.

Especially important for YouTube, even more than your site, is your metadata. You want to reduce the amount of work the YouTube algorithm has to do to parse your video content and determine what it is, where it should go and if it should be recommended. This includes target keyword(s) in your title, in your video description, and mentioning your keyword in your video.

Conclusion

Getting your blog past the startup phase and into the growth and scaling phase is something you need to be methodical and systematic about. While miracles do happen, and there are other ways to generate attention and draw eyes and ears to your content, SEO is, hands down, the best, most reliable and most sustainable long-term effort you can make to increase traffic to your site.

In order to achieve the highest results possible, while also staying ahead of the competition, be sure to keep the above proven SEO methods in mind when creating content and new backlink strategies for your site. By doing so, you will greatly increase the odds that your little blog becomes a big success.

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3 Ways Successful Email Validation Leads to Better Marketing

3 Ways Successful Email Validation Leads to Better Marketing

You’ve started a new business and have an email marketing campaign in full swing. It helps your emailing list grow. After the campaign is over, however, things start to diminish a little.

This might be because people gave you a fake email so they could take advantage of your campaign specials. They could have also made a temporary email and deleted it once your promotions stopped.

That’s why using an email validation tool is so important. It can detect these fake emails and keep your list clean.

That’s not the only reason why you need this tool. Check out this guide to learn more about what email validation is and why you should be using it.

What is Email Validation

Email validation is the process of verifying an email to make sure it’s legit and belongs to an actual person. There’s no rule that states that you have to set up email validation for your business.

There are a lot of benefits of using the email address validation tool on emailoversight.com. It will get rid of email bounces, you won’t get as many spam complaints, and you won’t get blacklisted by email service providers.

1. Get Rid of Email Bounces

When an email bounces this means that the email tried to go to an invalid recipient. Either the person deleted their email or they never had it in the first place. Again, many people give fake email addresses.

These bounced emails don’t do any favors for your sender score. To avoid them, you’ll need to use email list validation tools. They will signal out these fake or deleted email addresses and remove them so you stop sending messages to them.

2. Reduce Spam Complaints

Another thing that will affect your sender score is spam complaints. You want to get as little of those as possible. That means you have to constantly pump out content that users are interested in.

The sad truth is, you can’t please everybody though. At some point, someone may hit the spam button. An email address validation tool will mark the people who make spam complaints so you stop sending them your content.

3. Don’t Get Blacklisted

If you get blacklisted, it will prevent all your email messages from being accepted by the server. Some servers are pretty strict with this. Others will unblacklist you after a certain amount of time.

A validation tool will help you keep your email list clean so it’s less likely that you’ll be blacklisted. You should also keep an eye on your IP.

This will keep you updated on your status so if you’ve been blacklisted, you’ll know about it. You’ll then be able to take strides to get things worked out before you launch a new campaign.

Start Using an Email Validation Tool

Using an email validation tool will help you get relevant content to your email listers who want to see what you have to offer. It can also keep your list clean so you don’t end up sending messages to those who don’t want them. Trust us, using a tool is better than getting blacklisted.

Looking for other ways to keep your business’s reputation intact online? Check out our blog to get a few more pointers.