10 Free Email Marketing Templates and How to Use Them in Your Campaign

10 Free Email Marketing Templates and How to Use Them in Your Campaign

Are you looking to improve your marketing campaign with email marketing templates?

Standing out among the 30 million businesses in the United States is important. Doing so allows you to have the edge when it comes to the customer’s decision on which brands to do business with. Failing to do this means that your brand gets lost in the vast ocean of businesses.

If you want your business to thrive, coming up with a marketing campaign is the way to do so. Email marketing is a popular choice because it’s easy to pull off and isn’t as high-maintenance as other marketing strategies. Because of this trait, though, other businesses are likely to use email marketing tactics, too.

To make your emails stand out, use these templates in your marketing campaign! Read on and check them out today!

1. Constant Contact

Constant Contact offers a large array of templates for you to use. This is perfect if your brand is flexible in its tone. You can be warm and welcoming in one email, then you can switch to a professional template to promote your knowledge about your field.

What’s great about Constant Contact is that it has some categories for you to choose from. There’s the “Announcements” category for when you need to convey a message to your audience. This is useful if your business is going under maintenance for a while and you need to let customers know what to expect.

There are even templates for Newsletters available for you to use. These are handy if you want to relay valuable information to your subscribers. Speaking of subscribers, there are even Thank You templates available.

You can use this template together with a bot to send emails to your new subscribers. Thanking them for subscribing is a great way to increase the success of your campaign. This is because it makes the customer feel more involved with your brand.

With this many templates to use, you’re sure to have an easier time sending your emails. You can also employ the services of this website to help you validate all the mail you’re sending: https://emailoversight.com

2. Mailchimp

Do you want to have more control over how your emails look? Mailchimp can help you with this issue! They provide over 100 templates for you to choose from for your emails.

What’s great about it is that Mailchimp allows you to customize these templates. This means that you can adjust your emails to fit your liking. This is important if you’ve established a brand identity beforehand.

Most brands find themselves forced into a specific layout because of the common email templates. This often makes the emails look off and stray from their brand’s identity. It’s a surefire way to make customers make them as spam as they often think it’s from fake accounts or hackers.

With the customizability that Mailchimp offers, you’re sure to avoid this issue. You will be able to create your own emails that will engage your audience your way.

3. ZOHO Campaigns

Do you want to ensure the success of your email marketing campaign? ZOHO Campaigns can help you with that. This is thanks to the extensive template choices it offers for you to use.

What’s great about ZOHO Campaigns is that it has an A/B testing system, too. This is a way for you to test out different email formats and such. It will help you discover which format or content will work better with your audience.

The platform also offers you analytics to help you get a more accurate reading on your marketing campaign. This way, if you find something that causes people to stop reading your emails, you can fix it right away. It’s a surefire way to increase the success rate of your email marketing campaign.

Another great thing about ZOHO is that it offers a separate category for business emails. These templates ensure that you sound as professional as you can be when sending them. It’s a great way to build your brand as an expert in the field.

The platform even offers a subscription package for you. Paying for it can allow you to send 12,000 emails per month. It’s a great way to make sure your future emails are all uniform when sent to your readers.

4. EmailOut

If you like the email plan that ZOHO Campaign offers, but can’t afford it, then consider EmailOut. This service allows you to send 12,500 emails per month. You can even choose up to 2,500 users from your email list to send it to.

This is useful if you’re sending out blog posts to your readers on the regular. This is also among the reasons why content marketing and email marketing go hand in hand.

The moment a reader subscribes to your mailing list, they’re showing interest in your service/product. It’s important to capitalize on that interest by sending emails until they do business with you.

This is a form of remarketing that allows you to increase the conversion rates per email. It’s a great way to generate leads while gaining new customers. You only need a good CTA to seal the deal in your emails.

5. Cakemail

Do you like editing your templates? If so, then Cakemail is the platform for you. They allow you to download your templates to edit on your own. By doing this, your brand identity stands and you’ll create your emails to your liking.

This is also great if you plan on capitalizing on the growing SEO trend that revolves around mobile devices. All the templates follow a responsive design, which means it’s compatible with mobile devices. This way, your customers won’t have any problem opening your emails on their phones.

You can also have a Cakemail editor do the job for you. This is a useful feature if you’re not familiar with code languages. This feature is only available with their premium package, though.

6. Benchmark

Benchmark is an all-in-one tool that can help you get your marketing campaign started. The platform has a starter package that allows 14,000 emails to 2,000 users. It also offers free A/B testing and good email targetting.

Using Benchmark is a great way to start off your business. The free package is good enough for you to increase your reach.

Once the free starter plan is over, though, you need to pay to use their services. What’s great is that there are some added automaton features when you opt for the premium package.

7. Mailjet

If you’re only catering to a small audience, Mailjet is a good option for you. This allows you to send up to 200 emails a day for an entire month. This will total to around 6,000 emails every month.

What’s great about Mailjet is that they include an advanced statistics feature. This should help you keep your audience happier and more interested in your emails. With the small number of followers you have, it’s important to keep everyone interested.

8. Email Octopus

This is a good choice if you manage a lot of email accounts. You can send unlimited emails to 2,500 users without any issue. You only need to create an account to use this feature.

If you don’t want to make an account, though, you can still use 11 free templates. The only feature locked behind a paywall is the automated functions feature. If you’re meticulous enough, though, you can manage all your emails without it.

9. ActiveCampaign

If you’re a brand that’s looking to use lots of colors on their templates, consider ActiveCampaign. It has lots of templates that you can use for personal or business purposes. These have tons of designs, layouts, and color schemes for you to use.

This is a great choice for you if you care about how your emails represent your brand. What’s great is that ActiveCampaign allows you to edit their designs to fit your liking.

This is another great choice if you’re still building your brand. Using these elements and colors can help you reach out to the right audiences.

10. Litmus

If you have coding experience prior to your marketing campaign, then you will enjoy what Litmus has to offer. This software allows you to automate your email marketing process. This way, your readers won’t mark your emails as spam as often.

What’s great is that Litmus also gives you analytics for your campaign. This allows the campaign to scale as it goes on.

Speaking of scalability, Litmus also helps you with this. This is because it has features that will help you become more productive. This is thanks to the reusable templates and task lists to keep you on track with your campaign.

Use These Email Marketing Templates Today

Do you want your email marketing campaign to succeed while exerting minimal effort in making each email? Check out these email marketing templates and get the best ones now! Use them to define your brand and create amazing emails today!

Do you want to learn more about digital marketing? Check out more of our posts to learn all you can about email marketing today!

What Key Skills Do You Need for Content Marketing?

What Key Skills Do You Need for Content Marketing?

Content marketing is all about having the right skills, and making sure your article will resonate with your readers. The more you can write to attract your readers, the increased chances of getting some solid backlinks to your content, boosting your rankings within the SERP’s. However, I’m afraid to say many people don’t have the key skills necessary to write content that will resonate with readers the right way. Even your existing readers will soon go to your competition because they find more value in their work than yours. I’m here to tell you that you can keep this from happening, but you have to start paying close attention to the following skills that will be discussed within the post.

We all know that content marketing is the new trend because search engines love it, and readers find enormous value within it. It’s no wonder companies spend thousands of dollars each month hiring a team to set up a solid content marketing strategy. With that said,

Let’s jump into some key skills content marketers need to excel online. Your feedback, and opinion, will be greatly appreciated. Let’s get started…

Eye for Data and Analyzing

I can’t believe how many people fail to pay close attention to this element. Content marketing is all about finding what works compared to what doesn’t. It’s about putting energy where you know you’ll be able to convert readers, reaching your bottom line…right? However, anyone can analyze data, but you need to be able to look for the MOST important things like CTR, opt-ins, conversions, and retention. What does this all mean? Let’s go into each a little further…

CTR – This is click-through rate, however, it’s important you know EXACTLY where it matters. For example, you’ll have different headlines, images, and videos, so you need to analyze which ones get the highest CTR, leading to further engagement down the line. Many bloggers look at CTR without paying close attention to actual engagement leading to conversions.

A solid content marketer knows CTR only matters when it leads to increased engagement.

Opt-Ins – Content marketing is about retention because this sets you up for further marketing later down the line. I believe you have to be able to retain the customer, which, to me, is increased when you can get them to opt-in. It’s time to analyze what actually leads to an opt-in, and then optimize what has been working for you. This leads into A/B split testing.

A content marketers needs to know how to split test campaigns until they reach the ultimate conversions. I’ll admit, in the beginning, this will be tough, but going forward, you’ll make up the money + increase profits 10x.

Know The Tools – You have so many tools available to you so make sure you use them. From my experience, a solid content marketer knows what’s available, and keeps up to date with the trends. No need to do everything manually when you know tools are available to streamline the entire process. If you don’t, then rest assured, your competition will be using the same tools to get a jump start.

Research Matters

No matter what people tell you, “research” is the backbone of every successful content marketing campaign. You need to make sure your content will resonate with your readers, which is why I encourage all of you to take your time researching what your readers are looking for. If you don’t solve your reader’s problems, then you’re going to have a hard time converting them into paying customers. Forget even paying customers because you’re going to have a hard time meeting your bottom line…period. How should you ensure research is done correctly?

First, make sure you compile a list of solid keywords that you know your readers are typing into search engines. Make sure they are question based, and they answer a fundamental problem within your niche.

Secondly, make sure you use the tools available to help you research your niche and relevant keywords. For example,

  • Google keyword planner
  • Topsy.com
  • Buzzumo.com
  • Your competition

All of the above will help you find relevant keywords, and help you narrow down your content idea. Next, you can start dividing your content into sections so you’ll have an easier time writing once you have your keywords ready.

Next,

It’s important you research your audience so you know who you’ll be writing content for. The more you know about your audience, the better the chances of writing something that resonates with them. If you just started, then you might have a problem coming up with a blueprint. However, you have some tools you can use to give you a jump start. For example, the best way to find out more about your readership is to look at your competition. Here’s why:

  • They have been around longer, and have established themselves.
  • They have enormous content that you can pull ideas out of then write something better.
  • You can find what’s missing then use this to create something better that resonates with them.
  • Follow the social share pattern because you’ll be able to pull a lot of information from what’s popular.

Next,

You have some other cool ways to research your audience and content. For example, forums are awesome because they have been around for years and can provide enormous value. Skim through them, finding questions that have been asked within your niche then compile a list of common questions.

Just do a quick search within Google using your main keyword and then skim through the list. You’ll find forums, blogs, and even communities to help you with your research. Always make notes because in the end, these will be great to reference quickly.

Understanding the Different Types

You’ll have an easier time writing content if you understand the different types you have available. For example, it’s going to be much harder to keep writing the same type of content over and over again. This is why you have many options available so you need to know how to make use of them. Some of the options include:

  • Videos
  • Images
  • Infographics
  • Top “” list
  • How-To
  • Podcasts

Some will resonate better with your readers than others so give them all a try. Once you find out which ones work the best, you can start to scale on that content type. This will help you scale, convert, and build user retention going forward. It’s amazing how some will be better on social platforms, too, so make sure you take your time and understand what types of content you have available.

Another cool approach is to visit your competition, and look at the different types they use throughout the year. You’ll notice a pattern develop, which means they’ve used some content types more than others. Learn from them, and implement what you can into your blog. Then analyze the data so you can scale at a later time, which will help increase conversions and build loyalty.

Writing Content and Skills

It’s one thing, knowing how to analyze data, but completely different being an expert writer. Content marketing involves knowing how to accurately structure your data so it makes sense to your readers. There’s no point having people arrive on your website when they can’t understand or comprehend what you’ve written. Having poorly structured content will just make it hard for them to pull out the value you provide. This is why I encourage all of you to ensure you are expert writers or have a team that knows how to put content together. I tell my clients content marketing and writing will depend on 5-6 main factors. Let’s check a few of them out…

Structure – You want to ensure your content is laid out correctly. For example, no paragraph should be longer than 5-6 sentences because too many will just make everything look way too cluttered. Make sure you have spacing throughout and the line height is set to 22-24px. This will ensure your readers can skim through, and understand at the same time.

On-page Optimization – Very important to make sure your content is indexed for the right keywords.

Introduction – This part is very important because it gives you an opportunity to introduce your topic, and what value you plan on providing. For example, you have anywhere between 500-600 words to entice your readers into continuing with your content.

Sub-headings – I like this part because you’ll have the opportunity to organize your content and add secondary keywords into your content. For example, I like to have 5-6 keywords that are related to my main keyword. I’ll use each one in a single sub-heading going forward. This is important for indexing, optimization, and building suspense with my readers.

Body – Here is where you shine because you’ll be showcasing your knowledge, adding value to your readers. I like to tell my clients to take their time, and write content as long as it has to be to get your point across. For example, you want to ensure you provide your readers with an entire solution so they don’t have to go anywhere else to find what they are looking for. By doing this, you are increasing the likelihood of a conversion, opt-in, and reaching your bottom line.

Take your time and put all the fundamentals into play. For example, remember your research so you can add as much value as possible to your content. Do the following:

  • Add value
  • Add images
  • Take your time
  • Cover everything
  • Make sure you have the best content online, and no competitor beats what you have published
  • Always add examples so readers understand your point
  • Don’t forget to incorporate your keywords into the body

Conclusion – This part is pretty simple because you are reiterating what you have discussed throughout your introduction and body. In this section, I would like you to quickly reference your main points, and provide your readers with some action steps they can take right away. Some readers are new so they don’t know what to do when they finish reading, and I’ve found that when you guide them, it can help with overall conversion rate. In the conclusion,

  • Summarize what you have discussed through the body
  • Provide them all with an action plan to get started
  • Ask them to leave comments that encourages debates
  • Always ask them questions so they can think about other topic ideas to discuss within comment box. This can provide you with further engagement
  • I like to place social buttons towards the bottom because you have a higher chance of people sharing after reading valuable content.

Knowledge is King

No matter what people tell you, knowledge is truly king because without it, you won’t be able to resonate with your readers. For example, people come to your blog because you’re able to provide insight that others can’t, and your insight comes from knowledge + experience. I always encourage people to get involved in a niche in which they have enormous knowledge because this helps attract readers going forward. With the right experience and knowledge, you’ll be able to write content that resonates well with your readers. You’ll be able to build loyalty, and will be able to build engagement quickly with very little effort. Value goes a very long way and I’m surprised how many people forget this when writing content. Anyway, with this said, there are a few ways you can ensure you have experience in your niche and continue to build it going forward.

Here are the MOST important:

  • Always research your niche before getting started. When you do research, you are automatically expanding your knowledge on the topic.
  • Learn from your competitors. This is very important, and MOST of the knowledge I have is from reading other blogs.
  • Read books because they provide enormous information on any niche.
  • Attend conferences or even events because you can hear the experts speak.
  • Always keep up-to-date with the changing trends within your niche. For example, Google Trends is a great way to find out about new keyword searches, and trends taking place within your niche.

Final Thoughts

In the end, you want to ensure you possess as many of these skills as possible because they will help you get a jump start with your content marketing. For example, if you have any of the following, you can start to attract the right type of attention, and start converting with your content marketing efforts. No matter what people tell you, it’s all about meeting your bottom line, which is why I work so hard to attract as many of the skills mentioned above. I believe that for any of us

5 Tips For Creating Striking Social Media Content

5 Tips For Creating Striking Social Media Content

social media content
Content creation word cloud concept on grey background.

Do you think that social media is all fun and games? Think again. With the right type of social media content, aimed at the right audience, you can create powerful marketing campaigns and promote your business and ideas.

Whether you want to make money with some exciting advertising or leverage your social media accounts to drive traffic to your blog, we’ve got you covered.

Ready to start, then? Here’s your guide to the best five ways to create media content that will win you likes (and make you money!).

1. Do Some Prep Work

Before jumping into the creation of the best social media post that you’ve ever written, you want to take a step back and look at the bigger picture.

Ask yourself what you want from social media. Is it a chance to make some extra money? Or to promote your blog? Or perhaps you aim to become an influencer in a specific niche, like fashion or food?

Treat this step like a mini-business plan. Draft your objective, vision, and aspirations, and factor in any potential budget requirements. Are you going to go it alone, or do you plan to hire any help, like a proofreader or designer? All of that needs to be taken into account.

2. Not All Social Media Content Is Created Equal

Creating impressive social media posts requires a bit of word wizardry. Don’t feel discouraged, though: we’re not talking about impeccable grammar or syntax (you can hire a proofreader for that). What you really need is creativity and imagination.

Social media is full of posts that feel samey-samey, so you want to produce something original and unique that can help you stand out from the crowd.

At this point, you also need to ask yourself whether you want to post on one particular platform (like Instagram), or several (a combination of Instagram, Twitter, and Facebook, for example). Each social media platform provides different ways to gain more visibility, so you will want to read about each one in detail and make sure your content is optimized for the platform you’re using.

3. Eye-Catching Content

A complete and compelling marketing message conveyed through social media must not miss one factor: striking images and videos.

Whatever the types of visual content that you choose, make sure they are relevant both to your message and to the audience that your message intends to reach.

And don’t limit yourself to standard images or traditional videos. Visuals, these days, are so much more than that. Try your hand at something fun like a meme, or put your design skills to good use by coming up with a great infographic.

4. Talk to Your Audience

Once your post is out there on the world wide web, you want to drive engagement and ensure that as many people as possible are reading, liking, and sharing.

A great way to do so is to engage with your readers. Great content that doesn’t offer a chance to spark a conversation is very limiting and often doesn’t generate the desired results.

Try to set aside some time, each day, to go through comments and messages from your audience, and reply to as many as you can. Seeing that there is a real person behind your account will help to boost your credibility and drive more traffic.

5. Be Consistent

Last but not least, remember that consistency is key. If you post your content every once in a while, or in a very unpredictable way, your audience will soon lose interest and move on.

How can you ensure that you never skip a beat? You could take advantage of a social media content calendar to set reminders or schedule posts for a specific time. Just make sure that you deliver the content that your readers expect, when they expect it.

This becomes particularly crucial if you’re harnessing the power of social media to draw attention to your business venture. Timely posts are not just a way to keep your readership engaged, but are also a reflection of how reliable you are as a businessperson.

Make Your Content Shine

If you follow our tips above, you’ll be in a great position to succeed in creating social media content that sets you apart from the competition.

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