Blogging for SEO: How Blogging Helps Boost Your SEO Rankings

Blogging for SEO: How Blogging Helps Boost Your SEO Rankings

Have you been thinking of starting a blog for your site and not taken the plunge yet? The longer you wait, the harder it will be to catch up to your competition.

Content marketing is the talk of digital marketing. In fact, 55% of marketers say that content marketing is their top priority for inbound marketing.

Here are just some of the quick industry stats and reports to back this up:

  1. In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. (eMarketer)
  2. 55% of marketers say blog content creation is their top inbound marketing priority. (Hubspot)
  3. 55% of business professionals say a great story captures their focus and keeps them engaged with content. (Prezi)
  4. B-to-C content marketers have increased their use of audio/visual content, written content, and images vs. one year ago. (CMI and MarketingProfs)
  5. The top 3 types of content used by B-to-B marketers in the last 12 months are long-form content (in-depth articles, guides), video snippets, and social media stories. (CMI)
  6. By 2019, 20 percent of brands will abandon their mobile apps. (Gartner)
  7. By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. (via IAB)

As wonderful and exciting as the idea of having an aggressive content creation and marketing strategy is… it usually isn’t that simple. There are plenty of obstacles in the way — such as the time and costs associated with creating original content. As all bloggers and content creators know… creating ‘great’ content well takes a lot of work, so you might be wondering if it’s worth the effort. This post will remove any of your doubts — especially if you are planning on growing your site or brand through the use of free organic traffic through Google.

Below are five benefits of blogging that will help your SEO.

1. Use More Keywords

You can only put so much content on your product and service pages. If you don’t have a blog, you can’t connect with people who are looking for other topics in your industry.

When you start a blog, you can begin to incorporate more keywords into your site. You can use the Google Keyword Tool to learn what topics people are looking for and create articles for them to read.

Would you rather them read about it on your site or your competitors?

2. Get More Backlinks

Google isn’t quite there when it comes to ranking sites in Google. It still needs a lot of help.

Backlinks are one of the things Google uses to determine if a site is an authority. If you are getting a link from a high-value site, then your website gets some of that authority.

If you create good content, you increase the chance of other websites linking to you. These signals can boost your site in the search engines.

3. Keep Your Site Relevant

Google likes fresh content. It shows that you’re still up to date in your industry.

When you post regular content, Google will keep coming back to your site to see what you have to say. This content is favored more in search engines, which can land you more traffic.

If you don’t have time to keep your blog fresh, then you can hire an SEO company to help.

4. Get Shared on Social Media

Have you heard about how much time people spend on social media every day?

Do you want a hint? It’s a lot.

People don’t only spend their time browsing social media. They also regularly share content they like. If you create good content, you can create social signals for your website when people share your posts.

5. Increase Time on Site

The number one goal of Google is to get people the information they search for. One way it measures this is by the time a visitor spends on your site.

When you provide a lot of content on your site, you’re giving people more of a reason to stay. When someone spends a lot of time on your site reading your content, it signals to Google that your website is high quality. This will give Google more reason to rank you higher.

Learn These Benefits of Blogging Well

Creating great content is one of the best investments you can make for your websites. If you want to be convinced further, just look at the top companies. Almost all of them use content marketing in some way.

Start making content today so you can get in front of your audience.

If you’re convinced that you need to start a blog, it’s time to get your first post up. Head back to our homepage to learn how to get started.

 

How to Grow Your Business in 5 Simple Steps with Online Webinars

How to Grow Your Business in 5 Simple Steps with Online Webinars

When it comes to saving money online and finding the best deals, few people do it better than brand marketers and bloggers. Not only do they know where to look, they also know about the top sites and brands, and how they have special ‘affiliate’ deals in place to secure the best promotions and discounts to their audience.

Appsumo has simply been one of the best in this game as the number one coupon platform for internet marketers for a while now. However, just like everything else on the internet changes and progresses in time, so it the discount and coupon code market for business owners as well.

It appears the story is about to change because im.deals have arrived with a bang, ready to prove their worth to any and every internet marketer who decides to try them out.

What makes IM.Deals stand out from the crowd is that they have exciting offers and features throughout the site that hope to beat anything you can get on Appsumo or any other digital coupon platform.

Im.deals is the latest project by Oliver Kenyon. He was the founder of AffliateFix, the largest Affiliate Marketing Forum with several thousands of members, customers, and brands contributing to the site daily. Let it also be known that Oliver recently sold AffliateFix for seven figures.

This has all happened at a fairly decent pace as well, being that Kenyon has at the young age of 31 built a reputation as a hardworking solution provider. First, with AffliateFix and other various projects, he has shown himself an expert at knowing what people need and giving it to them in the best ways.

Im.deals is looking like a similar solution providing community from this ardent hustler. You don’t have to be told about the stress and costs of internet marketing, especially for small and medium businesses. Im.deals has brought a solution in the form of exclusive coupons and deals that will give you rest from heavy charges. This is the site to go for deals on marketing tools. You can also partner with them to offer your coupons on their site. Terms and Conditions apply, though.

This platform is designed for the benefit of all internet marketers searching for the best online discount coupons on great marketing tools. You might be wondering how this new platform can be an equal player in the market with a veteran like Appsumo. Let us take a step by step examination of how they both compare.

As an Internet Marketer, five areas are very crucial when you want to pick a marketing tool for any purpose. We are going to examine how Appsumo and im.deals stand up to themselves in these five aspects unique to coupon platforms.

Deals

The type of deals offered on a coupons-and-deals platform is very important to the choice of the platform you want to use as an internet marketer. Appsumo offer time-bound deals that you have to use almost immediately or stand a chance on losing out. Im.deals, however, made it better by offering evergreen deals that are not time-sensitive. You can always go back for that marketing tool offer when you have the money.

Contact

Appsumo has impressive customer service. Im.deals are, however, up to the task. They have a simple contact button for you to drop your questions. You can also place a call or mail through contact@imdeals.com. You can also reach out through their social media platforms.

Partnership

You might want to promote your brand by selling coupons on im.deals. They have three things they ask you to take note of the deal, the coupons, and the commission. Then you can fill the form and submit your deal.

Time

Time is a worthy currency in the internet marketing world. Im.deals is a great time saver. Unlike Appsumo, that is not quite to the point on their page, im.deals take you right to the deals. The website also has a fast loading speed.

Simplicity

It is essential to be able to quickly understand the layout and what is being said on a webpage. This understanding is gotten from how simply the pages are designed. Im.deals holds its own when it comes to simplicity.

im.deals is prepared to compete with Appsumo in a bid to bring internet marketers the best value for their money. Im.deals has made saving thousands of dollars very easy for the internet marketer.

Where to Find the Best Money Saving Discounts Online

When it comes to finding the best coupon codes and deals online, word gets around fast. Searching through Google and continually coming across expired coupons is a huge pain. The better solution is to go right to the source and find sites that list only the most recent and active promotions in place.

Internet marketing coupons and deals are now a breeze with more options open to the savvy internet marketer. Im.deals presently has 48 deals, and more are still being added daily. Over 500 deals have been claimed on their site.

You do not want to miss this opportunity. Go to im.deals and start marketing at a more affordable rate.

How to develop a strong social media linking strategy? – [Case Study]

Since the first Facebook post, Tweet and Instagram upload, social media has brought about something of a technological and https://www.bbc.co.uk/news/business-18013662 social revolution. Social media is a part of most people’s everyday lives as we share information, pictures ad stories online with friends, family and wider audiences. Whilst social media might provide entertainment and help us keep in touch with people, for businesses it is a highly competitive environment where thousands of businesses of all sizes are competing for the attention of potential customers.

Social media is important because it builds trust in a brand, allows people to share reviews online and gives businesses an opportunity to develop more meaningful relationships with its customers. Because there is so much competition and so many businesses all wanting to talk to targeted groups of potential customers, effective use of social media is about more than just posting some interesting content.

Developing a linking strategy which helps to promote your brand is an essential part of any digital marketing activity, but every social media platform that you use needs a different approach which reflects and recognises the particular nuances of each platform. This activity also needs to consider the users for each platform and the reason that you are using that platform in the first place. It’s also important to have a method for monitoring impact and engagement with social media.

Done well a linking strategy will; help to optimise links, increase website traffic, improve brand awareness and enhance visibility on search engine results pages.

On Twitter

The recent pilot to increase Tweets from 140 to 280 characters has delivered an increase in the number of tweets but has seen no real difference in the length of tweets! Twitter works really well for linking content. Over 90% of all Twitter content is focussed around clickable links. To make the most of this opportunity, here are some tips:

  • Make sure tweets are brief and succinct
  • Make sure links are clear, and that your bio also features links to your website
  • Twitter offers a ‘pretty links’ PlugIn – make sure you’re using it to help make your tweets more noticeable
  • Use a tool such as Hootsuite to schedule Tweets – you might be busy during the daytime when your customers might be looking at Twitter, so use a solution that keeps your business engaged when it matters to your customers

On Facebook:

Facebook offers a number of promotional opportunities from creating a page through to PPC advertising targeted at specific demographics. Increasingly Facebook has repositioned itself as a platform for sharing between friends and has downplayed the commercial aspects of the site. This means that linking is even more important. So, when you’re putting content of Facebook always make sure:

  • Links are visible so people can see them – this is known to deliver increased click-throughs
  • People have limited attention spans, especially when scrolling through their updates, so keep descriptions brief
  • Images and videos are always going to capture people’s interest (and Facebook likes this sort of content as well)!
  • At least occasionally that you offer information and content for free
  • And don’t forget to promote competitions and freebies to get people through to your site

On Instagram

Although less focussed on linking content, Instagram is proven to help with business engagement – and business that use the platform well benefit form much higher engagement rates than Facebook! Remember that Instagram won’t allow you to put links on your posts, so there are other ways to maximise your use of Instagram:

  • Adding a pretty link to a biography is really helpful to encourage engagement
  • Adding a deep link to your website to take people into a specific part of the site is often more effective on Instagram than simply linking to your home page
  • As Instagram is an image led platform, high quality images are absolutely essential. Creating a photo library of high quality imagery will help maximise the impact of Instagram.

So remember, Facebook and Twitter are great for links, but effective linking on Instagram is likely to have a far more impactful result when it comes to customer engagement!