How Much Does Google Adsense Pay Per Pageview? (And Three Good Alternatives)

How Much Does Google Adsense Pay Per Pageview? (And Three Good Alternatives)

Google Adsense is the way many new bloggers choose to monetize their blogs, but working out how much you can earn from it can be unclear. The big question is, how much does Google Adsense pay per pageview? Well, today we’re going to attempt to answer that question.

Since every site is different, we can’t say exactly how much your blog will earn from Adsense, however, we can offer a ballpark figure to help give you an idea of the earning potential of your blog. We’re also going to be sharing some great alternatives to Adsense, that can help you earn even more money from your blog.

What is Google Adsense, and how does it work?

Google Adsense is an ad network run by Google, which helps publishers monetize their websites and blogs with display ads. Anyone can sign up for Adsense as there are no minimum traffic requirements. This makes it one of the go-to ad networks for brand new bloggers. 

Signing up for an Adsense account is a fairly easy process, but your website will need to be reviewed before being accepted to make sure it is compliant with all of Adsense’s program policies. 

Once your site has been approved, you can start setting up your ads and making money.

Here’s how it works:

  • Simply paste a line of code into your site and choose the pages on which you are happy for ads to be shown. You can exclude any pages where you don’t want ads to be shown, such as your services page, or your online store/e-commerce pages. 
  • Adsense matches different advertisers with your site, depending on the type of content you cover. This means that your audience should only be shown ads that are relevant to them. 
  • Advertisers can bid in real-time for the ad spaces on your site. The highest bid wins, and this is the AdSense ad that will be shown on your site.
  • Adsense collects the payment from the advertisers, and after taking their share of commission, they will pay out your ad earnings. As a publisher, you will receive 68% of the earnings from each ad.

Adsense is completely free for publishers to use and is a great way to start earning money from a brand new blog.

How Much Does Google Adsense Pay Per Pageview?

The amount Google Adsense pays per pageview varies from one site to another. There are lots of things that can affect how much you earn, including where you live, the type of content you produce, and which niche you are in. 

Google Adsense has created a handy earnings calculator to help you estimate how much your website or blog could earn from Adsense each year.

As an example, a home decor site with 50,000 pageviews per month based in the US could make around $14,010 per year in revenue from Google Adsense.

How much does Google AdSense pay per Pageview

You can play around with the calculator to see what blogs in different niches could earn. We tested a few different niches to see how much earnings can vary from niche to niche.

Based on 50,000 pageviews per month, and based in North America:

  • Food and Drink Niche – $8,598 per year ($14.33 per 1000 pageviews on average)
  • Health Niche – $10,440 per year ($17.40 per 1000 pageviews on average)
  • Travel Niche – $8,460 per year ($14.10 per 1000 pageviews on average)
  • Finance – $19,278 per year ($32.13 per 1000 pageviews on average)
  • Beauty and Fitness – $7,806 per year ($13.01 per 1000 pageviews on average)

It’s important to remember that these are only estimates. And to be frank, these estimates are very optimistic. Take them with a pinch of salt. 

At the low end of the scale, you could be earning $2-$5 per 1,000 pageviews. On the other hand, at the higher end of the scale with a blog in a competitive niche and a high CPC you could be looking at $30+ per 1,000 pageviews. 

If you really want to know how much your blog could be making from Google Adsense earnings, you’re better off looking at income reports from other bloggers in your niche to see how much they are making.

Remember, earnings can vary drastically from site to site, country to country, and also fluctuate from season to season.

The Pros and Cons of Google Adsense

Google Adsense isn’t perfect, and as with anything it has its pros and cons. Let’s take a look.

Google Adsense Pros:

  • No minimum traffic requirements
  • Can be used alongside other monetization methods such as affiliate marketing
  • It enables you to start making money from your website straight away
  • Free to join
  • Easy to use – Google handles everything

Google Adsense Cons:

  • $100 minimum payout threshold
  • Low EPMV (earnings per 1,000 visitors) compared to other ad networks

As you can see there are upsides and downsides to using Google Adsense to monetize your blog. It’s not perfect, but for many new bloggers, it’s a great place to start.

Google Adsense Alternatives

Although Google Adsense is a great place to start for new bloggers, there are some great alternatives that can boost your ad revenue and make you more money with no additional work. So if you’ve been looking for a better AdSense alternative, you should consider these options.

Ezoic

Ezoic is a great alternative to Google AdSense

Ezoic is one of the best display ad networks around. In fact, it’s what Spencer uses on his niche sites, including Own The Yard (Niche Site Project 4).

As an official Google partner, Ezoic requires you to be approved by Google Adsense to apply to the program. Ezoic uses AI to optimize the ad performance on your website or blog, meaning you can make more money from each visitor to your blog. Nice, right?!

It basically continually split tests the ads on your site, and the AI learns from this and uses the data to choose the ads that get the best response from your audience. Over time this results in a higher EPMV as your ad optimization increases. 

When Niche Site Project 4 switched over to Ezoic, the ad revenue increased by an impressive 232%! 

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Ezoic used to have a minimum traffic requirement of 10,000 monthly pageviews to join the network, but they’ve recently dropped that, and anyone can sign up now (subject to approval). Best of all, Ezoic has a low payment threshold of just $20, making it perfect for bloggers just getting started who want to collect revenue ASAP.

How much does Ezoic pay per page view?

As with Google Adsense, Ezoic earnings will vary depending on your location, niche, and time of year. According to Ezoic’s 2020 performance report which measured the progress of 300 websites over one year, the average increase in monthly revenue was a massive 93%. 

From the most recent income report, Niche Site Project 4 achieved an EPMV of $19.75. That’s $19.75 for every 1,000 pageviews, which worked out at a total of $2911.78 just from Ezoic ads for one month. That’s a massive amount of extra cash coming in, totaling just over 50% of Own The Yard’s earnings for that month. 

If you’re currently using Adsense to monetize your site, it’s definitely worth switching over to Ezoic. You can join for free, and there is currently no minimum traffic requirement. 

Get Started with Ezoic Here

Mediavine

Mediavine - An Alternative to Google AdSense

Mediavine is a full-service ad management platform for content creators. It is popular with bloggers in the travel, food, home, personal finance, and lifestyle niches, and is known for offering a high RPM (revenue per 1k views).

To join Mediavine you must have an established blog with over 50,000 sessions per month, and regularly produce original, long-form content. Your website or blog will also need to be in good standing with Google Adsense, because much like Ezoic, Mediavine works with Google AdExchange.

If you’re an established blogger regularly reaching over 50,000 sessions per month, then it’s worth considering signing up to Mediavine. You will almost certainly see a boost in your ad revenue.

Check out our in-depth review of Mediavine to see how it increased a niche site’s earnings by 80% after switching over from Adsense.

Read the full Mediavine Review

How much does Mediavine pay per pageview?

The amount Mediavine pays per pageview will vary from site to site, depending on the niche, season, and location of your blog.

RPM (revenue per 1k sessions) can vary from around $10 to $50+, and sometimes even more depending on the niche. 

Adthrive

Adthrive, an alternative to Google AdSense

Adthrive is another premium advertising network that allows content creators to monetize their sites with display ads. It is one of the most popular ad networks around with bigger bloggers and is known for its high RPMs.

Adthrive has strict requirements, so not everyone will be accepted when they apply to join this premium ad network.

To join Adthrive you must have:

  • 100,000 monthly pageviews
  • A majority of your traffic coming from the United States, Canada, United Kingdom, Australia, New Zealand
  • No Google policy infringements and the site must be in good standing with Google Adsense
  • Unique content

As you can see, the requirements for joining Adthrive are a lot higher than Adsense, Ezoic, and even Mediavine. But if you do have over 100k monthly pageviews, you should definitely consider Adthrive.

How much does Adthrive pay per pageview?

It’s tricky to say how exactly, but Adthrive guarantees that your site will earn more with Adthrive than any other ad network.

Publishers using Adthrive see an average increase in revenue of up to 67% compared to their previous ad network.

Which is the best ad network for new bloggers

When it comes to monetizing a new website or blog, display ads are a great place to start.

The great thing about using display ads on your blog is that you can use them alongside other monetization methods such as affiliate marketing, or dropshipping. If you don’t have display ads on your blog already, then by adding them you will see an instant boost in income, so it’s definitely worth it!

If you’re just getting started, then Ezoic is without a doubt the best option for you. Since they no longer have a minimum requirement of 10,000 pageviews, anyone can join, as long as you have a unique blog with high-quality content.

Ezoic also offers excellent customer service and has loads of great features that can actually help speed up your site. Ezoic users have access to a free SSL (HTTPS) and a lightning-fast CDN (Content Delivery Network) with advanced caching to speed up your site and reduce bounce rate.

If you’ve been thinking about using display ads on your website, Ezoic is the best option for new bloggers. It’s free to sign up, so there’s nothing to lose!

Find Out More About Ezoic Here

How Much Does Google Adsense Pay Per 1000 Views?

There are pros and cons to having display ads on your site, but for many people display ads are an easy way to bump up a website’s monthly revenue with no additional work. In fact, display ads can often be a passive income stream on evergreen content, earning you money for years after initially publishing a blog post.

If you have been thinking of using Adsense to monetize your site, you should definitely check out the alternatives we mentioned in this article. By switching to one of these better alternatives you will ensure that you are getting the most from your display ads, and earning as much as possible.

Mediavine and Adthrive are both great options, but they both have high traffic requirements. If you’re not quite there yet traffic-wise, then you should sign up with Ezoic. Ezoic no longer has a minimum traffic requirement and can give you a massive boost in earnings compared to Google Adsense.

5 Keys to Using Landing Pages as Sales Strategy Touchpoints

5 Keys to Using Landing Pages as Sales Strategy Touchpoints

Landing pages can play a central role in nearly any successful online sales strategy. On the surface, the customer journey seems straightforward enough. They arrive on the landing page, engage with the call-to-action, and complete the desired behavior. Indeed, landing pages can serve as powerful lead generation tools, which lead to increased sales and bigger profits.

But, as with everything else in business and in life, the devil is in the details. Whether you’re thinking about adding landing pages as a new customer touchpoint or you want to improve the performance of your existing landing pages, make sure that you nail all five of these critical components if you want those landing pages to perform the way you want them to.

Attract the Right Kind of Traffic

Your initial inclination might be to drive as much traffic toward your landing pages as possible. You must fight this urge. If you seek out traffic indiscriminately, you’re simply throwing your resources (and your budget) out the window. It’s a waste. It doesn’t make sense to drive millions of page views if only a tiny fraction have even the remotest of interest in what you have to offer.

And when it comes to knowing who your target audience is, it’s all about the offer and value that is being presented.

A perfect example of this can be seen through accessiBe, which is an automated solution for helping websites and online businesses become ADA & WCAG compliant.

And this is important to note, as their obvious target audience is business owners and brands that have a website in place that isn’t fully accessible to all audiences. This also means that pretty much all of their marketing and paid advertising should be focused on obtaining only that audience type, while not focusing on a general audience.

To further stress this point, when it comes to the actual landing pages and content found on it, accessiBe has done an excellent job here. Not only have they covered the basics and necessities of compliance, they’ve also listed free trial, demo, and user chat right on the same page.

And as we continue to see more site owners and brands searching for keywords relating to “ada compliance,” it’s important to have a great first impression and sales page in place, while also showing offer exactly how the site and solution works.

Leverage a Smart Sales Strategy

Just as you need to be mindful about how you might spend your paid search marketing budget, you need to be equally strategic with your sales strategy as a whole. This means, in many instances, that you may need to fight against your gut instinct and let the data do the talking.

To this end, developing the best sales strategy means tapping into the best sales intelligence. A great example of this is what you find from a service like SimilarWeb. Use the digital insights of the tool to “find, close and retain more business.” Using the context of B2B, this sort of sales insight and intelligence empowers you to filter through relevant opportunities from over 100 million potential companies.

The interaction between your landing pages and these emerging opportunities is very much a two-way street. When you better identify exactly who your ideal customers may be, you can better optimize your landing pages to address their “pain points” more directly. It’s an old adage that still holds true. Sell the benefits, not the features.

When you know your customers, and you know the problem they’re trying to solve, you can better articulate the benefits and value you can provide. This is how you can craft the perfect sales pitch and implement it into your existing or new landing pages.

Focus Your Call to Action

Just as some beginning marketers might take too broad an approach in targeting keywords, they may also be tempted to throw everything at the wall in an effort to maximize their chances of success with a landing page. Sign up for a free trial. Subscribe to our newsletter. Follow us on social media. Buy this product.

That’s far too many calls-to-action (CTAs). The truth is that having too many CTAs will not give you the “best chance” at getting something out of a visitor. Instead, all it will do is confuse and distract the visitor. When there are too many options, the visitor is likely to interact with none of them at all. In other words, clearly define what your goals are before you even get started.

Take a look at this example for the upcoming Nissan Pathfinder SUV. Yes, it has multiple CTAs, but the intent isn’t really diluted. Two of the most prominent red buttons are for “build & price.” They want the customer to envision themselves buying and driving this vehicle.

Both “view offers” and “reserve yours now” encourage a similar step forward in the buyer’s journey.

Offer an Immediately Enticing Incentive

As much as you would like a visitor to read through the entirety of your cleverly crafted sales copy, most of them won’t. You’ve got literal seconds to grab their attention and entice them to act. So, make it obvious and make it immediate. Act now. This is a good deal. Look how much you can save right now.

You must clearly articulate your value in a way that is immediately obvious. Take this example from Audible.com, particularly for Prime Day.

You can see the yellow button to “try Audible Premium Plus free.” That might catch your eye, but it probably wasn’t the first thing to catch your eye. Featured even more prominently, even though it’s a bit further down the page, is “save 53%.” You’ll notice that “save 53%” is larger than “on your first 4 months” too.

Amazon is making it immediately obvious what benefit it is offering. Here is an incentive for visitors to act now. Depending on context, you can also create a sense of urgency with “act now” or a countdown timer for a “limited time offer.”

Keep Accessibility and Usability in Mind

When putting together a landing page as a cornerstone touchpoint for your larger sales strategy, you might think about your keywords, your traffic sources, your visuals, and your offer, among other considerations. One aspect that many marketers overlook is accessibility.

The W3C (World Wide Web Consortium) strives to develop “open standards to ensure the long-term growth of the Web.” One big part of that is the Web Accessibility Initiative (WAI). You might think that people with disabilities and other challenges make up a small proportion of your potential customer base, but it’s likely that you’d be mistaken. Even that aside, accessibility and usability are important for all users everywhere.

If your landing page doesn’t quite render properly on a certain mobile device, you’ve already lost a customer. If the text is hard to read, you’ve lost another customer. It is absolutely in your best interest to be as vigilant as possible in this regard.

What’s more, accessibility can indeed be a ranking factor. It’s “good for SEO and sales,” according to Roger Montti of Search Engine Journal. Accessibility plays into many factors, including SEO, bounce rates, sales and more.

Prepare to Pivot and Adapt

The five elements or considerations discussed above will continue to be critically important to your sales strategy generally, and to landing pages in particular, even if certain specifics change in the future. They serve as core principles, building a foundation for a sound sales strategy. As web design standards evolve and search algorithms adapt, so must your approach to customer acquisition.

Your landing page is not a static entity. It also needs to improve, grow, and optimize over time. Take the right sales insights and metrics to heart, and adjust accordingly. Let the data be your guide.

5 Brilliant Strategies for Getting More Blog Followers

5 Brilliant Strategies for Getting More Blog Followers

Are you looking for a way to grow your business and get more blog followers? If so, you’re not alone. Business owners and marketers across all industries understand the importance of a strong content marketing strategy.

When your website is jam-packed with well-written, helpful blog posts, people are more likely to return for repeat visits. You may also be shocked to learn that 70% of consumers prefer to get to know companies through their content instead of promotions.

In other words, an effective content marketing strategy can help you build trust, keep visitors engaged, and secure more sales.

Today, we will show you several ways you can get more blog followers. The tips below have all worked for our brands, and with time and patience, these strategies can work for you.

Let’s dive in!

(Pssst. Do you still need help getting your new blog set up? We have you covered. Click here!)

1.Get to Know Your Audience Segments

The first thing we want to talk about is your audience segments. All businesses have diverse customers that all have different interests, pain points, and goals. The culmination of these traits adds up to unique customer personas.

Customer personas, simply put, are the different groups of customers that each business services. So, for instance, an online pet store would have personas for cat owners, dog owners, and people who are crazy about birds.

Because each group has unique interests, the content they want to see can be varied as well. As a result, you have to work hard to create content for your blog that touches on all of the common (and some uncommon) pain points in your industry.

How does this help you get more followers? Well, 47% of online shoppers like to read 3-5 blog posts from a company before becoming a customer. So if you don’t have blog posts that resonate with users, there’s a good chance they will quickly leave your site.

You can design customer personas by examining your Google Analytics data and customer feedback forms. Think about the specific needs of customers who purchase each of your products. Then, create content that matches what your audience wants to see, and you can bet that you’ll get more followers.

2.Optimize Your Blog for Searchability

Next, let’s talk about optimizing your blog for searchability. Search engine optimization (SEO) is the process of improving the ranking of your site with popular search engines, most notably, Google.

If you want people to find your website, you need a blog that’s optimized for search. The best way to start this process is to use Google’s Keyword Planner to identify keywords in your industry with high search volume and low competition.

We suggest looking for plenty of long-tail keywords. Not only do these types of keywords make it easier to identify user intent, but it’s also an excellent way to reach more people who use voice search.

Once you’ve picked a handful of relevant words, start including them strategically throughout your content. Your title, headers, URL, and text body should all contain the keyword so Google crawlers can rank your website on the appropriate page.

Believe it or not, businesses that blog get 524% more pages indexed by Google, so this is one tip you can’t afford to miss.

3.Make it Easy to Connect

One of the biggest problems new website owners make is they don’t ask their blog visitors to subscribe to another marketing channel. If someone leaves your website without subscribing to your email list or enabling some form of notification, you’re missing out on a significant opportunity to bring more people back to your site.

Let’s look at push alerts as an example. In the United States, 15.95% of consumers agreed to receive push alerts to their devices when asked directly. You can use a tool like Push Engage to create segmented campaigns that send unique content and offers to each subscriber.

If used correctly, these types of notifications can help you drive more traffic to your website and drastically boost sales.

We also recommend creating an email signup form on your blog. You can incentivize users to sign up for a lead magnet, like an ebook or promotion. This technique will help you get more email subscribers and ensure that you have an audience ready to check out your latest blog post or flash sale.

4.Host Interactive Events

Interactive events are a powerful way to get more blog traffic. There are countless types of benefits you can participate in. We’ve found success with hosting online giveaways and private webinars for our subscribers.

At this point, it’s up to you to decide what kind of interactive event you use on your blog. If your goal is to bring in brand new people, you may want to consider hosting a giveaway with one of your popular products listed as the grand prize.

You can use your giveaway to dramatically grow your brand awareness and traffic. We suggest setting a rule on your giveaway that asks users to share your event for an additional chance to win.

If you want to gain your subscribers’ trust, you could host an educational webinar. Think back to the customer personas you created in step one. Find a common problem that a majority of your customers want to fix. Create an event and get people to start signing up a few weeks in advance.

There’s a good chance you could see a surge of blog followers leading up to the event and immediately after. Properly timed webinars throughout the year can ensure steady growth during peak periods.

5.Use Social Media to Reach More People

The last tip we want to talk about today is how you can use social media to get more blog followers. When you consider that 3.96 billion people use websites like Facebook, YouTube, and Twitter to shop for products and engage with brands, it’s no surprise that this tip is on the list.

Social media is one of the best ways you can get more people back to your website. Much like our previous tip, there are plenty of exciting ways you can reach more people using your existing social profiles.

We like to spend our time engaging in industry-specific groups. There’s a good chance there are several relevant groups where you can find your target audience. Use this opportunity to get to know potential customers and offer resources through your blog content.

If you’ve done an excellent job researching your audience, you should have an easy time sharing highly relevant posts that catch peoples’ attention and bring them back to your blog.

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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.