The 10 Most Important SEO Tips You Need to Know

The 10 Most Important SEO Tips You Need to Know

A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there.

However, certain fundamental principles remain unchanged.

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle.

Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.

Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?

And, seriously, what are the truly best SEO tips that’ll lead to results? 

Both B2B and B2C marketers want more search leads, because they result in 8.5X more clicks than paid search results.

Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular and generated thousands of new leads from organic search for Brian.

This article may not be as in-depth as Brian’s, nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO tips you need to know to help your site rank right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings without risking a Google penalty.

Let’s get started: 

1. Remove Anything that Slows Down Your Site

Page speed is a critical factor in SEO.

In the past, you could get away with a slow-loading site. I recall when I had to wait for about five minutes before a popular news site fully loaded.

I’m sure you can relate to that.

That’s never a good experience but it’s the kiss of death in today’s marketplace.

A slow page frustrates users and ultimately discourage people from buying your product.

Data from Strange Loop shows that a mere one-second delay in page load time can yield a whopping 7% loss in conversions.

In the mind of potential buyers, a slow site is an untrustworthy site. Period.

Page speed is vital to search engines, too. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”

As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.

10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.

This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.

Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you don’t actually need.

Also, declutter your sidebar and put only essential widgets there.

To learn how to get more out of search engines by improving your page speed, visit Ubersuggest.

Step #1: Enter Your Domain and Click Search

Step #2: Click Site Audit in the Left Sidebar

Step #3: Scroll Down to Site Speed

This shows how quickly your site loads and how quickly key elements become available to users.

My desktop loading time is one second and my mobile loading time is two seconds. Both of these fall within the “excellent” range. As a general rule of thumb, if your site speed doesn’t score as “excellent”, you should make changes to improve it.

Review the advanced breakdown for additional guidance. For example, “speed index” shows how quickly the content of a page is visibly populated. If your website is lagging behind here, there’s a good chance visitors are leaving because they don’t want to wait for your content to load.

Every additional 0.5s it takes to load your site drastically increases the number of visitors that will leave your site. So, even an improvement of 0.5 seconds will increase traffic to your website.

2. Link to Other Websites with Relevant Content

Brian Clark, founder of Copyblogger Media says:

Linking out to other blogs is critical to growth.

Some people think, linking out to relevant and authoritative content pages is bad because it takes people off your page.

But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy. I link out to tons of high-quality sites and sources, including my direct competition.

Why? Because it helps you, my reader.

According to Rand Fishkin, founder of Moz,

Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.

If you’ve been reading my blogs, you’ll notice that I regularly link out to different sites. Whenever I write a new post, I reference other trustworthy sites, where appropriate.

You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.

Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.

More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post, or even email it to their huge email subscriber list.

Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.

3. Write for Humans First, Search Engines Second

Lately, I’ve noticed that more and more bloggers and content creators are going back to the old method of SEO, where keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.

Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.

That’s the wrong approach.

Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product.

Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer. 

Copyblogger is my #1 go-to site when it comes to putting readers first. No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company.

It all happened because a marketer like you was passionate about helping people. That’s what drives me, too — and maybe you, as well.

So, what does it mean to write for users first, before search engines?

Well, it’s simple.

Forget that Google and other search engines exist when you’re writing. Instead, create content that will help someone. This is known as SEO copywriting.

Funny enough, when you put users first, you’ll actually write helpful content that search engines reward because search engines follow users. It’s not the other way round. At the same time, you’ll be enhancing the user experience and building trust with your audience.

4. Encourage Other Trustworthy Sites to Link to You

To a large extent, inbound links are still the lifeblood of search engine rankings.

When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.

Content marketing is all about creating high-quality, engaging content that drives people to link to you and share your content on social media.

Do you know why so many bloggers link to my posts?

The major factor in my success is that I invest a lot of time, money, and resources into creating a single post or other piece of content.

How much effort do you suppose when in to creating, “The Complete Guide to Building Your Personal Brand”?

This wasn’t a post we threw together in an hour — it took several hours over several days to create this content.

When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. This is the essence of effective link building.

5. Have Web Analytics in Place at the Start

After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.

Google Analytics, Google Search Console, and other private web analytics software solutions can help you track your success.

Tools like Crazy Egg also show you where your site visitors are clicking and how they navigate away from your site.

You should have these web analytics in place, even before you send the first visitor to your site or landing page.

6. Write Unique and Relevant Meta Descriptions for Every Page

One of the most important SEO tips that most people neglect is the well-crafted meta description.

The meta description is the first section that people see when Google serves up your page to search users.

Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you will find it nearly impossible to become a long-term success.

In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience. 

You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.

If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.

Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.

7. Use a Simple, Readable URL Structure

If users can’t read or understand your URL, then search engines may be confused as well. 

Just check out the URL of this article: https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/.

Granted, the URL above is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.

Stay away from page URLs like this:

https://www.entrepreneur.com/article/272531

Those numbers don’t tell users anything about what to expect from the content.

Remember, search engines follow search users.

Brian Clark once said that Google bots are like infants who need to be spoon-fed regularly. And, he’s right.

Even in this age of search evolution, including RankBrain, search spiders are still programs, not humans. You need to guide them accordingly.

Brian Dean’s structure is what people should be doing and what I do, as well. He ensures that only two to four words are included in any URL.

This makes the URL memorable to the user, search engine-friendly, and easy to type. Copyblogger does the same thing:

Also, avoid stop words like a, an, the, but, or in.

You can learn more about optimizing your page URLs from this infographic:

8. Build Momentum with Social Signals

Social media is an integral part of SEO strategy and social signals are important. You’ve got to focus on increasing yours.

It’s true that Google hasn’t added social signals into their ranking algorithm factors, but I’ve personally seen that social signals do impact search engine rankings.

Don’t believe me?

Well, several case studies have proven the impact of social shares, likes, tweets, and pins on search engine rankings.

As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page one of Google due to social media.

If you want to get more social signals, the rules haven’t changed. Here’s the summary:

  • Create useful content that’s share-worthy across your social media platforms.
  • Add share buttons to your post and make them visible.
  • Encourage people to share, by asking them to.
  • Host a social media contest to get more shares.
  • Mention and link to social media influencers/power users in your post and notify them.

Social media is at your disposal. Use it, and use it well.

9. Use the Right Keywords in Images

Images are important in search engine optimization.

Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.

When users are looking for a particular image, what do they search with?

Keywords.

For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.

However, if your image is of a “blue women’s hat,” don’t name your image “click here to buy hat.”

Always remember that in image search engine optimization, relevance is more important than creativity or cleverness.

10. Publish Unique Content Consistently to Improve SEO

According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.

Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.

It’s even more important than you might think, due to something called the “fresh factor.”

Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.

If you’re not Brian Dean, who’s mastered the art of content promotion and can regularly get tens of thousands of users to read a new post and share it with others on social media, the easiest way to optimize your freshness score is by creating content consistently.

If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option — it’s a must.

Bonus SEO Tip: Don’t Change Your Domain Name Regularly

The age of a domain or web page is also one of the top SEO tips you should keep in mind. Indeed, it’s crucial for your success.

For this reason, don’t constantly change your domain name. Pick one and stick with it, unless there’s a very good reason to change.

That does happen — just don’t make it a regular practice.

Conclusion

I hope you’ve found these SEO tips helpful. If you follow the tips above, you’ll be on your way to higher rankings and more traffic.

Here’s a few final tips to help you reach your target audience:

If you’ve published a post in the past that’s no longer relevant to users, especially due to the recent Google changes, work to update that page. Or worst-case scenario, 301 redirect it to a newer, fresher piece of content on your site.

That way, you can retain the backlinks, social media shares, and other on-site engagement metrics it’s already earned.

Finally, learn to focus on and create content around long-tail search phrases (e.g., social media marketing techniques), and not head keywords (e.g., social media).

When link building, think quality, not quantity. And, don’t forget to make your web pages mobile-friendly.

If you’d like help with your SEO, reach out to my team.

Which other search engine optimization tips or techniques do you think are most crucial for improving search rankings? Are there any SEO tips that have worked against you? 

How to Remove Information from Google Search Results

How to Remove Information from Google Search Results

Information is timeless. We live in a world where data never goes away. Years ago, something hit the local newspaper, it was popular for a few days, and then it was gone.

Today, if you make one wrong move, it can cause a huge ripple in your business.

There are many reasons you’d want to remove information from Google. If there’s incorrect, problematic, or outdated info about you or your business online, it can harm your site’s performance and hurt your reputation.

In this article, I’ll cover everything you need to know so you can manually remove information from Google; instead of waiting for them to do it for you.

When You Should Remove Information From Google Searches

You might find that, for whatever reason, there’s information on Google about you that doesn’t belong there. There are a few different reasons why this can happen, and most of them are harmless.

It’s still important that you get that info off the internet, so no one gets the wrong idea.

Here are four possible situations that may apply to you. If you find that any of these resonate, you’ll want to get this data off Google as soon as possible.

Penalizing Information Removal From Google

Many question whether or not Google penalizes you for certain things like bad links, keyword stuffing, and shady black hat strategies. But the fact that high-quality content always outranks its competitors is proof that it’s essential to follow white hat strategies.

Even if you didn’t mean to, you might have links from sites dedicated to building links or pieces of content that are less than “desirable.” If that’s the case, you’ll want to remove or replace them.

As for low-quality links from spammy or unrelated sites, you’ll want Google to exempt those, and I cover that in more detail below. Having too many “bad” links will tell Google that you’re using black or gray hat linking strategies, and you may get penalized for it.

Outdated Information Removal From Google

Times change, we change, and information changes. Perhaps you used to write about pop culture several years ago and ended up ranking a ton of high-quality articles within the niche.

Now, you’re trying to get noticed as a digital marketer, but every time people look you up on Google, your old content about celebrity gossip keeps taking over.

While this isn’t necessarily a “problem,” it’s outdated info that no longer applies to you. It doesn’t display who you currently are, what you represent, and what you want people to know about you.

Some examples aren’t even as complicated as that. Perhaps you own a restaurant, and a popular site that displays menus of restaurants has an outdated version of your menu on their site.

As a result, people keep calling or coming into your business expecting something only to be disappointed when you don’t have that item that was on your online menu.

Instead of having to explain yourself over and over, you can get that menu taken down from Google and replaced with the updated version.

Misinformation

In some cases, the information isn’t outdated; it’s simply wrong. This can happen for a variety of reasons.

Maybe a business database is posting the wrong hours of operation for you, so people keep getting frustrated when they can’t reach you because you’re closed.

There’s also a lot of distrust in data these days, so it’s even possible that a news network or online outlet has posted incorrect information about you. While it might not be damaging, you may still want to remove it because it’s not correct.

Potentially Harmful Information

The worst-case scenario is that there is harmful and sensitive information about you online. You might have a news story by a local news network with your name and photo on it, or your personal information was somehow leaked online.

Even though the story was six years ago, each time someone tries to look you up, they find this information.

Unfortunately, information like that sticks around, but sometimes it’s wrong or slanderous. If that’s the case, you might be able to get it removed.

Maybe a competitor is spreading false information or even stealing content from you. If you think these types of things don’t happen, think again.

Regardless of your reason, learning how to remove information from Google is possible but it takes a bit of work.

Ways to Remove Information From Google Searches

Before I even start with how to remove information, we need to learn what we’re removing and if it’s worth it.

The first thing you’ll want to do is perform a check on your business and see what pops up.

If I type Neil Patel Digital into Google, I can see that the first few results are business pages and stories from the blog.

Great!

As we move down, I see Glassdoor reviews about working for Neil Patel Digital, and they’re mostly positive, which is also good. Even as I move further down the page and onto the next page, everything checks out fine for the most part.

Next, we’ll want to check image results. The images I see apply, make sense for the brand, and shine a positive light on the business. All is well. But, this might not be the case for you.

Let’s look at six different ways you can remove or change incorrect information on Google.

Disavow Request

Disavowing a link is when you tell Google not to consider the link when crawling your site. You’re probably thinking, “why would I ever want to do that?”

You want to do this when you have low-quality links on your site for whatever reason. Maybe you hired an agency that didn’t understand linking or you have some outdated links from old school strategies.

Either way, you’ll want to use Google’s Disavow feature to exempt that link, so Google doesn’t penalize you for low-quality linking.

Now, according to some experts, the disavow tool isn’t necessary because Google ignores low-quality links anyway. They don’t necessarily penalize, so they don’t even bother with them.

But others believe Google still penalizes users for low-quality links because the algorithm does this automatically.

This should be your last resort if you think your traffic has flatlined and you have exhausted all other options.

So, how do you do it?

First, you need to find the bad links. If this sounds like a lot of work, it’s because it is. Thankfully, we have tools to help us do it. I recommend SEMRush’s Backlink Audit tool where they offer temporary access with a free trial if you don’t have an account.

You’ll go into the dashboard, go to backlink audit, and search by root domain.

Depending on how large your site is, you should get your results in about 10 minutes.

SEMRush will label how toxic each link is and you can export a file with all the bad ones, upload them, and begin to disavow them using the tool in the search console.

Copyright Information Removal From Google Request

If you own rights to intellectual material, it’s against Google’s terms of service for someone else to take that information and post it on their site. It’s also against the TOS for them to claim ownership of something that isn’t theirs.

This policy can apply to some of the following:

  • Plagiarized blog posts
  • Copyrighted business processes
  • Product information and data
  • Patented products and services

To do this you’ll go to the Legal Help section under removing content from Google. You’ll choose which product the request relates to and you’ll choose the specific issue from there.

You can report malware, remove personally identifiable information, intellectual property, and more.

Overall, the process seems very simple and Google even says that they investigate and remove any copyright infringement, counterfeit, or trademark issues within six hours.

Replace Poor Content With Quality Content

Starting with the Google Panda algorithm update in 2011, the search engine has placed more emphasis on accurate and quality information. They’re trying to keep subpar info from reaching users and they continue to update the platform, which makes the quality of your content more and more important.

How do we determine what is or isn’t poor content?

Like everything else, Google lays it out for us!

Here’s a quick rundown of content you might want to replace:

  • Content with ads featuring grotesque images
  • Content lacking a direct audience
  • Content lacking purpose
  • When no information about the creator is present
  • Unmaintained websites
  • Content promoting hate
  • Content promoting harm
  • Content from creators with poor reputations
  • Misleading content

The next question is, what should that content be replaced with? Google answers that for us as well.

Your content should be useful, informative, valuable, credible, engaging. It should also display expertise, authority, and trust.

Go over to your site and find content that consistently underperforms, doesn’t attract links, and doesn’t convert. This is content you might want to replace altogether.

If you have some content that doesn’t rank but still gets some traffic, it might need a refresh. Update the information and make sure that everything still applies in the current space.

Update Metadata

Your metadata is the information displayed when you pop up on Google. When pages perform for a long period, you might want to update this info because the original data may no longer apply.

The method you use for doing this will depend on what site-building platform you use, but most of them make it incredibly simple.

For example, in WordPress, you’ll have to install a plugin like Yoast. Once you’ve done that, you’ll just go to the page or post tab on the left, scroll down, and update the snippet.

It may take a few days for Google to crawl the site again but once they do, you’ll have your updated metadata.

Google Displays the Wrong Metadata

One of the most frustrating things is when Google refuses to display the correct meta descriptions. Even if you write them properly and update the correct fields, Google sometimes takes a snippet from your site anyway.

There are a few reasons why this can happen:

  • Your source code is wrong
  • The cache is outdated
  • They simply ignored it

Usually, fixing your source code to include one description meta tag will fix that problem. If that doesn’t work, try updating your cache using the method below.

Use Tools to Speed Up Google’s Cache of Your Site

As previously mentioned, Google doesn’t always apply your changes right away. If you find that they’re taking excessively long and you don’t want to wait, there are some things you can do manually.

First, you can request indexing by going into your Google Search Console.

Choose your website from the search property and expand the “coverage” section. Once you’ve done that you should see your “last crawl” date.

Click “test live URL” and if everything checks out OK, it’ll ask you if the page has changed and allow you to request indexing. This will speed up the process and ensure that only the most updated and accurate information is displayed on Google.

Conclusion

This all might seem a bit intimidating, but it’s not as hard as it looks.

Start by performing a simple audit. When you type your business or name into Google, what do you get? If it’s not good, follow some of the steps to remove that information from Google.

Next, perform an audit on your site. Find content and pages that are underperforming and see if any of the reasons above are the culprit. You can also hire my SEO team to do this for you.

Doing this may improve your reputation and your SEO, which will ultimately result in more money in your pocket.

Have you ever found anything severely harmful to your business online? If so, what was it?

The Beginner’s Guide to Keyword Density

The Beginner’s Guide to Keyword Density

Keywords are a critical part of your SEO strategy.

Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs).

So it’s no surprise that a substantial amount of SEO advice centers on keywords: Doing your research can help you select and rank for top-performing keywords in your market, in turn boosting user engagement and increasing total sales.

But how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords?

In our beginner’s guide to keyword density we’ll cover the basics, dig into why it matters, and offer functional formulas and simple tools that can help make sure your keyword strategies are working as intended.

Access Now: 20 SEO Myths to Leave Behind in 2020

What is keyword density?

Keyword density — also called keyword frequency — describes the number of times a specific keyword appears on a webpage compared to the total word count.

It’s often reported as a percentage or a ratio; the higher the value, the more your selected keyword appears on your page.

Why Keyword Density Matters

Keywords drive searches. When users go looking for products or services they’ll typically use a keyword that reflects their general intent, and expect search engines to serve up relevant results.

While tools like Google now take into account factors such as geographical area and page authority — defined in part by the number of visitors to your webpage and in part by “dofollow” links from reputable sites that link back to your page — keywords remain a critical factor in website success.

The caveat? You can’t simply “stuff” as many keywords as possible into your content and expect reliable results.

During the wild west days of the first search engines, brands and SEO firms would write low-value content and cram it with keywords and keyword tags, along with links to similarly-stuffed pages on the same site. Not surprisingly, visitors grew frustrated and search engine providers realized they needed a better approach.

Now, keyword stuffing has the opposite effect — search engines will penalize the page rankings of sites that still choose to keyword stuff.

By the Numbers: The Keyword Density Formula

How do you calculate keyword density? The formula is straightforward: Divide the number of times a keyword is used on your page by the total number of words on the page.

Here’s an easy example: Your page has 1,000 words and your keyword is used 10 times. This gives:

10 / 1000 = .001

Multiply this by 100 to get a percentage, which in this case is 1%.

There’s also another formula sometimes used to assess keyword usage: TF-IDF, which stands for “term frequency-inverse document frequency”. The idea here is to assess the frequency of a keyword on specific pages (TF) against the number of times this word appears across multiple pages on your site (IDF). The result helps determine how relevant your keyword is for specific pages.

While TF is straightforward, it’s easy to get sidetracked by IDF. Here, the goal is to understand the rarity of your keyword across multiple documents. IDF is measured in values between 0 and 1 — the closer to 0, the more a word appears across your pages. The closer to 1, the more it appears on a single page and no others.

This is the “inverse” nature of the calculation: lower values mean more keyword use.

Consider this formula in practice. Applied to very common words such as “the” or “but”, the TD-IDF score will approach zero. Applied to a specific keyword, the value should be much closer to 1 — if not, you may need to reconsider your keyword strategy.

Understanding Optimal Keyword Density

While there are no hard and fast rules for keyword density beyond always-relevant “don’t keyword stuff” advice, many SEOs recommend using approximately one keyword for each 200 words of copy.

Your content may perform similarly with slightly more or slightly less, but general wisdom holds that Google and other search engines respond well to keyword density around 0.5%.

It’s also worth remembering the value of keyword variants — words and phrases that are similar, but not identical, to your primary keyword. Let’s say your website sells outdoor lighting solutions. While your highest-value keyword for SERPs is “outdoor lighting”, stuffing as many uses of this keyword into as many pages as possible will reduce rather than improve overall SEO.

Instead, consider keyword variants; terms that are close to your primary keyword but not an exact copy. In the case of “outdoor lighting”, variants such as “garden lighting”, “patio lighting”, “deck lighting” or “landscape lighting” can help your page rank higher without running afoul of keyword-stuffing rules.

Not sure what variants make the most sense for your website? Use the “searches related to” section at the bottom of Google’s SERP for your primary keyword. Here’s why: Google has put significant time and effort into understanding intent, so the “searches related to” section will show you similar terms to your primary keyword.

Keyword Density Tools

While you can do the math on keyword density yourself by calculating the total word and keyword counts across every page on your website, this can quickly become time- and resource-intensive as your website expands and page volumes increase.

Keyword density tools help streamline this process. Potential options include:

1. SEO Review Tools Keyword Density Checker

This free tool is browser-based — simply input your site URL or page text, then complete the “I’m not a robot” captcha to perform a keyword density check. While this tool doesn’t offer the in-depth analytics of other options on the list, it’s a great way to get an overview of current keyword density.

2. SEOBook Keyword Density Analyzer

Similar to the tool above, the SEOBook Keyword Density Analyzer is free — but it does require an account to use. Along with basic keyword density reports, this tool also lets you search for your target keyword in Google, pull data for five of the top-ranked pages using the same keyword, then analyze them to see how your keyword stacks up.

3. WordPress SEO Post Optimizer

If you’d prefer a WordPress plugin for keyword density assessment, consider the WordPress SEO Post Optimizer. This tool comes with a cost — $19 — but checks a host of SEO conditions including keyword density to help ensure your content can rank highly on the SERPs.

4. WPMUDEV SmartCrawl

Another WordPress pluging, WPMUDEV SmartCrawl is free for seven days and then costs $5 per month. Along with keyword density assessment the tool includes automated SEO checkups and reports, assessments for titles and metadata along with in-depth site crawls, scans and reports.

Key(words) to the Kingdom

Want to improve your SERP position and boost site impact? Start with strong keywords.

The caveat? Keyword balance is key to search success. By finding — and regularly assessing — the keyword density of both specific pages and your site at scale, it’s possible to boost relevant SEO impact and avoid the ranking pitfalls of overly-dense keyword distribution.

seo myths