10 Ways To Get More Creative With Your Infographics

10 Ways To Get More Creative With Your Infographics

Advances in technology have pushed all aspects of marketing and brand building forward. We have come a long way from the Trinity of marketing: TV- Radio- Newspapers. With the onset of the internet revolution, the options of disseminating information have increased manifold.

The rise of content writing, followed by image-based marketing led to many success stories. However, with the increasing online traffic, there are a lot more chances of a post being lost rather than viewed. The world needed a new method of consuming information; one that stands out is bite-sized and shareable. The answer came in the form of infographics.

Infographics combine content and images to come up with a unique solution of spreading information. This technique has helped companies, NGOs and government organizations all over the world to address their audience directly and effectively. As we approach an even denser internet traffic, infographics are also in need of revival. Below, we have listed 10 ways to get more creative with your infographics, so they get the views and response they deserve:

1. Appealing Visuals

We have many more graphics tools available to us than ever before. It’s time to explore a little and put some of them to good use. Animation, filters, symbols, 3D graphics etc. are some of the ways in which a plain infographic can be revamped and made interesting. This will also invite the modern day, the tech-savvy consumer who is able to appreciate these graphically refined posts better.

appealing-visuals

2. Storytelling

Everybody loves a good story. Create a fictional plot with one or more characters in your infographic. This will draw in the readers who will follow the trail of your plot taking twists and turns. Normally, the infographic only has the details of the message it wants to convey.

The art of storytelling requires it to incorporate an introduction, a climax, and a conclusion so people can maintain interest throughout the post. This will also positively affect the recall value of your post.

3. Break It Down

With attention spans going down every decade, it is important to keep your message precise and in small readable bits. If your content is large, it is advisable to break it down into two or three pages.

This facilitates reading and your post is less likely to be ignored. On the other hand, if the entire message is clumped in one single post, the audience might lose interest right at the beginning. Do not make a traffic jam out of your post; break it down instead.

4. Scrolling

This point is on the same lines as the one above. Trying to fit everything in a small space is still not a feasible idea. Another option available is a long infographic instead, which can be scrolled.

These are gaining popularity as designers are trying to fit the content of an entire article into one infographic. Scrolling also keeps viewers on the edge and gives them a sense of completion.

5. Statistics

Not everybody likes numbers, but when they are served in the form of easy-to-digest graphs and diagrams, it’s a different ballgame altogether. Statistics in infographics are fun and easy to read. The information broken down into charts and tables is much simpler to grasp. When the message is represented visually, it is better understood and retained for a longer time.

statistics-in-infographics-are-fun-and-easy-to-read

Source: Facebook 

6. Clickable Links

As much as infographics are data-heavy, it is sometimes not possible to fit every detail in a single post. The reader might feel deprived of some vital information. This can be remedied by adding hyperlinks that the viewers can click and be directed to another webpage. All the remaining information is then listed out on that webpage via articles. In this case, the infographic acts as a welcome post for further research.

7. Catch Phrases and Terms

Infographics can learn from popular blogs on the internet. These blogs are SEO enabled; meaning they incorporate keywords that show up first in a Google search. These catch phrases and terms are based on analytics that reveals the words and searches in popular demand. Infographics can benefit by incorporating such keywords and phrases that can provide them higher visibility.

8. Interactive

Media posts have become advanced enough to allow the audience to participate in the post they are viewing. Infographics can do so by installing input fields. These fields are data points for the audience to type into, which then lead to a particular result.

For example, infographics for calculating BMI (Body Mass Index) can have input fields for weight and height. An interactive post involves the viewers and makes them a part of the campaign.

interactive-visuals

9. Video Infographics

Video infographics are the evolutionary next step for infographics. This concept contains the media benefits of articles, images, and videos into one single post! A video infographic is extremely catchy as it has a constantly moving storyline, animated graphics, and music. It can also incorporate voiceovers to further explain the message and urge audiences to act on it.

10. Hiring Experts

To avail all the possible benefits that an infographic offers, it must be made with creativity and clarity, which only professionals can impart. Restrain from putting together a home-made infographic with low-quality templates available online. It is very easy to distinguish a professionally done post from a lousy one.

The experts at Infographic Design Team have come together to provide customized solutions for all your infographic needs. Having worked with various global clients, they have the capacity to leverage years of experience and a strong grasp on market trends.

All this at a convenient cost and within a limited timeframe. From plain to 3D infographics, they have a wide range of options to choose from and provide steady consultation throughout the creation process.

The above guidelines can make your infographic stand out amongst the crowd. With adequate marketing insight, your infographic can be the next viral sensation on the internet. We hope your message, whether commercial or of public interest, reaches the audience it deserves through a creative infographic.

8 Tips on How to Build Backlinks with Infographics

8 Tips on How to Build Backlinks with Infographics

Do you have a business that you want to expand? Or a website where you want to draw more footfall? If you have answered in the affirmative to both these questions, here we are with a solution for you… Infographics. Yes, infographics can help address the above woes for you. If you are wondering how this can help your business prosper, read on to know the various tips on how to build backlinks with infographics.

A brief history of infographics

It has been almost a decade since infographics first came to the knowledge of the citizens of the internet. Gradually with a plethora of benefits, the use of infographics has witnessed a sharp rise over the recent years. So if you are wondering what is the secret behind the popularity of infographics, here are some ways in which they can prove to be really useful in drawing web traffic.

All about infographics

We all know the benefits of infographics, but what makes a good infographic? Here are some pointers:

1. A good design

Whatever the subject, a good and neat design can do wonders in popularizing your website. A great tip is to refrain from using an infographic just because you happen to like the design. Make it relevant to your content and purpose to help your clients relate more to it.

infographic-designing

2. Effective creation

Be focused on the message that you want to impart through your infographic. Think of yourself in the place of your client. What kind of data would you be searching for if you were a visitor to the website? A process? Some figures? Shape your infographic accordingly. For example, if you would rather put in a process to demonstrate something, try adding a flowchart instead of an infographic depicting figures.

3. Promote the graphics

Create links leading to the graphics and build content focusing around it. Nobody likes to view another infographic just added to the screen without creating any tangible benefits to the knowledge base. So make the graphics as meaningful as possible and try and link them to other pages of content to popularize them further.

4. SEO rules

If your motive is to draw more traffic to your website by creating backlinks through infographics, an SEO search for the right terms as well as content can work wonders for you. check out the top search terms that people around the world are looking out for and then build your content around that. A perfect tip for drawing more virtual footfall to your website, this is a great way of helping you build more backlinks as well.

5. The perfect eye candy

Infographics should definitely showcase information. However, in the process of showcasing the required information, we need to make sure that we do not miss out on the look and feel of the website. One of the most important aspects of website designing is visual. Unlike the other mediums of communication, an online client’s first impression is through the eyes. So make sure that your infographic is both catchy as well as informative.

6. Sharing access

In a general way, infographics get shared a lot more regularly, especially if they are vibrant and full of information. In fact, a lot of websites would like to share an embedded code to your infographic on their website, which could help in a lot of cross-linking and an increase of traffic.

7. Social media is here to help

No one can deny the importance of the social media in today’s digital age? Whether it is Facebook or Twitter, the buzzwords are interactivity and interaction. So take advantage of this as much as you can! Share and retweet your infographic as a sneak preview of your followers and potential clients for their curiosity to be aroused. Not only this, sharing will also help you to broaden your audience and thereby increase your market base.

share-infographics-on-social-media

8. Bloggers can help

A great way of spreading awareness about your brand is to ask for help from bloggers. There are countless blogs on almost conceivable subjects in the world and hence almost all of them have regular readers who visit the site daily. So this is definitely the best platform your infographics to get the publicity that can draw more visitors to your website. Email bloggers who host a content or mindset and audience similar to yours and ask them to share the infographics with a link to your website and watch it grow!

Kinds of infographics

Now that we are aware of both, the benefits of infographics as well as the various tips that can help them be more successful in backlinking, here is a short account of the different types of infographics that you can opt for:

1. Static infographics
2. Interactive Infographics
3. 3D infographics
4. Short infographics

If this interests you and makes you want to revamp your website with some arresting infographics? But are you confused about where to start? Look no further. With our vast experience in the design field, Infographic Design Team is just the perfect help you need. What makes us special is the vast range of designs that we have created for over 700 clients across the globe.

Apart from infographics, our team of over 120 design specialists offers expertise in graphic design and video services. Our featured services include infographics, presentations, social media graphics and video infographics. So hop on to the design bandwagon and ask for a quote today!

7 Pro Tips to Create a Presentation For Effective Communication

7 Pro Tips to Create a Presentation For Effective Communication

Do you want to create a presentation for lasting effects?

Do you want your target consumers to take necessary actions just based on your presentation?

Read and find out tips for an excellent presentation. Get to know also, why in today’s high tech world presentation is an essential tool for business.

A presentation is one of the many ways of reaching to your target audience. Nowadays it has become a crucial part of everyday business operations. But creating a presentation is no easy task. In this fast track life, nobody has enough time to spend on anything that is uninteresting and doesn’t serve their purpose. So, as a marketing professional, you should look for ways to create a presentation that is engaging and effortlessly captures your audience’s attention.

Presentations are visual displays that combine several graphical images and stylish texts. To make it attractive and visually appealing, you need to use each element imaginatively. Choosing the right presentation tools like Powerpoint Online or Google Slides  will enable you to produce creative powerpoint presentations.

If you want to make a PowerPoint presentation enticing? you can check out the elements and strategies used in the award-winning PowerPoint presentations.

When you create a presentation, you need to understand what you would deliver?

How would you like to inform your target client about your product and services?

Here we have compiled unique powerpoint presentation ideas only for you.

Presentations can be of three types- analytical, informative and persuasive. All your design principles would depend on the type you choose.

Every presentation should have an exciting story to tell. Weave your thoughts with the format, and design each element. As you create a presentation, it’s necessary to understand audience’s psychology for presenting the best content.

tips-to-create-a-presentation-for-lasting-effects

Take a look at the 7 Pro Tips to Create a Presentation For Effective Communication:

1. Create your presentation keeping audience first

The audience is key to success in every business. You organize a presentation session to inform your target audience about your product and services. Hence, during a presentation, your primary focus should be on your audience. Delivering a slideshow is an easy task, but satisfying your target clients is tough.

How to put your audience first?

Don’t make your presentation only a long list of products and services.

Engage your audience with your performance.

Make it an interactive and exciting session- e.g. before delving into the product’s features, ask your audience what kind of features would they expect from the particular product.

2. Share your presentation for greatest success

Your primary focus of creating a presentation is to inform people worldwide about your brand. How do you do this? Share a presentation online, bring more and more people to your company and brand through proper presentation distributing platforms. Needless to say, before incorporating social media into your presentation, first its essential to identify the channels where your audience is present.

However if you are using SlideShare to upload your presentation, here are three main ways how you can better share your presentation:

  • You can share the URL through email.
  • Use the social media SlideShare Share buttons.
  • Embed the SlideShare on your site or blog too.

share-your-presentation-for-greatest-success

3. Include Links in the presentation for effective communication

When you share your slides online, you need to incorporate clickable links so that clients can get more information on your company and brand.

These links are helpful to direct the audience to your company’s website as well as to other additional resources which are vital for their use. Presentations become useful when you include a link in the ‘ call to action’ button. However, it’s essential to understand that links don’t work in the first three slides of a SlideShare presentation.

There’s a specific trick to follow if you want links to work on all slides in a SlideShare display:

Before uploading a presentation to SlideShare, use presentation authoring software to create links. This way all links will work correctly in SlideShare.

4. Incorporate Call to Action message

Presentations become effective when you include ‘Call to Action’ in it. A ‘call to action’ approach directs your audience to further action. Guiding your audience to the next step is important because without proper advice your audience might not respond to your efforts in the way you expect them to.

Create a presentation with a call to action typically placing it at the end of the slideshow. Be clear with your message- make it clear and noticeable. A pro tip is – ‘If your presentation is lengthy then it’s better to add the message in the middle for a more effective result.’

5. Engage your audience with an spectacular design

Design is another vital criterion for a successful and productive presentation for business communication. Undoubtedly we all work to make it visually appealing. However, you must find out what are recent design trends today. What colors have more effect on your prospective clients? You are aware that a poorly designed presentation would reflect a gruesome image of your company.

  • Identify the perfect slide ratio:

Slide ratio is essential for both online/offline presentations. Mainly three aspect ratios are considered to be perfect for creating a compelling slide story- 4:3, 16:9 and A4 Print Ready. However many users are of the view that the 4:3 slide ratio is essential nowadays.

A presentation is primarily for grabbing the attention of the target clients and informing them about your company brand in an engaging way. Do you know the use of colors plays a huge role in capturing the attention of your audience? According to psychology, there are a few particular colors that have a dramatic impact on the audience. Regarding the uses of useful colors, a stunning example is cited in the blog ‘Color Psychology – What Colors Make Great’ by Noah Zandan. He explains that colors like red, blue, green and purple can influence the potential clients’ buying decision and further move him up to the purchase funnel.

colors-plays-a-huge-role-in-capturing-the-attention-of-your-audience

  • Fonts also play a crucial role:

Presentation is a beautiful concoction of your public speaking skills and efficiently designed slides with readable fonts and impressive colors. Hence, when you create a presentation, you need to choose a font that can interest your client. Research has proofs that San serif font styles like Helvetica, Verdana or Calibri are more preferred by an audience. These fonts are also easily readable online.

  • Design slides with both (online and offline) audience in mind:

The best way to make a presentation is to create it for both online and offline audience. For creating a web-friendly design, keep the composition elements simple. Create SlideShare designs only with one or two main elements per slide. Envato Elements is an excellent source where you can find essential quality graphic elements.

  • Use high-resolution images

Images are a crucial part of your presentation. Hence you need to focus on using high quality images. Plan and incorporate visual content into your presentation with high-resolution photos. Besides every other element, crisp and clear displayed images are out to capture your clients’ attention and compel them to take an interest in your product.

6. Create your presentation with multimedia

If you incorporate multimedia, a visual presentation tools for your presentation, it becomes quite engaging and entertaining. According to surveys, the audience often prefers presentations that have some element of multimedia in it. This feature helps people to understand the theories that you explain. It is said that any online marketers have only first 15 seconds to make an impression on his client. Hence, in these 15 seconds if you can team up your presentation with the multimedia presentation, at least it would create a welcoming atmosphere and keep your audience glued to your presentation.

create-your-presentation-with-multimedia

7. Choose the right presentation software

Choosing the right business presentation software tool is essential for effective communication. A presentation can become the useful model for information dissemination when it’s made using software with engaging visuals and animations. Hence, it’s necessary to choose the right presentation software tools to influence prospective clients’ attention and engage them accordingly. Besides the widely used Microsoft Powerpoint, there are several popular software tools online that can help you create an impressive presentation.

Here’s a list of the best business presentation software 2018 where you can find the best business presentation templates to influence your prospective customers.

A. WPS Office – offers free software for your presentations

WPS Presentation is ideal to use for your next presentation because it’s compatible with PPT and PPTX files. It’s free software and you can find an assortment of impressive templates, animations and range of transitions and effects. In addition to that WPS office has the facility for helping you embed numerous different file types- ( such as Flash SWF files and many other video formats).

B. LibreOffice Impress: offers stunning visuals and graphics

LibreOffice Impress is also a free presentation software that is known to impress the audience with its stunning visuals and graphics. This software is known to have features like import compatibility with Keynote files, export formats including SWF and also it provides full support for embedding fonts effortlessly in your presentations. LibreOffice Impress is an entirely free open source software. However specific features of the modern PowerPoint versions such as collaboration, internet broadcast and animated diagrams are not available in LibreOffice.

C. Canva: for a smart and stylish presentation

Canva enables you to create smart and stylish presentations in your browser ideal to help you make a difference amongst competitors. Canva is a user-friendly software that offers its service mostly for free account holders when you get started. If you look for exclusive designs, you can become a premium account holder and enjoy more options.

D. Prezi : create slick presentation with traditional slides

Prezi takes your presentation to the next level. This is next generation software using it you can create presentation extremely differently. This software enables you to create an eye-catching animated presentation and make your presentations public by default.

To conclude

Presentations are spectacular ways to connect to audience. But to make it more engaging and compelling, use tools and software for your next slideshows. Presentations have three main purposes – to inform, to persuade and to build a good will with your clients. Therefore, you need to create attractive ones. The above pro tips will guide you and help you create enticing presentation and target a diversity of audience.

Want to create an engaging and irresistible presentation? Infographic Design Team has a talented pool of designers who will assist you to create the best presentation with world-class design ideas.