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Digital Marketing and SEO: How to Rank Your Way to the Top

Digital Marketing and SEO: How to Rank Your Way to the Top

Oct 7, 2020 | Digital Marketing, Online Marketing, Seo

Ranking high in Google is essential to success in SEO as well as with your website. You can’t get in front of the most important audience if you don’t rank well. Google is the most influential site because they have the best search engine, in most people’s opinion. So we’ll refer to that as our primary reference regarding search engines. You can assume that, if you rank well in Google, you’ll also rank well in Bing and Yahoo. Google also owns multiple web properties and YouTube, which also has its own search engine.

SEO

What is Ranking and How to Rank Top in Google Search Engine?

Ranking is the process that humans (and bots) use to give priority to the most important sites and reward sites that offer the most value. While the process is not objective, it is also not arbitrary in most cases. It is based primarily on carefully-constructed algorithms that seem to make the right decision most of the time.

It is true that Google can penalize you for going against their principles that they have announced to website owners. So it’s a good idea to keep up with what the latest changes are. Searchengineland.com is a good source for this.

In this post, we will look at role of seo in digital marketing through which you can rank your way to the top of Google in the coming months that will help you get the attention of your target audience.

1. Be everywhere.

The more you increase your presence on the internet, the more results you will see from your efforts. Having multiple platforms where your content resides is one step in this process. This means having a YouTube channel, website, blog, social media presence, and anything else that will help you increase your branding. Remember that Google ranks every page on your site, not just the main page. So the more pages you have, you can achieve the goal of getting your website to the top of google.

2. Why SEO Is Important For Business – SEO without keyword stuffing.

Smart SEO use is necessary, as long as you don’t overdo it. Keyword stuffing is the practice of using a keyword too many times in your posts and content. Avoid this like the plague and try not to go over about 2% of your copy for keyword usage. There is no exact amount of keywords that have to be used. But you should strive to use the keywords naturally and organically so that your results will build over time.

3. Use both paid and organic marketing.

In the past, site owners got too wrapped up in SEO and just focused on the keywords. This sometimes resulted in keyword stuffing, which is frowned on by Google. But excellent content does not have to focus only on keywords. Use keywords where they are needed but concentrate on the content and use both paid (PPC) and SEO marketing. SEO will pay off over time, but PPC marketing will yield faster results.

4. Optimize your site for mobile users.

Make sure your website is mobile-friendly and that it is accessible and easy to use for mobile users. Use Google’s mobile-friendliness tool to find out how your site stacks up for mobile users. Remember that mobile users are growing at amazing rates. So you need to make sure your content works for them and that the navigation and checkout are simple and straightforward.

5. Use meta data.

Meta data is information that is picked up by the search engines to improve your ranking. It includes the meta description, title, and keywords. In the meta description, be sure to use your key word at least once, provide an engaging post, and keep your description at less than 160 characters.

6. Use keywords and descriptions in YouTube videos.

7. Cross-link your relevant materials.

Google has no problem with linking out good material that is relevant to other similar material. What they penalize you for is linking content that has no value or which is irrelevant to the original content. If there is a purpose for the linkage, it can raise your ranking.

8. Create relevant content.

Publishing relevant content is one of the primary ways that you can increase your rankings in Google and the search engines. Never sacrifice good writing to focus on SEO. Use them in conjunction with each other for the best results. Remember that you are speaking to both search engines and people.

9. Check the keywords of competitors.

If you want to rank better than your competitors online, it helps to know what your competitors are doing. You can use tools such as SpyFu to do this by finding out how their keywords are ranking and which words they are using to rank. This can give you an edge over your competition by knowing what their strategies are and which key words you are competing for.

10. Create content for people, not machines.

While SEO is important because of the way the search engines automatically rank key words on the SERPs (search engine results pages), it’s also important to remember that you should write for people first. It is people who will read the content, not machines. So think of keywords as what gets people to your page but great content for what keeps them there.

Summary of Strategies in Ranking

In short, if you eliminate “black hat” techniques such as keyword stuffing, irrelevant links, and low-quality content, and replace it with excellent “white hat” techniques like creating high-quality content that is valued by customers, you’ll start to see improvements in your ranking.

The study of ranking and how to beat the system in the classification game is to realize that, like anything, it takes time. Organic SEO is a long-term commitment that grows over time. A blog post here, a web page there, a social media video here, all add up to creating a dynasty of content that will all lead back to your page. That is if you’ve done it correctly.

Remember that the key to success in ranking and success online as a digital entrepreneur is to build your empire slowly, using all of the tools, techniques, and platforms that are available to you.

seo-techniques

Rome Wasn’t Built in a Day

Slowly, but surely, you’ll build your brand. People will start to recognize it on several platforms, websites, and posts, and they’ll want to get to know your brand better. That is how you build relationships with customers over time. Just like building real friendships in the real world, little by little, you’ll win their trust. And they’ll be compelled to do business with you.

It Takes a Village. Let Infographic Design Team Help!

It takes several thousand links back to your site to increase your organic search results with Google but remember that you can build this faster than you think. Simply by adding daily social media posts, additional content to your pages and blogs, and producing videos, you’ll have not only the links you create but also the ones others share. This is how you build ranking, one day at a time.

Remember, too, that you can use your friends and associates to help you build your brand, too. Connecting with the principal influencers in your industry, exchanges links with relevant content providers, and doing guest posts will all offer you a chance to expand your reach beyond the confines of your website and web properties.

The more you find a place to share your voice on other platforms and other contexts, the more your brand will permeate the web until thousands of people know your name when they see it. So, in essence, digital marketing and SEO are not what ranks you on the top. That’s the job of branding. Do your job of branding well, and your rankings will happen as a direct result of that.

If you want more advice on how to brand yourself, visit Daymond John, author of The Brand Within. He has lots of tips for online site owners and digital entrepreneurs.

The best way to find success in ranking and digital marketing is to start today. Don’t wait for the perfect opportunity to start creating content. Start with something simple like a social media post and then create more content as you go. You’ll see that it will turn into an empire before you know it.

Remember Rome wasn’t built in a day but there was never a day that Rome wasn’t being built.

Contact Infographic Design Team today to see how we can help with both your SEO marketing efforts and providing you with the necessary visual content to drive past the competition.

TextBroker vs. iWriter – Which Marketplace is Best for Content Writing?

TextBroker vs. iWriter – Which Marketplace is Best for Content Writing?

Oct 7, 2020 | Digital Marketing, Online Marketing, Seo

Whether you are a content producer, writer, or business owner, it’s important to know which content sites can help you when it comes to content for growing your business. Content is king. This statement was made by a number of successful people over the years and it is still true.

No matter whether you decide to create your content or hire someone else to do it, it is important to know where to find the best content sites where you can locate writers to do the job.

article-writing

Why outsource your article writing service?

Business owners are busy. They often do not have the time to crank out their own content. By outsourcing writing jobs to proficient and dedicated writers, you can get the best content for your site or blog without having to spend the extra time in doing it yourself. The key to outsourcing correctly is to locate writers who have an understanding of your business and can tap into your style and ideas that you want to promote to represent your brand. They should also have a working knowledge of SEO and the topics that you will be addressing on your blog.

Popular Writing Sites

You can find proficient writers in a lot of different places. Some of the most popular content sites are Crowdcontent.com, Constant-content.com, Textbroker.com, and iWriter.com. Sometimes these sites are referred to as “content mills.” This is because they tend to be viewed by both writers and site owners as a site that constantly churns out content in a “factory model” type arrangement. This is okay, as long as what you receive is high-quality content. Some sites are respected more than others for being able to create high-quality content that meets the standards of your target audience as well as Google. Constant-Content.com is not a content site. It is a content market. Writers upload articles for sale that business owners can purchase so it follows a much different business model.

Overdoing SEO and other mistakes are things that you need to watch. As of the January 2017 updates, Google still views high-quality content as the most important factor in creating content for your brand. So you cannot afford to take a chance with low quality content.

Comparing Two Content Sites

Let’s compare two of these content sites, Textbroker and iWriter. We will look at the advantages of both and then recommend which one we think will most benefit business site owners and content producers.

textbroker

Textbroker

Textbroker is a Las Vegas-based content site that is home to thousands of online businesses who are looking for content for their website or blog. With over 20,000 writers at their disposal, they can serve as a middle man that will connect you to thousands of potential writers who are eager to find work. Freelance writers use it as a resource to find work and many of these writers work full time.

If you are lucky, you will find a dedicated writer who will be willing to write for you exclusively or at least to dedicate a large part of their time to your projects. But you will need to pay them well to do this. Freelance writers constant have to guard their time because every minute that they are writing, researching, and planning to write is money that they must be compensated for.

The basic rate you’ll pay as a business or site owner for content from Textbroker is around 2.00+ cents per word. This is for the best writers but keep in mind that this rate is still on the low end when compared to the industry standard. Many authors make at least 5-8 cents per word outside of the Textbroker platform so you may have to pay more to obtain better quality.

If you have several articles, many authors will compromise somewhat on their rate in exchange for more work. This is something you can negotiate individually if you find a writer you like.

In general, Textbroker is the perfect place to put your needed content so that authors will find it and you can even send direct orders so that you can select the writers you like best to create your content.

Remember that Textbroker, like most middlemen, will take a cut of the author’s earnings (35%) for each piece, so the price you pay includes the 35% cut.

If you have any questions, Textbroker has a dedicated staff of customer service representatives who are extremely fast and helpful to both writers and clients.

Textbroker is a solid business that doesn’t seem to be going away anytime soon. It is this writer’s opinion that they are the most solid content site on the web today. This is mainly because they invest a lot in marketing to connect writers and clients and the fact that they pay weekly and without fail to writers, which makes them feel confident to rely on it as a main source of income.

Writers are paid via their Paypal account on file and all earning as calculated by 2am CST on Friday morning and paid out Friday to writers for the articles that were approved prior to that time.

iwriter

iWriter.com

One of the best textbroker alternatives is iWriter.com. This site was created by a former affiliate marketing expert and online business owner. It is not as sophisticated as Textbroker in terms of their technology platform and there are some issues with the software, according to some writers and clients. It is difficult to get the platform to do what you need and articles sometimes disappear when writers try to get them.

As of this writing, however, we noticed that they have updated their platform and software system so perhaps some of these issues will be resolved soon.

In terms iwriter pricing, you’ll find that you get what you pay for with iWriter, as well but you have to vet the writers and clients (if you are a writer) to make sure you are dealing with someone who is a legitimate client. The system is simple to use when it is working properly and pay is usually consistent (they pay on Tuesdays) each week for any work done before that time to the writers’ Paypal account. They also take a cut of the writer’s earnings.

When you use this site for content, you’ll find that the submission process for clients is pretty simple. But you have to wait quite a while for authors to claim some articles. There are also several levels (from Standard to Elite Plus) and different pay rates depending on the level of writer you’re after.

There is a very high rejection rate overall by clients on the iWriter site. Clients do not understand that writers do not have control over the platform. The editor is extremely simple and is composed of only a text box with no links or HTML allowed. Another iwriter review is that it’s hard to know the reputation of the writers since there is only a small space for a profile on the site.

There seems to be less communication between writers and clients thought this option is available. When you check out this site, you may notice that clients seem to be trying to get a very low price on the articles and often try out writers and reject the articles without developing a relationship with the writers. This is one of the worst aspects of this site and many writers leave due to these issues.

All-in-all, while both sites offer you a way to get an article written, it’s best to take your chances with Textbroker if you are debating between these two platforms. Textbroker’s technology is far superior to iWriter’s, they have better tech support, and they are just more professional in their approach to both writers and clients.

The Advantage of Infographics

Another option to having tons of content written is to develop an infographic. These nifty media assets allow you to put much of the information you might put in an article in a smaller space, complements by graphics. If you are interested in checking out this option, see us at infographicdesignteam.com.

Written content is important so shop around if you’re looking for a content site. But if you need an infographic that you can put on multiple channels, see us!

Google Adsense vs Media.net – Which Ad Network Pays More?

Google Adsense vs Media.net – Which Ad Network Pays More?

Oct 7, 2020 | Digital Marketing, Online Marketing, Seo

If you are thinking of launching an ad campaign with either Google Adsense or Media.net, you may want to read this post. Many people are making good money using either one or both of these services that are based on a PPC ad campaign strategy. However, it’s confusing to know which one is best for your site – Google Adsense vs Media.net.

In this post, we have illustrated the critical factors of both Media.net and Google Adsense including the payouts and CPM statistics, so that you can have all of the information you need to make an informed decision on which ad network pays the best.

google-adsense

First things first on the best ad networks for bloggers

First, it’s important to note that Google Adsense is owned by Google, the largest search engine in the world. This fact alone makes most advertisers want to use Adsense instead of Media.net because it’s hard to beat Google’s power on the internet for creating ads that searches will notice.

Media.net is owned by Bing, the Microsoft version of Google and it does not have the volume of traffic that Media.net does. However, there are some other advantages of Media.net.

For example, Media.net provides a CPM of around $1. Also, the average RPM for 10,000 page views is approximately $10 (USD). This is comparable to the Adsense network regarding payouts but many who have tried Media.net state that they have not received any RPM. This is because there is much less traffic from the USA and UK on their websites. media.net focuses on being a global network that does not focus on the US and UK while Google tends to favor US traffic. In the long run, this can make a big difference in the revenue you see from ad campaigns.

It is important to know that the digital market is in a constant war of media.net vs Adsense.

media.net

Media.net’s Caveats

Also, it’s important to note that Media.net, one of the best google adsense alternatives, is known as a “contextual ad network.” This means that it will only display your content if your keyword matches the advertisers’ requirements. This makes it a bit more difficult to get your message out there in front of the people who are most likely to purchase or view your ads.

Google’s Cut

One important factor to note is that Google is reliable regarding how much of a cut they get. Publishers always receive 68% of the revenue from Adsense ads no matter how much money you make.

The unfortunate thing about Media.net is that the revenue it shares with its publishers is unknown. This makes it difficult to predict what your actual share will be when you are calculating how much you can make. This factor makes many people not want to take a chance with this newer ad network.

In a Nutshell

Google has the best search engine on earth and the widest reach across the globe. They require extremely high-quality ads, and they will let you know if your ad does not meet up to their standards. They allow both displays as well as video ads on a CPC basis.

Minimum Traffic Requirements

Adsense does not have any minimum traffic requirements to become a publisher or to post their ads on your page. You just have to have a website (you can build one by using Wix or GoDaddy) where you paste the code and try to attract visitors. You must not click on your own ads yourself, however. Google tracks this, and they will ban you if you do this. It is considered a black hat tactic since it is not an honest inquiry into the services being offered in the ad.

Google only requires that you should post frequent and substantial content that is related in some way to the advertisements running on your site. In the past, the authors of the site would decide which ads to run. Now, Google uses its algorithm and finds ads that best fit your site page where the ad is running so that the chances of someone searching for your content will be greater and will coincide with the ad’s content as well.

contextual-ads

What type of ads can I run?

Adsense allows you to run all types of ads including text, image, video, or interactive media advertisements. If you are the creator of an Adsense ad (meaning you are paying Google to put out your ad on other people’s website pages), you will just need to read up on the standards that Google expects of their advertisers so that you will comply with what they want.

The best advantage to Media.net is that the interface is easy to use and allows you to create and customize ads that fit your needs quickly. Some users have also stated that the application process for Media.net is fast and only takes a few minutes. Their account approval process is slow, however, which discourages some users.

One downside to Media.net is that they must also approve each sale that you make through their network, which takes about a day, on average. The guidelines for posting ads on the Media.net system can be found at: media.net/legal/programguidelines

Earnings Payouts

Google Adsense pays on a monthly basis for the revenue earned for the previous 30 days, no matter what the amount. Media.net pays on a Net-30 basis and has a minimum $100 earnings threshold. This means that you may be waiting awhile to receive earnings from Media.net unless you have a lot of traffic and clicks.

how-to-use-adsense

Google Adsense Sign Up

If you want to learn more about the Google Adsense network or to sign up go to:

Google sign up. You only need three things to sign up for a Google Adsense account.

  1. Google account (Gmail or other Google service like YouTube)
  2. Web content that you want to use to promote
  3. Phone number and postal address

Using Infographics and Media

Once you read through this information and decide which ad networks for advertisers are the best, you will want to start lining up your content for your ads. Remember that your ads will not run on your website. They will run on other websites and searches that are related to your content. The better content you have, the more value you are providing to your customers. This will result in higher CTR (click-through rates) and more revenue. It’s a great way to make a good side income, and it is considered passive income.

To create an infographic or media asset, start with the basics. Think about what you want to include in your ad. What is most important to your brand that you want others to know. When you create Adsense ads, think about how you want to present yourself.

Infographics can be a great start, but you need some expert advice on what to include, how to create the images, and how to make sure they fit the specifications and standards of the Media.net or Google Adsense platforms. We can help. Once you have your digital assets ready, the sky’s the limit, and you can put them on one of these ad networks to start getting results and sales.

We are infographicdesignteam.com and we design professional infographics for your business or brand. Check out our online portfolio to see what type of infographic you might want for your Adsense or Media.net ad and contact us for a free quote.

No matter which ad network you choose, you need to create some quality digital assets that you can use for a variety of purposes. There’s no better time to start than today!