Leverage The Power of Social Media to Make Your Infographics Popular

Leverage The Power of Social Media to Make Your Infographics Popular

Infographics are getting more creative as brands continue to experiment with new ideas. Many businesses have jumped into the fray, and just like any other brand messaging tactic, Infographics too require ‘marketing’ to maximize the content reach.

Infographics and social media together reveal the evolved trend of ‘brand visualization.’

Social media has proved to be to be an effective tool from the perspective of brand marketing, irrespective of the domain in which your business operates. And talking about infographics, it is increasingly being used by different companies to communicate their message in an effective manner, in a compact visual format.

The crux of the matter is that brand communication is taking a new shape, and it is everything to do with catchy, visually-appealing, message formats. And, it is indeed an opportune time for brands to make optimum use of this new communication pattern, considering the short-attention-span the internet-audience has in today’s times.

So, here we are. Social media users are also tired of text overload. Any interesting visual sight is sure to attract attention, and even drive the ‘visually packaged’ messaging virally.

A majority of the viral links on social media are now videos or GIFs. A quick go-through message using Youtube, Pinterest, Facebook etc. leaves a lasting impression. Users are enticed to view the compelling brand stories (said through graphics or pictorials), rather than taking out time to read text loaded links.

infographics-and-social-media-together-reveal-the-evolved-trend-of-brand-visualization

In other words, a visual hunt is likely to fetch your better brand attendance now. If you have ‘brand illustrations’ or infographics to share, then go a step ahead and put it on social media platform, to gain quick online traction. You just have to get the combination strategy right. Here’s how:

1. Message ‘In-boxed’’

Bind your brand think-tank with social media subscribers. When you are trying to increase your brand reach (using infographics and digital networking), it should result in online conversations. Therefore, the idea is not to just present the brand differently but to do it to make a difference.

Social media users should be able to absorb the ‘implied’ message and pass it on. Once you get it right, your message or brand is expected to get multiple clicks in no-time.

2. Message ‘Checked’

Unlike your mass brand campaigning, through email or mobile messaging, for example, social media users have a ‘right-to-dump’. But then, the opposite is also true. A powerful Infographics, good in design and messaging, is expected to drive ‘brand impression’ in the most dynamic fashion. You just need to ‘tail-it-right’.

3. Message ‘On-board’

Once you start campaigning on social media, you will try and connect with the maximum number of users. Use different social media platform to maximize your reach. Facebook and Twitter are likely to be your first choice but, it is really Instagram and Youtube driving the ‘diagrammed’ traffic.

Initially, when you are cultivating a brand through online networking, it is good to use all social media channels available. A tried and tested approach works, to ‘personalize’ brand reception later, using the same e-channels. The thumb rule is to be everywhere to begin with.

use-different-social-media-platform-to-maximize-your-reach

4. Message ‘Mobility’

Imagine you make a ‘deal’ on your mobile phone. Infographics is your best way to reach the busy and mobile, social media users. Quick attention span and no time to read can only be dealt with ‘smart sketched’ web tactics.

An attractive display of your ‘message’ in the form of a simple infographic is the ice-breaker. Later, it can set the mobile social media users on fire. People check their social media accounts multiple times in a day.

5. Message ‘Sorted’

Social media impressions are here to stay. By, leveraging your brand content through ‘infographics’ on social media, you built ‘intellectual capital’ and ‘to-do image’. One, your customer ‘know-how’ is reflected through clear messaging, and second, once a brand is consumed ‘visually’, it is expected to create a better recall.

Brands are here to stay. Once you have connected the ‘product features’ with the right set of consumers, you have added value to the whole category, and at the same time, created a brand worthy in the segment.

It is now evident that visualization of brand information is going to reach the next level, with the help of infographics and social media both. As we continue to find ways to compress information and reach out to people who actually consume it, social media is a proven way, further fitting into delivering on your exact purpose.

You don’t need to tell people to come and see your brand. Instead, you invite them, confluence them, and at the next stage, you drive ‘brand-led’ conversations without making a real effort. If you are confident of having the right marketing strategy in place, there should be no reason to say, “I can’t do it”.

Infographics and social media channels are a lethal combination which should find a place in your marketing plan. Together, they form a consumer-led brand world, which survives on cutting visuals, designs, text, data, and knowledge.

social-media-impressions-are-here-to-stay

Rounding Off

It is important for a brand manager to put the best brains behind the job. Infographic Design Team is a team of strong talent put together to execute infographics projects. By good talent, we mean a diversified team of creative ninjas, multi-dimensional designers, and professionals, who can add ‘real’ value to your brand, viz. a viz. digital brushing of your brand image.

So, whether you need interactive infographics, short infographics, 3D infographics, presentations, social media graphics or video Infographics, our team of over 120 experienced professionals has delivered over 2000 projects to over 700 clients across the globe over the years. Our technical competency is adequately matched with our intuitiveness to assist you in establishing a strong brand-connect and creating an everlasting bond with your target audience.

So, give your brand the ‘Midas touch’ with the right infographics and turn things a notch higher by leveraging social media to take the message far and wide.

10 Ways To Get More Creative With Your Infographics

10 Ways To Get More Creative With Your Infographics

Advances in technology have pushed all aspects of marketing and brand building forward. We have come a long way from the Trinity of marketing: TV- Radio- Newspapers. With the onset of the internet revolution, the options of disseminating information have increased manifold.

The rise of content writing, followed by image-based marketing led to many success stories. However, with the increasing online traffic, there are a lot more chances of a post being lost rather than viewed. The world needed a new method of consuming information; one that stands out is bite-sized and shareable. The answer came in the form of infographics.

Infographics combine content and images to come up with a unique solution of spreading information. This technique has helped companies, NGOs and government organizations all over the world to address their audience directly and effectively. As we approach an even denser internet traffic, infographics are also in need of revival. Below, we have listed 10 ways to get more creative with your infographics, so they get the views and response they deserve:

1. Appealing Visuals

We have many more graphics tools available to us than ever before. It’s time to explore a little and put some of them to good use. Animation, filters, symbols, 3D graphics etc. are some of the ways in which a plain infographic can be revamped and made interesting. This will also invite the modern day, the tech-savvy consumer who is able to appreciate these graphically refined posts better.

appealing-visuals

2. Storytelling

Everybody loves a good story. Create a fictional plot with one or more characters in your infographic. This will draw in the readers who will follow the trail of your plot taking twists and turns. Normally, the infographic only has the details of the message it wants to convey.

The art of storytelling requires it to incorporate an introduction, a climax, and a conclusion so people can maintain interest throughout the post. This will also positively affect the recall value of your post.

3. Break It Down

With attention spans going down every decade, it is important to keep your message precise and in small readable bits. If your content is large, it is advisable to break it down into two or three pages.

This facilitates reading and your post is less likely to be ignored. On the other hand, if the entire message is clumped in one single post, the audience might lose interest right at the beginning. Do not make a traffic jam out of your post; break it down instead.

4. Scrolling

This point is on the same lines as the one above. Trying to fit everything in a small space is still not a feasible idea. Another option available is a long infographic instead, which can be scrolled.

These are gaining popularity as designers are trying to fit the content of an entire article into one infographic. Scrolling also keeps viewers on the edge and gives them a sense of completion.

5. Statistics

Not everybody likes numbers, but when they are served in the form of easy-to-digest graphs and diagrams, it’s a different ballgame altogether. Statistics in infographics are fun and easy to read. The information broken down into charts and tables is much simpler to grasp. When the message is represented visually, it is better understood and retained for a longer time.

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Source: Facebook 

6. Clickable Links

As much as infographics are data-heavy, it is sometimes not possible to fit every detail in a single post. The reader might feel deprived of some vital information. This can be remedied by adding hyperlinks that the viewers can click and be directed to another webpage. All the remaining information is then listed out on that webpage via articles. In this case, the infographic acts as a welcome post for further research.

7. Catch Phrases and Terms

Infographics can learn from popular blogs on the internet. These blogs are SEO enabled; meaning they incorporate keywords that show up first in a Google search. These catch phrases and terms are based on analytics that reveals the words and searches in popular demand. Infographics can benefit by incorporating such keywords and phrases that can provide them higher visibility.

8. Interactive

Media posts have become advanced enough to allow the audience to participate in the post they are viewing. Infographics can do so by installing input fields. These fields are data points for the audience to type into, which then lead to a particular result.

For example, infographics for calculating BMI (Body Mass Index) can have input fields for weight and height. An interactive post involves the viewers and makes them a part of the campaign.

interactive-visuals

9. Video Infographics

Video infographics are the evolutionary next step for infographics. This concept contains the media benefits of articles, images, and videos into one single post! A video infographic is extremely catchy as it has a constantly moving storyline, animated graphics, and music. It can also incorporate voiceovers to further explain the message and urge audiences to act on it.

10. Hiring Experts

To avail all the possible benefits that an infographic offers, it must be made with creativity and clarity, which only professionals can impart. Restrain from putting together a home-made infographic with low-quality templates available online. It is very easy to distinguish a professionally done post from a lousy one.

The experts at Infographic Design Team have come together to provide customized solutions for all your infographic needs. Having worked with various global clients, they have the capacity to leverage years of experience and a strong grasp on market trends.

All this at a convenient cost and within a limited timeframe. From plain to 3D infographics, they have a wide range of options to choose from and provide steady consultation throughout the creation process.

The above guidelines can make your infographic stand out amongst the crowd. With adequate marketing insight, your infographic can be the next viral sensation on the internet. We hope your message, whether commercial or of public interest, reaches the audience it deserves through a creative infographic.

8 Tips on How to Build Backlinks with Infographics

8 Tips on How to Build Backlinks with Infographics

Do you have a business that you want to expand? Or a website where you want to draw more footfall? If you have answered in the affirmative to both these questions, here we are with a solution for you… Infographics. Yes, infographics can help address the above woes for you. If you are wondering how this can help your business prosper, read on to know the various tips on how to build backlinks with infographics.

A brief history of infographics

It has been almost a decade since infographics first came to the knowledge of the citizens of the internet. Gradually with a plethora of benefits, the use of infographics has witnessed a sharp rise over the recent years. So if you are wondering what is the secret behind the popularity of infographics, here are some ways in which they can prove to be really useful in drawing web traffic.

All about infographics

We all know the benefits of infographics, but what makes a good infographic? Here are some pointers:

1. A good design

Whatever the subject, a good and neat design can do wonders in popularizing your website. A great tip is to refrain from using an infographic just because you happen to like the design. Make it relevant to your content and purpose to help your clients relate more to it.

infographic-designing

2. Effective creation

Be focused on the message that you want to impart through your infographic. Think of yourself in the place of your client. What kind of data would you be searching for if you were a visitor to the website? A process? Some figures? Shape your infographic accordingly. For example, if you would rather put in a process to demonstrate something, try adding a flowchart instead of an infographic depicting figures.

3. Promote the graphics

Create links leading to the graphics and build content focusing around it. Nobody likes to view another infographic just added to the screen without creating any tangible benefits to the knowledge base. So make the graphics as meaningful as possible and try and link them to other pages of content to popularize them further.

4. SEO rules

If your motive is to draw more traffic to your website by creating backlinks through infographics, an SEO search for the right terms as well as content can work wonders for you. check out the top search terms that people around the world are looking out for and then build your content around that. A perfect tip for drawing more virtual footfall to your website, this is a great way of helping you build more backlinks as well.

5. The perfect eye candy

Infographics should definitely showcase information. However, in the process of showcasing the required information, we need to make sure that we do not miss out on the look and feel of the website. One of the most important aspects of website designing is visual. Unlike the other mediums of communication, an online client’s first impression is through the eyes. So make sure that your infographic is both catchy as well as informative.

6. Sharing access

In a general way, infographics get shared a lot more regularly, especially if they are vibrant and full of information. In fact, a lot of websites would like to share an embedded code to your infographic on their website, which could help in a lot of cross-linking and an increase of traffic.

7. Social media is here to help

No one can deny the importance of the social media in today’s digital age? Whether it is Facebook or Twitter, the buzzwords are interactivity and interaction. So take advantage of this as much as you can! Share and retweet your infographic as a sneak preview of your followers and potential clients for their curiosity to be aroused. Not only this, sharing will also help you to broaden your audience and thereby increase your market base.

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8. Bloggers can help

A great way of spreading awareness about your brand is to ask for help from bloggers. There are countless blogs on almost conceivable subjects in the world and hence almost all of them have regular readers who visit the site daily. So this is definitely the best platform your infographics to get the publicity that can draw more visitors to your website. Email bloggers who host a content or mindset and audience similar to yours and ask them to share the infographics with a link to your website and watch it grow!

Kinds of infographics

Now that we are aware of both, the benefits of infographics as well as the various tips that can help them be more successful in backlinking, here is a short account of the different types of infographics that you can opt for:

1. Static infographics
2. Interactive Infographics
3. 3D infographics
4. Short infographics

If this interests you and makes you want to revamp your website with some arresting infographics? But are you confused about where to start? Look no further. With our vast experience in the design field, Infographic Design Team is just the perfect help you need. What makes us special is the vast range of designs that we have created for over 700 clients across the globe.

Apart from infographics, our team of over 120 design specialists offers expertise in graphic design and video services. Our featured services include infographics, presentations, social media graphics and video infographics. So hop on to the design bandwagon and ask for a quote today!