7 Pro Tips to Create a Presentation For Effective Communication

7 Pro Tips to Create a Presentation For Effective Communication

Do you want to create a presentation for lasting effects?

Do you want your target consumers to take necessary actions just based on your presentation?

Read and find out tips for an excellent presentation. Get to know also, why in today’s high tech world presentation is an essential tool for business.

A presentation is one of the many ways of reaching to your target audience. Nowadays it has become a crucial part of everyday business operations. But creating a presentation is no easy task. In this fast track life, nobody has enough time to spend on anything that is uninteresting and doesn’t serve their purpose. So, as a marketing professional, you should look for ways to create a presentation that is engaging and effortlessly captures your audience’s attention.

Presentations are visual displays that combine several graphical images and stylish texts. To make it attractive and visually appealing, you need to use each element imaginatively. Choosing the right presentation tools like Powerpoint Online or Google Slides  will enable you to produce creative powerpoint presentations.

If you want to make a PowerPoint presentation enticing? you can check out the elements and strategies used in the award-winning PowerPoint presentations.

When you create a presentation, you need to understand what you would deliver?

How would you like to inform your target client about your product and services?

Here we have compiled unique powerpoint presentation ideas only for you.

Presentations can be of three types- analytical, informative and persuasive. All your design principles would depend on the type you choose.

Every presentation should have an exciting story to tell. Weave your thoughts with the format, and design each element. As you create a presentation, it’s necessary to understand audience’s psychology for presenting the best content.


Take a look at the 7 Pro Tips to Create a Presentation For Effective Communication:

1. Create your presentation keeping audience first

The audience is key to success in every business. You organize a presentation session to inform your target audience about your product and services. Hence, during a presentation, your primary focus should be on your audience. Delivering a slideshow is an easy task, but satisfying your target clients is tough.

How to put your audience first?

Don’t make your presentation only a long list of products and services.

Engage your audience with your performance.

Make it an interactive and exciting session- e.g. before delving into the product’s features, ask your audience what kind of features would they expect from the particular product.

2. Share your presentation for greatest success

Your primary focus of creating a presentation is to inform people worldwide about your brand. How do you do this? Share a presentation online, bring more and more people to your company and brand through proper presentation distributing platforms. Needless to say, before incorporating social media into your presentation, first its essential to identify the channels where your audience is present.

However if you are using SlideShare to upload your presentation, here are three main ways how you can better share your presentation:

  • You can share the URL through email.
  • Use the social media SlideShare Share buttons.
  • Embed the SlideShare on your site or blog too.


3. Include Links in the presentation for effective communication

When you share your slides online, you need to incorporate clickable links so that clients can get more information on your company and brand.

These links are helpful to direct the audience to your company’s website as well as to other additional resources which are vital for their use. Presentations become useful when you include a link in the ‘ call to action’ button. However, it’s essential to understand that links don’t work in the first three slides of a SlideShare presentation.

There’s a specific trick to follow if you want links to work on all slides in a SlideShare display:

Before uploading a presentation to SlideShare, use presentation authoring software to create links. This way all links will work correctly in SlideShare.

4. Incorporate Call to Action message

Presentations become effective when you include ‘Call to Action’ in it. A ‘call to action’ approach directs your audience to further action. Guiding your audience to the next step is important because without proper advice your audience might not respond to your efforts in the way you expect them to.

Create a presentation with a call to action typically placing it at the end of the slideshow. Be clear with your message- make it clear and noticeable. A pro tip is – ‘If your presentation is lengthy then it’s better to add the message in the middle for a more effective result.’

5. Engage your audience with an spectacular design

Design is another vital criterion for a successful and productive presentation for business communication. Undoubtedly we all work to make it visually appealing. However, you must find out what are recent design trends today. What colors have more effect on your prospective clients? You are aware that a poorly designed presentation would reflect a gruesome image of your company.

  • Identify the perfect slide ratio:

Slide ratio is essential for both online/offline presentations. Mainly three aspect ratios are considered to be perfect for creating a compelling slide story- 4:3, 16:9 and A4 Print Ready. However many users are of the view that the 4:3 slide ratio is essential nowadays.

A presentation is primarily for grabbing the attention of the target clients and informing them about your company brand in an engaging way. Do you know the use of colors plays a huge role in capturing the attention of your audience? According to psychology, there are a few particular colors that have a dramatic impact on the audience. Regarding the uses of useful colors, a stunning example is cited in the blog ‘Color Psychology – What Colors Make Great’ by Noah Zandan. He explains that colors like red, blue, green and purple can influence the potential clients’ buying decision and further move him up to the purchase funnel.


  • Fonts also play a crucial role:

Presentation is a beautiful concoction of your public speaking skills and efficiently designed slides with readable fonts and impressive colors. Hence, when you create a presentation, you need to choose a font that can interest your client. Research has proofs that San serif font styles like Helvetica, Verdana or Calibri are more preferred by an audience. These fonts are also easily readable online.

  • Design slides with both (online and offline) audience in mind:

The best way to make a presentation is to create it for both online and offline audience. For creating a web-friendly design, keep the composition elements simple. Create SlideShare designs only with one or two main elements per slide. Envato Elements is an excellent source where you can find essential quality graphic elements.

  • Use high-resolution images

Images are a crucial part of your presentation. Hence you need to focus on using high quality images. Plan and incorporate visual content into your presentation with high-resolution photos. Besides every other element, crisp and clear displayed images are out to capture your clients’ attention and compel them to take an interest in your product.

6. Create your presentation with multimedia

If you incorporate multimedia, a visual presentation tools for your presentation, it becomes quite engaging and entertaining. According to surveys, the audience often prefers presentations that have some element of multimedia in it. This feature helps people to understand the theories that you explain. It is said that any online marketers have only first 15 seconds to make an impression on his client. Hence, in these 15 seconds if you can team up your presentation with the multimedia presentation, at least it would create a welcoming atmosphere and keep your audience glued to your presentation.


7. Choose the right presentation software

Choosing the right business presentation software tool is essential for effective communication. A presentation can become the useful model for information dissemination when it’s made using software with engaging visuals and animations. Hence, it’s necessary to choose the right presentation software tools to influence prospective clients’ attention and engage them accordingly. Besides the widely used Microsoft Powerpoint, there are several popular software tools online that can help you create an impressive presentation.

Here’s a list of the best business presentation software 2018 where you can find the best business presentation templates to influence your prospective customers.

A. WPS Office – offers free software for your presentations

WPS Presentation is ideal to use for your next presentation because it’s compatible with PPT and PPTX files. It’s free software and you can find an assortment of impressive templates, animations and range of transitions and effects. In addition to that WPS office has the facility for helping you embed numerous different file types- ( such as Flash SWF files and many other video formats).

B. LibreOffice Impress: offers stunning visuals and graphics

LibreOffice Impress is also a free presentation software that is known to impress the audience with its stunning visuals and graphics. This software is known to have features like import compatibility with Keynote files, export formats including SWF and also it provides full support for embedding fonts effortlessly in your presentations. LibreOffice Impress is an entirely free open source software. However specific features of the modern PowerPoint versions such as collaboration, internet broadcast and animated diagrams are not available in LibreOffice.

C. Canva: for a smart and stylish presentation

Canva enables you to create smart and stylish presentations in your browser ideal to help you make a difference amongst competitors. Canva is a user-friendly software that offers its service mostly for free account holders when you get started. If you look for exclusive designs, you can become a premium account holder and enjoy more options.

D. Prezi : create slick presentation with traditional slides

Prezi takes your presentation to the next level. This is next generation software using it you can create presentation extremely differently. This software enables you to create an eye-catching animated presentation and make your presentations public by default.

To conclude

Presentations are spectacular ways to connect to audience. But to make it more engaging and compelling, use tools and software for your next slideshows. Presentations have three main purposes – to inform, to persuade and to build a good will with your clients. Therefore, you need to create attractive ones. The above pro tips will guide you and help you create enticing presentation and target a diversity of audience.

Want to create an engaging and irresistible presentation? Infographic Design Team has a talented pool of designers who will assist you to create the best presentation with world-class design ideas.

Top 12 Tools For Creating Infographics

Top 12 Tools For Creating Infographics

The digital world offers some efficient and powerful tools for creating infographics. These tools make your infographic more visually appealing and engaging.

The top infographic tools available in the market enable the designers to:

  • Capture the viewer’s attention more than only black and white texts.
  • Helps the users to create a visually compelling and data-driven stories.
  • With the help of infographic tools, an organization can increase brand awareness and drive traffic by providing intriguing visuals.

In the recent times, infographics have become a widely used data visualization tool ideal for online marketing.  Infographic ideas essentially present a topic in bite-sized pieces accompanied with images. Companies use is to inform the target audience about its products and services. As the market is overloaded with several online tools for creating infographics, it becomes hard for designers to choose which one to use.

To clear your confusion, here’s a list below describing Top 12 tools for creating infographics available in the market. Choose any according to your budget and requirement and enjoy creating stellar infographics.

Best tools to create infographics

1. Infogram – Design engaging infographics in minutes

Infogram is a data visualization tool that lets the creator to design charts, infographics, maps and reports within a short span of time. The tool helps people to communicate with data in a clear and engaging way. Launched in 2012, Infogram is now the best infographic online tool. This tool benefits those who view data as a powerful communication mode when efficiently visualized. Users consider it to be the best data visualization platform amongst the wide range of tools for creating infographics.

Features and specification:

  • It has over 20 ready-made design themes to choose from.
  • Enables people to create their customized brand theme with colors, logo and fonts.
  • Infogram lets the designers create impactful charts and maps.
  • It comes with an easy to use drag and drop editor.
  • Offers the option to create fully responsive infographics.
  • Offers some basic templates which can easily be customized with the relevant statistics and graphics.
  • It has a user-friendly interface.

Bernard Marr (best-selling author & keynote speaker on business, technology and big data) describes in his article Data Visualization: The Best Infographic Tools For 2017 in Forbes, ‘Infogram offers 35 types of chart and 500 different maps, and a million stock images for creators to conveniently compose infographic in a way which will grab audience’s attention.’

Infogram allows us to create impressive and visually appealing designs within a very short time.


Infogram offers subscription-based service for both personal use and business requirement. You can choose your plan according to your condition.


2. BeFunky – Create prominent and persuasive infographics

Befunky is another best infographic creator that can help you create prominent, persuasive and useful infographic presentations. It offers fantastic Infographic Maker, easy-to-design templates, hundreds of design elements along with more than a million free stock images from Pixabay. The Infographic Maker helps you transform complex data into visually compelling stories. The tool is known to change the appeal of the marketing materials. Befunky is the easy-to-use tool; the process is very convenient – select a template, customize the theme with images and icons and finally personalize the infographic by adjusting the text, colors and layout.

Features and specification: 

BeFunky makes photo editing easy. The feature lets users turn their photos into something they impressive they wish for.

This feature is ideal to present and create a  mixture of pictures to tell a story or share a personal adventure to the audience.

The designer feature of Befunky enables the designers to create stunning designs. This tool is ideal for those who want to try their hand at designing and are a novice at Photoshop. With this Toolset, designers can create fully customized graphic designs.


Befunky has a different pricing plan for different people depended on their requirement. You can enjoy the set of befunky tools free of cost (basic). Upgrading to be fully plus will enable you to enjoy its service ranging from $4.95/mo (BeFunky Plus).


3. Visme – Build your infographic in minutes for free

Visme gives voice to your visuals with its sophisticated features. Visme enables a user to design not only engaging infographics but also presentations, graphics, banners and interactive tutorials. You can also upgrade your video and audio works with its hi-tech features of recording a voiceover directly in the editor. The tool also enables you to animate your content to make your infographic more interesting.

Features and specifications:

  • This free tool includes over 100 free fonts, millions of free images and thousands of quality icons.
  • This tool is mainly known for having a specialty- ability to handle animations and interactive elements.
  • An easy-to-use intuitive infographic maker that will transform the way your visual communication method.


Visme offers a free plan. But if you want to enjoy more service, you can get into premium plans to present to your audience marvelous content.


4. Snappa – Design the best Infographics with free infographic maker

Snappa, a graphic design tool offers free infographic maker. This one is ideally made for non-designers. Among all other free infographic tools online, with Snappa any novice can build designs just within 10 minutes.

Snappa includes some preset templates that are optimized for social sharing on the web.

Feature and specifications:

  • It offers a fully-featured graphics editor.
  • Snappa comes with a vast stocked library of visual asset photos.
  • The templates available are of high professional quality.
  • The tool has features to re-size your graphics magically.
  • The folder facility enables you to save and organize your designs properly.
  • The tool also allows you to Import your custom fonts.


Price plan is quite systematic; every account starts with the free plan. There are options for you to shift plans whenever you wish to.


5. Canva – Create beautiful designs and documents easily

Canva, a user-friendly online tool is appropriate for all kinds of design tasks. This powerful tool is suitable for creating brochures,  presentations and many more design related activities. Canva has a vast library of icons, images and font to choose from.

Features and specifications:

  • It offers a dedicated free infographic maker that is stuffed with hundreds of free design elements and fonts.
  • Lets you present relationships between two or more datasets in an easy way.
  • Whether you need to compare and contrast different numbers or make track changes across a given period, you can use Canva.
  • Offers thousands of layout for designing social media graphics, presentations besides infographics.

Canva is ideally built for those who want to bring about a thoughtful approach to graphic design.


The product is available for free at the following facilities:

  • Two folders available to arrange your designs.
  • Up to 10 team members for free.
  • Available 1 GB storage for your photos and assets.
  • You can enjoy access to over 8,000 templates.
  • There’s also a facility to upload your images.

The product offers more premium elements that you can enjoy only for $1.


6. Piktochart – Helps you to create infographics online

Piktochart is one of the widely used and largely popular infographic and presentation tools. It reports having over five million users worldwide. Piktochart offers both a free version as well as a paid-for pro subscription. With this tool, you can get access to an increasing number of customized templates created by professional designers. It’s preferred by all because it’s a simple design software.

Any designer (beginner or pro ) can use this intuitive tool to give an extra edge to their visual story.

Features and specifications:

  • Custom editor lets you modify color schemes and fonts; you can insert graphics (pre-loaded) or upload necessary images.
  • The grid-lined templates available is helpful to align graphical elements and re-size images proportionally.


The plans available include a Piktochart package, plan for nonprofit organizations and separate plan for educators and students. In the Piktochart package, the free version provides three basic themes- Lite pricing plan for $15 per month or a Pro account available for $29 per month. Choose your plan according to your necessity.


7. Venngage – Easy-to-use tool for creating infographics

Venngage is another suitable and easy-to-use tool for creating and publishing infographics. This tool provides the users with a variety of templates, themes, hundreds of charts and icons. The tool also has features that allow you to animate your images to add more zing to your graphics. It’s a perfect interactive infographic maker.

Features and specifications:

Venngage has features categorized into three sectors – business, premium and education.

  • Offers customizable infographic templates and themes.
  • Enables the user to import data directly from your spreadsheets into the following chart styles.
  • Easy drag and drop facility that allows the users to pull widgets directly onto one’s canvas.
  • Gives you the facility to embed and link your infographics on your blog or website.


The user can choose from the three price plans according to their requirement.  Students can enjoy free plans, business organizations can get started $49/ month and there are a premium plan for individuals $19/month.


8. Easel.ly – Ideal for both small and large enterprise

Easel.ly is a free infographic tool that offers the users with a myriad of different template styles to create modernly designed infographics. Business owners can use Easel.ly to customize infographics and allows access to a huge library of connector lines, arrows and shapes. The users can customize their infographic texts with different fonts, colors, text styles and sizes. The tool also allows you to upload your graphics and position them with one touch.  Easel.ly is ideal not only for business owners but also for educators and students who want to make some visually appealing infographics.

Features and specifications:

  • It’s the simplest design tool
  • Offers a wide variety of free images and templates
  • It’s safe to use tool


For getting started, there’s the free option and the user can enjoy 60 images and ten fonts. If you want to get more resources, then your pricing starts at $3 a month.


9. PicMonkey – Best online image editor

PicMonkey, an online image editor is dedicated to designing beautiful infographics. A user can choose from the number of templates available and customize according to his design needs. PicMonkey helps users with a selection of tutorials – it teaches how to design an infographic, how tailor make a design to work on social media and how to utilize grid theory to create a more polished design.

Features and specifications:

  • Amazing Photo editor
  • Enables designers option for portrait retouching
  • Is one of the well-accepted infographic design maker of 2018
  • Is a popular collage maker


PicMonkey is a paid service with various options attached to it,  but one can also enjoy the facility of the free seven-day trial to check if the editing options suit your business requirements.


10. Animaker – Video infographic maker for 10x better infographic

Animaker is one of the vital tools to make your infographics more interesting. This tool enlivens your static infographics by adding motion to it. Animaker is a tool sole dedicated to create video infographics.

Features and specifications:

  • Offers plenty of resources- charts, icons and maps
  • Enables you to create up to five 2-minute SD videos for free over a month


Initially, you can start for free and proceed according to your requirement. There are three categories of pricing status- personal, startup and business. Each category has its specific facilities.  The price is planned according to the video length minute duration, no of exports, upload to youtube, download option, etc.


11. Adioma – Best infographic maker

Adioma is a superb infographic building tool that includes a range of templates, a massive library of icons and several color palettes. It offers its users a variety of generative templates and save the adjusting and realigning time of a designer. The makers can also enjoy the facility of template switching feature.


You can choose from the three available price plans. If you want more resources or improve your download options, you would require buying the expensive options.

Features and specifications

  • Comes with adaptive infographic templates
  • Has automatic icon to word matching
  • It has the most extensive icon collection
  • Easy export features
  • Provides you wide range of color scheme only in one click
  • Easy template switching facility


12. Biteable – Create the best video infographic

In 2018, video infographics would be an essential part of every organization’s digital marketing strategy. Biteable is one of the free video infographic maker tool that allows you to make engaging, entertaining and informative video infographics. Use Biteable to edit and create free infographic videos instantly.

Features and specifications:

  • Assists you to share your videos on YouTube, Twitter or Facebook after creation
  • You can create presentations, animations or slideshow
  • Offers relevant soundtrack – as a designer you can choose your required tune from the high-quality music library
  • Is available with hundreds of animated, live action or photo scenes in lots of different styles


Key Takeaway

Every business organization should enjoy the power of infographic. Infographic Design Team will help you to design engaging contents and woo your audience. The skilled professionals here are always ready to provide you every scope of creating excellent piece of work.

The infographics tools mentioned above are suitable to aid you to publish infographics online conveniently without any hassle. Whether a small or a big enterprise, these tools are helpful for all. However, the list is not all comprehensive; there are several other accessible and useful tools available in the market besides the tools above. As a designer, you can use any tool of your choice and present a visually stunning infographic for your audience.

Content Audit: A Must for an Effective Content Marketing

Content Audit: A Must for an Effective Content Marketing

A content audit is the foundation of content strategy and it governs content marketing. It’s the practice of evaluating elements and information assets of a content. This methodical auditing process enables the webmasters to publish relevant and correct web content.

With Google’s major algorithm updates recently it has become mandatory for every webmaster to put more emphasis on presenting high quality web content to their audience. Or else Google penalizes those who don’t devote enough time in producing valuable web materials. This activity has taken a toll over the last couple of years and webmasters must take this into account for effective web content management.

Google Panda’s updates make things more complicated and hence high quality content becomes paramount. According to Panda’s recent updates- it would reward high-quality websites and belittle the presence of low content-quality sites in Google’s organic search engine results or SERP.

Following are the criteria depending on which Google Panda diminishes websites:

  • Thin or weak content structure
  • Duplicate or copied content from other sites
  • Low-quality pages that lack in-depth information
  • Lack of authority or trustworthiness
  • Content farming process or a massive low – quality pages gathered from other websites
  • Low-quality user-generated content
  • Content mismatching search query – Pages that make a false promise to the audience on search results but provide irrelevant contents leading to disappointment to the viewers.

Therefore, the entire scenario has given rise to the concept of a content audit.


Content Audit: A must for an effective Content Marketing

A content audit is a content review process of scrutinizing all contents on a website and assessing those to identify their relative strengths and flaws for further prioritization. The content analysis steps include qualitative assessment and evaluation based on the Key Performance Indicators (KPIs). Content audit for the website is necessarily a qualitative analysis of all the content on a site or social media presences.

Similarly, a web content also must go through the quantitative analysis to rank higher in SERP. Content inventory handles the process of quantitative analysis of a website. A content inventory is essential while doing a content audit because the process creates a log of all the content on your site- typically that include texts, documents, images and applications.

With Content inventory process you start with a website review, the system logs the records on a website for your reference and makes it convenient for you to perform a content audit. Further, this process of evaluation enables webmasters to take stock of onsite contents/content on print and decide for fruitful content solutions.

Why should you use content audit

Content marketing plays a huge role in the brand promotion and developing business recognition. A business shares relevant contents in the form of (texts, images or visuals) to its audience through various media- print (marketing collaterals), social media or website to tell them about the company, the products and services, It also offers other essential information that might benefit the readers too. Developing a content marketing strategy is quite critical because presenting valuable contents to the audience is a necessity.


Develop an effective content strategy and take your business to the next level.

A content audit provides an answer to the question – if the content is of any good or not.

Derek Slater states that with content audit you can find answers to the following five questions:

  • What content does the website already has?
  • Who is making this content?
  • How people find the content?
  • How is the content performing in a search engine?
  • Is the content current or an outdated document?

A content audit has become an integral part of content marketing. There are specific best practices which you need to follow if you want to rank in search results. By investing a little time, you can produce perfect and accurate materials for digital and print media.

Let’s delve into the purpose of a content audit that affects your SEO:

  • Find out ways how to escape a search engine ranking filter or penalty
  • Discover those contents that need editing to enhance the quality
  • Review those contents that require updates
  • Consolidate those contents that have overlapping topics
  • Removing materials that are no more relevant to the site
  • Determine the following content gap opportunities:
    a) Content ranking for which particular keywords.
    b) Which page adds to the strength of a domain and what should you do to leverage them.

How to conduct an audit

There are some services and tools to conduct a content audit. Additionally different medium requires separate treatment. Several content marketing experts suggest about two types of auditing processes – a full content audit and partial audit.

As the names imply, a full content audit is a comprehensive evaluation of a web content whereas partial review focuses primarily on a subcategory of the site. Moreover, there are content sampling that examines samples of content. You may select any method according to your requirement.

It’s quite natural for you to look for content audit best practices. Here’s a detailed website content audit checklist which you may refer to and conduct content audit efficiently.

Checklist 1: Deciding on the following audit goals and essential metrics before beginning the audit process

  • Determine web pages with high SEO potentials
  • Infer what kind of content update you require to make it more valuable
  • Assess and optimize internal content linking
  • Find out the most engaging types of content for the audience
  • Identify those topics that are sure to interest your visitors
  • Figure out what kind of content generates more engagement amongst your audience
  • Discover the best lead generation content
  • After determining goals correlate with relevant content metrics


Checklist 2: Creating an inventory of all published contents

Before starting with the audit process, it’s essential to collect URLs and data. Decide what kind of content you would like to review – the list can be huge: landing pages, internal content, blog posts, product descriptions, educational materials. Here’s the checklist for completing the evaluation process efficiently.

  • Gather URLs of those contents that you want to assess. You can use website analytics to audit your content. Additionally, it would provide you with the list of important web pages.
  • List the names of the content with the help of an online tool or a spreadsheet to sort them by different criteria.
  • Create the content audit worksheet based on the following categories:
    • Stages of a buyer’s journey
    • Type of post- blog/product description/ landing page
    • Format of the post- text/images/videos present
    • Word count
    • Publication dates and/or last modification dates

An example of HubSpot content audit process and the content audit worksheet.


Checklist 3: Collecting and assessing all Data

Data collection is a tedious process and requires extensive research. Hence you need to use content audit tool to collect data based on your goals and metrics automatically. One of the best and most used tools that help in effective audit process is SEMrush. Using this tool you can find data of social signals from Twitter, Facebook, Google+ and  LinkedIn, backlinks, as well as user signals – for e,g average session duration and bounce rate. Finally, using each of your collected data and metrics, start to assess each piece of content according to your goals- which ones to keep, ones to update and ones to remove.

Checklist 4: Presentation of the summary and  reporting

After completion of all the above steps, write a report and present a summary of the entire process. Include details of your content audit criteria etc. Create recommendations for the contents of internal audit report and summarize your findings.

Rounding off

A content marketer today needs to understand the importance of content audit. Every business owner must have an in-depth idea of the major aspects of auditing and evaluation. He must consider the process for immediate use to streamline his content marketing strategy. The old websites that have extensive content structure require pruning. With this fruitful content marketing strategy, these websites can develop value and weight.