Generate More Leads With Infographics : 5 Clever Ways

Generate More Leads With Infographics : 5 Clever Ways

Generating more leads is essential for every business organization. Finding the right target audience helps a company to flourish by boosting its profit. There are many ways for attracting more clients- marketers use specific marketing campaigns and advertisements. Amongst several proven generating sales leads ideas, Infographics play a huge role.

How to generate leads with infographics

An infographic is one of the most essential marketing tools. A well-thought-out infographic has the power to influence potential customers. Infographics are a beautiful combination of graphics, colors and texts, when designed perfectly will undoubtedly appeal the readers.

Why is infographic is essential for your business

Infographics are a form of visual communications and according to science 65%, people retain information provided through the visual medium. Digital marketers are of the view that publishing infographics have been one of the most influential social media marketing strategies.

infographic-is-essential-for-your-business

Generate more leads with infographics: 5 clever ways

#1: Intriguing Infographics – gateway to promote other content

Needless to say, every online marketer aims for driving conversions and is concerned with generating leads or getting more subscribers. Infographics play a vital role in this regard. These beautifully designed communicative materials can be used as a gateway to promote other content besides the primary documents.

An Infographic is essentially a visual storytelling medium, use this mode to ensnare the potential customers. To create the most enticing infographics and stand out from the rest of your competitors, sprinkle certain personal elements in it. Include those engaging parts of your contents that are powerful to grab the attention of your readers.

This trick will intrigue your audience and compel them to check your entire site. Infographics can act as a magnet to draw the readers to the main source of your story, i.e., the landing page of your website, an eBook download page, your blog section or the email newsletter. Finally, it becomes a confirmed lead generating tool.

#2: Promote your infographics on Social media

Lead generation through Social media is not a new concept but generating more leads through sharing of infographics in the Social platform is a fresh concept. At present, it’s something that everyone should be using to gain new potential customers. Sharing infographics on social platforms is among the guaranteed online lead generation strategies.

Promote your infographic design massively on Social media. Sharing infographics on the Social platform and motivating people to make further shares is probably the best lead generation system.

Do you know why Social sharing of infographics is considered among the proven ways to generate leads?

Marketing analysis shows that buyers tend to rely on those companies that have a Social media account. Additionally, Social shares impact your credibility. The more the infographic gets shared, the more people read it thinking it to be a useful piece.

Infographics are the source of knowledge delivered in a concise form. When you share these on Social media, they grab the attention of your leads. When you focus on providing high-quality content and distribute it through multiple channels, you collect leads for your business.

When you get shares on Facebook, LinkedIn, Twitter, Pinterest and so forth, the greater are your chances of improving your rankings in Google.

How to use infographics in Social media to amplify reach to your target audience?

You need to perform Social media marketing cleverly. As your infographic has certain key messages, you can reuse and redistribute your infographic in chunks and bits. Cut each separate section into smaller chunks and post those separately to gain multiple impressions. Link these sections into your complete infographic.

Take a look at a few tips to promote your Infographics for fruitful effect:

  • Send out your infographic multiple times using hashtags and through multiple channels.
  • Create a blog that tells the story of the infographic and allows readers to share it.
  • Have an account on maximum Social media platforms, so your infographic is widely distributed.

promote-your-infographics-on-social-media

#3: Develop a plan to increase the visibility of your infographics

To make your infographics prominent and visible, sharing only in one medium is not enough. Hence, you need proactive plans to make your infographics visible to everyone.

Besides sharing the infographic on social media sites, promote your piece through options in places like SlideShare also. Owned by LinkedIn, SlideShare is one of the popular websites in the world. Uploading your infographics in Slideshare is a convenient process and beneficial too. You need to create a presentation using software like Keynote, Powerpoint or Google Presentations and upload it to SlideShare. This way you can convey your message to a large mass and pull much traffic to your website.

Experts suggest – for b2b lead generation you can further upload your SlideShare on your blog or YouTube and Vimeo.

In addition to that, you can also create a page on your website exclusively to publish your infographics and enable readers to find your written piece easily.

Smart Tip A: If you want to share your infographic with the entire world, then ask your users to subscribe to your infographic the moment they visit it.

Smart Tip B: Publish your content in popular sites like Huffington post, Medium and Buzzfeed for wider promotion.

develop-a-plan-to-increase-the-visibility-of-your-infographics

#4: Communicate with a memorable Call-to-Action

Call-to-Action or CTA buttons are essential for finding leads for your business. Hence, put up your CTA button strategically- either ask your readers to subscribe to an email newsletter or an e-book or ask them to fill in a contact form.

The most prominent place to put your CTA is- directly on the infographic, or another intelligent place can be on a landing page where the infographic links back to.

Smart Tip: While asking people to fill in the form, keep the item short. Ask the people to fill in only with important details. Several engaging form designs can accelerate the process of generating more leads.

Experts say that your level of communication should be clear and specific. Don’t trick your audience into filling up a form at the end of your infographic or downloading a video or email newsletter.

Let them know at the beginning of your plan, this thoughtful gesture of yours will engage the audience more to you and they would be less hesitant in completing your call-to-action feature.

#5: Off-site promotion is essential

Get an idea from other writer’s blogs and drive engagement to your infographic resource. Additionally, you can also use other people’s podcasts or arrange an interview. There are different ways too, write a guest post and promote.

Infographics are a beautiful expression of graphics and texts. Hence, you need an engaging combination of both.  If you can’t design appealing infographics, don’t worry, take the assistance of Infographic Design Team to create amazing pieces.

Chatbots For Business – Infographic

Chatbots For Business – Infographic

chatbots-for-business-infographic

Thanks to the constant evolution of artificial intelligence since the past year, the creation of chatbots for business has seen a striking rise on the digital platform. Today, chatbots are gradually making their mark in our lives by assisting in nearly every crucial aspects, especially, in the field of making purchase decisions. Today, a majority of the businesses online have included chatbot marketing in their branding strategies. It is needless to say, shopping with the guidance of chatbots is itself no less than an incredible experience for the customers, and that is why millions of people are today are gradually getting comfortable with this new way of marketing.

In this infographic below, learn how chatbots are slowly getting involved in our lives slowly and how it is going to give us a new way of looking into things.

chatbots-for-business

Designed by: Infographic Design Team

Infographics For SEO –  5 Tips To Perfectly Optimize It

Infographics For SEO – 5 Tips To Perfectly Optimize It

Infographics for SEO is a pressing concern for content marketers today. These visually appealing presentations are not new; they have been in use for some time.

How infographics work?

Ingrained in content marketing, they have become the most convenient and pleasing way of delivering complicated messages to the audience. Naturally, marketers appreciate the prowess of infographics, as people process visual communication the most. Moreover, it’s the best way to sustain the attention of your readers. It goes without saying that infographics are the most powerful tool to impress your potential consumers. Nevertheless, to reap the benefits of infographics, you need to optimize it appropriately. Hence you need SEO friendly infographic.

Why is infographics for SEO valuable?

Infographics are custom contents and we need to optimize those. We have collected a few statistics that show how infographics create an impact on consumers:

  • 90% of customers find custom content helpful
  • 60% of people buy a product after going through an infographic
  • Content marketing costs less than traditional marketing
  • More than 70% of Chief Marketing Officers feel that custom content like infographics are the future of content marketing
  • Almost all consumers feel content marketing keeps them connected to the brand
  • Companies that spend more than 50% on content marketing report significant rise in higher cost-per-lead

But how to optimize an infographic for SEO?

Optimize infographics for SEO – is it difficult? Or is it easy? There are a number of ways you can create SEO-friendly infographic. We have listed the most vital components of the infographic for SEO to ensure you get proper visibility in the SERPs.

Take a look below:

1. Focus on Appropriate Keyword Research

Keywords are the main elements of SEO and both share a beneficial relationship for the success of a website.

What are keywords?

Keywords are those words or phrases incorporated in the content allowing people to find your site through the search engines. Hence, developing appropriate keywords is the first and foremost step while you focus on optimizing infographics for SEO. However, before inserting keywords, it’s essential to ensure that your SEO keywords are highly relevant to your audience and effectively organized for action.

Although keywords are the crucial elements for SEO, yet, you won’t be able to do proper justice to infographics with it. It’s not possible to insert keywords in the main body of the infographic, but there are a few areas where you can use them.

Owing to the Google Algorithm requirements, similar to the method of optimizing blogs, infographics also need primary and secondary keyword phrases for optimization.

focus-on-appropriate-keyword-research

2. Incorporate Keywords To Optimize Your Infographics

It goes without saying after you have found your keywords the next step is to optimize your infographic for SEO. There are specific crucial details you need to complete and then suitably optimize it.

Here are the steps to optimize your infographic and add your keyword:

URL:

URL is the essential element used by search engines for ranking. Hence, the first step is to ensure that the keyword phrase you are working on is clearly placed within the post’s URL.

Headline:

Next, incorporate your keyword in the caption of the infographic and make it awesomely catchy.

Meta Description:

Your optimization process is not complete if you don’t add a compelling meta description and insert the keyword there.

H1 Headings:

Then don’t forget to add your keyword phrases in the H1 heading along with other relevant titles.

Image Filenames:

There’s a trick in saving the image file names too. If you want to make your image more shareable, it’s essential to ensure that the infographic image file gets saved at the right resolution. In addition to that, incorporating the right keyword at the image filename must give successful SEO results.

Image Alt Text:

It’s important to understand that Google crawlers can’t interpret images as it crawls text-based contents. They just acknowledge the presence of a copy. Hence, it’s essential to let the crawlers know that there’s an image.

How do you do that?

This is where you need to emphasis on image texts. The alternative text of an image lets the target audience know about the image and also gives you scope to explain Google what your infographic holds.

For e.g., if you create an infographic about the ‘10 Pro Tips for Promoting Videos on YouTube’ according to Infographic SEO Strategy you’d probably post it using the alt text “Promoting Videos on YouTube Infographic.”

3. Share Your Infographic To A Diverse Audience

Want your infographics optimized? The secret is to spread your work far and wide to a heterogeneous audience. Don’t forget to add social media sharing buttons to your infographic so that readers can easily share it through favorite social channels like Facebook, Twitter, Pinterest and Instagram.

Also, find ways to popularize your post through maximum linking. It’s always a good idea to add an HTML embed code to your website so that it’s convenient for your readers to simply copy and paste the information-rich visual back to your post. With this approach, you are sure to receive better rankings and earn more internet traffic.

4. Take Care on Page Loading Time

One of Google’s primary ranking factors is page speed. This means contents that load quickly get preference and is seen at the top of SERPs. Moreover, a faster load time translates a lower bounce rate too.

Bonus Tip for SEO infographic 2019 – focus how long does it take for your infographic to load.

Infographics are large images and get saved in formats like JPEGs, PNGs, GIFs which makes it extremely difficult for the file to load. So, it’s essential to choose a file format that doesn’t take much time to load and satisfy the audience.

take-care-on-page-loading-time

5. Include Visible and Prominent Call-to-Action

Call-to-action is the most crucial place that drives traffic. There’s no value if you can’t make your traffic do what you want. This means the more the lead gets converted, the more your infographic gets optimized. So, don’t let your traffic go to waste. Tell them about your next action, whether they need to download or subscribe to button etc.

There’s no denying the fact that effective call-to-action provides a significant impact on website conversion. They play a vital role in optimizing. Creating amazing infographcis are not enough, you need to include visible and prominent call to action button.

Final Words

Infographics will stay here. It’s expected to gain huge popularity in this new digital age. Needless to say, content marketers are sure to earn maximum profit by incorporating infographics in their marketing campaign when people have low attention span. And most importantly before hitting the publish button optimize it by utilizing the above tips.

Infographic Design Team is the treasure-trove for various kinds of infographics. Whatever is your purpose you are sure to receive enough guidance from the professional team here. In addition to that, the service you get from our creative heads is also praiseworthy. Align infographics into your marketing campaign and enjoy the benefits.