7 Ways to Improve Your Online Reputation

7 Ways to Improve Your Online Reputation

What shows up in the search results when someone searches for your personal or business name?

If it’s not your own web sites, social profiles and blogs, then your online reputation is potentially up for grabs!

Not ranking on the first page of Google for your personal or business name is not the only thing you need to look out for. Just look at the recent celebrity photos that were leaked and all the drama around Google and how they blocking content in the search results. Online reputation management isn’t just about what can be said or done, but also about what’s already out there. It’s much easier to plan ahead and secure your reputation now, then to try and remove something from the internet later on.

Who Needs Online Reputation Management?

When you think of the phrase “online reputation management“, you probably only think about big corporate businesses with high end customers and contracts that are always in the news. However, ORM has become so much more now that everything is accessible to anyone on the internet.

Here are some new ways to look at ORM and who is using it:

  • Doctors, Lawyers & Professionals – Bad user reviews, slander, false complaints
  • Local Businesses – Restaurants and local businesses in your area rely heavily on reviews
  • Celebrities & Personalities – Everything a celebrity or well known person is on the web
  • Politicians – When it comes time for the next election, everything is put out there
  • The Average Person – If your employer searches for your name online, what will they see?

As you can see, reputation management and monitoring how you look online really applies to everyone — especially with all of the personal and financial data being stolen lately! In 2012 alone, there were over 12 million victims of identity fraud!

InternetReputation.com offers a wide range of monitoring services include finding new mentions of names and addresses, negative listings in search results, removal of data from top sharing sites and reducing the risk of private information spreading online — all of which are very important.

To improve upon their list of recommended services, I’ve also compiled seven ways for any individual or brand to better monitor and manage their online reputation vs. leaving it all wide open for anyone to jeopardize.

7 Ways to Improve Your Online Reputation

Secure Your Exact Match Domain Name

One of the most simple and cost effective ways to protect your online brand and name, is simply by registering your domain name. When possible, try to secure all variation of your name such as Name.com, Name.net and Name.org. It would be in your best interest to not only register your personal name, but also any business related names as well. Another good rule of thumb is to register any domain names that could be used against your brand as well, such as NameSucks.com.

Choosing Your Domain Name

Create a Blog on Your Site

Improving how your site, brand and company looks in the search results has a lot to do with the type of content you release through your site. In most cases, the most detailed and often you post quality content, the better chances you have for ranking higher and more often in the search rankings. Be sure to create content that people find value in, but also target your content and keywords to phrases people might be looking for when researching your name (ie: name customer reviews, name complaints)

Use a Blog to Protect Your Reputation

Register Your Name on All Social Networks

With over 2 billion users spread across all of the major social networks, it’s a no brainer for you to keep your name and business active on there as well. Each social network allows you to setup a unique URL and username for your accounts. Register accounts for both your personal and business name. If the username you want is already taken, try to secure a closure alternate or possibly try contacting the person who already owns it. Social profiles are very easy to rank on the main page of the search results for personal and business names, so this simple and effective process is a must for every business and brand.

Social Networks

Establish Yourself as an Authority

Establish Yourself as an ExpertIt’s easy for anyone to create a web site, blog and a few social profiles online, but establishing yourself as a credible authority takes a lot of time and works. Some of the best ways to do is by creating high quality and valuable content on your site that other people would want to reference and share. One of the best ways to establish yourself as a trusted authority is to get quotes on news sites and also do guest blogging on top blogs within your niche. This process takes time, but it’s well worth the exposure and credibility associated with it.

Don’t Make Google Angry – Bad SEO Practices

The Google Panda UpdateA great way to lose control of your online reputation is make Google angry and have them penalize your site. Not only would this lead to your site being penalized by Google, but it would push your own site rankings down and make it easier for your competition to rank above you. To stay in good standards with Google, always be sure to look at their most recent algorithm updates and staying in line with Penguin, Panda and Hummingbird best practices.

Build Your Online and Offline Presence

Shopping at the MallEven if you are an online based business, you probably still have a local based operation or headquarters somewhere. This means you can take advantage of local advertising and site directories. If you are a local based business, this should be at the top of your list as local advertising is not only very effective, it’s also quite easy to rank for and control since your range competition is much smaller.

Monitor Online Reviews and Customer Feedback

Customer ReviewsThe final and most important way to monitor your online reputation is to always keep an eye on what people are saying about your business. This can be quite easy to setup through the use of Google Alerts and plugging in the name of your company or brand. If you are a local business or restaurant, your main focus should also be towards sites like Yelp, TripAdvisor, SuperPages, UrbanSpoon and others.

Check Your Reputation Score

Internet Reputation MonitoringIf you aren’t currently trained in how to properly monitor and manage your online reputation, then looking to an outside agency may be your best option. Many solutions such as InternetReputation.com have created easy to use backend tracking platforms for anyone to plug in their keywords of choice, set up alerts and track the progress of their data and name mentions.

You can request a free reputation analysis report through their site to see where you could better improve your rankings, reputation and security.

74 Blogging Titles that Get People to Click! #3 Works Best!

74 Blogging Titles that Get People to Click! #3 Works Best!

Don’t you hate those annoying article titles that always start with a number?

I bet you do!… but guess what, they work extremely well and grab our interests — thus making us click even when we don’t want to!

To prove my point… you are here reading this very article!

Ever since sites like Buzzfeed and Upworthy started posting a million articles with numbers in the titles and we continually see them getting thousands upon thousands of shares on Facebook, people started to catch on — these crazy number posts are actually getting a lot of attention.

And there’s been no stopping it ever since…

Even Entrepreneur.com is hooked and these crazy numbered post titles are they are the most shared articles on their site on any given day.

Entrepreneur Magazine Numbers Posts

One of the reasons why numbered posts work so well is because they can be applied to nearly any niche topic you can possibly think of.

From a writing standpoint, it’s also easier to come up with content creation ideas when you have a set amount of points you want to cover within one blog post.

For example, back in October I wrote an article for SearchEngineJournal that was titled “7 Proven Methods to Explode Your Social Shares“. Not only was it a great post with real life and working examples, but it was also the 3rd most shared article on their site for the whole month, with over 3,660+ social shares.

SEJ Article

Not bad for a site that produces hundreds of articles per month and is ranked in the top 2,000 sites online.

Crazy Post Titles and Numbers Work… and they are everywhere!

As mentioned, it’s not just in the online marketing and business world that is saturated with crazy post titles, they are pretty much everywhere.

You’ve likely seen these widget blocks at the bottom of many sites and they are a great inspiration for new post ideas and coming up with creative titles.

Numbered Posts are Everywhere

The next time you come across these ads/links, be sure to click on them and see how they span into a whole world of content sites that focus all of their efforts on amazing headlines and ad copy — all focused on getting that initial click and keeping people on their site.

Even more post title tips and tricks…

Crazy post titles and numbers are great… but they can get old after a while. Hubspot has a post on 11 different ways you can start refocusing and split testing the variations in your titles to see which perform best and get the higher click through rates. You can see one of their examples below.

Fun vs. Serious Tone
Variation A: 160 MORE Free Stock Photos You Seriously Need to Download Now
Variation B: 75 Free Stock Photos for You to Use (and Tips for Customizing Them in PowerPoint)

The Winner: Variation A (.11% vs. .05% CTR, statistically significant)

Takeaway: Don’t take yourself too seriously. Your post titles will be more enticing with a fun, light tone than a bland, serious one.

Which of the two would you have clicked on?

Be sure to check out their full article on each of their methods and how you can start testing this on your own site?

How to Create Killer Blog Post Titles for Your Site

With well over 100 million blogs on the internet today, you are fighting a never ending war that seems like it just keeps getting harder and harder to win. One of your weapons in this war is your creativity and ability to create content of value that others can share for you as well.

It all starts with your title and coming up with something creative to grab their attention.

So after writing hundreds, if not thousands of articles and post titles already… are you simply burnt out?

Kudos to TwelveSkip for creating the snazzy 74 blog templates infographic below. This simple, yet effective chart makes it allot easier for you to come up with a whole new selection of titles by simply plugging in high target keywords based on your niche.

Try it out and let the power of viral marketing do it’s work for you!

Blogging Headlines that Work

Traditional Publicity vs. Content Marketing – Which delivers?

Traditional Publicity vs. Content Marketing – Which delivers?

The world of overpriced offline advertising is dying — there really isn’t much of a need for expensive TV commercials, print advertising and newspapers. There’s always going to be individuals who prefer to get their advertising and information this way, but the numbers don’t justify the results and ROI for advertisers anymore.

With that said, in this article we are going to look at some of the differences between traditional publicity and content marketing.

At first, they both might sound similar, but as we will see from the stats and information provided through the infographic below — they are actually quite different.

Traditional Publicity

Before we jump into the stats of traditional publicity, I want you to first think about the last set of advertising and promotions you saw offline. They were probably more like interruptions and not specifically targeted towards your interests as well. More importantly… did you act upon these promotions? (did you end up buying or taking action based off seeing these interruptions)

As stated, traditional publicity is more of an interruption to the client rather than providing value. Methods such as TV commercials, radio ads, magazine ads, posters and billboards will only capture your attention for a short period of time. In most cases you will see the ad and move on.

There are also three major flaws to traditional publicity, which are:

  1. The inability to hold one’s attention for a long period of time
  2. Usually delivered through interruption, rather than providing value
  3. Traditional advertising also tends to be very expensive and offers limitations on the ability to track performance and ROI

Content Marketing

Now, just like we did with traditional publicity, I want you to think about the last time you saw content marketing that either grabbed your interest and made you click, or interrupted your online browsing. No matter how you got there, what was your thought process while reading the content and how did you act after reading it? (did you make a purchase, click a relevant link or simply close it out and move on?)

More often then not, we find content marketing as a result of our own actions and we are looking for information or value. This is a huge difference in comparison to traditional advertising, which is usually seen as an interruption and often doesn’t provide any value.

See how the article in the screenshot below focused on providing value and ended up getting over 3,660 social shares from individuals who read it, then did their part to take it viral based on their own will. This is a perfect example of content marketing, and something you really wouldn’t see happen with a print ad campaign.

SEJ Article

While we could point out several flaws within traditional publicity, we can actually highlight the many benefits of content marketing:

  1. Provide valuable content to your client or audience while building loyalty to your brand in the process
  2. Create blogs, videos and online content to educate your clients, which may increase the chances of them buying from you in the future
  3. Through the use of social networks you can build out your content, grow an audience and also use the power of viral marketing
  4. Unlike traditional advertising, content marketing offers the ability to split test, update content and target your demographic audience based on your demands and customer needs.

No matter which method you prefer to use for your business and marketing, there is always going to be audience for each — though the possibilities that lie within the world of online marketing are quickly outweighing the old world of traditional marketing.

Special thanks to AttachMedia for the creation of the infographic below.

content-marketing-traditional-marketing-chart