How to Grow Your Business with Live Broadcasts and Video

How to Grow Your Business with Live Broadcasts and Video

There are a number of ways to grow your business with live events and online video. Not only can live broadcasts reach thousands, if not millions, of people, but live broadcasts will also save you tens of thousands of dollars over in-person events. This is something we are commonly seeing in the online marketing conference space, where you no longer have to attend the live conference event and can instead purchase a live streaming video or recordings of all sessions during and after the event.

Some of the biggest reasons why people are still sitting on the sidelines and not using live video for their business, is that they simply don’t know how or they think it costs too much money. Inc reports that live events can cost millions of dollars, but when you start utilizing the power of the internet and tools like Google Hangouts, GoToWebinar or BlueJeans, your costs quickly become a mere fraction of that — while also giving you more control in the process.

In this article, we are going to explore some of the most effective ways for you to start using video (both live and web-based) to improve engagement, conversions and media coverage.

Share live events with video broadcasts.

You can reach way more people by sharing your live events with a broader online audience, allowing you to connect with more people across your company or industry. With live broadcasts, you need different techniques to engage your online audience, so rather than staying in one location during your broadcast, you can walk around to show viewers the event. It also helps to show different materials, such as Powerpoint or whiteboard presentations, during your video broadcast. This will help to keep viewers engaged, rather than just presenting them with some “talking heads” that may get boring.

TedX Events are sought after and loved by millions of people, entrepreneurs and businesses around the world. Unlike many other events, TedX Events are actually held quite often and throughout the world. To get the most out of these events and to allow for as many people to participate as possible, many events are live-steamed, while others are recorded and placed online for later viewing.

 

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Host interviews to increase engagement.

Rather than focusing entirely on promoting your product or brand, be sure to incorporate a personal touch into your live broadcast by hosting short live interviews with employees or clients to increase engagement. Such interviews not only show the personal side of your company, but also offer diverse ideas and opinions from your own staff and clientele. When setup properly, staff or participants can easily enter into the broadcast and go live to reach viewers.

CES is the largest electronics and technology trade show in the world. Since it can only host so many people, they have been getting better with their live streaming of interviews and keynotes, year after year.

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Show how you created your product or service.

Customers rarely get a glimpse into how companies create their products or services. As IT Pro Portal notes, video can help to spread the word about your business and how it works. Not only does such a demonstration or explanation further engage your audience and keep their attention during your live broadcast, but it also helps you grow your business by drawing the focus to your product. If your company sells services rather than products, you can show your online audience where your employees deliver these services to add another personal touch to your product and broadcast.

Have you ever wanted to know how a blender works or how it’s made? Of course not, but when Blendtec created their crazy videos on how their blender can pretty much “blend” anything… it exploded the brand like crazy and got them a ton of free media coverage. Check out their YouTube page and see how they have over 800,000 subscribers! Yes… that’s for a blender!

Blendtec_-_YouTube

Provide educational whiteboard videos to your audience.

 

As online marketers and content creators, we probably pay more attention to online advertising and brand more than your regular internet user. One such method that we commonly see is the use of whiteboard animation videos to help with the “pre-sell” or “introduction” process when acquiring new customers.

You can see an example of this in the explainer video below from Blogging.org, where they explain to their audience why someone would want to start a blog and how easy the process is.

We also see whiteboard videos commonly being used in online training and tutorials as well. For example, take a look at the video below from OneTwoTrade.com, as it’s quite entertaining, visually pleasing and gets the point across as well.

How can whiteboard videos be helping your online business and branding?

Give a behind-the-scenes look at what happens day to day at your company.

Use your live broadcast as an opportunity to show your current and potential customers what your employees do when they’re not promoting the product. For example, take the live broadcast beyond the anchor desk at a TV station. Instead, show them the coffee machine and where the writers work day to day. Showing how a company produces its content or product is another great way to keep your online audience engaged and focused on your product.

In the world of online marketing, nothing is more exciting than being able to get behind the scenes and see the people and places we work with on a daily basis. A great example of how this can be done is from Nick Unsworth of LifeonFire.com and how he went to Gary Vaynerchuk’s Vaynermedia office headquarters and did a full interview and behind the scenes video. Great media coverage for both of them and killer value for fans of either of these individuals.

Live_With_Gary_Vaynerchuk_-_Behind_the_Scenes_at_VaynerMedia__Part_1_of_2__-_YouTube

Host a Q&A session with your online audience.

Allow your digital audience to ask you questions about your company or industry, whether through social media or during the live broadcast. Q&A sessions increase audience engagement and provide great value to viewers. You can select a specific topic for the Q&A, rather than answering random questions, to keep the live broadcast focused around one issue, keep your audience engaged and ensure that you’re only answering the most interesting and pertinent questions.

Need an idea for creating better online content? Hit the tradeshows and conferences with your video camera and start interviewing experts within your niche. It will bring a whole new level of content to your site, while also providing great value in the process.

A perfect example of this can be seen on SearchEngineJournal.com when I was interviewed by John Rampton. As previously mentioned, be sure to use social media to interact with your audience and ask them who they would like to see interviewed and what questions should be asked.

How_To_Buy_And_Sell_Websites__Tips_For_Beginners__Interview_With_Zac_Johnson_-_Search_Engine_Journal

Interact with your audience in a meaningful way.

There are many different ways to create content and engage with your audience online — however, not all of them offer the same value. YouTube for example is a one-way conversation while Google Hangouts and Webinars allow you to speak to your audience, but their participation is limited. Advanced solutions like BlueJeans is also making it possible for multi-person live video streaming and offering better management for larger live events.

No matter what method or solution you decide to go with, know that you need to make it easy for your audience to find, view and participate in your video — whether it’s live streaming or not. The only thing worse than not having a video experience, is annoying your audience the first time around and not getting them to come back when you have it all figured out.

4 Tips for Making Effective PowerPoint Presentations

4 Tips for Making Effective PowerPoint Presentations

Anyone who’s familiar with public speaking already knows the dreadful feeling that can come with a presentation. The feeling of being put under a microscope, every single person in the room looking you dead in the eye while you attempt to communicate a concept, idea or plain knowledge on a given topic. It’s a lot. If you’re finding yourself in a position of having to speak or present often, you need to understand four key things in order to be successful.

With Affiliate Summit West 16 in the books, I’m sure this is something many of you are now thinking about, having either given your own presentation or having watched ones being given. I’m sure others stood out for their value and quality while others were a drag just for you to sit through.

No matter what your thoughts on the sessions given, it’s time to up your game when presentation during your next meeting or conference with these presentation tips!

Avoid Lecturing Too Much

As Inc. says, you should not lecture people. A lecture is what happens when your parents want to tell you all of the ways you messed up. Do you really think you will get through to your audience when you attempt to tell them each and every item on your list? There truly is a significant difference between entertaining someone, teaching someone, explaining something, or lecturing them. What you need to do is understand the difference.

Six Figure Affiliate Blogging

As mentioned earlier, Affiliate Summit West 16 just came to a close in Las Vegas. Having spoken at the event several times now, I have a good idea on what the audience wants to hear. Through our “Six Figure Affiliate Blogging” panel, John Chow, John Rampton, Syed Balkhi and myself share some of our best tips and recommendations for finding success online. Not only do we share our own experiences, we also open the floor for audience Q&A to keep the engagement going.

When setting up your next presentation to an audience, try to start a dialogue and ask questions. Have the audience participate. Tell stories. Do anything besides just sitting back and reading off a list of points as the audience sits there gazing at you, eyes full of boredom.

Learn From the Professionals

You don’t need to be an expert at presenting to deliver an engaging presentation. After all, if you were an expert you wouldn’t be looking for tips. That being said, there are a few professionals out there who have an advantage when presenting to others. They seem to captivate their audiences every time. If you’re able to learn from some of the best speakers out there, identify what they do that makes them successful and mimic those things in your own way, you could see more positive results in your presentations.

To get some new ideas and real-life examplers on great looking presentations, all you need to do is head over to Slideshare to view thousands of presentations like the one below.

As Powtoon says, you need to focus on your presence. However, you can only develop your presence once you know what makes the best speakers and presenters successful. From there, work on conveying your message through storytelling rather than filling your audience’s ear holes with drab statistics and recited information. Whether you’re trying to persuade someone to take action on something or just sell them a product, if your presence and story are lacking, you have no chance.

Tailor to Your Audience

The best presentations are tailored to their audience. As Harvard Business Review points out, the people in the room need to be spoken to according to their experience, ability and general level of intelligence. If you are presenting to a small room of a dozen c-suite executives you’ll undoubtedly have a different approach than if you were going to present to an auditorium of five hundred high school seniors.

On the flip side, if you are simply looking to target towards an online audience, you can simply create content and put it out there for your audience to find. Again, using Slideshare as an example, we can see the slide below targets to the pitching / entrepreneur audience.

Your core message can be the same time and time again, but you need to be sure that your presentation and rhetoric is subtly changed to meet the needs of your audience. The best trick for doing this is to have the majority of your presentation planned out, and then change up the supplementary material within your slides.

For example, using software like LiveSlides allows you to embed video in PowerPoint, so when you go to your next presentation (or find out the audience has changed), you just switch the videos you want to link in. Pop culture and humor can be used for those high school students, and something more industry specific or professional can be inserted when it comes to those executives.

The content and audience is already out there, now you just need to integrate the two to create the ultimate experience.

Tell Them What They Want to Hear

It doesn’t matter what your topic is. People come for information that is exciting, relevant and powerful. Don’t spend too much time trickling in facts and figures the whole night just to build up to something; give them what they want. The whole point of a presentation is to engage others and persuade or inform them of something important. Why would you delay them any longer and make them squirm in their seats? A little buildup of anticipation can be a good thing, but you have to remember the attention span of your target audience. Don’t blow your whole opportunity and get to the point.

Hubspot has always been great at making engaging content that grabs attention. We can see an example of this in their motivational quotes slideshare below. Right away you will notice that each slide has a quote and a picture of the person who said it. This is the perfect amount of text and images for a 20-30 minute speaking presentation, as you can control the flow with your own voice, while not losing the crowd with too many distractions.

Regardless of why you are presenting, where you are presenting, and what you are presenting about, these tips hold true. They are some of the most powerful points that professional speakers use all of the time, and they can all serve you well as you are preparing to ace your next presentation. One thing is certain, you don’t have to be an expert when it comes to conveying information to others. You just need to follow this advice and you’ll have a much easier time at engaging your audience.

Access 7,000 Professional PowerPoint Slides with SlideModel

Access 7,000 Professional PowerPoint Slides with SlideModel

When delivering a speech to an audience, you need to not only have a powerful message, but also empower it with a professional look and feel. It’s amazing how many speakers will still go up on a stage and use the basic templates that Microsoft has to offer. Even more surprising is when they use images that don’t blend in well with the slides or fonts that are too small and colors that don’t mix.

In short, if you put any value into what you and your business has to offer — don’t leave your audience thinking about how horrible your slides were, and not remembering your end message.

This also doesn’t apply to just public speakers. Microsoft PowerPoint and Mac Keynote are also used for online webinars, Slideshare uploads, sharing data decks with investors and of course in everyday meetings and data report sharing. No matter what you are using slides for, make sure they look great!

To help alleviate the pains of not knowing how to create or fully customize your own PowerPoint slides, we are going to take a look at SlideModel.com – a site that provides access to a constantly growing gallery of PowerPoint templates designed to help professionals create slide decks.

SlideModel – A Better Solution for PowerPoint Presentations

The age of hiring custom designers and experts is over. Now through the use of crowdsourcing and marketplace type sites, it’s never been easier and faster to get more done. This is certainly the case with SlideModel.com; which allows anyone to subscribe to their site and access a wide range of different presentations templates, slide designs, diagrams, data charts, tables and more. With such a platform in place, this not only gives instant access to premium slides for presentations and data sharing, but also eliminates wasted time, money and resources while waiting for different parties to connect and create a template to your liking.

Professional_PowerPoint_Templates___Slides_-_SlideModel_com

The site is extremely simple to use and quite straightforward. At any time you can search for a specific theme or topic for a template on their site by using the search box. Also you can search through  categories listed on the left side of the page or by contextual categories in the top menu. If you are more the navigational searcher, you can browse the gallery through paged results and click on any templates that might peak your interest.

Once you find a template you like, you click on it to learn more information.

As an example, when clicking on the Company Profile PowerPoint Template, I was sent to a page like the one shown below. Each slide template on the site has their own breakdown like the one below, which includes:

  • Screenshot of all slides available within each template.
  • Slide details with total number of slides and user ratings.
  • Supported versions (PowerPoint, Keynote and supported versions).

SlideModel_Overview

In addition to finding a wide variety of PowerPoint templates and slides, it’s also good to note that SlideModel also has PowerPoint Diagrams as well.

Diagrams are ideal for replacing text rich slides with more descriptive visual representations. For example, when describing a process instead of using a bullet list (or built-in smart art) you can select a professionally designed diagram to replace the text. Also very helpful to describe structures as an Organization, as well as to prevent Death by PowerPoint.

If you have a data-rich report or are working with a company that loves to use fancy graphs and charts, SlideModel also provides Dashboard Templates, a huge asset and time saver for your business and presentation efforts. The following Youtube video shows an example of one of the dashboard templates being used in a business presentation.

Download_Diagrams_for_PowerPoint

Downloading Files and Customizing Slides

Don’t you just hate it when you buy something online and download the product to find that it wasn’t exactly what you were expecting? Yes, I hate that too!

However, that wasn’t the case with SlideModel. I logged into my account, downloaded a PowerPoint slide and then opened it within Keynote and had no problems at all with customization, formating or having it saved and displayed in the proper format.

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As mentioned earlier, be sure to confirm all working versions and compatible software before downloading your desired template.

SlideModel Subscription Plans

Preparing for your presentation and pulling all of your content together is a very timely process. With that being said, the last thing you want to do is blow through all of your time and resources to try and learn how to create a custom or fancy looking PowerPoint slide of your own.

This is especially true when you look at the low costs associated with using a site like SlideModel! (pricing structure).

Access to SlideModel is charged on a timely basis, as in days, months and annual access. The starter plan, called One Day Access provides a download quota of 5 templates for a period of 24hs.  — which would be perfect for anyone who is looking to make a one-time purchase for a rare presentation that they might have to deliver.

On the flip side, having access to the Annual Unlimited plan might be the best option for a brand or business that continually holds meetings or has employees preparing presentations to market the company.  The Unlimited Plan offers unlimited downloads, access to priority support, direct uploads to cloud accounts (Dropbox, Google Drive) and 10 seat licences to provide access to your team.

The middle ground area is the Annual Basic plan; targeted for professional speakers, executives and corporate employees the Annual Basic plan provides a high quota of downloads that will never let you down. It also provides access to the SlideModel support center where professional designers will reply to your questions and presentation needs.

SlideModel_Access

Now that you’ve seen how easy it is to find and use high-quality PowerPoint slides, head over to https://slidemodel.com and see what you can find. This site is a must for anyone currently doing presentations, webinars or sharing data of any kind.