7 Ways SEO & PPC Can Work Together in 2021

7 Ways SEO & PPC Can Work Together in 2021

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that.

Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.)

When these two teams collaborate, you’ll be rewarded with magical insights, learnings, and results that neither team could get on its own.

These channels aren’t meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance.

PPC is one of SEO’s most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

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1. Avoid paid keyword traps.

Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It’s important to understand the intent behind search terms, because you want to avoid keyword traps.

SEO-focused marketers are the masters of understanding search intent, and therefore collaboration between SEO and SEM is critical.

For example, the restaurant POS software, Toast, is bidding on “phone systems for restaurants” but they don’t sell phone systems! They’re broad match bidding on terms containing “restaurant.”

search results for phone systems for restaurants

This is why Google has become a modern day casino for advertisers. The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software.

While it might work, the potential for bleeding is likely. That said, Toast is venture-backed and valued at $4.9B, so this is probably a gamble they’re comfortable taking.

You need to study the search results closely if you want to master the art of understanding keyword intent. Google often signals their own interpretation of a search term, based on the types of results.

For example, if you Google “sales funnel” the search engine results page (SERP) indicates you’re looking for the definition of a sales funnel.

The results are largely definition style SEO pages, and therefore it’s obvious that a product page wouldn’t rank for this query.

search results for sales funnel

Let’s examine another example of a keyword trap. If you perform a Google search for “online training” you’re going to see two vastly different results in the ads.

  • Cisco – Virtual Classroom Solutions
  • Udemy – Best Selling Online Courses
search results for online training

These are two wildly different search intents. How do you know if a searcher wants online training software versus online courses? There’s no way to be 100% certain.

However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. The people also ask box is hinting at the search intent, because most of the questions are about online training.

people also ask box

Based on what the organic listings are showing, I would conclude that Cisco’s ad is largely irrelevant. They might get lucky and grab some clicks, but they’re probably losing money on this ad set.

Now, the question becomes, do they care? Probably not. After all, they’re a $180B market cap, which means Cisco can afford to continue making Google rich.

search result for cisco market cap

What about the small guys? This is where SMBs have a tremendous disadvantage, and can’t afford to bleed on paid ads like the behemoths. For that reason, I would recommend startups prioritize SEO efforts in order to avoid the royal rumble of paid ads with giant companies like Cisco.

Let’s also examine “sms marketing examples” where Mobile Monkey nails the search intent with this page, and gets rewarded with the organic featured snippet. Meanwhile, advertisers are off the mark.

  • Vonage – hoping that a subset of searchers might be interested in APIs for SMS.
  • Remarkety – hoping that a subset of searchers might be interested in SMS marketing solutions.
featured snippet search result for sms marketing examples

What’s the bottom line?

SEOs will habitually review SERP signals to make sure the content they publish matches with Google’s organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment.

Is your content helping searchers accomplish the task they need to complete?

This is particularly useful when there are potential keyword traps — words and phrases that sound good, but have dual meanings or a mismatched intent.

If potential dual meanings exist in your industry, SEOs will catch them. All that’s left to do is to get them to share their insights with your PPC team.

2. Share PPC insights on best performing headlines and descriptions.

When your SEO team decides to pursue a new keyword, it can be months before they see measurable results. If it was the right keyword and phrase to target, that’s success.

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you’ve now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

SEM is the exact opposite. You’ll know whether or not PPC ad copy is working — usually within a matter of days with low investment. So you might consider using PPC to get fast, short-term results, and use those insights to fuel your larger SEO strategy.

Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns.

Here are some things you can test:

  • Headlines, title tags, and description copy.
  • Keywords and topics.
  • Specific keyword angles.
  • Landing page variations.
  • New product messaging.

PPC campaign results will reveal each headline’s impact on clicks, time on page, bounce rate, goal completions, and other meaningful engagement signals. If you run longer tests, you can also learn how a specific keyword’s demand fluctuates from month to month, which will help you set more accurate expectations with your SEO team.

Use PPC insights to choose the best topics, write and optimize your headlines and meta descriptions, and align to your audience’s needs and expectations.

3. Optimize your landing pages to reap both SEO and PPC benefits.

Spending money on paid ads without running efficient landing page tests could result in tons of wasted money and effort. 

The benefits of optimizing your landing pages are fairly obvious: you don’t burn precious marketing dollars on ineffective content experiences.

If you’re looking for more in-depth specifics on creating landing pages that convert, I would recommend checking out 19 of the Best Landing Page Design Examples You Need to See in 2020.

Ultimately, SEO & PPC teams must align their most valuable assets —landing pages.

3 important actions need to happen:

  1. You have a noindexed, conversion focused landing page built for PPC advertising. Your main goal conversions are going to be form completions, demo requests, live chat inquiries, etc.
  2. You are working with the SEO and CRO teams to build new landing page variants with intelligent hypotheses. Your goal is to split test these pages and monitor the results.
  3. You are working with the SEO team to create a separate asset, which is longer-form and educational, on the same topic for which you want to drive organic visibility.

Ultimately, marketers should craft a surround sound search engine marketing strategy.

Say, for example, a shopper searches for your brand or product name, clicks on your PPC ad, stays for a minute, and then exits the page.

Days later, they search for guides to help them choose a solution, which leads them to an educational piece of content you produced on that same topic.

As they click around, browse, and scroll through the online listings, your brand is on their radar. They get used to your tone, visuals, and messaging. If they liked what they saw through your PPC ads, they’ll look for your name in a sea of organic listings the next time — and vice versa.

In brand marketing, what gets repeated gets remembered, and what gets remembered, gets done.

SEO expert, Rand Fishkin, wrote about the ludicrously powerful influence of brand repetition in his 2020 election recap article:

“Hear a song over and over, and even if you hate it, your brain will subconsciously hum it. Hear a brand name over and over and you’ll assume the company behind it must be a big, important, and probably trustworthy one.”

4. Work together to achieve SERP domination.

Taking up the first organic spot for your target keyword is not enough anymore. There’s so much noise and clutter in Google’s result pages, that you need to occupy as much digital real estate as possible.

Udemy has clearly figured this out. Check out their ad + organic listing, flying high together for the SERP targeting “excel courses.”

search results for excel courses

Check out GetVoIP’s SEO + PPC combo strategy for an insanely competitive SERP. They’ve got a killer landing page targeting Business VoIPand it’s soaking up both organic and paid traffic. This particular SERP is a double whammy for GetVoIP, because they’ve also got the precious featured snippet.

You can also see Nextiva ranking organically below GetVoIP. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP’s listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot.

search results page for business voip

The list of SERP features that could push your organic success down the page is endless, including: 

  • Rich snippets.
  • Google shopping results.
  • Knowledge cards.
  • People also ask.
  • Video carousels.
  • Image packs.
  • Localized results.

It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google’s UX schemes.

The reality is that Google is extorting companies for playing brand defense. (Bing is just as guilty).

jason fried tweet about google paid ads

While this is a challenge for some marketers, don’t hate the player — hate the game. You can still fight back with smart collaboration between SEO, PPC, and affiliate partners.

Apart from Google’s questionable ethics, you should still continue to bid against the high value search terms you’re already ranking for, in order to achieve what’s known as SERP domination.

Here’s how the productivity platform ClickUp achieves this.

clickup vs asana search results page

Out of the top five results we can see above the fold, ClickUp took up two. The paid result takes you to a product page, while the organic result is a blog post — both super specific to the search term.

To implement this, analyze your SEO performance to find your highest-ranking pieces and run paid ads against those keywords. This will unlock SERP domination for your most valuable keywords.

5. Reveal “hidden keywords” within the buyer journey.

It’s unrealistic to expect every keyword, blog post, landing page, and paid search ad to convert visitors into leads. In fact, I’ve talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation, and instead focus on educating a niche audience.

All roads lead back to user intent. Your keyword research needs to focus on the searcher’s ultimate goal and be broken down into three main intent buckets: transaction vs. research vs. education.

Here’s how we’ve mapped out the customer journey at Nextiva within the context of marketing our commercial phone service offering. Each stage of the buying process has a distinct emotion tied to it.

  • Unaware: Not aware I have a problem → I’ve never actually considered we may have a problem communicating with our customers, prospects and partners.
  • Problem aware: I think I have a problem but I’m not doing anything about it yet → I think we’re having issues communicating with our customers, prospects and partners, but I haven’t started searching for a solution yet.
  • Solution Aware: I’m actively searching for a solution → I’ve finally realized we have a problem communicating with our customers, prospects and partners, so I’m searching for a solution online.
  • Product aware: I’ve found a few solutions, including yours → I’ve seen your solution, but I’m not entirely convinced you’re the right one for me.
  • Most aware: I’ve chosen your product and I’m ready to commit → Show me the buy button.

This concept is nothing new. HubSpot pioneered the buyer’s journey in B2B before it was a big thing.

HubSpot's buyer journey

Based on the buying process, you should bucket your keywords for SEO and PPC campaigns into:

  • Educational: Guide, tutorial, resource, questions like ‘how,’ ‘what,’ and ‘why,’ examples, tips.
  • Solution: Best, reviews, integrations, comparison, top.
  • Transactional: Demo, free trial, buy, pricing.

Advertisers should avoid bidding on education keywords, and focus on solution + transactional.

The following graphic is a brilliant resource from Mike Sonders, outlining the highest demand keywords for SaaS consideration stage content:

graph for demand for SaaS content

At this point, you should align with your PPC team on the following:

  • Which keywords have tolerable CPC (cost per click) + high conversion rates?
  • Which keywords have the best cost per acquisition?
  • Which keywords are the most profitable?
  • Which keywords actually generate meaningful pipeline value?
  • Which keywords have the best sales close rates?
  • Which keywords drive the longest LTV customers?

At this crossroad is where the greatest SEO and PPC magic typically happens.

6. Use audience insights to test and clarify messaging.

I mentioned the value of instant results that come with PPC campaigns compared to SEO. Another key benefit of PPC is testing ads against various demographics and interests.

You can analyze specifics such as:

  • Age groups
  • Gender
  • Household income
  • Locations
  • Devices
  • Interests and lifestyle

We once tested some aspirational messaging on Nextiva’s homepage. And I’ll be honest, it bombed.

nextiva homepage

At least we were able to course correct quickly, thanks to the speediness of learning via paid ads.

The greatest benefit of audience targeting is that you can test brand and product-specific messages against various demographics and interest groups. Some companies claim they’ve mastered the art of personalization based on the website traffic segment visiting the page, but I have yet to see one company do this excellently.

Pro tip: Look at the search terms report in your Google Ads platform (formerly Google AdWords) to find those long-tail gold mines. These are the search terms that are actually generating clicks from your broad and phrase match campaigns.

With this unique wealth of knowledge, you’ll be able to better inform your SEO strategy by unlocking hidden long-tail opportunities, aligned to your different target audience segments.

7. Apply PPC conversion data to your SEO strategy.

The benefit of search engine optimization is that the longer you do it, the more actionable your data becomes. At Nextiva, our SEO strategy is aligned closely to our PPC campaigns, therefore allowing us to grow organic traffic in a meaningful way, rather than vanity driven top-of-funnel visibility.

organic research page for nextiva

We’ve followed HubSpot’s classic pillar clustering model to rank for outrageously competitive head terms like VoIP (mind blowing 80,000 monthly searches), supported by adjacent longer tail content all cross-linked together.

Not only is this a brilliant internal linking mechanism, but it helps your website build authority and topical depth. Eventually, Google starts to closely associate your brand with important concepts and entities. This is how you evolve past SEO 101 and unlock SEO mastery.

Ranking for an 80,000 monthly search volume keyword is pretty damn sweet. But it’s even better when you’re at position zero with a glorious featured snippet.

voip search results page

Why did Nextiva focus on ranking for VoIP? Because our PPC data told us it drives larger line size opportunities. That’s the beauty of SEO & PPC alignment — uncovering those precious hidden insights.

Your PPC team operates like a stock broker, optimizing for the highest return on investment. This means that their marketing campaign reports tell them which keywords:

  • Convince the most visitors to become subscribers and leads.
  • Generate the most engagement.
  • Lead to most purchases.
  • Are the most profitable.

Believe it or not, most SaaS companies are not running profitable Google Ads campaigns. There are many reasons why this happens. I’ve spoken extensively about this with Chris Walker on the State of Demand Generation podcast.

What’s the bottom line?

PPC conversion data is powerful. When you match these keywords to your SEO goals, you can focus your organic SEO efforts on keywords that will make the biggest difference to your organic search traffic — including brand awareness, engagement, and net-new customer acquisition.

SEO + PPC = Search Marketing Glory

When you break down your SEO and PPC silos, you’ll unlock a world of opportunities. Use this list and start uniting your SEO and PPC teams without getting overwhelmed.

It’s not about SEO vs. PPC anymore — it’s about crafting a holistic approach to search marketing, increasing your competitive advantage across your best performing channels, and reaching your target customers exactly when (and how) they are looking for you.

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5 Growing Trends in SEO Technology You Need to Know of in 2021

5 Growing Trends in SEO Technology You Need to Know of in 2021

Over 5 billion Google searches are submitted every day. That massive number is telling of how integral Google is when it comes to how people interact with the world wide web.

To get into Google’s good graces and have your online content surface as a top result, you’ll want to get proficient at SEO.

SEO, for the uninitiated, stands for search engine optimization. It’s a collection of techniques content makers and webmasters leverage to earn Google’s attention.

In this post, our team touches on AI SEO, influencer SEO, and other trends we’re seeing pick up steam in the search engine market. With this information, you can better tailor your content and will see more return on your marketing investments.

Keep reading to understand what you have to look forward to in the world of SEO come 2021!

1. AI Will Better Service Needs

AI SEO is not a new concept. Search engines are essentially collections of artificial intelligence technologies that can scan content and predict what’s most relevant to searchers.

As 2021 dawns, we’ll continue to see Google and other search engines pour resources into helping AI better understand searcher’s intent. That way, more relevant results can be delivered, faster.

2. How We Speak Will Make Waves

From talking to digital home assistants (ex: Amazon Alexa) to using the assistants built into our phones (ex: Siri), people are searching the web more frequently with their voices.

What does that mean for SEO? Mainly that keywords and phrases you’re targeting that are based on how people type questions may start to drop in rank in favor of how people verbally state questions.

For example, the phrase “best restaurant in New York” may have been a valuable keyword to target in 2020. From 2021 onward though, “what’s the best restaurant in New York City” might be a more exact match for searches.

Voice search enables a more natural interaction that you’ll want to stay cognizant of as a marketer.

3. Influencers Will Influence SEO

Companies are spending unprecedented portions of their marketing dollars on influencers. A big reason why is because influencers influence SEO.

When you get an influencer to drive a high velocity of traffic to a new product you have on a website, that velocity is noted by search engines and will boost not only your product page’s search rank but your domain’s rank as a whole.

That benefit has a long tail and is worth investing in.

4. Video Will Pop Up First

Today’s web users prefer video to text. We’ll continue to see SEO honor that reality by putting videos higher up on results pages.

Your company can take advantage of this trend by doubling down on your video budget and scaling back other content marketing avenues.

5. Mobile-First Becomes “Less Than” Mobile-Only

Web traffic from mobile has grown by 222% in the last 7 years. It now accounts for the majority of online browsing domestically. Those staggering facts suggest that if people started building online products that worked solely for mobile devices, they’d still stand to do well online.

Search engines already know to lift mobile-friendly web content to the top of results. In 2021 though (or a little later), engines may start favoring mobile-only web experiences.

AI SEO, Voice, and Other Innovations Are Transforming Search

The SEO strategy you live by today may very well be ineffective a year from now. The best thing you can to do avoid being left in the dust is to keep educating yourself on innovations and continue to pivot where necessary.

For more information on AI SEO, SEO strategies, SEO trends, and more, check out the newest content on our blog.

How Nathan Barry Built ConvertKit to $2.1 Million Per Month and Bought a Ghost Town

How Nathan Barry Built ConvertKit to $2.1 Million Per Month and Bought a Ghost Town

In this Niche Pursuits podcast episode, we discover the key themes that made ConvertKit a success. ConvertKit is an email marketing platform started by Nathan Barry, a former designer and author, in 2012.

I reviewed the tool back in 2018 and you can read about my personal experience with ConvertKit here. 

The software is now generating $2.1M monthly revenue, has been listed on the INC 5000 numerous times, and founder Nathan Barry recently invested in an actual Ghost Town. 

Here are the exact numbers if you were curious:

And you can always check their publicly listed numbers on Baremetrics here.

Watch the entire interview with Nathan Barry

How Consistency Leads to Success

So how does a former author build a high-growth software company? 

Show up every day for two years. 

Sean McCabe gave this quote to Nathan that has stuck with him throughout building Convertkit.

Nathan explains it’s the two years part of the quote that made the difference for him.  

He would see so many people start projects or companies, never truly to see them all the way through. 

Making an effort to see projects in the long term (at least two years), you start to see a compounding effect on your results. 

Nathan is from Boise, Idaho, a relatively unknown but old school internet marketing community hotspot. Websites like Bodybuilder.com, Click Funnels, ClickBank are all located in Boise. 

Bryan Deluca of BodyBuilding.com was part of the inspiration. Bryan was never distracted by the next new thing. He kept focused on creating BodyBuilding.com. He forwent short-term profits to focus on building for the long term.

Before starting ConverKit, even as a writer, Nathan upheld this mindset of consistency and focus. 

As a writer, he committed to producing 1000 words a day. Nathan finished the book; once completed, he had an 80-day streak of writing. 

There was no way he wanted to break that streak, so he kept writing. At one point, he had a 600-day streak. 

His goal for his book was to sell $10,000 of the whole lifetime of the book. It ended up making $12,000 in the first 24 hours. $19,000 by the end of the first week. 

The second book. $26,000 in the first day and $50,000 by the end of the first month. 

So how did he generate the sales? 

Nathan discovered the power of email marketing.

The encouraging part is, at the time, Nathan only had an email list of 800 people. 

With his newfound obsession for email marketing, Nathan built Convertkit. 


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Start growing and monetizing your email list with ConvertKit

  • Grow your audience by turning casual visitors into subscribers
  • Build a meaningful relationship with your followers
  • Monetize with paid products or newsletter
  • Easy to build landing pages and forms

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How Convert Kit Started: The Web App Challenge

The project began as a web app challenge, which Nathan created to publicly document his new project. The requirements of the challenge: 

  1. Within six months, build a web application to $5,000 in recurring revenue. 
  2. He could only spend $5,000 of his own money in the entire process. Meaning any other development work costs would need to come from paying customers. 
  3. He couldn’t spend more than 20 hours a week initially on the project. He had other contracts he had to focus on as well. 
  4. Build the project in public for all to see progress. (This is still a focus at ConvertKit to this day. )

Unfortunately, Nathan didn’t meet his goal. 

We’ll give him a break as the goal was a bit ambitious. 

But he stuck with his plan and kept at it. 

Building Convert Kit in Public

I know first hand about building in public as the start of Niche Pursuits was all about my case studies and sharing results (both good and bad).

Telling the world what you are working on is not easy. Nathan attributes this as one thing that kept Convertkit moving in the right direction. 

Building in public not only kept him accountable but generated help from the community. 

People came out of the woodwork to offer to help. Teton Shaw, who previously founded a ton of successful SaaS companies, and David Hauser, who was running grasshopper at the time, all offered their help.

Nathan would blog about his experiences, and people would jump in and provide advice right there in the comments. 

The first versions

It wasn’t always easy for Nathan. By the end of the six months, he was generating $2000 in monthly recurring revenue. An outstanding achievement, but still short of his $5000 goal. 

The first versions of ConvertKit were pretty bare. It was essentially an email collection tool with automated email sequences. 

You couldn’t even send an email to all of your subscribers at once with ConvertKit. 

ConvertKit’s Biggest Challenges

Getting customers. Initially, Nathan tried to use content marketing to get customers. Content marketing at an early stage software company is hard. It’s even more difficult when the software is still early on and needs improvement. 

Nathan was able to solve this by talking to customers. Nathan found that many had no interest in switching from their current Mailchimp or Infusionsoft. 

To solve the problem, Nathan followed the advice of Paul Grahams, do things that don’t scale blog article he teaches in YCombinator.

Nathan decided to migrate users to ConvertKit from their existing platforms for free. 

The migration process sometimes took up to 8 hours. At the time, he was charging $50/month.

If you are doing the math, Nathan was making far less than the local fast-food worker.

The compounding effect

By considering that time spent as an investment, Nathan saw growth. Each migration would become more comfortable, sales pitches would get better, and processes became more efficient. 

convertkit statsIn November 2020, they onboarded 2329 new customers. There is no way their team could have spent 8 hours migrating all the customers today, but it was by doing things that didn’t scale, which allowed ConvertKit to see what mattered to customers.

That’s when things started to take off at ConvertKit. 

You’ve seen compounding effects everywhere. Relationships, fitness, learning, investing, and you see it building a SaaS company. Most people don’t keep going long enough actually to see the compound returns. 

It takes years. Think of it like investing. In the first few years of investing, you don’t see much compound interest. But after ten years or so, the compound interest becomes significant. 

As the ConvertKit team grew, they stayed focused and consistent. Just as Nathan would initially set goals and challenges, ConvertKit continued to set goals and even showed all their metrics publicly on Baremetrics

Growing ConvertKit

In 2018 ConvertKit landed on the Inc 5000 for the first time at 72. In 2019 they ranked 29th on the Inc 5000. 

ConvertKit also has gained customers from some of the largest names and brands in the world. Today they have a total of 33,878 active customers.

convertkit number of customersI’ve sent out 14 million total emails myself alone through ConvertKit.

Nathan admits that he still has some catching up to do to MailChimp, whose revenues are in the $700 million range. But they also had a significant head start. 

By keeping consistent and focused, Nathan believes he can outpace and beat Mailchimp, the current leader in the email marketing industry. 

Monetize Your ConvertKit Emails 

Most recently, ConvertKit has released its product monetization feature. A tool that allows you to monetize your email campaigns with paid products or a paid newsletter. 

Competitors like Substack have entered the market and are gaining a significant share of the paid newsletter market. 

Substack email platform is still small compared to ConvertKit. In comparison, some of the best Substack users have 10,000 subscribers. The best ConvertKit subscribers are well into the 100,000s of thousands if not millions of subscribers. 

Substack Vs ConvertKit

Yes, you can now create a paid newsletter on ConvertKit. Nathan sees the difference between Substack and ConvertKit as Amazon is to Shopify. 

Substack has created an email platform similar to Amazon with end to end solutions but with limited customization. You can’t even change the Substack branding. 

ConvertKit, on the other hand, is building with more of a Shopify mentality. A simple platform to use, but with the ability to customize as you see fit. 

How has life changed for Nathan Barry?

Looking back, the $5,000 limit he gave himself on starting a company seems small. Nathan admitted today, “$10,000-$20,000 is now kind of a rounding error in a budget”. 

He still is continuing to stay focused on building ConvertKit, and his writing remains consistent. The goal to write everyday remains. Although he no longer has the 1000 word requirement.  

Even though he’s focused on building a great company doesn’t mean he can’t have a little fun. 

Buying a Ghost Town

nathan barry ghost townAlongside Brent Underwood and Ryan Holiday, who runs the site Daily Stoic, a popular email newsletter on ConvertKit,” Nathan invested in a literal Ghost Town. 

Cerro Gordo has since been featured on just about every major news outlet and travel blog. It’s now a popular destination with an incredible history. 

Nathan says that while it was an investment, ultimately, it just sounded like a lot of fun to own a ghost town. 

You can read about his ghost town here

Try ConvertKit

I’ve been using Convert Kit for several years now for Niche Pursuits, Link Whisper, and other businesses.  I’ve been very happy with the product and the support team is excellent.

If you’d like to try out ConvertKit for free, you can manage up to 1,000 subscribers for free here.

If you want to start a paid newsletter, you can now start on ConvertKit. They recently announced their “commerce” package which allows you to sell digital products directly through ConvertKit, and this includes paid newsletters.  You can try out ConvertKit Commerce here.

Or if you already have an existing email list of over 1,000 and you’d like to give ConvertKit a try, you can get a 14 day free trial right here.

Overall, I hope you enjoyed hearing the success story of Nathan Barry and ConvertKit!