40+ YouTube Tools For Creators in 2021, Categorized (+ Expert Tips)

40+ YouTube Tools For Creators in 2021, Categorized (+ Expert Tips)

YouTube is huge! It is the second largest search engine and a good source of revenue for more than 20 million YouTubers.

YouTube makes around $15 billion a year but does not keep it all to itself. YouTube offers a 45/55 split which means that Google keeps 45 percent of YouTube advertising revenue, and content creators get the remaining 55 percent which is a whopping $8.25 billion.

This makes it completely reasonable to invest in YouTube and want to improve your search results so that you can earn more.

This is why you need us!

In this article, we will help you find all tools that you will need for your YouTube channel and that will help you boost your traffic, earnings, video quality, audio quality, and more.

Let’s just dive into it!

Best YouTube Marketing Tools:

Marketing tools will help you get more natural traffic to your YouTube channel.

  • Tubebuddy: A great tool for easily managing, optimizing, and growing your YouTube channel. Tubebuddy offers advanced analytics and data, rank tracking capabilities, and bulk processing features which makes it the overall best marketing tool for YouTube.
  • Vidiq: You can use this tool to delve into your competitor’s data and find out what tags are they using. Vidiq also has a strong set of YouTube SEO features that helps create SEO-friendly titles, descriptions, and tags.
  • Keyword Tool: Use this tool to generate highly relevant long-tail keywords about a particular topic.
  • Agorapulse: Agorapulse allows users to monitor their accounts, detect nasty trolls, and manage their YouTube comments so that they can read and reply to all comments and never miss an important conversation.
  • Vidooly: It is an Online Video analytics tool that provides insights & measurements such as rankings, audience insights, brand safety score, audience overlap, and more for YouTube videos.
  • Headliner: Use this tool to easily create videos to promote your podcast, radio show, or blog.
  • SocialBlade: SocialBlade is a popular stats tracking that is used by most professional YouTubers.
  • BuzzSumo: Helps you find more relevant ideas for your audience. It can also be used to find what is trending on YouTube.
  • YouTube Studio: YouTube Studio is the free tool that offers marketing and analytic toolkit.

YouTube Thumbnail Tools:

Thumbnail is your video in a nutshell, and it is as important as your video content. The better the thumbnail the more views your video will get. Here are a few YouTube tools that would let you create thumbnails:

  • Canva: Use this to create stunning thumbnails for your videos with its professionally designed templates. Its drag and drop interface allows even newbies to create awesome thumbnails.
  • Fotor: Fotor provides rich and varied YouTube thumbnail templates with an exact YouTube thumbnail size.
  • Tubebuddy: Yes, this is the overall best YouTube marketing tool. But apart from that, it can also create thumbnails. You can use one of its pre-made templates or pick a frame from the video and edit it.

Music and Videos for YouTube:

  • AudioMicro: This is a Premium Beat Music Library. Use it to purchase and download royalty-free music, cartoons, celebrity pictures, and sound effects from popular movies like Star Trek and Apocalypse Now.
  • PremiumBeat: PremiumBeat is a curated royalty-free music website that provides high-quality royalty-free music tracks and sound effects. It offers thousands of handpicked tracks in more than 30 music styles.
  • YouTube Studio Audio Library: In case you haven’t already heard about this, then YouTube Studio also has a collection of free to use music and sound effects.
  • NoCopyrightSounds: This is a YouTube channel with a collection of No Copyright music.

YouTube Live Streaming Tools:

  • Ecamm: The all-in-one live streaming production platform for Mac. Use Ecamm Live to create professional live stream broadcasts quickly & easily.
  • OBS: OBS (Open Broadcaster Software) is a free and open-source software for video recording and live streaming which works on Windows, Mac, and Linux.
  • Restream: A software to live stream on YouTube, Twitch, Facebook, and 30+ streaming sites at once. If you are planning multi-streaming, then Restream can solve your problem.
  • StreamYard: Using this, you can stream to all major social platforms simultaneously directly from your browser. Add its extension and stream live anywhere, anytime.
  • OneStream.live: OneStream is a cloud-based solution to go LIVE. Use this to Stream Live real-time or prerecorded scheduled Live Streams to your YouTube Live.

Youtube Screencast Tools:

  • Camtasia: Use Camtasia to easily capture screenshots from your videos. This tool is also a powerful screen saver.
  • Loom: Loom just like Camtasia is a screen recorder that also captures screenshots. You can use this tool on Mac, Windows, Chrome, and iOS.

YouTube Video Editing Tools:

  1. Camtasia: Camtasia is feature-rich and one of the best video editing softwares out there. Camtasia is also a perfect screen recorder, this is why many professional YouTubers use it to create tutorials.
  2. Wondershare Filmora: Filmora is a beginner-friendly modern video editing software. Its clear interface, wide range of features, and reasonable price make it the best option for everyone especially newbies.
  3. Final Cut Pro X: For Mac users who want the most feature-rich and advanced video editing software, Final Cut Pro X is recommended.
  4. Adobe Premiere Pro: This is the most perfect video editing software for both Windows and Mac. Premiere Pro comes with the most advanced features that can’t be seen anywhere else.

Also, to find the most suitable video editing software read our list of 8 best video editing softwares for YouTube.

YouTube Caption Tool:

  • Rev: Rev.com is a group of service providers for audio transcription, video captioning, and subtitling. Rev has the largest network of professional transcriptionists in the U.S with most of them native English-speaking.

SEM Tools For YouTube:

 
  • Ahrefs: This powerful tool can help you find more keyword ideas related to your seed keyword, how many people search for a query on YouTube every month, and also how many of those searches result in clicks.
  • AccuRanker: This is a popular YouTube channel rank tracking tool. AccuRanker fetches all your videos so that you can monitor your video performance in YouTube search results, as well as Google, Bing, and Yandex.
  • TubeBuddy: Apart from being the best marketing tool for YouTube, TubeBuddy also offers Keyword Explorer and Search Rank Tracking, which will help you find more ideas and rank better in YouTube search results.
  • Google Trends: Google Trends is well-known popularity showing website. But what most people don’t know is that we can also use it for YouTube. You can choose YouTube Search in your Google Trends and use it for free to find more ideas for your YouTube channel.

Misc, Other YouTube Tools:

  • Teespring: Teespring is an e-commerce platform that allows people to create and sell custom clothing. Recently, Teespring has officially integrated with YouTube which means that you can have your merchandise appear beneath your YouTube videos. I have been using this same platform to offer merchandising on my YouTube channel.
  • Geni.us: Use this to shorten your ugly and long affiliate links to more beautiful and short links for use in your YouTube description.
  • Rebrandly: Rebrandly is a powerful link management platform for branding, tracking, and sharing short URLs using a custom domain name. Use this to create cool, descriptive links using a custom branded domain name.
  • YouTube Creator Academy: YouTube Creator Academy is a set of online courses to help new YouTubers create better videos and improve channel performance. Make sure to go through it!
  • Freedom.tm: Freedom is an MCN (multi-channel networks) that provide assistance in various areas, such as products, programming, financing, promotion, monetization, and more. In return for these services, you will have to pay 40% of your YouTube channel revenue to them.

YouTube Gadgets:

  • Sony A7 III: It’s a highly versatile and feature-packed full-frame camera that comes at a reasonable price. These features make it a suitable recommendation for all YouTubers. Use this to film high-quality videos for your YouTube channel.
  • Joby Gorillapod: GorillaPod is a super-versatile, compact, and flexible tripod. They are designed to be used for both cameras and smartphones. Their tripods are available in sizes to fit small point & shoot cameras up to professional DSLRs and mirrorless cameras.
  • Rode SmartLav+: These are professional-grade wearable microphone designed for use in a wide range of film, television, and broadcast scenarios. Using modern techniques, SmartLav picks up sound equally from all around the microphone.
  • Blue Yeti USV Mic: Yeti is the most advanced and versatile multi-pattern USB microphone. Use them to capture anything with a clarity and ease unheard of in a USB microphone.
  • DJI Osmo Pocket II: These are the smallest 3-axis stabilized handheld camera out there. The camera mainly focuses to help you look much more skillful with a camera than you actually are.

These were the most important YouTube Tools that every creator should know about. Now, tell us which of the above tools have you used? And, how do you recommend it?

Also, if you think we have missed an important YouTube tool, then remind us in the comments below.

Don’t forget to share this with your friends!

How to Create a Facebook Group in 3 Easy Steps

How to Create a Facebook Group in 3 Easy Steps

Facebook Groups have some of the best engagements on Facebook. Members are encouraged to post and comment, and are sometimes even rewarded for doing so! This is a space where people who don’t even know each other and would otherwise have no means to come in contact with each other are given a platform to meet and interact based on similar interests.

The amount of engagement that Facebook Pages used to have is now evident in Facebook Groups, which is why it is popular nowadays to create a group and connect it to your page. This can help improve engagement rate with the latter, and can even help increase the number of likes.

If you want to benefit from this as well, it would be smart to create a Facebook group for every Facebook Page you have, and of course, link them to each other. If you haven’t put one up already, here’s how to create a Facebook Page.

Now, let’s start building your group.

Create a Facebook Group Using Your Personal Account

Facebook Groups have become one of the core parts of this social network that they have now included Groups at the top navigation of the new Facebook design. It is possible to create a group both on your computer and on your phone.

Step 1. Click on Create a Group

There are a couple of ways to create a group on desktop. One is by clicking on the plus sign (+) on the upper right side, which is present whatever tab you are using. The other one is by clicking on the Group tab and then clicking on the Create New Group link on the left pane.

On mobile, you would have to go to the Group tab, and click on the Create button at the very top of the Facebook screen.

Create a Facebook Group

Step 2. Name Your Group and Set the Privacy Setting

A pop-up window will open up, requesting for only three details

  • The group name
  • The privacy setting
  • Name of Facebook friends you want to add to the group.

The first two details are required, while the last one is not. Be careful when choosing a privacy setting, as a private group cannot be shifted to public later on. Click here to understand more about this policy.

Facebook Group Privacy Settings

If you choose to make it Private from the get-go, you will be asked whether you want the group to be publicly visible for searches, or hidden from non-members.

On mobile, you will only be asked the first two details and will be asked to invite friends to the group on the next page. You can skip that part if you like.

Step 3. Add More Details to the Group Page

Essentially, your group is already up and running by the end of Step 2. However, in order to attract more members, you need to make the group page more appealing. The next recommended steps will actually be shown to you the moment you enter the group page.

Setting up a new Facebook Group

The next tasks are the following:

  1. Invite friends – you can invite your friends to be the first members of the group. Having 5 to 10 members is enough at the beginning.
  2. Add Cover Photo – the ideal image size for a Facebook Group photo is 1640 x 856 pixels.
  3. Add Description – this is one of the most important parts of the group. You need to provide possible members with an idea of what the group is all about, and what they should expect.
  4. First Post – if your page is a public one, this post (and all other succeeding posts) will be visible to anyone on Facebook who searches for your group.

On mobile, these recommended tasks are still part of the group creation. You can skip these steps for later, or you can get them over and done with.

The next step on mobile is your group description.

Finally, you’ll be asked for the first post. The first post will serve as a welcome post that the first members will see.

And you’re done! The next steps will then be to build your group by inviting like-minded individuals, and improving the rules when it comes to sharing and commenting within the group.

Connect Your Facebook Group to Your Business Page

It is possible to connect your Facebook Group to an already existing Facebook Page. It’s actually pretty simple.

On your Group Page, have a look at the left pane. Scroll down until you reach the bottom and see the Settings link.

On the next page, scroll down to the very bottom, until you arrive at the Advanced Settings part. You will see the option named Linked Pages. Click on the edit (pencil) button.

Linked Pages on Facebook Groups

Choose from the list of pages you have available, and that’s it! You have successfully linked your Facebook Group to your Page.

Create a Facebook Group Using Your Facebook Page

Facebook has recently launched its updated design, hence navigating around the platform can be a bit tricky right now. Creating a Facebook Group directly from your page is not as easy at the moment, as the option is currently unavailable. You would have to build one from your personal account and then link it later on.

However, if you have connected your business page to a Business Manager account, you’ll be able to see the Group creation option when you access the Page from within the Business Manager.

After clicking on Create Group, you will be asked to add a group name and set the privacy. Please follow the same steps above when building a Facebook Group using your personal account.

Adding the FPTraffic App to your Facebook Group
You can automatically schedule content and post it to your Facebook Groups using FPTraffic. The first step is adding the FPTraffic App to your Group. Click here to learn how!

Final Thoughts When Building a Facebook Group

Whichever way you prefer to create a Facebook Group, the important thing is that you can arrive at the same result.

Because of an FB Group’s high engagement rate, you can interact with individuals here more than you can on your Facebook Page. There is virtually no disadvantage to creating and building a group side by side with your page. It all comes down to the amount of effort you can put into managing both.

This is where FPTraffic can help you. Aside from being able to find and schedule content for your Facebook Page, you can do the same for your Groups.

All you have to do is to link your Group profiles within your FPTraffic dashboard and then add the App to the FB Group using the Group Settings.

Once you have completed this step, you can start searching for content and scheduling them in your FPTraffic dashboard. This can make the management of both your pages and groups easy as a pie!

How I went from Zero Pinterest Traffic to 50K Pinterest Visitors in One Month

How I went from Zero Pinterest Traffic to 50K Pinterest Visitors in One Month

disclosureOne of my friends was telling me back in January how she receives hundreds of thousands of visits from Pinterest. I knew I wanted to jump on the Pinterest traffic bandwagon, but wasn’t quite sure how. Then last month,when my daughter told me she searches Pinterest for everything (like how to treat a sore throat) instead of using Google, I knew I needed to take the initiative to learn how to get traffic from Pinterest. And I did.

I went from ZERO Pinterest traffic to a new visitor every minute in one month’s time (and this StatCounter image is just from one of my websites).

Traffic from Pinterest

Here’s how you can do it, too…

First, if you don’t have a Pinterest account, get one now! I’ll wait right here.

Important First Steps

Once you have an account, it’s important that you follow these steps:

  1. Make sure your Pinterest account is set up as a Business Account. You can convert your personal account quite easily by clicking here.
  2. Add your website URL to your Profile and confirm your website.
  3. Enable Rich Pins. First you must make sure that your website supports Rich Pins. If you use the Yoast SEO Plug-in, then you do already! If you don’t, I suggest that plug-in (plus it’s free). Click here to validate that you have Rich Pins enabled and submit your site to Pinterest.

Why Rich Pins?

Want to know why I did all of the above? See the example below where I compare pins before and after enabling Rich Pins.

Why You Should Enable Rich Pins on Pinterest

See the difference? Adding Rich Pins adds your blog name and blog post title above the pin as well as the meta description below the pin. This not only helps users know more about your pin, but it add great SEO value.

If you have multiple blogs on different domains (like I do), I suggest that you set up a Pinterest account for each domain name. That way every url can have Rich Pins enabled. Keep reading to see how I manage multiple Pinterest accounts easily.

SEO Hint

A good SEO strategy that I recommend is editing the description of each board to include what your board is about and include keywords that you’d like that board to rank for. Have you noticed how when you Google something, a lot of queries are Pinterest links? Yes, and we want our boards to be in those listings!

Think of Pinterest as a Search Engine with Images!

Best Image Size

The best image size for Pinterest graphics is 735 x 1102 pixels.

Pajama Affiliates gives you more tips on how to create good Pinterest images, like using vibrant colors, good keyword phrases in your titles and easy to read fonts.

Creating Images

I have been using Picmonkey for a couple years to create graphics (unfortunately it is no longer free), but my new BFF is Stencil (they also have a free version). Why do I love Stencil so much? Let me count the ways…

  1. You can search 1 million royalty free photos right from their site and add that image to your graphic. No more trying to find a free images and importing it, although you can import if need be.
  2. Recommended size templates for everything imaginable! I use the “Pinterest Post (735×1102)” the most, but it has all the sizes for every social media (Facebook, Twitter, Instagram, Google+, LinkedIn, Youtube) posts, ad and/or header size.
  3. Design templates galore! Simply change the image and the wording and you can have a graphic made in literally under a minute.
  4. And this is my favorite part… You can share your image and message directly to social media! No more downloading a dozen images and going to upload to the various social media platforms. Every time I update an old post with a new Pinterest graphic, I share the post and appropriate sized graphics via social media.

Stencil Share To Pinterest Example

Another SEO Hint

When adding your graphic for Pinterest to your blog post, don’t forget to add keyword rich descriptions to the “Alternative Text”. I recommend using different verbiage from the title and the meta description since those will show with Rich Pins. You may want it to sound more “personal” as well since it will show where the person sharing usually comments. i.e. “Yum! This chocolate cake looks delicious and perfect for a picnic.”

Hiding Images

If you don’t want your Pinterest graphic to show up on your actual post, especially if it’s very similar to the main blog post image, you can “hide” it from the blog surfer, but still make it available for pinning. Simply add this code around your image source (Under “Text” in WordPress):

<img….></img….>

But, Where’s The Traffic?

So now that your Pinterest account is good to go, and you know how to make the best Pinterest images to use, you need people to see what you’re pinning!

Grow Your Followers

  • Make sure you have a link to Pinterest on your blog and cross promote on your other social platforms. i.e. Tweet out “Do you follow us on Pinterest yet?” with a link to your Pinterest account.
  • MiloTree is one of my favorite new finds that pops up on your site asking visitors to follow you. And this plug-in is free, too!
  • Repin “popular” pins that already have hundreds, if not thousands of repins, so you may show up to those other pinners as someone they should follow.
  • Update! Pinterest now allows hashtags, so start adding your keywords as hashtags to your pin descriptions. When you add, you’ll see how many others pins have that same hashtag. Since it’s still new, you may be the first to use a specific hashtag!

Join Group Boards

Finding and pinning to relevant group boards that allow collaborators gets your pins seen more often. I wish Pinterest offered the option of requesting to collaborate to group boards, but unfortunately they don’t. Some group board owners include instructions on how to contribute to their group board in the board description (i.e. email, fill out form, leave comment, contact via Pinterest).

Finding Group Boards To Join

Sometimes finding group boards is the biggest challenge. But I’m going to make it easier for you!  I’ve already went to a lot of trouble and finding and joining group boards, so if you’d like to join any of the group boards that I belong to, simply follow me on Pinterest and then contact me with your Pinterest URL and all the boards you’d like to join (please include the full URL so I can just click it on and don’t have to search as some boards may have the same name if I don’t own it). I may not be able to add you to all as not all owners allow others to add, but if I can, I will.

Pinterest Ads

Much like you can buy Google Ads and Facebook Ads, you can promote your pins. You can pay for “awareness” (impressions), “engagement” (likes, repins) or “traffic” (visitor to your site). I recommend traffic. The stuff that made Pinterest popular (i.e. crafts and recipes) are going to be quite expensive to buy keywords for, but you can get clicks for pennies to your site on newer niches (to Pinterest).

Who Has This Much Time?

Time Saver

I use Tailwind to schedule my posts at optimal times when Pinterest is the busiest. So it may look like I’m pinning all day long, when in reality, I set those all up last week. I installed the Chrome extension so I can schedule directly from Pinterest or my websites.

Whenever I add a new post or update my old posts, I share the graphic directly to Pinterest, then I use that pin for Tailwind so it’s repinned. Pinterest changed it’s algorithm to favor those pins with more repins.

Tribes

Tailwind also recently introduced Tribes. There are various Tailwind Tribes (similar to Group Boards) with different niches where you can contribute pins and share other’s pins in exchange. I found this list of Tribes to join (most let you join instantly). I even started my own Tribe for fashion and beauty bloggers as I couldn’t find any Tribes in that niche.

Multiple Accounts

Remember I told you how I manage multiple Pinterest accounts? I set up the main boards on those accounts as group boards so that my main Pinterest account can contribute, or collaborate, as they call it. So they are basically “group boards”, but only I can pin to them. That way I can pin to multiple accounts from one account.

Advanced tips and tricks

Advanced Pinterest Tips

Once you have mastered all of the above, I recommend PotPieGirl’s Advanced Pinterest Tips to learn even more tricks (yes, I actually bought this course myself) for more Pinterest traffic. This video course paid for itself with what I learned. Yes, there is always more to learn…

[Free Guide] Pinterest for Business: Everything You Need to Know

How I Went From Zero Pinterest Traffic to 50K Pinterest Visitors In One Month

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