How to Generate Leads From YouTube Live

How to Generate Leads From YouTube Live

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal.

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is.

But people watch billions of hours of YouTube every day.

That means not using YouTube Live is like holding onto a winning lotto ticket until it expires. You wouldn’t do that, right?

Live video is such an effective marketing method that I believe everyone should be using it.

So I’m going to show you how to set up and effectively use YouTube Live to grow your business and convert viewers into leads.

The good news is that you can start producing effective Live content in a matter of minutes.

But first, you need to understand just how powerful Live video can be for your business.

Why Use YouTube Live Video?

Live video has been around for a few years, but many marketers still stick to the “tried-and-true” digital marketing methods like blog posts and social publishing.

This means they’re missing out on a huge stream of leads when they neglect live-streaming services.

80% of people would rather watch a video than read a blog post.

You’ll also notice that 70% would prefer to watch your Live video on YouTube.

So why aren’t you using it yet?

Most likely, you’ve found that YouTube Live isn’t quite the plug-and-play system that services like Facebook offer.

Facebook is easy!

Your audience is there, so it definitely doesn’t get any hate from me.

But you haven’t tapped into that 70% demographic yet, so you can see where the room for growth is.

There are a few more steps involved in YouTube broadcasts, and then comes the problem of figuring out how to actually drive leads.

Let’s start by getting you set up, and then I’ll show you how to start increasing your Youtube leads.

How to Use YouTube’s Live Video

To get started, log into your YouTube account and find your Live dashboard.

If you haven’t created a YouTube account yet, this guide will walk you through it.

Once you login, look for the Youtube broadcast button — it looks like a camera with a plus sign.

This will take you to YouTube studio — but you might not have access to the feature if you haven’t verified your account.

Use your phone number to get your verification code through text or an automated call.

Then enter the 6-digit code:

Success!

Once you verify, you’ll see your YouTube Live dashboard.

Don’t be overwhelmed.

There’s a lot of information to digest and optimize, so I want to walk you through the most important steps before we get into the tactics you’ll be using.

There are three ways to go live: mobile, webcam, and encoder. Here’s the difference between the different YouTube broadcast types:

This is a step-by-step guide to setting up your stream and going live.

You’ll start with encoding software, which is the biggest difference between YouTube and other popular streaming services. You need to find a third-party software to go Live.

Encoders compress your video and audio into a format that’s compatible with YouTube’s platform.

The added benefit is that this makes your content available to as wide an audience as possible. Whether your audience is on mobile, desktop, or tablet, they can see you!

YouTube has a recommended list of encoders that will allow you to stream everything from your Wii U to your smartphone.

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Note to go live on mobile, you’ll need at least 100 subscribers — if you have less, then you’ll want to choose webcam.

If your goal is to stream some of your gaming, you’ll need to use an encoder rather than a live screen share on your PC.

The encoder you use depends on what you need, and you have plenty to choose from.

For example, let’s say you want to record an interview-style video from your webcam. Simple enough.

You’ll want to use an encoder like the open-source system calledOBS.

It’s easy, intuitive, and free.

There are more flexible options out there, but this is a good introduction to YouTube Live streaming.

A paid alternative would be something like VidBlasterX. Depending on what version you get, you’ll be able to stream in HD and have access to robust community support.

But let’s install OBS to keep things moving. Download it and go through the typical installation process.

Then click through a few more boxes until you get to one that looks like this:

Make sure you optimize for streaming. If you accidentally click the other option, it’s not the end of the world, but you want to make sure you’re ready to go with as little fuss as possible.

The next window to look for is one that looks like this:

You’ll need to make sure you set your stream type to Streaming Services.

The service you’re using is YouTube, obviously. And you’ll want to make sure you’re on the Primary YouTube ingest server.

Once you’ve settled all that, it’s time to click back to your YouTube channel and acquire your Stream Key from the Live Stream dashboard.

You’ll notice that my Stream Key is protected, and there’s a good reason for that.

You can actually stream on any channel you have the key for, so make sure you keep your key protected.
Now, you’ve set up your encoder, but you’re not quite ready to stream just yet.

You still need to add audio and video sources.

Otherwise, your audience will be watching a blank live stream while you’re fumbling to figure things out.

So, how do you add sources?

That’s easy. At the bottom of your encoder, you’ll see a toolbar that looks like this:

You’ll want to click on the plus icon in the box to add your audio and video sources. The results will look like this:

You’ll also be able to share a variety of items like images, text, or even screen share.

Before you click play, though, you’ll want to make sure your live stream’s information is optimized for your viewers.

Go back to your YouTube Dashboard and scroll down until you see this:

Input the proper title, information description, and set the category appropriately.

You likely won’t need to fiddle with the advanced settings just yet, so leave those be for now.

Now, after all that, you’re ready to get started!

On the right-hand side of the encoder toolbar, you’ll see a small menu:

The first option is to start streaming.

Click it, and then head back to YouTube.

If you’ve done everything right, you’ll see this:

That means you’re live streaming!

Share the link on your Dashboard to watch your audience grow.

How to Gain YouTube Leads with Live Video

You’ve set up YouTube Live, but now you need a strategy and content that will convert viewers into leads.

You still need to create actionable content, or else you’re just wasting your time.

Any content you create relies on the resources you pour into it; video is no different.

Plus,creating videos is an effective way to establish thought leadership, teach users about your product, and boost social proof.

But how do you do that with Live Video?

YouTube Broadcast Option 1: Host a Celebration

Who says business has to be boring? You have plenty of things to celebrate!

Maybe it’s your 10,000th customer, you just hired your 10th employee, or you’ve been in business for ten years.

Whatever the occasion, you can use Live video to spread the celebration to the world.

How does this work?

It’s pretty formulaic, so I’ll share it with you and then show you an example:

  1. Build excitement with announcements and social sharing.
  2. Plan the event. Coordinate what you want to say and share to keep everything engaging.
  3. Build a buzz. Share stories, failures, and successes. Build rapport with your audience.
  4. Broadcast. Go live!
  5. Post the highlights. Share your video in the following days and weeks with your followers.

Take this example from Results Fitness.

They built excitement with posts like this:

They even shared a four-part series of posts with success stories from their gym members over the years.

Then they went live for the pre-party before their official flash mob to build excitement.

The results?

They saw an immediate increase in membership sign-ups following the event. Pretty cool, right?

Just from sharing a big celebration, they were able to grow their bottom line and push into their 17th year with a win.

YouTube Broadcast Option 2: Be Interruptive

If your audience is used to reading your blog posts a Live video will come as an interruption to the pattern you’ve created.

If you’re doing the same thing every time, people get bored.

When they get bored, your competition will find them and steal them from you.

Instead, catch your followers by surprise with a live stream.

You’ll grab their attention like never before. You can also provide little touches, like including the office dog in your video, to keep the momentum going.

A great example of this is when Jason Carr, a news anchor from FOX 2 in Detroit, started live streaming from the back of a Cadillac on his way to a new job.

Only, his audience didn’t know he had a new job yet! As Carr said it, he was on his way to “parts unknown.”

It wasn’t until later that his audience realized that he was walking into a new job to meet his coworkers.

So use Live video to be interruptive and spice it up this week.

YouTube Broadcast Option 3: Engage Viewers

When you go Live, no matter the reason, do your best to interact and respond to comments.

I once watched a Live stream where a trusted professional was explaining a very technical and widely-discussed topic.

But he ignored the comments.

It was so infuriating to watch all the questions and inquiries go unnoticed and unaddressed. It made me want to turn the video off.

What if one of those questions leads to a sale?

Even if you need a moderator to help pose questions, it’s worth it to engage with your audience.

Or you can promise to go back and answer any unanswered questions after the fact.

Your goal is to keep the conversation flowing. Do that, and you’ll find yourself with the opportunity to demonstrate your knowledge, workspace, and engage in future Live events.

YouTube Broadcast Option 4: Get Personal

Your audience wants to connect with you. That means your Live video shouldn’t be stuffy and formal.

Find ways to be open and honest about mistakes, or show them something cool about what you do every day.

Callaway Golf has a great example of a very personal Live video. They decided to live stream a walkthrough of the office of the famous golfer, Arnold Palmer.

They showed off some really cool memorabilia like this honorary jersey and an entire wall stuffed with golf clubs.

What a cool way to keep things personal, right? Keeping it real will help your audience listen to what you have to say.

Being open and honest about mistakes you’ve made will make people want to engage with you more.

Statements like “I tried to only rely on blogging, and it nearly killed my business. I want to share with you…” are golden.

You’re showing vulnerability. Your audience will love the highs and lows, and ask you to share more.

YouTube Broadcast Option 5: Offer Private Access

Our final way to drum up interest in your YouTube Live event is to share something so cool that your audience just has to be a part of it.

Like, send a rocket into space.

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SpaceX has taken to using YouTube Live services to broadcast their highly-anticipated rocket launches, including sending Elon Musk’s Tesla Roadster into space.

There’s nothing more exciting than getting to T-minus one minute and waiting for a rocket to blast into space.

Why not give people direct access to that event?

To make it even better, SpaceX includes a simple timeline to show you how far into the launch the rocket is.

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Isn’t that just awesome?

I realize you probably won’t be launching any rockets into space.

But you do have your own exclusives and cool features that you can give your audience access to.

Start a stir about your new product launch, or offer exclusive info and require an RSVP from your followers.

Do what you can to create a community around your Live event and metaphorically boost your brand into space.

Then go Live and offer valuable, actionable content. Rinse and repeat.

YouTube Broadcast Option 6: Call Your Audience to Action

If you’re getting traffic, why stop there? Keep the momentum by asking your audience to do something.

I noticed when I was watching the SpaceX Live video that just before launch, when viewership would be at its peak, a small animation popped up that looked like this:

At the height of anticipation, they were asking me to Like and Subscribe! It was perfect, and I had to share.

There are plenty of ways to call your audience to action, though.

One great trick I like to use is to have a specialized landing page for my Live video.

I’ll invite my viewers to visit that specific URL to get something in return, like a consultation or helpful guide.

I also share that link in the video description and the chat section, just to make sure they can find the right link.

I do everything I can to keep momentum in a forward direction. If people like your content, they will want more.

Keep your audience moving with well-placed calls to action.

Conclusion

If you’re not using YouTube Live to generate leads, you’re missing out on a powerful tool for growing your brand.

Even if you’re using other live-streaming services like Facebook, you’re failing to tap into the millions of viewers that flock to YouTube every day.

This guide will help you set up YouTube Live and start streaming in a matter of minutes.

Use your new live-streaming capabilities to celebrate with your community, and remember to keep your persona approachable and honest. Disrupt your normal flow of content creation, or give your fans access to an exclusive or memorable event.

Above all, don’t forget your call to action. Your audience needs direction, and it’s up to you to give it to them.

What’s your favorite way to generate leads when you go Live?

What Facebook Watch Means for Marketers

What Facebook Watch Means for Marketers

It was only a matter of time.

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch.

What is Facebook Watch, and what does it mean for you your marketing strategy?

What is Facebook Watch?

Launched in 2017 to select users in the U.S. via mobile, desktop, and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

Videos range from mini-documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There was a set group of publishers at launch, but the company opened it up to other creators.

How Does Facebook Watch Make Money?

Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.

what does facebook watch look like.

What Makes Facebook Watch Different From Other Streaming Services?

The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.

  1. Original video content: Viewed through a new tab called “Watch,” the content is mostly exclusive to Facebook Watch and can’t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).
  2. Free: Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.
  3. Personalized: Finally, and perhaps most importantly, Facebook Watch is hyper-personalized in a way no streaming platform has been before.

The New “Social Viewing” Trend: Facebook Watch Alternatives

Facebook Watch’s personalization takes advantage of everything users already love about the platform – it’s personal, and it’s social. People love getting recommendations for the things they love, and they love sharing those things with friends.

  • Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like “Most Talked About,” “What’s Making People Laugh,” and “Shows Your Friends Are Watching.”
  • Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.
  • During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.

All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.

For example, Tumblr launched its video chat service Cabana (which is now defunct). The app functioned like a Tumblr/FaceTime hybrid, where users could see friends’ reactions in real-time as they all watch a video together.

cabana video app, facebook watch alternative.

However, Tumblr didn’t have the massive audience that Facebook enjoys.

Social viewing veteran YouTube made some changes, too. YouTube added in-app chat to its Android and iOS apps.

Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively on YouTube.

The interface is similar to Google Hangouts and appears to be YouTube’s answer to the messaging functionality offered by Instagram and Snapchat.

youtube in chat messanger similar to facebook watch

When multiple social media platforms follow suit, it’s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?

What Facebook Watch Means for Marketers

Facebook has 1.82 billion users who sign on to the site every day. For anyone who’s wondering, their monthly active users just hit 2.7 billion.

Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.

Here are four ways Facebook Watch is changing the game for marketers.

1. Ads Will Likely Become More Important for Facebook Advertisers

In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Google actually gave up on its right sidebar ads and removed them.

Fortunately for advertisers, Facebook Watch holds great promise.

There’s a lot of noise in a Facebook user’s News Feed, so it’s not always easy for your ad to grab attention. With video, you have a captive audience who is stuck watching your ad. They can’t simply scroll down their feed to get away from it.

Longer videos will increase the effectiveness of ad break and mid-roll ads. If Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they’ll perform even better.

Traditional television has been on a downward trend for years. Facebook Watch is accelerating the shift of ad dollars from TV to digital and mobile.

2. Facebook Watch Gives Influencers and Social Creators a Powerful Channel

As promising as the ad breaks are, it’s notable that Facebook Watch publishers can opt-out of them entirely.

Instead, they can make money through product placement, as long as they tag the sponsor for transparency. This has huge implications for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.

The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could be even more fruitful for influencers.

For instance, Facebook Watch opens up viewing patterns that are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads.

This gives influencers the opportunity to increase engagement through video, as fan affinity with influencers will become even more important.

3. Facebook Live Is Important for Brands

Facebook Live, along with Instagram Live, quickly gained popularity with brands.

Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch do the same.

What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch?

Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could help consumers fall in love with your brand.

4. Facebook Watch Changes the Game for Video Content Marketers

Facebook emphasized the community aspect of Facebook Watch in their official announcement:

Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as “community-oriented” video series.

It makes sense: The sense of community is what led people to fall in love with the platform in the first place.

Because of this, Facebook Watch videos tend to see higher sharing and social engagement rates than other platforms.

The current list of Facebook Watch programming focuses on reality shows, mini-documentaries, and sports coverage – aligning it more with YouTube than the heavy dramas and comedies of other streaming networks.

But while YouTube optimized for how-to and short-form content, Facebook Watch expands opportunities to longer-form videos as well as pure entertainment and passively consumed content.

Video content marketers should create content that fits into those categories and fosters real-time community discussion. Perhaps for the first time, content should be created with the platform in mind first and foremost. Successful videos on Facebook Watch will encourage and facilitate real-time conversations.

Conclusion

Facebook Watch is great for all marketers. The people on your paid social team will enjoy seeing more eyeballs on their ads, and the organic folks will get more “authentic” opportunities to align themselves with influencers.

More and more, brands want to be seen as friends, not corporations. Facebook Watch lets them do just that. If you are ready to give it a try (or improve your strategy), check out this advanced guide to Facebook Watch.

Have you tried Facebook Watch? What results have you seen?

How to Buy Twitter Followers (Real Ones!)
Home » Blog » Social Media » How to Buy Twitter Followers (Real Ones!)

How to Buy Twitter Followers (Real Ones!) Home » Blog » Social Media » How to Buy Twitter Followers (Real Ones!)

Twitter hasn’t had the easiest time adjusting to the new social media landscape.

Facebook and messaging apps have been crushing the social media platform on paper.

But, Twitter isn’t a ghost town. It has over 330 million active monthly users!

Participating on Twitter is a lot more fruitful than you think.

It’s an audience that can’t be ignored.

I regularly tweet and use my Twitter account to promote my blog posts and other content.

I’m up to 378,000 followers.

It’s an audience worth paying attention to, even if only a small percentage can see any given tweet.

Of course, you have to build a following, and Twitter is a much different experience for those who don’t have followers.

Buying followers is a common practice, but it doesn’t work the way you think.

Third-party services often sell fake followers. These may look impressive, but they don’t work.

You’ll also get banned from Twitter for buying fake followings.

To succeed on Twitter, you’ll need an engaged following that responds and retweets your content.

Here’s how to buy those followers the right way, without taking any black hat shortcuts.

Why Twitter Followers Matter

When you start on Twitter, you’ll have no followers.

You’ll just be sending tweets into the empty abyss.

Nearly 69 million Americans use Twitter.

These users come from a broad range of demographics and interests.

Between Instagram, Facebook, Twitter, and newer platforms like TikTok, I’d go so far as to say social media is the most important digital marketing media to focus on.

Usage of social media has steadily increased across the board, according to another Pew Research study.

Twitter is used for a variety of purposes, even to discover businesses.

The platform is the #1 platform for discovery, with 53% of people on Twitter saying they are likely to be the first to purchase new products.

So, while it’s not as popular as Facebook or Instagram, Twitter’s social platform can’t be ignored.

Curious how to get followers on Instagram instead?

Check out my post on how to gain 300 Instagram followers a day!

Otherwise, understand there are only four ways people can see your tweets.

1. They Follow You

Tweets are typically public, and the service will recommend tweets to you based on content, geography, and other considerations.

Still, users typically only see tweets from people they follow and choose to.

Remember, not everyone accesses Twitter directly from the website or app.

Some use third-party tools like Hootsuite or Buffer to filter out the noise.

These app interfaces make it much more difficult to be seen unless you’re posting relevant content.

2. Someone They Follow Retweets or Responds to You

My tweets reach much further than just my followers.

Many of them retweet my content to their followers too!

Each of these accounts has followers that may not follow me.

For example, by clicking through to @CoffeeShopBlogg’s Twitter account, we can see they have nearly 5000 followers.

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It’s an audience I couldn’t reach on my own, and that endorsement increases my audience.

It can also increase my follower count.

People are much more likely to trust your information when presented by a third party.

3. You Target Them With a Promoted Post

You can follow people for a follow-back, but that only gets you so far.

Use promoted posts to reach an audience when you’re starting out (and even when you’re a large corporation with a huge following).

Here’s one from GlassesUsa.com that appeared in my Twitter feed:

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I’ll dive deeper into how to customize promoted posts further down in this article.

There’s one last way to have your content read on Twitter.

4. Use Hashtags

Although #hashtags predate Twitter, it popularized them long before Instagram and Facebook made them mainstream.

The majority of the most popular trending topics around the world are hashtags.

By posting about trending topics and using hashtags in general, you greatly increase your chances of being discovered through user search.

The Twitter algorithm will also occasionally show users content based on topics they’ve followed before.

If you’re interested in learning more, I have a great article about tools to increase Twitter engagement.

For those still with me, we’re moving on to the scourge of fake followers.

Avoid Fake Twitter Followers

According to some reports, more than half of all Twitter followers are fake.

A site called Twitter Audit lets you check any celebrity account to find out how many are actual people.

Katy Perry is the biggest account on Twitter, with over 109 million followers.

But 42% are fake.

Now, these numbers are debatable, but the existence of Twitter bots and fake followers is not.

They’re very real and often used in very interesting ways.

Microsoft, for example, created an AI bot named @TayTweets that interacted with the public for several hours before turning bigoted.

Tay’s AI was eventually deactivated, highlighting one danger of bots and fake followers.

Another issue with fake followers is they can get you banned.

Twitter makes a business promoting posts and connecting real users with each other.

While it accepts bots used for functional purposes, its terms and conditions strictly prohibit buying or selling fake engagements of any kind.

Being reported for spam while having too many fake followers increases the likelihood you’ll be banned.

Fake followers don’t interact with you, so they lower your overall engagement rates.

Don’t let these black-hat scams bring your brand’s social media accounts down.

The official way to purchase followers is through Twitter itself.

Use Follower Campaigns and Sponsored Tweets to Buy Twitter Followers

You can’t directly pay somebody to follow you, but you can pay Twitter to recommend you to them.

Through a follower campaign, you can promote your account to non-followers through their Home timeline and Who to follow panel.

It’s an opportunity to reach new people.

In fact, Alimetiers increased their followers by 200% using a follower campaign.

Much like Facebook Ads, Twitter Follower campaigns can be easily set up within the platform.

There are four basic steps to get this done.

You’ll want to repeat this process several times to create focused ads that reach the right audiences.

1. Select an Audience

The first step is selecting an audience for your campaign.

You can target specific geographic locations, genders, languages, interests, device, followers, and more.

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Twitter recommends only using one segmentation at a time, but I disagree.

Feel free to experiment with different combinations for the best results.

For example, say I was targeting people interested in blogging in the United States. I can target the keywords blog and blogging, along with the interest of blogging.

I can then specifically target female bloggers if I’m looking for mom bloggers.

Different messages resonate with different audiences, so every segmentation counts.

2. Use Custom Audiences

Twitter offers custom audiences to make things easier.

It’s like equalizer presets on your stereo system, optimized for specific purposes.

Custom audiences can be used to remarket to people who have visited your website, used your mobile app, or just upload your customer list.

This is helpful for zeroing in on people already familiar with your brand who just haven’t followed you on Twitter yet.

You’ll greatly increase the ROI of your Twitter ad campaigns using Tailored Audiences.

Try one today!

3. Craft a Great Tweet With a CTA

Once you have your audience selected, craft a compelling tweet that will convince them to follow you.

This is the tweet that shows up in people’s Home feed, and you only get one chance to make a first impression.

Give people a reason to click the follow button.

It’s also a great idea to include a link to your website.

Ferguson found the increased engagement in its Twitter campaign carried over to its website, too.

You can replicate this success with a Twitter campaign of your own.

Just be sure to include that CTA. It’ll help optimize your budget.

Here’s how.

4. Set Campaign Budget and Dates

Once you have your campaign set up, the final step is to set a budget.

The average business spends between $4000 and $7000 per month on paid social.

Much like on Google and Facebook, the price to reach audiences depends on the criteria selected.

Twitter has a great FAQ about budgeting basics on its Twitter for Business website.

What’s great about followers campaigns is you’re only charged for the follows you acquire.

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You won’t be charged for impressions, replies, retweets, or clicks on your links.

This makes a follower campaign ideal for businesses with a limited ad spend budget.

It’s also why I recommended adding a link to your website in your CTA. It can save a lot of money and increase your ROI!

While I’m on the subject, there’s no need to stick to Twitter for buying followers.

Although you can’t explicitly pay for followers, you can use your existing web channels to “buy” real Twitter followers.

Use Your Existing Channels to “Buy” Twitter Followers

If you have a blog, odds are you have social sharing buttons to let readers easily share your content across social media channels.

Here are a few examples of tweet button styles.

You can also update the tweet text when your posts are shared from other users’ Twitter accounts.

Other users tweeting your content is an invaluable marketing technique.

You’re “buying” followers in this case through spending on quality blog content.

I have a great video about when and where to use social sharing buttons.

This is the first place to start earning Twitter followers.

But it’s certainly not the last.

You can add Twitter follow tabs throughout your web properties to greatly increase follower counts.

It allows you to run off-site follower campaigns as well.

Here’s how to add Twitter follow links to a few popular web platforms.

Promote Twitter on Facebook

Facebook and Twitter are competing platforms, so they don’t work together very well. However, there used to be third-party apps that let you add a Twitter follow button to Facebook.

Unfortunately, that doesn’t work anymore.

What you can do is post on Facebook asking people to follow you there.

Provide incentives for your Facebook followers to follow on Twitter by offering a sample giveaway or contest.

Add Twitter to WordPress

Every blog post I publish is promoted on my Twitter account automatically through Buffer.

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I do this because I blog so often, it’s necessary to schedule social posts separately.

Of course, you can publicize posts directly from WordPress by linking your account.

It’s also possible to embed tweets (including the promoted tweet from your follower campaign).

This is done by simply copying and pasting the URL into the WordPress visual editor (without the hyperlink) like this.

There’s also a Twitter follow button you can add to your site.

You’re not buying followers directly using any of these techniques.

You’re adding a Twitter follow to your conversion goals while including more engaging content on your site.

It’s a great way to increase your Twitter follower count.

But we’re not done yet.

There are two other ways to allocate your marketing budget to gain Twitter followers.

The first is through influencer marketing.

Hire Guest Tweeters to “Buy” Twitter Followers

I’m a fan of influencer marketing.

DJ Khaled is one of my favorites to watch. He’s affectionately known as the king of social media.

His Twitter account alone has 5 million followers.

Instead of buying followers, you can reach DJ Khaled’s audience directly by hiring him as a guest tweeter.

Guest tweeters are commonly used to spread information and share audiences.

Like any celebrity or influencer endorsement, these tweets come at a cost.

On Twitter, DJ Khaled’s 5 million followers would cost around $30,000 to reach.

You can likely negotiate half that price to have him take over your Twitter account for a few hours.

The ROI could be worth it if you get enough Twitter followers.

Keep in mind that while the followers gained from this type of marketing campaign are expensive, the LTV of each follower gained is potentially great.

There’s one last method to buy Twitter followers I’ll discuss before sending you on your way to try it yourself.

Grow Your Twitter Following Through Email

Email is still one of the best places to get conversions.

It’s an effective method of communicating in bulk to targeted lists of recipients.

According to MailChimp, the average click rate for links in emails is just under 3%.

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One of the best places to increase those conversions (and gain Twitter followers) is in your email signature.

Here’s a short video on how to increase conversions through your email signature.

A Twitter follow button or even just a link to your Twitter profile account is enough to gain extra followers.

You can go a step further by offering a free trial, sample, or discount in exchange for a Twitter follow.

Sampling has been proven to increase conversions by up to 90%.

For maximum benefit, you can gamify it by offering tiered rewards for every social account they follow you on.

This way, you’re pooling all your social media spend into one campaign.

Neat, huh?

Conclusion

Twitter is a unique social network that grew popular alongside Facebook and survived the rise of Instagram, Snapchat, and messaging apps.

This microblogging site has started revolutions around the world and is one of the main sources of information in the modern world.

Hollywood, marketing, and media outlets all incorporate Twitter and hashtags into their content.

Even if you’re not on Twitter, millions of professionals in every industry are.

If you’re not using Twitter, you’re missing out on an easy way to raise brand awareness and provide a healthy ROI for your brand.

How have you increased your Twitter following and monitored your account for fake followers?