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As the growth and reach of Instagram continues to grow, so does the need to have a suitable marketing plan in place for your website, brand, or online business. What was just once a simple mobile application that made it easy for friends to share photos and improve their online following, has now turned into one of the largest social platforms and marketing opportunities on the internet today.
With Facebook being the owners of Instagram, we all knew this was only a matter of time. As new marketing opportunities continue to come into fruition on Instagram, it’s now more important than ever before to make sure you have a massive following in place, while also focusing on content creation, paid ads, and remarketing as well — all of which, Instagram makes quite simple.
However, waiting around for organic growth and random followers to find your content is something none of us to have time for. A better solution is to rely on the powerful set of tools and features that are being offered through Kicksta.
Let’s take a look at this powerful social media marketing tool and how it can help grow your reach and business through Instagram in 2019.
Social media platforms make it easy to create content, connect with other people, and measure your progress and growth over time. More often than not, this can be done through simply looking at your follower and likes/shares numbers, or digging deeper into your paid advertising on a specific platform.
However, where many of these platforms lack, is in the ability to grow your reach over time, while also having more control over who you target demographic is and how to grow your follower count at scale. This is where a solution like Kicksta comes into play.
As we all know, follower numbers alone don’t count for much. They look nice on the outside, but if the engagement factor isn’t there, then you are just left with a big fancy numbers that makes your account look big — but only you, as the owner of the account, knows it’s real value.
Through the use of Kicksta, Instagram accounts can zero in on their target audience or a specific demographic by ‘liking’ content from these users, which then increase the reach and engagement, while not having to pull in a huge number of ‘fake’ follower accounts in the process. The benefit here is that when another user sees such engagement, they are a lot more likely to check out your profile and organically and genuinely follow your account back.
By using Kicksta’s automation tools, this method can be replicated and automated at scale to generated hundreds of new engagements and followers daily.
There are many platforms and solutions out there that will sell the service of providing thousands of Instagram and social media profiles to instantly follower your own profile. As mentioned earlier, this sounds like a great idea, but if the engagement isn’t there — then it’s just a number, and that’s all.
With more than 2,000 active Instagram marketers now using Kicksta, they want you to clearly understand how this process works. It’s not about buying followers or advertisements, but instead making real interactions with other Instagram users, and then gaining their interest and follow backs.
Through the use of Kicksta, there are no tricks or spammy methods in place that are making engagements on other accounts and removing them if the end user doesn’t follow back. This would be unethical and definitely against the terms of service laid out on Instagram.
Just like the concept of growing a mailing list or setting up a new ad campaign, you really only want targeted traffic and legitimate users clicking on your ads and joining your list. The same concept with Instagram and using Kicksta apply.
The objective is to appear as natural and organic as possible. Not just to comply with Instagram rules, but to also attract and engage with new audiences as well.
Once you create an account with Kicksta, you will be able to login with your Instagram account credentials. This will then provide you with all of the necessary information and account features in order to target the exact audience you are trying to reach. The “Creative” plan allows accounts to target up to 10 accounts who have a similar target audiences to what you are looking for.
A good example of this would be if you had a clothing line or a make up business, and you wanted to target fashion Instagram influencers and their followers. Since it’s quite likely the followers of these accounts would have an interest in fashion, they they would likely have an interest in what your brand has to offer as well.
Should you want to reach a much larger audience, the option is there to target up to 40 accounts, through the “Professional” plan. This allows for audience targeting based on gender, location, and hashtag.
As mentioned earlier, all “likes” and engagement will appear organic, thus leading to more authentic followers and engagement to your own account — which also freeing up endless hours of manual outreach and promotion in the process.
The concept of Kicksta is easy enough, and so is making your way through their login and dashboard area. Once inside, you can add and manage multiple Instagram accounts, but each will need to have it’s own associated membership plan.
The first step in this process is to connect and select your Instagram account. You are then given a quick overview where you can review all engagements from your most recent activity and accounts. This will show engagements made, best performing posts, worst posts, and more.
This can all be easily accessed and viewed within the main navigation area. You can also click to see all of your post activity, how many likes and comments they received, and the type of content and targeting Kicksta is looking for to best target your demographic audience.
The “Targets” feature shows all of your current targets and allows for the addition of new ones as well. This can be as straightforward as adding in new Instagram accounts to follow, or diving deeper into demographic and targeting features.
Overall performance, daily growth and conversion rate tracking is available as well. With such stats and features in place, it’s easy to split test results across different audiences and influencers on Instagram
As always, nothing is as simple as ‘set and forget’, but Kicksta does do a good job at coming close to it.
Kicksta doesn’t guarantee any type of performance results or how many followers you will receive, but they do provide the tools and features to make growth on Instagram possible — especially if you are willing to put in the time and effort to split test and target different audiences.
To learn more about what’s working best for other Kicksta users, be sure to check out the various case studies on their website.
With most marketing on the internet being a numbers game, it’s all about putting in the time and effort to master a process, and then scaling it over time.
Whether it’s influencer growth, retail sales, or a branding play, the Kicksta platform has the tool and features in place to deliver results and increase ROI in the process.
Kicksta currently has two monthly pricing plans. Depending on the level of growth you desire and your budget, you may find that one fits your brand and marketing goals better.
You can see a side by side comparison of the two plans below.
The big difference between the two plans is that the Creative plan is at a lower price point of $49 per month and is limited to just 10 targets, while the Professional plan is just double the price, but offers four times the targeting limit.
Both plans come with a 14 day money-back guarantee — which are no questions asked, and you can cancel at any time.
If you are doing any type of branding or marketing on Instagram, give Kicksta a try and see how it works for you.
Gaining more followers on Instagram can open many doors for you and your brand.
People with large Instagram followings have a better opportunity to market their products and services, raise brand awareness, and even make more money by posting sponsored ads.
Nope, in order to get real followers on Instagram, you need a plan.
What do you need to do?
Read on as we cover some of the most basic and effective ways to get real followers on Instagram.
First impressions mean everything. And in the world of influencers on Instagram, the aesthetic of your bio is definitely your first impression.
And, seeing as people only take a quick second to glance at your bio, you better make that first impression count.
How do you do this?
It all starts with your headline and keyword. Below your Instagram handle, there’s a line for you to put your brand name. Next to this, you should also write a keyword that helps describe who you are. For example, something like “Fitness trainer”, “makeup artist to the stars”, or “skincare expert”.
It doesn’t need to be anything fancy or lengthy. Instead, it should just be a couple of quick words to let people know what you do.
The body section makes up the majority of your Instagram bio. However, it’s much different than the body section for a blog post. You want to keep it short and sweet.
The point of the body section is to clearly describe who you are and what you’re about, all while speaking in the voice of your brand.
You can see a nice example of this in the Lewis Howes social profile below. Notice how it has a nice profile picture, a URL to his podcast page, and high-quality content and images throughout the feed.
Here’s what should be included in the body section:
Your about me section should include a condensed version of your mission statement. You only have 150 characters, so use them wisely.
That being said, don’t be afraid to add a bit of personality here with hashtags and emojis.
We’ve all seen brands do Instagram posts that say “link in bio” in them. Well, this is a perfect example of a call to action.
Below your about me section, you should have a call to action that entices your audience to click on the URL link that goes back to your site. Something simple like, “Click now for 10 percent off today only”, is perfect.
Customers are all about social proof these days, so be sure to add a line that gives your brand some credibility.
Examples of credibility include a certification, a social cause your brand gives back to, or a feature in a publication.
As you probably already know, Instagram now allows users to follow hashtags and not just profiles.
This provides a huge opportunity for those wanting to gain more followers, as the right hashtag can really boost your profile.
There are also plenty of useful tools out there to help you find the most relevant and popular hashtags trending at any given time.
But, you want to make sure you’re playing the hashtag game smart. First of all, make sure you’re not just using one-word hashtags. While these are valuable, it’s still smart to mix it up with multi-word hashtags that are more nice and creative.
And, don’t worry about every single hashtag being directly related to your brand. The goal of hashtags isn’t just about getting more immediate followers, it’s also about showing your personality so your current followers stick with you.
For example, let’s say you’re a personal trainer. It would be pretty boring if all of your hashtags were things like #workoutday or #staymotivated. Instead, you should try to have a little fun with it. For example, if it’s a leg day you could say #gettingaleguponthecompetition or #cantmoveafterthisworkout.
Lastly, make sure hashtags aren’t taking up the majority of your copy, as that can make your captions difficult to read. A smart thing many people do is put the hashtags at the end of the copy.
A picture certainly does say a thousand words. However, this doesn’t mean you want all of your captions to be super short.
While it’s definitely good to have some posts with short captions, you definitely want to dive into detail with other posts.
By being descriptive with your captions and telling the story behind the picture, you will generate more interest in your posts and be able to grow your following.
Also, storytelling is a great way for your customers to get to know you, so if you’re a one man or woman show, don’t be afraid to get a little personal on there too.
Someone who has the Instagram caption game down is Kayla Itsines, a personal trainer turned fitness entrepreneur who gained most of her business through Instagram. While Kayla keeps some posts short and sweet with workout demos, other posts are much longer and go into great detail about what she does to stay so fit.
She also shares with her audience stories about her family, friends, and travels.
Also make note of the URL being used in her Instagram profile page, as it leads right to her sales page — which likely adds a decent amount of new paying customers to her business and weight loss training programs daily.
If you’re looking to gain more followers so you can build your brand and grow your business, then you need to tap into influencer marketing and get some Instagram shoutouts.
But, you need to be smart about how you play the influencer game. First of all, you need to find people who not only have a strong following, but who also align with your brand values.
For example, let’s say you’re an organic food brand. It’s probably not a good idea to partner with an influencer who is constantly out partying and eating junk food. Instead, you should find influencers who focus on their health and fitness.
you’re interested in working with, start following them. And, be sure to turn on post notifications so you’ll get an alert every time they post something new. Whenever they post something new, be sure to interact with their profile. You can do this by liking their photos or by leaving comments.
Once you’ve started to develop a relationship with an influencer, you can finally reach out to see if they’d like to work with your brand.
But, the key is to not sound desperate. In other words, don’t say something like, “would you please post something about our product? We’ll pay you big money!” This is both unprofessional and spammy.
Instead, you should say something like, “Hey we really like your profile. Would you be interested in trying out some of our products?”
At the same time, if you are just starting out on Instagram and don’t want to try and build a brand and following from ZERO, the option is also there to use a solution like Famoid. They have plenty of services and solutions in place to help with Instagram growth, follower counts, and social sharing for your account.
As bloggers and internet marketers, we often hear about the benefits of using a VPN to protect your information and browsing data all of the time. The concept is nothing new, but thousands of people are adding such privacy tools and solutions into their daily browsing habits daily.
However, VPNs can prove useful when doing any type of social media marketing and research online. Three of the most commons reasons for using one with Instagram are:
As noted by SurfShark’s VPN Affiliate Program, “Virtual private networks allow users throughout the world to bypass censorship. Everywhere. The internet should be an open hub of knowledge and sharing. Using the right VPN allows users to access Instagram content, from anywhere.”
Besides protecting your information and online browsing information, VPNs can also help with accessing different Instagram marketing and scheduling tools you might be using. Depending on where you run your business or if you are trying to access wifi at different locations, this may limit your ability to access some sites and social platforms.
When it comes to VPN and running a business or brand online, it’s always better to be safe than sorry.
When trying to build your following on Instagram, the smartest thing to do is to start local and to build your way up from there.
You should make frequent mention of where your business is headquartered. And, you should give shoutouts to your local community and point out local attractions.
As pointed out in this Search Engine Journal localized Instagram branding article, they focus a lot of attention on the importance “To optimize the local reach of your Instagram page, you need to focus on localized hashtags.“.
For example, let’s say you’re a yoga apparel brand based in New York City. You could create a post about bringing your yoga mat to Central Park for the weekend and then ask your followers about their place in New York to do yoga.
Once you’ve tapped into the city market, that’s when you can start thinking about expanding to the whole state, then the whole country, and then the rest of the world.
If you’re doing all the above and still not getting followers, then perhaps you need to look at the quality of your Instagram photos.
If you’re posting a bunch of dark and grainy photos that look like they were taken on an original iPhone, then it’s time to make a change.
Even if your business has nothing to do with photography, your photos should still look professional. Otherwise, people won’t take your brand seriously.
If you’re just starting out and you can’t afford a fancy camera or a professional photographer, don’t be afraid to use stock photos. Many of these are high quality, and you’d be surprised at the number of photos you can find that fit into your brand’s message.
Also, make sure you follow the 60/40 rule when posting photos. That is, 60 percent of your photos should be directly related to your product or service. The other 40 percent should be lifestyle shots. in other words, shots of your community, travel adventures, employees, or family. Or, they can also be quotes.
Now that you know how to get real followers on Instagram, it’s time to put these steps into motion.
And just remember, a million followers won’t come overnight, so be patient with the game and take your time with each step. Pretty soon, those numbers will keep growing and growing.
If you have any questions about gaining real Instagram followers, please let us know in the comments below. And, don’t forget that Instagram is only one piece of the puzzle when it comes to building your brand.
Instagram is all about engagement and the content value perceived by the end user. However, as more influencers and brands are catching in on the latest and greatest ways to create amazing content for their audience, it’s also getting harder to stand out from the crowd.
Think for a moment about the best speakers in the world today. Famous names like Tony Robbins, Steve Jobs, Martin Luther King and Oprah likely all come to mind — and the reason for this is that they are all great storytellers.
Now, think about some of the best brands and influencers you might be following on Instagram. They are likely great at creating content that tells a story as well.
With more than 500 million active users on Instagram, it’s now more important than ever to create content that grabs the attention of your audience.
The problem is, not everybody knows how to market their product on social media. Have you been listening to what’s going on out there? I mean, is it just me or is it getting crazier out there (Yes, I watched Joker, and I loved it!)
There are so many “best practices” to keep up with that you don’t even know if what you’re doing is right.
StoryBoost is a mobile application that makes the process of creating content for Instagram easier, and more effective than ever before — and best of all, in just a few minutes time.
After downloading the app, users will have access to more than 1000+ templates to choose from, while also being able to add in unique animations, stickers and filters, animated text and more.
Within a few moments time you will start to see how easy it is to create new and engaging content for your Instagram feed, while also using the tools and features offered through StoryBoost to make your content stand out.
Best of all, you will be able to tell your story and build a brand that you’re proud of — while also impressing your fans, followers, and customers!
It’s also important to note that StoryBoost is part of the suite of apps called ‘BoostApps‘ — which is also accessible through the App Store. The other two applications that make up the complete bundle are VideoBoost and PosterBoost, which are both focusing on providing users and brands with the best tools and features to create video and image content that stands out from the crowd.
The BoostApps suite has set out on a mission to make their users’ lives a lot easier, by implementing into their app all of today’s best practices in digital marketing. That way, their users can rest assured that the content they create is aligned with the latest trends in social media marketing.
So without further ado, let’s dive in.
As powerful and effective as StoryBoost is, the process to create amazing and engaging content through the app is quite simple.
It can literally be broken down in the following four steps:
Pick the Perfect Template
First thing first, you will need to choose a template from the 1,000+ designs that are pre-built into the application. Go for one that best represents your brand, or choose a stylish one that best exemplifies whatever it is you might be trying to sell or promote.
Add Photos, Videos, Text and Stickers
Now it’s time to add some original content into the mix. Tap the + icons inside the template placements to add in your own photos or videos.
Add some stickers or GIFs.
You can also add unique and call to action headlines in this step as well.
Add Filters to Your Photos
If there’s anything we know about Instagram, it’s that we can’t live without filters! Once you add your photos to the Story templates, tap the photo and click the edit icon and choose your preferred filter.
Add Animations and Transitions
Make your latest engagement and photos pop with the addition of unique and fun animations that will act as transitions between your Stories! Tap the icon that connects the steps of your Story and just pick one of the transitions in the animation library!
This is one of StoryBoost’s most appealing features, as it helps your followers experience your brand as a professional content creator, which channels authority and strengthens your brand.
The last step of the process is to take a moment and be amazed with the awesome new content you’ve created through the mobile application. Oh yea… you also now get to share it with your Instagram audience as well, and get to see how much they love it!
Tap the upload/share icon on the top right corner of the screen to share your post or simply save the story in your video library.
Now… let’s put all of this in motion.
Once your content has been posted to your social profile, be sure to keep an eye on what type of templates and animations get the most engagement. Not only is this great for split testing and tracking user preference, it’s also great for future planning as well. Analyze which posts are getting the most likes, shares, and comments and then use this data to influence new ideas on what type of content to create for your audience in the coming weeks months.
Now that you’ve seen what’s possible through the use of StoryBoost, it’s time to see what type of content you can create for your own site, brand, or online business.
To get started, all you need to do is head over to the iOS mobile app store, or search for “StoryBoost” on your mobile device or tablet.
With over a hundred reviews, thousands of downloads and a Product Hunt badge, the application is already listed amongst the top apps in the Photo & Video category, and currently has a 4.2 star rating out of 5 along with the app store’s “Editors’ Choice” award.
StoryBoost is free to download and has in-app purchases for even more features to improve how your content looks and feels when posted to the Instagram platform.
You can subscribe to StoryBoost Premium, which offers unlimited access to all templates and page-to-page animations. Three payment options are available, which are monthly, annually, and lifetime.
Be sure to try the StoryBoost app out for free to see what features you like best, then decide on an access plan that works best for you and your brand.
Download the StoryBoost app today, and see what type of creative content you can start creating for your social audience.
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