Create Stunning Instagram Stories in 3 Minutes with StoryBoost

Create Stunning Instagram Stories in 3 Minutes with StoryBoost

Create Stunning Instagram Stories in 3 Minutes with StoryBoost

Written by Zac Johnson

Instagram is all about engagement and the content value perceived by the end user. However, as more influencers and brands are catching in on the latest and greatest ways to create amazing content for their audience, it’s also getting harder to stand out from the crowd.

Think for a moment about the best speakers in the world today. Famous names like Tony Robbins, Steve Jobs, Martin Luther King and Oprah likely all come to mind — and the reason for this is that they are all great storytellers.

Now, think about some of the best brands and influencers you might be following on Instagram. They are likely great at creating content that tells a story as well.

With more than 500 million active users on Instagram, it’s now more important than ever to create content that grabs the attention of your audience.

The problem is, not everybody knows how to market their product on social media. Have you been listening to what’s going on out there? I mean, is it just me or is it getting crazier out there (Yes, I watched Joker, and I loved it!)

There are so many “best practices” to keep up with that you don’t even know if what you’re doing is right.

StoryBoost: Story Editor

StoryBoost is a mobile application that makes the process of creating content for Instagram easier, and more effective than ever before — and best of all, in just a few minutes time.

After downloading the app, users will have access to more than 1000+ templates to choose from, while also being able to add in unique animations, stickers and filters, animated text and more.

Within a few moments time you will start to see how easy it is to create new and engaging content for your Instagram feed, while also using the tools and features offered through StoryBoost to make your content stand out.

Best of all, you will be able to tell your story and build a brand that you’re proud of — while also impressing your fans, followers, and customers!

It’s also important to note that StoryBoost is part of the suite of apps called ‘BoostApps‘ — which is also accessible through the App Store. The other two applications that make up the complete bundle are VideoBoost and PosterBoost, which are both focusing on providing users and brands with the best tools and features to create video and image content that stands out from the crowd.

The BoostApps suite has set out on a mission to make their users’ lives a lot easier, by implementing into their app all of today’s best practices in digital marketing. That way, their users can rest assured that the content they create is aligned with the latest trends in social media marketing.

So without further ado, let’s dive in.

How StoryBoost Works

As powerful and effective as StoryBoost is, the process to create amazing and engaging content through the app is quite simple.

It can literally be broken down in the following four steps:

Pick the Perfect Template

First thing first, you will need to choose a template from the 1,000+ designs that are pre-built into the application. Go for one that best represents your brand, or choose a stylish one that best exemplifies whatever it is you might be trying to sell or promote.

Add Photos, Videos, Text and Stickers

Now it’s time to add some original content into the mix. Tap the + icons inside the template placements to add in your own photos or videos.

Add some stickers or GIFs. 

You can also add unique and call to action headlines in this step as well.

Add Filters to Your Photos

If there’s anything we know about Instagram, it’s that we can’t live without filters! Once you add your photos to the Story templates, tap the photo and click the edit icon and choose your preferred filter.

Add Animations and Transitions

Make your latest engagement and photos pop with the addition of unique and fun animations that will act as transitions between your Stories! Tap the icon that connects the steps of your Story and just pick one of the transitions in the animation library!

This is one of StoryBoost’s most appealing features, as it helps your followers experience your brand as a professional content creator, which channels authority and strengthens your brand.

Share with Your Audience

The last step of the process is to take a moment and be amazed with the awesome new content you’ve created through the mobile application. Oh yea… you also now get to share it with your Instagram audience as well, and get to see how much they love it!

Tap the upload/share icon on the top right corner of the screen to share your post or simply save the story in your video library.

Now… let’s put all of this in motion.

Once your content has been posted to your social profile, be sure to keep an eye on what type of templates and animations get the most engagement. Not only is this great for split testing and tracking user preference, it’s also great for future planning as well. Analyze which posts are getting the most likes, shares, and comments and then use this data to influence new ideas on what type of content to create for your audience in the coming weeks months.

Bring Your Content and Story to Life with StoryBoost

Now that you’ve seen what’s possible through the use of StoryBoost, it’s time to see what type of content you can create for your own site, brand, or online business.

To get started, all you need to do is head over to the iOS mobile app store, or search for “StoryBoost” on your mobile device or tablet.

With over a hundred reviews, thousands of downloads and a Product Hunt badge, the application is already listed amongst the top apps in the Photo & Video category, and currently has a 4.2 star rating out of 5 along with the app store’s “Editors’ Choice” award.

Pricing

StoryBoost is free to download and has in-app purchases for even more features to improve how your content looks and feels when posted to the Instagram platform.

You can subscribe to StoryBoost Premium, which offers unlimited access to all templates and page-to-page animations. Three payment options are available, which are monthly, annually, and lifetime.

Be sure to try the StoryBoost app out for free to see what features you like best, then decide on an access plan that works best for you and your brand.

Download the StoryBoost app today, and see what type of creative content you can start creating for your social audience.

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Tips for Integrating Chatbots into your Marketing Strategy

Tips for Integrating Chatbots into your Marketing Strategy

Tips for Integrating Chatbots into your Marketing Strategy

Written by Zac Johnson

We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all.

Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology.

Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits. They are easy to design too, especially with an intuitive chatbot builder at hand.

This article will explain four useful tips for integrating chatbots into your business marketing strategy.

Choose the right chatbot to suit your needs

The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that you will need to use will depend on the objectives that you set out to achieve. A simple chatbot can be used to answer frequently asked questions. They are easy to design and implement and will recognize keywords and phrases in questions and will be able to give the appropriate answer from a pre-programmed list. Booking.com uses a relatively unsophisticated chatbot to answer FAQs about hotel check-in policies, payment options and other basic information. The chatbot’s answers use natural language like “How can I help you?” or “Is there anything else today?”

More complex engagements require a more highly sophisticated ai chatbot which is able to learn from dialogues in order to engage with customers at a far superior level. AI chatbots can be used at every stage of an outreach marketing campaign. AI chatbots are able to evaluate leads and determine whether that lead is a potential customer. Not all people who show interest in your product or visit your website are genuine potential customers and so a sophisticated AI chatbot are able to hone in on the best quality leads which will enable you to more accurately target your marketing campaign. Once a lead has been determined to be a potential customer, chatbots can be used to make the initial sales approach and analyze customer responses.

Sophisticated AI chatbots will learn what approach customers react positively to and are designed to adapt accordingly. 

Use chatbots for 24/7 customer enquiries

As in the case of Booking,com as explained above, one of the easiest but also most effective ways to use chatbots is to answer customer enquiries. One huge benefit of this is that you can respond to customers any time of the day without having to hire extra staff to deal with out of hours enquiries. A simple chatbot can be integrated into your business’s website through a built-in messenger tool and customers can make direct enquiries without having to email or call you. Customers have been shown to much prefer the back and forth interaction with a chatbot rather than a traditional FAQ page on your website. Facebook offers a chatbot service to businesses through the Facebook Messenger program and can be used either on their Facebook business page or integrated directly onto their website. This service can answer customer queries about operating hours, give online quotes, and take food orders for restaurants that offer delivery services.

Use chatbots for fun customer interaction

Chatbots can be used for far more than just given information or answering customer enquiries and one great way to integrate chatbots into your marketing strategy is to create an enjoyable customer experience. You only need to look at how people chat to Siri or Alexa to see that a conversation with a chatbot can be really fun. A fun chatbot experience can help to create a good feeling towards your brand or business. Fashion brands use visually-aided chatbots to enhance the customer experience. The chatbot assists online shoppers through each step of the process in the same way a stylist would, asking questions like “What kind of collar do you prefer?” and then showing the customer different photos to choose from which would then take the chatbot onto the next step, and so on until the perfect fashion item is chosen. Visually-aided chatbots are also great for recipe websites where users can choose different ingredients and the chatbot can suggest other compatible ingredients and popular recipes. Identifying what your customers would enjoy and designing your chatbots accordingly is key to integrating chatbots into your marketing strategy.

Match the chatbot’s tone with your products or services

Whilst the whole point of chatbots is to imitate a person, it is important that it is designed to communicate in a way that is in fitting with your business and the chatbot’s purpose. What this means in practice is that a chatbot should speak in the same way that you or your employees would speak if it was you who was having the interaction. For recipe or fashion websites, the tone of the chatbot can be informal and even playful. Added little remarks will make the customer experience more fun. Take the recipe and fashion website examples, a little comment from the chatbot like “That sounds delicious!” or “That style would really suit you!” can enhance the experience. In the Booking.com example, it is not necessary to add little comments like these as people are just looking for important information and could be annoyed by unnecessary chatbot exclamations. Some businesses require chatbots with a far more formal tone in order to convey a more serious message or service. Lawfirms, for example, who use chatbots for client enquiries should integrate polite and informative chatbots that communicate with clients in the same way that anybody working at the law firm would. Likewise, visually-aided chatbots should not be used for businesses like these where a serious and professional impression needs to be made.

Chatbots are a brilliantly innovative way to enhance your customer experience and there are a huge number of ways to integrate them into a comprehensive marketing strategy. The evolution of chatbots is changing how businesses reach out to potential new customers and how businesses and customers engage with each other. Identify your chatbot needs and integrate a chatbot that meets your marketing objectives and fits your business’s message.

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How Top Instagram Influencers are Making Money

How Top Instagram Influencers are Making Money

How Top Instagram Influencers are Making Money

Written by Zac Johnson

Influencer marketing is all of the craze lately. Businesses and brands of all sizes are throwing tons of money at kids, adults, pets and craziness of all types, in hope to reach new audiences through the use of social media updates, profile pics, status updates and super short videos.

It seems like all of this just came out of nowhere, but it’s been a growing trend that we’ve all not only been witnessing, but also a part of. Every time you like, share or upvote a status, you are essentially part of the influencer marketing madness.

For the average person, it’s all just normal social media engagement as usual. For the content creator and influencer, it’s just another little statistic that they can provide to brands and advertisers to demand more money for whatever new opportunities come their way.

Yes my friends, we are living in the age of influencer marketing.

What is Influencer Marketing and Where is it Taking Place?

Influencer marketing is just like what it sounds like. Someone joins a social networking platform and starts creating content (whether that be text, images or video) and starts to build a following of their own. As that following and ‘influence’ grows, so does the likelihood that brands and advertisers would pay that individual to write about, showcase and profile a product or service.

This has been happening in the world of entertainment and movies forever, usually through the method of paid placements. It’s also quite similar in that way that commercials and television advertising work. Brands want to choose a great spokesperson for their commercials, and for them to air during peak viewing times and to relevant audiences. However, with television viewership in decline and social media now giving everyone a platform and the ability to reach millions of users instantly, the business of influencer marketing is born and now thriving more than ever.

In terms of where we are seeing a great majority of influencers getting paid for such deals, paid placements and sponsorships — fashion, beauty and travel are the heavy hitters.

Take a look at any of the latest cosmetics marketing industry trends, and you will see there is a ton of money pouring into the ecommerce and online buying space for these markets. Not only that, but also where and how that money is being spent. A great majority of it is coming through social media and the influencers and users that continue to share and promote such products.

This can be backed up even more with the latest news about Kylie Jenner and how she’s built a $900 million empire thanks to her massive social media reach and cosmetics business. According to Business Insider, “Jenner has made her millions, from Kylie Cosmetics to TV appearances to product endorsements”, which are mostly all part of the influencer marketing process.

This is just one example of many, in where influencer marketing is quickly changing now only how customers find, review and buy products online, but also how businesses and brands must now adapt to targeting potential customers and reaching new audiences.

How Much Do Influencers Really Make?

When it comes to the actual amount of money being spent on influencer marketing, we know it’s in the billings, but when it comes to how much each influencer is actually making… it’s often a guess.

There are plenty of advertising platforms online to help you connect with different influencers, which also showcase their rates, but there are also many different factors in place as well. Such factors include how much the ad platform is taking per deal, the amount of deals in place, how many private campaigns are negotiated, and of course what industry the influencer is in.

Just like websites, businesses and blogs… influencers come in many different shapes and sizes. Some might have a following of a few thousand followers, while others may have access to millions across multiple platforms.

There are also plenty of resources and case studies online to help answer this question as well, as there really is no set price or answer. Later.com came out with a resource of their own, and in one section they reference Shane McCloskey, Director of Sales at influencer platform, who went on to say:

“An influencer with a million followers on Instagram may charge $100 for a post, while an influencer with ten thousand followers on Instagram also charges $100 for the exact same post on their feed,”

And further into the resource they also reference rates and advertising packages being offered by different influencers in various niche markets. One lifestyle influencer noted “She also adheres to the rule of $100 per 10,000 followers to calculate her rate.

But after doing some quick research of your own, you will also find that rates heavily swing in costs depending on your niche market, who you ask and what type of content you would like to publish.

According to this recent article on Fox NewsSponsored posts can range in cost from anywhere between $50 to more than $50,000, according to media news website Mic.com.”. The article also highlights that Kyle Jenner “can make more than $1 million per sponsored post shared with her 164 million followers on Instagram” — which further backs up our reference to how powerful influencer marketing can be in the cosmetics and beauty space.

What this means for advertisers and brands alike, is that there is ample opportunity for transitioning into influencer marketing without the need to blow through a budget in just a few posts. This can be best accomplished by going after smaller and niche specific influencers, versus just going after celebrity names or those influencers with millions of followers.

However, on the influencer side, it’s still a pretty successful and financially beneficial business model. The same article goes on to note that “Nano-influencers, or users with only a few thousand followers, can make anywhere between $30,000-$60,000 per year, according to the report.

How Businesses and Brands Can Get Started with Influencer Marketing

No matter what your business model is, or the product or service you offer, there is likely an influencer out there just waiting to showcase your brand to their audience–for a price, of course!

However, for new businesses and brands looking to enter this space, it can be quite confusing on how to best approach influencers, knowing what to say and also how much to spend. Even after all of that is done, how are you supposed to track the ROI from your campaigns and know if it’s a success or not?

This is all part of the research and planning process. Social Media Week has a great reference guide that points out the following five-step process to find the most success with influencer marketing.

  • Identify your main goal for influencer marketing
  • Define a suitable influencer profile
  • Discovering potential influencers
  • Providing rewards for the influencer
  • Measuring results

Whether you are excited about the idea of growing your business or brand through influencer marketing, or disgusted by the idea… it’s now one of the most effective ways to drive clicks, views, fans and customers back to your brand.

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