How to Properly Plan a Social Media Marketing Campaign

How to Properly Plan a Social Media Marketing Campaign

How to Properly Plan a Social Media Marketing Campaign

Written by Zac Johnson

As an entrepreneur, having an effective marketing strategy in place to promote your business is essential so that your products and/or services become known to potential customers, which will result in an increase in sales.

There are many ways to promote your business, and a strategy that is becoming increasingly popular is the use of social media, considering that millions of people have free access to most of these platforms. There are a few factors you must consider to have an effective marketing approach in place, therefore, in this article, we will advise you on how to properly plan a social media marketing campaign.

Set Campaign Goals

The very first thing you must do is define what goals are and consider what it is that you are trying to achieve with your campaign. Helping you identify this, will guide you through what your campaign should look like. Some common goals for a social media campaign include increasing brand awareness, increasing customers and sales, increasing your social presence, and engagement of potential customers through these platforms. After deciding what your objectives are, you can start making a plan that will make sense and best work to help you achieve this.

Create Buyer Personas

A buyer persona is a document that covers vital demographic information, such as gender, age, and income, location, interests, and hobbies, about your ideal audience. When it comes to marketing, it is important to understand that you cannot simply target the general population – rarely one product will apply to every single individual. Therefore, you must know who your potential customers are so that you can find ways to reach this specific cohort.

Choose Your Social Media Channels

If you have ever been online, you will know that there are different platforms available that you can use as part of your marketing strategy. Some individuals will use more than one social media to stay connected, whilst some prefer to use their favorite one only, whatever that may be. You should not try to be on every social media platform as this may prove to be ineffective. When you investigate who your customers are, you can include research into what their most used social platforms are and focus on building your online presence on these ones.

Hire a Professional

You may have amazing skills as an entrepreneur and still lack some awareness of what social media entails or how to use this as part of an effective marketing campaign. If you feel that you need additional support with this, you should consult experts in digital marketing to boost the effectiveness of your marketing strategies. The professionals behind Northern VA Digital Marketing say that it’s vital to learn how to improve web design, the use of SEO, and the ways you are approaching your target audience. As a business owner, you should not take up every single role, therefore leaving the digital marketing to the experts could truly benefit you. 

Have a Social Media Calendar

Timing is an essential factor when it comes to running a marketing campaign so that you know exactly what to do and when to do it. You can develop your own social media calendar, detailing any tasks you may want to achieve, such as creating content, sharing of content, and updates of social media platforms. Having a calendar will help you keep organized and productive, whilst keeping your followers engaged.

Having an effective marketing strategy is essential, particularly when using Social Media platforms, as there are so many ways to achieve this. Make sure you follow some of the tips above, in order to maximize the benefits of social media to develop your marketing campaign.

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How To Create Videos From Your Blog Posts – Lumen5

How To Create Videos From Your Blog Posts – Lumen5

Create Videos From Blog Posts

As a blogger and content marketer, people face the biggest challenges in these questions:

  • How do I create more video content?
  • Where do I get new video ideas from?

Well, the answer is right under your nose.

Convert your existing articles into videos!

Now, this could be done in any form, but the one that I’m sharing is one of the fastest and elegant ways to convert existing articles into videos. You can further use these videos on your social media platform, YouTube or other video hosting websites to gain links or drive more traffic.

I have been testing this with Lumen5 which is by far the most popular and the fastest way to convert your blog articles into a video. There are a few other articles to video software, but on my experience and the simplicity of the process is what makes Lumen5 the numero uno choice in the blog to video converter category.

  1. You can create videos manually from any blog post
  2. Lumen 5 will convert your blog post into videos automatically using the RSS feed.

I usually prefer creating videos manually as it makes videos more meaningful. Auto RSS video creation speeds up the process, but it’s far from perfect.

So without further delay, let me show you how to create videos quickly with existing articles:

Step-by-step guide to convert blog posts into videos

  • Create a Lumen5 account
  • Click on create a video link
  • You can select either of the three options.

In this case, I have selected the first option and added a blog post link to convert it into the video. Click on Go will take you to the main video creation dashboard where all the magic happens.

The first time when I used this to convert one of the articles into a video, I was surprised by the simplicity it offered.

Lumen5 Tutorial

You should start by editing the first slide on the right, and then you can quickly select the text to be added for the next slide. Lumen5 scans the content of the slide and adds an image automatically.

However, you have the option to search millions of copyright images and videos from the Lumen5 dashboard and add it to the slide with a single click. You can also upload your own image to the slide which is what I use most of the time. However, this depends entirely upon your style.

Lumen5 Features

The media files that you upload can be reused for future videos too. I would recommend you to upload images that you are more likely to use repeatedly and take advantage of the free image catalog of Lumen5 to make your videos unique and brandable.

There are more branding settings offered by Lumen5 that you must take advantage of.

I have converted over 50 blog posts into videos and shared them on social media in drip feed setting. It was great for branding, and even the engagement in the form of likes and shares was high. However, I did not get much success on YouTube with such videos. I believe that could be because videos were too short (<60 seconds) and not well optimized for YouTube. I would still like to test such videos on the platform like YouTube. If you do that, let me know your experience in the comment section below.

Few examples:

Here are a few videos that I have created using Lumen5: https://www.instagram.com/p/BlNIrpZniB8/embed/captioned/?cr=1&v=12&wp=658&rd=https%3A%2F%2Fwww.shoutmeloud.com&rp=%2Flumen5-turn-articles-into-videos.html#%7B%22ci%22%3A0%2C%22os%22%3A823%7D https://www.instagram.com/p/Bk8RsB3AWL7/embed/captioned/?cr=1&v=12&wp=658&rd=https%3A%2F%2Fwww.shoutmeloud.com&rp=%2Flumen5-turn-articles-into-videos.html#%7B%22ci%22%3A1%2C%22os%22%3A825%7D

Pricing:

lumen5-pricing

Lumen5’s basic features are free, and if you need advanced features like no Lumen5 branding, 720P video or even 1080P video output, you can upgrade to one of their premium plans.

Create a Lumen5 account

Over to you

I’m quite fascinated with these categories of tools and will keep sharing similar tools in the days to come. For now, Lumen5 seems something which any individual or an agency can use to speed up video creation process. Here are a few similar tools like Lumen5 that you could explore as well:

Now, it’s your turn to try Lumen5 and share your review and feedback. If you have a question for me, feel free to ask in the comments below.

Here are a few other hand-picked articles for you to read next:

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO 101: How To Rank Videos on YouTube (Optimize & Rank higher)

YouTube SEO Tips

Want to know what are search engine ranking factors for YouTube videos?

Read on to learn everything about YouTube SEO?

We all know that YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views per month, which also provides enormous traffic to various websites and blogs.

It is a platform where 400 hours of video is uploaded every minute!

YouTube also offers you ways to monetize the content of your videos.

If your content gets enough views, you can make good money from your YouYube videos.

However, uploading a video is not enough to get views on YouTube unless you are a big brand, for example, a music company.

There are techniques that you could follow to optimize your YouTube videos to rank higher on YouTube search.

In this mega post, I have shared how to rank YouTube videos higher.

Ok, so your video is uploaded on YouTube, but you are still not getting views?

If you did not know yet, YouTube videos also need to be SEO optimized just like your content in order to get ranking in the search result.

I assume you have good quality content and that you will share and promote your video to get more views.

In this article, I will talk about how you can get organic traffic to your YouTube videos and also how to work on SEO for better search results. These tips are implemented and tested by myself.

I’m a YouTuber with good views per month. I also make a fair amount of money from YouTube ads every month by targeting countries like the USA, along with implementing robust video SEO.

Recently, I crossed 65K followers milestone on YouTube by following exact strategies that I’m sharing with you below:

So, I know what I’m talking about and chances are it will help you as well to improve your overall SEO of YouTube channel and start ranking videos higher.

YouTube SEO Guide: Nailing the YouTube Search Ranking

Before I share these tips, you need to understand that YouTube has its own algorithm to rank a video. Even if you buy inorganic YouTube traffic, it will not ensure that you will rank higher organically.

One of the well-known factors of high ranking YouTube video is view-time. If a user starts watching your video and quits in the first few seconds, your ranking is likely to go down. So, I assume you are already working hard on creating compelling YouTube videos and using a catchy thumbnail to get more CTR from related and embedded videos.

 1.  Title Of The Video – Use Keywords

The video title is how one will know what your video is all about. A title which perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.

Take advantage of  Google and YouTube auto-complete feature. This will give you an overview of what people are searching for on Google and Youtube and will help you optimize your content accordingly.

Youtube Title Tips

Here, you can notice that once I have typed a few keywords, YouTube begins to suggest results. This is because these are most searched queries regarding your keywords.

Similarly, you can use Google’s auto-complete feature to populate more keyword ideas.

Google's auto-complete feature

Another way, which is my favourite is using TubeBuddy. This tool is a complete SEO tool for YouTube which let you research topics for YouTube.

Here is how it works:

  • Install TubeBuddy chrome addon
  • The click on toolbar icon

Then click on Keyword explorer

Enter the Keyword or topic that you want to make video on, and TubeBuddy will show you the topics along with traffic and related keywords.

Now, use this keyword to create a meaningful Video and title to improve your chances of ranking higher in YouTube search.

2. Description Of The Video

Write a description of your video content. The first couple of lines play a major role in your video’s ranking in the search engine.

You can also use the search engine’s autocomplete keyword phrases as your description.

If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.

YouTube Video Description Tips

In the image above, you can see that my search keyword matches the video description which is in the first two lines. Using longtail keywords as your video description will also boost the ranking of your videos immensely.

Here are 6 Awesome Tools To Find Long Tail Keywords For Any Niche.

Enjoy the read and write your video descriptions wisely so that it can match the search keyword.

3. Naming Your Video File

You have created and edited your video and it is ready to be uploaded on YouTube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4.

Naming your video file as your focused keyword actually tells the search engine as to what is in your video, Search engines cannot look inside video content. It is the file name that tells search algorithm what your video is all about.

Having the video title as your video file name helps search engine index videos easily, thereby aiding in achieving a higher ranking. So put your targeted keyword into the video file name.

4. Optimizing existing videos using search data

This is the golden nuggets of optimizing existing YouTube videos.

This will bring up the page as shown in the below screenshot.

Click on the video that you wish to optimize. This will bring up the analytics page for your selected video.

Click on traffic source and select the YouTube search.

This would bring up the page that shows all the queries that users are using to find your video. Now, you need to optimize your video title, description and tags based on these queries.

Treat these queries as a keyword which your video should be optimized for.

If you see a query and your video is not explaining that part, that is the idea for your next YouTube video.

5. Use The Closed Caption (CC) Feature In Your Video On YouTube.

Use the closed caption (cc) feature of YouTube. This shows your text over the video which helps viewers understand your video narration better. It can also be translated into different languages thereby reaching out to more people. Upload the transcript also helps.

Transcripts contain the text of what was said in the video. YouTube’s new algorithm automatically converts your voice into a transcript which makes it easier to activate it.

You can also write a closed caption if your video doesn’t contain voice.

CC - Closed Caption on Youtube

Using closed captions gives the video a new way to get the index into the search engine since it has keyword written in there.

Also, write your transcript into video description. Doing so makes your video keyword rich which is very friendly to the search engines.

You can also take advantage of service like Rev, to create captions for your uploaded YouTube videos.

6.  Tagging & Keyword Research For YouTube Videos

Tags are another important way to get a better ranking in YouTube search. Here are a few tips to put tags in your videos:

  • List specific tags first: Write your main keyword first. Doing this will put weight in algorithms.
  • List general tags: Write general and matching keywords. For example, if your main keyword is “Shoutmeloud”, general tags can be “Blogging tips”, “Harsh Agrawal”,” WordPress help” etc.

You can use the Tubebuddy tool which helps you find the right tags to be used with your video.

It also shows your ranking for the particular keyword. This tool is used by many pro YouTubers and is highly recommended for your YouTube channel as well.

TubeBuddy in action
  • Also, include the misspelling of your tags: For example, if you have a keyword as “Real SEO”, also put “Reeal SEO”. Go to TouTube analytics and check for traffic resources to see how people are searching for you.
  • Include singular and plural of your tags: If your keyword is ” Tattoo Art”, also put “Tattoo Arts”,  and separate your keyword into different tags like ” Tattoo” & “Art”.
  • Include phrases into tags such as your longtail keywords.

Keyword Research For YouTube Videos

Getting the keyword idea is one of the important parts of SEO. You cannot think of all possible keywords to include in your video. I have already shared a strategy above (#1) about finding keywords for YouTube videos.

Here, I’m using the Google Display Planner tool to get keyword ideas.

Google has two such tools – Keyword Planner and Display Planner. I recommend you to use Display Planner in order to get relevant keywords.

Google display planner

Also Read: Killer Keyword Research Tools For Dominating a Niche

Display Planner not only gives you a huge number of keywords but also provides an insight to the searched keyword.

Download these ad group ideas into an excel file and include these keywords and phrases into your tags, title, and description.

Having the same targeted keyword in the video title, description and tags will index and rank your videos higher in search engines.

Best Keyword research tools for YouTube

 1. TubeBuddy

This is the most popular youtube keyword search tool that you can use right away. This is available as a chrome extension and also available as a mobile app (iPhone and Android).

The interesting angle of this tool is, it shows you how tough or easy it is for you to rank on a Keyword based on the existing content of your channel.

2. YouTube Studio

Using YouTube Studio you can find the keyword which are driving traffic to your existing videos. Using this data, you can optimize your existing videos to make them rank higher in YouTube search.

Just follow the steps as mentioned below:

  • Click on Traffic source > YouTube search
  • Click on any Keyword to reveal more data.

Once you have the keyword that is driving traffic to your existing videos, you can start optimizing them.

  • Make your YouTube video description more targeted to Keywords you found in the above step.
  • Add the Keyword as a tag on your YouTube video

3. VidIQ

Many of you might not be knowing this, but VidIQ is also a keyword suggestion tool for YouTube.

 

There are more features offered by VidIQ which will help in improving the overall ranking of your uploaded YouTube videos.

4. Ahrefs YouTube Keyword Research

Ahrefs is a popular search engine marketing tool and they have recently integrated YouTube Keyword research tool. If you don’t have an account, get an account here (they offer trial account).

Once you are inside the dashboard, click on Keyword explorer and start doing keyword research.

I will add more tools for YouTube Keyword research as I find them to be eligible enough to add it. For now, the above tools are the best ways to do YouTube Keyword research.

In the end, it’s up to you on creating compelling and interesting YouTube videos, especially when you are working on tutorial videos.

You should focus on a target audience, and prepare your script targeting those audiences.

Ensure that you ask your viewers to like and share your videos on favorite social-networking sites.

Another good YouTube SEO tips are to embed your videos within the blog post.

It helps you get links to your YouTube videos and more views.

I religiously follow all the above SEO tips for my YouTube videos, and I recommend you to do the same.

If you know of any other SEO trick for YouTube, feel free to share with us via comments.

Don’t forget to share this useful resources with other YouTubers on your Facebook and YouTube community profile.

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