Searching for the best WordPress YouTube plugins to embed videos, feeds, or galleries on your site?
While WordPress makes it easy to embed individual videos in your content, it doesn’t offer built-in support for more complex embeds such as video galleries, feeds, lightbox popups, etc.
With YouTube plugins, you can fix all of those shortcomings and create more complex types of embeds.
In this post, I will share the eight best WordPress YouTube plugins to help you get more control over adding YouTube content and also improve the performance of your videos.
But First – Do You Need a WordPress YouTube Plugin?
Before I get to the plugins, I want to remind you that you don’t need a YouTube plugin just to embed individual videos in your content. WordPress comes with built-in support for YouTube embeds – all you need to do is add the URL.
If you’re using the WordPress block editor, you can use a YouTube block and paste in the URL to the video:
And if you’re still using the Classic TinyMCE editor, all you need to do is paste the URL into the Visual tab of the editor and WordPress will automatically generate the embed for you.
8 Best WordPress YouTube Plugins
Now, let’s get into the best plugins…
1. Embed Plus for YouTube
Embed Plus for YouTube is the most popular YouTube plugin at WordPress.org, where it’s active on over 200,000 sites.
It lets you embed pretty much any type of YouTube content in your WordPress site including:
No matter what type of video(s) you’re embedding, you’ll get tons of options to control behavior. For example, you can control autoplay, sound, and lots more.
It also includes some really unique features to save time. For example, you can enter the URL of any channel and the plugin will automatically search for an active live stream and display that link. This would let you create one page on your site for live streams and always include the most recent live stream.
Overall, it just generally has a lot of features, which makes it a good option if you need flexibility.
There’s also a premium version that adds even more features including:
The premium version starts at $39.
2. Elfsight WordPress YouTube Gallery
Elfsight YouTube Gallery is a premium plugin that makes a great option for creating eye-catching galleries of YouTube videos in a ton of different styles. Overall, the unique thing about this plugin is its modern, professional gallery layouts – they look great right out of the box.
For the source of your gallery, you can choose from different options such as a channel, playlist, or specific videos.
You can choose from tons of different layouts including over 100 adjustable parameters. It also has a built-in AdSense integration that lets you monetize your video galleries via AdSense.
Overall, this is one of your best options if you want to create galleries of YouTube videos.
Elfsight YouTube Gallery costs $49, but that comes with lifetime updates.
3. Feeds for YouTube
Feeds for YouTube is a great option if you have your own YouTube channel and you want to display an automatic feed of your latest videos on WordPress. You can also use it with other people’s channels too, of course. However, the key feature is that it’s built for displaying a feed of the latest videos from a channel – not for static galleries.
You can choose from multiple layouts, including both list, gallery, and grid options. Visitors can also load infinite videos without reloading the page thanks to the infinite “load more” button.
You can also include multiple feeds and use them in different places. However, you’ll need the premium version to combine multiple feed sources into a single feed. That is, the free version lets you create multiple feeds but each feed can only have one source.
The premium version also adds some other interesting features:
The free version is available at WordPress.org and the premium version starts at $49.
4. WP YouTube Lyte
WP YouTube Lyte doesn’t have as many features as some of the other plugins, but it’s a great option if you’re worried about website performance. It comes from the same developer as the popular Autoptimize plugin, which is another useful performance optimization plugin.
Essentially, it makes the regular WordPress YouTube embed feature a lot more performance-friendly by replacing the regular “heavy” YouTube embed with a static thumbnail image. The plugin will only load the full video player when a visitor clicks on the thumbnail image to play the video.
This offers big performance improvements without negatively affecting your users’ experiences.
In addition to automatically replacing the regular YouTube embed feature, this plugin also lets you embed playlists and videos using a shortcode.
In general, if you value website performance and just need something simple, this one is a good option. However, if you want to create styled galleries or video feeds, you’ll want a different plugin.
5. WP Video Popup
As the name suggests, WP Video Popup lets you create a lightbox popup for YouTube embeds, which is a popular tactic you’ve probably seen on other sites. If you want to see it in action, go to the plugin site and click to play the video.
This effect serves two basic functions:
The plugin is super simple – all you do is add a shortcode with the link to your video. Or, you can also trigger it in other ways, like CSS.
If you want more features, there’s also a premium version that lets you add multiple video popups on the same page (the free version limits you to one) and also lets you create video galleries in the popup.
The free version is available at WordPress.org and the Pro version costs $30 for use on unlimited sites.
YotuWP is a free plugin that helps you create a gallery of YouTube videos from different sources including:
For your gallery layout, you can choose between a grid or a list (or mix the two). You can also choose from different players including a lightbox popup option that shows the specific gallery video in a modal popup.
If you want more features, there’s also an affordable premium version that mainly adds new layouts and effects:
The premium version is quite affordable at just $21.
7. Essential Grid Gallery
Essential Grid Gallery is one of the most popular gallery plugins at CodeCanyon, where it’s been purchased over 45,000 times with an excellent 4.71-star rating on over 1,400 reviews.
Essential Grid Gallery is not focused specifically on YouTube, but it does include an option to import YouTube videos (among other sources such as Vimeo).
The advantage of using Essential Grid Gallery over a dedicated YouTube plugin is that Essential Grid Gallery is incredibly flexible when it comes to style and layout options. You’ll have 100% control over your grid gallery’s layout and style – much more than most YouTube plugins.
You’ll also get advanced features such as category filters and pre-made skins.
To choose which videos to include, you can enter the ID of specific YouTube videos or you can dynamically populate your gallery with videos from a specific channel, which lets you create a feed of videos.
Overall, if you want the most flexible plugin for YouTube galleries, this is probably it. However, it’s overkill if all you want to do is embed a basic YouTube gallery.
Essential Grid Gallery is a premium plugin – it costs $69 with lifetime updates.
8. Bonus: Lazy Load – Speed Up YouTube Embeds
The free Lazy Load plugin from the WP Rocket team is not a plugin for embedding YouTube videos on WordPress. However, it is an important plugin to use if you’re embedding a lot of videos because it lets you improve the performance of your video embeds.
As the name suggests, it does this by letting you lazy load your YouTube videos. With lazy loading, your site will wait to load below-the-fold YouTube embeds until a user scrolls down. This lets you speed up your site’s initial page load times.
The Lazy Load plugin also lets you replace the YouTube embed with a static thumbnail until a visitor clicks on it (just like the WP YouTube Lyte plugin from above).
If you combine these two tactics, you’ll make your site load much faster even if you’re embedding lots of videos.
Start Embedding YouTube Today
With these YouTube WordPress plugins, you can start embedding YouTube content in more interesting ways.
Which plugin is best for you? Well, that depends on what you want to accomplish. If you want a stylish gallery, consider plugins like Elfsight YouTube Gallery, Essential Grid Gallery, or YotuWP.
On the other hand, if you want to embed a feed of videos, you might want Feeds for YouTube. Or, for live streams and other options, maybe Embed Plus for YouTube, while WP Video Popup is great for lightbox popups.
Finally, don’t forget about performance, as using lots of YouTube videos can slow down your site. If your chosen plugin doesn’t have built-in performance features, consider using the free Lazy Load plugin or WP Rocket to optimize your YouTube videos.
A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.
Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them.
If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.
11 Stats That Make a Case for Landing Pages
1. The average landing page conversion rate across all industries is 9.7%.
Given that 10% is a benchmark for a good conversion rate, taking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.
Using landing pages to obtain customer contact information for lead nurturing is likely to bring higher conversions. If you decide to use forms, the highest-converting number of fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and birthdate (5.7%).
3. Businesses using optimization software for their landing pages see an average conversion lift of 30%.
While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions.
4. Addressing buyer fears on landing pages can increase conversion rates by 80%.
Marcus Sheridan, a keynote speaker at Inbound 2019, ran an experiment where he found that addressing customer fears, like email spam or personal date use, on his landing pages increased his form conversion rate. If you’ve found that your landing pages aren’t converting as you’d like them to, consider using Sheridan’s strategy to be upfront with consumers about what will come from completing forms on your landing pages.
5. Personalized CTAs convert 202% better than default versions.
Consumers prefer personalization because it ensures that they aren’t overloaded with irrelevant information that doesn’t pertain to their interests. Given this, using personalized and targeted CTAs in your landing pages will likely increase your conversion rates.
6. 48% of top landing pages ranked in Google Maps and organic search query results
Ensuring that your landing pages are SEO optimized for both regular search and Google Maps results increases the likelihood that they’ll show up in both types of search queries, increasing exposure and the possibility of generating more leads. If you also link landing page CTAs in email ads, you’re ensuring exposure and visibility from three different channels.
7. 65% of top landing pages have their business name in the title tag.
Since customers value transparency, using a recognizable brand name and logo shows them that you’re not running a scam or being deceitful. You’re claiming ownership of the CTAs and personal information you’re asking for. Therefore, Including your business name on your landing page is a simple step you can take that can help you increase conversions.
8. 30% of top landing pages use video content.
If you already use video as a part of your marketing, incorporating it into your landing page strategy can help you increase conversion rates. In fact, relevant embedded video content can increase conversions by 86%, and 80% of video marketers say that video has directly increased sales.
9. 36% of top landing pages have testimonials, 11% have reviews.
You likely already solicit reviews and testimonials from current customers. Repurposing them to use on your landing pages can increase customer trust and higher conversion rates, especially considering that 60% of consumers think that user-generated content (UGC), like reviews, are the most authentic form of content a brand can use.
10. 55% of top landing page submissions on the HubSpot blog came from Ebook offers.
If you have a blog or website that wants to distribute long-form instructional content, offering Ebooks in your landing pages can help increase your business conversion rates.
If you fall into either of these categories, landing pages can be a valuable element of your marketing strategy to generate leads and increase customer acquisition.
Landing pages are a valuable piece of your marketing strategy.
Considering the above stats, we can see that marketers who create landing pages that build trust with page visitors, provide valuable information, and use different content types see higher conversion rates.
Whether you already use them and aren’t obtaining the results you desire or you’re new to landing pages in general, using them will likely help you draw in new customers and drive revenue.