Cyber Crime: 3 Infographics that Prove Your Business is at Risk

Cyber Crime: 3 Infographics that Prove Your Business is at Risk

As an online-based business, you have many perks. Whether it’s working as an affiliate marketer and being able to run your business from anywhere (as long as you have an internet connection), to not needing to hire staff or even pay for a retail location… it’s all glitz and glamor when things are going well.

However, in today’s world of technology and everything being accessed through the internet, disaster can strike at a moments notice — this is especially true when talking about Cyber Crime.

Billions of dollars are spent on protection, repair and damages from cyber crime every single month. What’s even more terrifying is that it doesn’t matter if you are a huge multi-billion dollar company or a single entrepreneur working from the comfort of your own home — everyone is at risk!

In this set of cyber crime infographics, we are going to take a look at some of the best ways to protect your business, trends to look for, best methods for protecting your reputation and much more.

Small Businesses are at a Much Greater Risk with Cyber Attacks

To kick things off, let’s get one thing straight — cyber crime isn’t something that only big businesses have to struggle with. In fact, small and mid-sized businesses actually have more at risk and it’s been found to cost smaller businesses even more in damages and repairs.

In this infographic from Get Cyber Safe, we take a look at the many reasons why smaller businesses are at much more risk when it comes to online cyber crimes and attacks. One of the major reasons for this statement is that an estimated 40% of a small businesses’ worth is derived from the information that it owns. How protect is you company and customer data?

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The Growing Trends of Online Cyber Crime

While most people think of “cyber crimes” as simply stealing sensitive customer information and business data, it’s actually expanded into much more as the internet and technology continue to consume our everyday lives. With more people and businesses now having their own websites and blogs, it’s much easier for hackers to go after thousands of sites and hit any that might have open vulnerabilities. Something as simple as not having a secure login page or outdated WordPress plugins can result in an open door for anyone trying to get in. Based off the stats from this “Growing Trend of Cyber Crime” infographic from Achieve Internet, 8 out of 10 sites have serious vulnerabilities and more than 73% of all Americans and 69% of the global population are at risk for a cyber crime at any given time.

 

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The experts at Trend Micro, one of those cybercrime security leaders, have this to say:

The arms race between law enforcement and threat actors will only continue to intensify, and we can expect more marketplaces and tools to make their appearance and advance the state of the art in this field. Cybercrime is being successfully fought on a level beyond door locks and police reports. Secure your critical systems with the latest cyber defenses. Don’t stop locking your doors, but you will have to combat cybercrime with cyber crime fighting tools.

How Easily is Your Personal Information Accessed Online

You can’t talk about cyber crime and personal information without mentioning reputation management. The concept of reputation management is a lot more than just trying to clean up a bad reputation, instead it’s about being aware of how your information is displayed online, what appears in the search results and also in social media. It’s one thing for a hacker to need to break into a website or database to steal your information, but it’s just dead simple for them to harvest any data that you might already have publicly floating around out there. For this reason, I always recommend people to Google themselves. This should be done not only to see what appears at the top of Google for your name but to also see what other sites might come up on page 2, 3, 4 and even page 5 that you didn’t know where out there. To help with this process, be sure to check out this infographic and take the Google Yourself Challenge.

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Protecting Your Online Business and Personal Identity

While you might not be able to protect yourself and your data from cyber crimes and attacks on other companies, you can do something about building a protective wall around your name and brand. There are plenty of data protection services out there like LifeLock that will actively monitor your name, credit score and other information should they get pinged after an unexpected attack or leak.

At the same time, you should be actively protecting your business from any potential vulnerabilities as well. As mentioned earlier, this can be as simple as keeping your websites and databases updated with the latest software/plugin versions. Resetting your password and making sure they are quite complex is another easy way to protect your data. You’d be surprised at how many people are still using really easy to guess passwords like “password”!

Cyber crime isn’t going away anytime soon and it’s just going to be more common for individuals and small businesses to be on the radar of every hacker and criminal out there. Implement these tips into your business and daily life to protect yourself from future attacks and loss of data.

Access Over 8,000 Free Business PowerPoint Templates

Access Over 8,000 Free Business PowerPoint Templates

When it comes to creating killer content on the internet, it’s all about the first few seconds of the conversation and grabbing the attention of your audience. This is why video content and infographics work so well — both offer immediate engagement and leave the end user wanting more.

Engagement is even more important when speaking to an audience, running a business meeting or especially when presenting at a big conference or event. Few things make an audience fall asleep faster than seeing a boring white PowerPoint template and stock photos from the late 90s. This is sure to kill any momentum you may have already built up, while also leaving you with an immediate unprofessional feel in the process.

We all know the power and stability of using PowerPoint to create effective slideshows and presentations, but what most people don’t know is that there is a whole world of free business templates that can be easily accessed online. This alone is reason enough to never rely on the boring and outdated default templates available through the software.

With all of that being said, let’s take a look at one of the top free PowerPoint templates on the internet today, which currently has over 8,000 templates to choose from.

FPPT.com – 8,000+ Free PowerPoint Templates

One of the more comprehensive online resources for this purpose is the appropriately named Free PowerPoint Templates. There, you’ll find more than 8,000 presentation templates covering a range of design possibilities.

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As you can see from the screenshot above, the site is pretty simple in design and very easy to navigate through. The concept of giving away free powerpoint templates might seem confusing to some, as it would appear there is no way to process from such a model — however, you will also notice several ad placements throughout the site. This is the same type of business model I’ve run on various sites over the year, with the end goal of providing value to an audience at no cost, while simply monetizing through the massive amount of traffic being pushed through the site.

In the end, this works out extremely well for both the site owner and the people visiting the site. FPPT.com makes money from having so many impressions being served on their site, while the audience is happy with the massive selection of free powerpoint templates.

Finding the Right Business Template for Your Presentation

As mentioned earlier, the site design and navigation setup at FTTP.com is extremely easy to use — which means you won’t have any problems navigating through the site and finding the right presentation template for your particular needs.

The easiest way to sort through the site is with the top menu area, which breaks down all templates based on themes, top rated, category, tags and colors. With over 8,000+ templates on the site, you shouldn’t have any problems finding one that matches your niche, brand colors and the message you are trying to deliver.

Once you do come across a template you like, all you need to do is click on it for a quick instant download. What’s even better is that the template files open without a problem, no matter if you are using Microsoft PowerPoint or Mac Keynote. You can see an example of one of their free templates below.

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While the majority of this review so far as has been focused on how to use free powerpoint slides for business, it’s also important to note there is a massive selection of educational powerpoint templates available through the site as well. This is perfect not only for teachers and professors who might be speaking to their class, but also for students who need to present as well.

Something to also consider is the ability to transfer your existing presentations to new designs found through FTTP.com. In most cases this is simply a matter a changing out the template background or copying the content over to the new theme. Just because you’ve used old and generic templates in the past, don’t think that you need to completely start from scratch to create new ones.

Impress Your Audience with Creative Visualizations

One of the best ways to relay your message to an audience is through the use of stats and engaging charts. Unfortunately, if you don’t know how to design or set these up within PowerPoint, it can be quite a daunting task.

The good news is that FTTP also has a wide range of business and finance templates that include built-in charts and diagrams. To customize these charts and reports to your liking, all you need to do is click on the chart area and input your own numbers or data to get your point across like never before. You can see a few examples below of how charts, diagrams, animations and circular diagrams are being used in some of the presentation themes throughout the site.

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While data points are usually one of the most important parts of a presentation, the last thing you want to do is bore your audience to death with information overload. After all, your presentation should be about YOU speaking and the slides guiding you along the way and providing your audience with visuals to follow — you shouldn’t be reading your slides slide-by-slide. Make your presentation engaging and a conversation with your audience, not just you talking data and statements to them.

One of the best ways to accomplish this is through visuals that can keep your audience engaged, while also keeping yourself on your toes in the process. A great way to keep the flow of your presentation consistent is to use visuals that will remind you of your talking points (without the need to always look at your slide notes).

Many of the powerpoint templates available through FTTP come with a wide range of visuals and themes that might fit perfectly into your next speaking session. The “Free SEO Analysis” template below might also be perfect for your next live webinar or even for putting together a quick ebook or reference guide for your audience.

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No matter what your topic or niche audience is, the odds are pretty good that FPPT will have a theme that fits in perfectly with your end goal.

Using PowerPoint Presentations to Deliver Your Message

As business owners, entrepreneurs, bloggers and online marketers, we know what it takes to create and deliver powerful content to an audience. For most of us, what we do is second nature and our expertise is second to none. With that being said, don’t let a boring default powerpoint template be the difference between leaving a lasting impression and looking silly while up on the stage.

With Affiliate Summit East right around the corner, a lot of industry experts and brands will be using templates and slideshows to deliver their message to the masses. If you currently have a blank template or default theme as your deck of choice, right now might be the best time to make a free upgrade.

Visit free-power-point-templates.com to search through their massive directory of over 8,000 powerpoint templates. In the slight chance you still can’t find a theme that fits the message you are trying to deliver, head over  SlideHunter.com for a selection of templates hand-selected for businesses, brands and online marketers.

5 Ways to Defend Your Name When the Internet Attacks

5 Ways to Defend Your Name When the Internet Attacks

The internet is a big (virtual) place. If you make money online or have any sort of public internet presence at all, it can seem like you are just one tiny pixel on an endless screen of static. Most people struggle to get their voices heard at all in the endless miasma of the interconnected world. But some people have another problem. They get noticed for the wrong reasons. They are slighted, maligned, slandered, and generally whined about in very visible spaces. How are you supposed to continue your online business if your reputation is in danger of getting destroyed because of bad press online or anonymous posts and bad reviews?

There are a few answers to this question, and each of them will apply differently based on the type of business you own and the situation you might currently be dealing with. The good news is that you have plenty of options to choose from — five of which I’ve laid out for you below.

Haters Gonna Hate!

Truth be told, no matter what you do or how much you try to please everyone… you are going to have haters. Just take a look at some of the most successful people, celebrities and brands in the world today. They didn’t get to where they are because they let the haters get to them — and after all, that’s what the haters want anyway, right? One of my favorite examples of this is in one of Kobe Bryant’s last commercial during his retirement year he hits the game winning shot and everyone starts booing him. Kobe then becomes “the conductor” and walks off the stage. Yes, Kobe was hated (and loved) throughout the years, but without the haters, his brand never would have become what it is today.

Dominate the Search Results for Your Name

 

One of the best ways to defend your good name and reputation online is to make sure you have a protective wall built around your personal or brand name in the search results. While this is easier said than done, it is something everyone should be working on over time. Google “Zac Johnson” and you will see I pretty much dominate the whole first page for my name. The only competition I have it a presence every once in while from “Zach Johnson” who is a professional golfer that gets major media coverage.

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The good news is, ranking in the search results and building a protective wall around your name and brand isn’t that difficult (as long as your name isn’t super generic or shares the name of a celebrity). The secret to owning the whole first page of Google lies within ranking your own sites and social properties. If you don’t already own your name as a domain, that is a must. Social profiles on Twitter, Facebook, LinkedIn and YouTube all rank extremely well and fast — all you need to do is point some quality backlinks to them with your personal or brand name.

Replicate this process and interlink all of your sites and social properties together and you will quickly start seeing them all move up in the search results.

Improve Your Game and Make Your Wrongs Right

If people hate you on the internet and it’s your fault, maybe it’s time to do a little soul-searching and self-improvement. I’m not saying that every person/business should immediately roll over in submission the moment someone has something sour to say, but sometimes this is your shortest path to a better future. One of the best/worst things about the internet is that it has a short memory. If you have a scandal on your hands, it’ll be yesterday’s news if you can clean up shop. Sure, some people will hold a grudge, and some people find it really hard to outrun their bad past, but you can create new customers on the foundation you’ve laid correcting your mistakes.

Whether you are an individual, brand or business, one of the best ways to clear up any wrongdoings, is to simply come out and apologize, then move on. Even going back to our first point, this is exactly what Kobe Bryant did when he held a public news conference and admit his guilt. It wasn’t each, but afterwards everyone moved on.

Hire a Reputation Management Company

As online marketers and SEO experts, we know what it takes to rank in the search results and have somewhat reasonable control over how we look online. On the flip side, should this happen to any random person, politician or celebrity, things can escalate quickly!

When you know you did something wrong or that bad news/PR is headed your way, that’s probably when it’s a good idea to start looking at professional PR management services. For those times when things get ugly, and there’s no way to fix them on your own, a simple search in Google for “reputation management” will quickly provide you with numerous resources. The Reputation Management Company is one such example of a company who contends with bad press online. They can scrub out highly visible internet comments and smear campaigns, so you can rebuild your brand reputation on or around that rubble.

The big difference between trying to repair any damage on your own versus using an outside ORM service is that most of them already have connections in high places, which means they can move at a much faster and more effective pace. Of course, such premium services and swift actions also come at a price.

Reputation Management Done Right

Fight Your Own Battles

When it comes to internet spats, it sometimes pays to know when to fight back. Remember when Steve Jobs answered that complaint email from some dude on the internet? That was amazing! The guy was put in his place, and everyone else on the web knew that you don’t just mess with Steve Jobs or say that he doesn’t know his business. Of course, Steve Jobs is no longer alive, and you are certainly not his replacement in the cultural zeitgeist, but you may still be able to stick up for yourself nonetheless.

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The main thing is to only do this when you know you’re in the right. Don’t engage in petty spats that make you look like you have a thin skin. Do engage in internet spats when someone is blatantly misrepresenting your brand, other people are believing what they say, and you have a special talent for setting these kinds of people straight. When attempting to defend your name or brand in an open forum (such as a site forums, social networks of live chat/webinar/conference), know that outside parties can add their own two-cents and quickly escalate the situation and even make things worse!

How to Protect Your Name and Reputation Online

There are lots of ways to defend yourself online, but most of them fall into one of these five categories. Don’t let internet scuffles snuff out your brand, personal identity or even what you may think of yourself. If you can get out from the clutches of the internet trolls, you’ll likely build a brand that works in the long term.

To learn more about how to protecting your brand and good name online, refer to my 97 reputation management resources article.