The Best Website Builders (In-Depth Review)

The Best Website Builders (In-Depth Review)

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Finding the right website builder is like choosing a life partner or career, only more important.

Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success.

With a good website builder, someone with no technical experience can spin up an amazing site in no time.

Knowing what’s good is the first step, but the top options on the market have different strong points. The next step is figuring out which of the best website builders is the right fit for your needs.

I’ve been building websites for years. Let me walk you through the different types of website builders and how to choose between them.

After that, you can use my in-depth reviews of the top four options to make an informed decision.

The Top 4 Best Website Builders

  1. Wix — Best for general use
  2. Weebly  — Best for beginners
  3. Shopify — Best for ecommerce
  4. WordPress — Best for content management

The Different Types of Website Builders

Why are you starting a website?

There are a multitude of reasons to want to start a website and they will affect the services and features you will need.

For instance, is your goal to set up shop as an ecommerce entrepreneur, dropshipping items from abroad?

Do you want to start a simple blog documenting your travel adventures?

Think deeply about what you want now, but also your roadmap for the future. Once you commit to a particular website builder, it can be difficult to change later on.

After getting a clear idea of your needs, you will then need to consider the different types of web builders available.

Keep in mind that many website builders fit multiple categories, serving each need to a different extent.

General-purpose website builders

There are thousands of reasons to create a website, and nowadays, it seems like every person and organization has one.

To service such great demand, some website builders have taken a holistic approach in terms of appeal and their tools.

For example, these sites typically have a lot of features that other types of website builders have, such as the ability to blog.

However, as they are multi-purpose in nature, you cannot expect these features to not be as in-depth and robust as more specialist platforms.

Some use cases for general website builders include:

  • Information websites – If your goal is to simply host information online, these general website builders can be quite useful. For instance, you may have a kitchen renovation company and want to start reaching potential customers online.
  • Personal branding – Managing your personal brand is becoming more important every day. It is particularly important for independent workers and entrepreneurs as well as for employees applying for jobs.

Here’s a good example of how an organization can use their website to push their brand identity.

General-purpose website builders are great for creating and maintaining an online presence. Keep all your readers, followers, and customers up-to-date.

Content management platforms 

Content is what drives the web, and one of the oldest yet still most relevant forms of content is the blog post.

Considering blogging is such a crucial part of the web, some website builders have been designed with a content management system in mind.

In the case that you want to get your thoughts out there; ideally, in a serious and sustained way, a blog website builder may be the right option for you. Use cases include:

  • Professional writing – This goes without saying, but if you want to be a writer, you actually have to write. Typically, you need a place where you can showcase your talent. Whether you are a business writer or journalist, maintaining a personal blog is important.
  • Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. Setting up a blog with a strong content management system helps to get ideas out in a sustained way.

Here’s a not-entirely-random example of a content-centric website.

Essentially, blog website builders are a good choice if you plan on writing long term and it is one of the things you focus on.

Ecommerce platforms 

Another type of website builder are ecommerce platforms.

As you might expect, these are perfectly designed to help people build and manage online stores through the ability to list goods, fulfill orders, and take payments.

These website builders are useful for:

  • Side hustles – Perhaps you are interested in selling some goods in addition to your day job and don’t have the time to dedicate to the operational side of things. These website builders are great to solve this problem, as they handle the backend of your business.
  • Digitizing your store – Maybe you already have a brick and mortar store and are looking to make your stock available online. In this situation, this type of website builder will take all the technical complications out of setting up online.

An example of an ecommerce website.

How to Choose The Best Website Builder For You 

Now it is time to take a closer look at some of the specific features to consider when evaluating a website builder.

Remember that although some website builders may fall into the same category, each may suit your needs differently.

For instance, you may be setting up an online shop and your primary consideration may be a low learning curve, whereas somebody else may be thinking about a platform that can allow them to scale easily.

Here are some features you should consider.

Ease of use 

Things to consider:

  • Intuitiveness – Some website builders are easy to use and have simple interfaces with drag and drop functionality. This is useful as you won’t have to Google changes you want to make with the tool.
  • Learning curve – If you are not great with technology, it is unlikely you will want to spend hours learning how to set up a website. Some website builders are much easier than others.
  • Setup time – Similarly, you may want to get your site up and running immediately, particularly if it is an event you want to promote.
  • Ongoing management – Needing external help to manage your site defeats the purpose of a website builder. It must be easy to manage in terms of updates.

If you are new to setting up online or are time-constrained, how easy it is to get started will likely be your primary concern.

Scalability 

Things to consider:

  • Custom code – Website builders use standardized code, which are the building blocks of a website. These allow you to easily create a site with various features. In some cases, however, you may need your own custom features and the ability to write your own code.
  • Migration – At some point, you may want to host your website yourself. However, not all website builders allow you to easily make this move. In some cases, you may have to redevelop your site from scratch.
  • Integrations – You will probably create new goals as your website grows, such as running ads or embedding social feeds. Some website builders are more compatible with other platforms and are easier to integrate.

You should think strongly about scalability if you are already an established business looking to create an online presence. This is particularly true if you are already selling products at scale in the real world.

Startups in the fundraising process and are looking to scale fast or even change core features of their product should also take caution here.

Support 

Things to consider:

  • Support channels – You will need to consider the different ways you can get in touch with support teams such as live chat, email, and phone. In-depth FAQ’s (frequently asked questions) are also important.
  • Responsiveness – If your site breaks at 5 PM eastern time, but their support only works European hours, then you are in trouble. Some teams may also respond much quicker than others.
  • Engagement – Unfortunately, some support teams are useless. Maybe they are being paid very little so they do not care, or they are overworked. Either way, you need support that can actually solve your problems.

If you plan on running a site with a lot of visitors and it happens to go down, the last thing you want is an unresponsive support team. This is especially true if you plan on driving a lot of traffic at a given time.

A website builder with a strong support team is also useful if you are just getting started online, considering you may still get stuck, even with simple interfaces.

Price 

Things to consider:

  • Cost – Some website builders can be more costly, with some reaching upwards of $299 a month (for landing pages, for instance). Others are permanently free with the option to upgrade for a small monthly fee.
  • Trial – Before you commit, it can be useful to take advantage of a trial offer to play around with the tools. You will likely find that some are a better fit than others.
  • Hosting & domain – Most website builders will host your website on the web, which is typically included in the price. Some may also offer a domain as part of the package. Otherwise, you would have to purchase these yourself.

If you plan on making money from your website, either by selling products directly or to capture leads, then price should not be a key consideration for you. Make an investment in the best service for your needs.

However, if you just want to set up a small information site, then you could do with the cheapest options.

Generally, website builders that have feature depth are typically more expensive as they solve more specific problems.

Features 

Things to consider:

  • Ecommerce shop – If you plan to sell things online, you need a website builder that allows you to do so. Consider sub-features such as payment processing and product catalogs.
  • SEO – Some website builders have tools that allow you to rank better in Google searches.
  • Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes.
  • Community – In some cases, you may want to expand your website into a community where people can communicate and network (otherwise known as a forum).
  • Analytic tools – Website builders may also offer analytic tools that help track traffic on your website or at least integrate with other tools that do.
  • Niche features – Perhaps there are some special features you are looking for such as the ability to set up a crowdfunding campaign in addition to having a standard website.

The features of a website builder are the main thing to consider when deciding which route to follow. This is because they will have the most impact on your specific goals.

For instance, if you want to set up a landing page for a specific product, trying to optimize with a generic site builder will be a pain. It will probably lack the in-depth analytic tools that a dedicated landing page builder would have.

Also keep in mind that there are some features that you may not need now, but you could need in the future, such as if you plan on running paid ads to your blog posts.

Design 

Things to consider:

  • Themes and templates – Website builders allow you to start with a predesigned website that is customizable to various extents. Some themes serve different purposes in terms of branding and utility.
  • Mobile-friendliness – You will need to ensure that your website builder automatically makes your website easy for mobile users, typically with responsive design.
  • Customization – It is likely you will want to make some changes to your template. You will need to consider the various customization tools available.

Regardless of your goal, you should always be concerned with providing a great user experience to the people who are visiting your site. It simply makes logical sense – if your site is hard to navigate, people won’t get the most out of it.

The actual design and branding are important too. For instance, some designs are more corporate while others are more welcoming. There may be a design template that really suits your particular brand.

And if you are selling something, you need to ensure that the design is optimized to increase conversions.

Now that you have a good understanding of the types of website builders and the features to look out for, it is time to take a look at some of the best website builders on the market.

#1 – Wix — Best for General Use 

If there is one website builder that you have likely heard of, it is probably Wix. The effort that Wix puts into their marketing is phenomenal. Wix is so successful, in fact, that they have featured high profile celebrities like Jason Stratham in some of their campaigns.

Not only that, but Wix has results to show for it too, with over 160 million websites hosted by the company.

Wix is the best website builder if you don’t have a specific need in mind. Even in the opposite case, this is true, such as if you have broad needs and are aiming for different functionality.

Wix is truly the “jack of all trades” in the sense that it does everything well, but nothing is truly exceptional. However, it serves its purpose for the average person looking to set up a website.

Pros of Wix 

Here are the best things about Wix:

  • Powerful app market – Wix has an enormous amount of add on features that you can access through their app market. Want to book meetings directly on your site? They have got you covered. Want a live chat pop up box? Simply click and install it on your site.
  • Covers every need – Wix covers most of the needs of people looking to set up a website. This includes setting up an ecommerce store, blog, or even just a simple information website.
  • Lots of templates – Wix has a wide variety of templates that you can choose from to get your website up and running quickly. Their templates are well designed and take the user experience into consideration.

Cons of Wix 

Here are the weaker parts about Wix:

  • The user interface can be difficult – Although Wix is aimed at the mass market, the user interface can be quite tricky especially if you want to customize your site. You will often find yourself having to Google how to complete certain tasks. .
  • No migration – A huge downside with Wix is that you’re locked in, so you cannot take the code of your website somewhere else later on. This can cause problems if you quickly need to scale your business.
  • Jack of all trades, master of none – Wix’s main strength is also its weakness. Although it has many features, it cannot compete with the quality of niche website builders.

Who should use Wix?

  • Small businesses – If you are offering a service such as legal advice or marketing, Wix is a solid website builder that will handle all of your needs. If your focus is selling products online, avoid Wix.
  • Freelancers and professionals – In a similar manner, Wix is great for professionals who want to showcase their personal brand. It will allow you to cover all the potential bases of highlighting your portfolio, such as taking meetings and even blogging.

Try Wix for free today.

#2 – Weebly — Best for Beginners 

Next, we have Weebly, which is a drag and drop website builder that prides itself on its ease of use. Weebly currently powers over 50 million websites and has been around since 2006, which is a huge achievement and testament to how effective the platform is.

So, what has caused Weebly to be consistently favored among users? It comes down to the simple user experience and short learning curve. Weebly does not bombard you with features or a complicated interface.

Instead, it does not scare you away and allows you to get straight to the point of setting up your website.

Pros of Weebly

Here are the best things about Weebly:

  • Simple and easy to use – Weebly has a simple interface with drag and drop mechanics that just work. Everything feels natural and intuitive. It also helps that they have an onboarding mechanic with email and popup explanations when you get started.
  • Migration – If you decide you want to host your own website, Weebly makes it easy for you to take your site off their platform.
  • Affordable – Compared to other generalist website builders, Weebly has one of the most affordable pricing structures.
  • Great customer support – Weebly has a powerful customer support team who are active every day of the week. They typically reply within 1 day by email or even quicker via their live chat or phone lines.

Cons 

Here are the weaker parts about Weebly

  • Lacks diversity of function – The tradeoff of using Weebly is that it is not as powerful as Wix. For example, there are fewer features. In addition, some features such as their content management system and analytic tools are much weaker than competitors.
  • Limited customization – As Weebly uses a drop and drop interface and themes, the customization can be quite limited. Wix also has this problem, but they have more tools at their disposal to solve this issue.
  • Scaling problems – Weebly is simply not a great platform if you have plans to grow your website in a significant way: it is just a simple website builder for day to day users.

Who should use Weebly?

  • People who need simple websites – As a rule, you should use Weebly if you are not very tech-savvy and want to set up a simple website quickly. One category of users would be associations or clubs who want to set up an information site about their group.

Try Weebly for free today.

#3 – Shopify — Best for Ecommerce

If you plan on selling any type of product online – from jewelry to electric scooters – then your best bet will be to use a dedicated ecommerce platform and website builder.

Without a doubt, the number one in this category is Shopify. The platform powers over 1 million merchants in 175 different countries, and is the third-largest online retailer in the US, trailing behind only Amazon and eBay.

The Shopify software represents a complete end to end platform that allows you to set up, manage, and promote a store online. You can easily list your goods for sale, take payments, and fulfill orders – all under one roof.

Pros 

Here are the best things about Shopify:

  • Ecommerce specialty – The main draw of Shopify is that it is a niche website builder focused on setting up an ecommerce store. This means that all their features and processes are geared toward that end, resulting in a powerful platform that can help maximize sales.
  • Security – If you are going to be handling transactions, you need ways to keep your site safe and customer data secure. Shopify stores have strong cybersecurity measures in place which a self-hosted website would typically lack.
  • Integrated sales channels – Shopify has strong integrations with other platforms, such as Facebook and Amazon. This allows you to streamline your sales by managing your catalog on each platform under one roof.

Cons 

Here are the weaker aspects of Shopify:

  • Niche focus on ecommerce – Because the focus is on ecommerce, Shopify lacks some of the features and finesse of other website builders. For instance, their content management system is very limited compared to WordPress.
  • Transaction fees + monthly fees – With each sale you make on Shopify, there is a transaction fee that ranges from 2.4% – 2.6%. Combined with payment provider fees, this can eat into your margin.

Who should use Shopify?

  • Brick and mortar stores – If you have an in-person store and are looking to sell your products online, Shopify will offer you a solid footing into the digital world.
  • Ecommerce startups – Entrepreneurs that are starting new brands or drop shipping will also benefit from the quick end to end set up that Shopify offers.

#4 – WordPress — Best for Content Management

One of the oldest and most reliable website builders is WordPress. The platform has come a long way since it launched in 2003 and is the most popular content management system on the web today.

In fact, WordPress powers a whopping 37.6% of all websites.

As WordPress was around during the earlier days of the web, its focus revolved around content, which was the most prominent form of website at the time.

It maintains that focus to this day, with WordPress having arguably the best content management system out of all the different website builders.

An important caveat is that WordPress is divided into platforms:

  • WordPress.org – This is the open-source (free version) of WordPress that comes with greater flexibility, but is harder for non-technical users.
  • WordPress.com – This is the paid version. You can get help with the installation of themes and management but is generally less customizable.

Pros 

Here are the best things about WordPress:

  • You have full control – Unlike other website builders, WordPress is fully customizable as the site is developed directly with code, as opposed to drag and drop interfaces. This means that you have much more flexibility in terms of design and function.
  • Robust blogging and CMS – WordPress is built front the ground up with content in mind. It has some of the best tools for publishing and managing content including team management, advanced scheduling, and categorizations.
  • Lots of plugins – There are over 52,000 plugins available for WordPress. You can measure and boost your SEO with plugins such as YoastSEO, or you could even add a new function such as a shopping cart.

Cons 

Here are the weaker aspects of WordPress:

  • You may need help – As your WordPress site is developed with code, you will likely need help to install and update your WordPress theme. This can come with a hefty cost, particularly if you want ongoing changes.
  • Learning curve – If you want to manage and update your site yourself, it can take some time to learn how to do so. Managing and scheduling posts are relatively easy, but updating how your site looks or installing a plugin is much more difficult.
  • Security issues – As your WordPress site is self-hosted, you are more vulnerable to cybersecurity issues. Some of the plugins for WordPress also can act as a risk as well.

Who should use it

  • Bloggers – If writing is your main focus, then WordPress is a great choice. The platform is designed for bloggers, optimizing content management, and SEO. WordPress will allow you to scale and get the most out of your content.
  • Content centric businesses – Likewise, if you are building a business that is content-heavy, such as a new website, WordPress will help you to manage the operational side of content production much easier.

Think about your goals

An important thing to keep in mind is that the website builders listed above can serve multiple functions, so this article has provided an overview for you, you will need to look into the details of each platform.

The best choice for you will come down to both your needs at the moment and where you plan on taking your website in the future.

After reading reviews like this one, make sure you take a step back and put your particular needs at the forefront of the decision before you commit.

Best WordPress Themes

Best WordPress Themes

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All businesses need a good website.

The sites must load quickly, and they need to have a winning design.

The good news is there’s a wide variety of excellent WordPress themes that do just that.

WordPress themes use different layouts to present content beautifully and boost engagement with your brand.

I’ve put together a guide to the best WordPress themes available now to help get you started.

The Top 7 Options For WordPress Themes: 

  1. Astra — The Best WordPress Theme for Beginners
  2. Sydney — The Best WordPress Theme for Freelancers
  3. Foodie Pro — The Best WordPress Theme for Food Bloggers
  4. Jayla — The Best WordPress Theme for Online Shops
  5. Zakra — The Best WordPress Theme for SEO
  6. Tusant — The Best WordPress Theme for Podcast Creators
  7. Travel Way — The Best WordPress Theme for Travel Bloggers

How to Choose The Best WordPress Themes For You

Deciding on a single WordPress theme for your brand can be overwhelming. There are tons of options out there, and it can be difficult to know where to start. If you’re struggling to pick one, try thinking about the complete picture.

The first aspect to think about is whether you should get a free or paid WordPress theme. The difference isn’t just in the pricing.

A free WordPress theme can offer a lot to the right person, but it’s worth knowing some of the drawbacks. The main one is the lack of ongoing support for that specific theme, which, in most cases, can mean you’re left tracking down the original creator’s email for help when something breaks.

Far from ideal.

Not to mention that the same free themes can pop up on many websites, taking away originality from your branding.

But you can usually try out a theme for free before deciding to invest in the full paid version, so they do have their uses.

Paid themes are a better bet for brands in general, though. They generally include regular updates and support, higher levels of customization, and higher-quality code.

Another thing to mention is that WordPress.org, or ‘self-hosted WordPress,’ (as opposed to WordPress.com) is the best bet for most businesses as it gives a greater level of control and is cheaper overall. This extends to themes, availability, and customization.

With that said, I’ve seen some top brands on WordPress.com, or ‘hosted WordPress,’ with some genuinely dazzling themes, too.

If you’re in doubt, I’d still say go for WordPress.org.

Other key things to think about are the following:

Theme Functionality

Thinking about functionality is very important. I’m talking about what you need a site to do to conduct business.

Do you need social media icons that link out to brand accounts? How about a comment section or forum, and what about the e-commerce side of things like a shop?

In other words, you need to think hard about the features you need.

The great news is that WordPress plugins can add a significant number of extras whenever you want, but it’s worth looking into the functionality of a theme you like.

For example, specific themes might be coded in such a way that adding a forum could prove difficult.

If you like a theme, make sure you’ve done your research before buying it and that it can support your core needs.

Site Responsiveness

How responsive a site is can make it or break it. It’s that simple. There are more devices out there than ever before, and the list keeps on growing.

Can the theme you’ve chosen adjust to these different devices?

A mobile reader needs to have the same complete experience as a desktop user, so any good WordPress theme will adapt to this on a case-by-case basis. Don’t forget that Google has made it mandatory for sites to be mobile responsive, which can affect your rankings in a big way.

Mobile traffic is increasing every year, so a responsive WordPress theme is essential. Most WordPress themes include this as standard, but not all do, and free themes often don’t. Think carefully about this when researching.

Page Builders

A good page builder will allow you to drag and drop to create pages with little fuss.

Most WordPress themes come bundled with page builders, but not all of them do. Some themes may even use a bespoke page builder that could slow down a site with unwanted code.

Ideally, you want a WordPress theme optimized to work with the best page builders, particularly if you have a preference.

You could find a WordPress theme that provides almost everything you want, only to find it’s incompatible with your favorite builder. Or buy one that features a proprietary builder, but it’s just not very good. Too late, though, because you’ve already purchased it.

Browser Support

A theme can load smoothly and look beautiful on your browser, but what about on your customer’s browser? It’s worth noting that not all themes will work correctly on every browser, so a good deal of testing is a sound idea.

You can usually check a browser’s compatibility under a WordPress theme’s details, but the developers won’t always list this. In that case, test it yourself.

It’s as simple as downloading a few of the most popular browsers, loading up your site with its new theme, and seeing what works and what doesn’t.

More often than not, you’ll find an issue or two that only occurs on a specific browser. I’ve seen pages breaking inexplicably on certain browsers while others were fine. This is often an overlooked area, so it’s prudent to get ahead of any potential issues.

Different Types of WordPress Themes

WordPress can be a little more complicated than you might first think. It isn’t just free themes versus paid themes or basic versus premium themes.

There are quite a few different groupings of themes, but they can be split down into the following core clusters:

Starter Themes

A starter WordPress theme is essentially a skeleton of a theme. These themes offer the vital infrastructure a WordPress theme needs, but that’s all.

From there, it’s up to you to create the rest of the site. For some brands, that might be just what they want, and for others, it might be a scary thought and too much work.

The idea is that these themes are minimal in design and are malleable and very customizable.

Framework Themes

Framework WordPress themes are all about meshing together different parts. A framework theme combines a parent and child theme into a fully functional and customizable theme.

A child theme is effectively an add-on that goes on top of a parent theme. This allows you to modify and tweak a site to your heart’s content.

A parent theme, on the other hand, is the base theme underneath. It can operate alone, but you can’t modify it without the child theme’s help.

The advantage of these themes is that they can be turned into something unique using the parent theme’s existing structure as the starting point.

Tailored Themes

Tailored themes are another category. These are themes designed by a professional team tailored to your specific niche and needs.

You can tailor a theme yourself, of course, but if you have the budget, a theme designed and created by a team could prove to be far more successful and can be built exactly how you want.

Be warned, though, these can be expensive.

#1 – Astra — The Best WordPress Theme for Beginners

We all have to start somewhere, and the same is true with WordPress themes. Where do you even begin? The answer is with Astra.

Astra is our top pick for WordPress beginners for its slick customization options, high level of functionality, and the considerable number of free extensions available for it.

I mentioned earlier that ensuring great page builders were compatible with a theme was important, and Astra doesn’t disappoint. Some of the most popular page builder plugins, like Elementor and Beaver Builder, are easily used with it.

On top of that, Astra offers a lightweight experience, allowing it to load exceptionally quickly. That’s without mentioning the super easy customization and pre-built options for blogs, portfolios, and online shops.

Other key features of the Astra theme include:

  • Dedicated sidebar
  • WooCommerce ready
  • Mega-menu
  • Mobile headers
  • Fluid layout
  • Spacing control
  • Custom fonts
  • Infinite loading

In terms of pricing, you can get Astra for free, and this provides you with a basic theme able to get you up and running. For some, it might be all they need.

There is also a pro version of Astra available that offers additional settings and options. The pro version is a must if you need a great deal of customization and new layouts. You can purchase it for $59.

#2 – Sydney — The Best WordPress Theme for Freelancers

Whether you’re a freelance marketer, editor, or content writer, an excellent theme to show off your accomplishments and details is essential.

That is where Sydney comes in. This is a powerful and feature-rich theme ideal for freelancers, both those new to the industry and those who have been doing it for years and might want to change things up.

Sydney has more than 600 different Google fonts to choose from, and users have access to a full-screen slider, which can make a strong first impression on potential clients.

I also like the custom Elementor blocks that can be designed just how you want, enabling you to focus on getting your branding right.

Other features of the Sydney theme include:

  • Slider or static image header
  • Translation ready
  • Social buttons
  • Cross-browser support
  • Regular updates
  • Live customizer
  • Parallax backgrounds
  • Color controls

Sydney has a free version, and you’ll have access to a lot of vital features.

With that said, the pro license only costs $59, and the upgrade will allow you to take things to the next level with extra page options, templates, WooCommerce, video headers, and more.

It’s a good idea for most freelancers and small businesses.

#3 – Foodie Pro — The Best WordPress Theme for Food Bloggers

This compelling WordPress theme is perfect for sharing new recipes and the best cooking tips with your online audience.

Minimalist and clean, yet offering loads of features and specific design choices, you can’t go wrong with Foodie Pro.

Consisting of the Genesis Framework—both secure and search-engine-optimized—Foodie Pro offers an almost countless number of color and typography options.

You’ll be able to upload your brand’s logo quickly, and a selection of pre-built templates only helps speed things up if you’re in a hurry to launch.

Other features of Foodie Pro include:

  • Customizable header
  • Mobile responsive
  • Widget areas
  • Recipe index
  • Works with popular plugins
  • Child theme based on the Genesis Framework
  • WordPress customizer
  • Lightweight design

There’s no free version of Foodie Pro, but you can buy the theme and complete framework package for $129.95, which I think is a fair offer based on what you can do with it.

There’s also a Genesis Pro option for those who love the framework and want to invest further. The Genesis Pro variant includes access to additional support and every future theme the company releases.

Genesis Pro is a good choice for those with big plans and costs $360 a year.

#4 – Jayla — The Best WordPress Theme for Online Shops

The Jayla theme offers a minimal and contemporary approach to the e-commerce industry, allowing you to create a store and sell products online with ease.

Jayla is built around the popular and powerful WooCommerce plugin, which means you’ll have access to a large number of features.

Jayla also gives you access to multi-block builders to speed up your site’s creation and an almost unlimited number of colors for your layout.

Perhaps most impressive is the wide variety of shops you can build with the theme. From furniture shops to tech stores and everything in-between, Jayla is useful in most e-commerce scenarios.

Other highlights of the Jayla theme include:

  • One-click install demo
  • Lifetime support
  • Header and foot builder
  • Drag and drop page builder
  • Woo product filter
  • Compatible with Yoast SEO
  • WooCommerce product wishlist
  • Supports over 800 Google fonts

On the pricing side, Jayla costs just $59 for the regular license, which is more than enough to get your store started.

That regular license also adds in future updates for no extra cost and six months of support with site bugs and other issues.

If you want additional support, you can extend it to 12 months for $17.63.

#5 – Zakra — The Best WordPress Theme for SEO

Zakra isn’t just a memorable name—no, this stylish WordPress theme will help your brand rank higher on Google.

Zakra is optimized for the largest search engines, loads quickly, and supports almost all essential SEO plugins.

One particularly impressive feature is the 50 or so demos that are pre-built and ready to go with the theme.

These demos cover multiple scenarios you may need and can be quickly set up with a one-click demo importer. From there, you’ll be able to customize the demo to your liking.

One major advantage is the speed at which you can do this, so it’s an excellent option for those short on time.

The Zakra theme also delivers:

  • Lightweight designWooCommerce integration
  • Suitable across multiple devices
  • Compatible with key page builders
  • Translation-ready theme
  • Right-to-left text direction languages
  • Dynamic, customizable areas
  • Menu styling option

Zakra is free to use, but be aware that multiple features are locked out. Once you’re happy with the theme, you can upgrade to one of the more premium packages.

There are four pricing tiers, and all of them feature the Zakra Pro extras. The following prices are for lifetime access:

  • Personal: $112 for 1 site license
  • Personal Plus: $139 for 3 site licenses plus 30+ premium starter demos and Elementor companion
  • Professional: $259 for 10 site licenses plus 30+ premium starter demos and Elementor companion
  • Developer: $359 for unlimited site licenses plus 30+ premium starter demos, Elementor companion, and future plugins

You can also choose to pay via an annual fee. I think the Personal Plus package with a lifetime subscription would be a great option for most.

#6 – Tusant — The Best WordPress Theme for Podcast Creators

Tusant by Second Line is a first-rate theme that’s best suited for podcast creators, musicians, voice-over actors, and music streaming.

While many themes can offer flashy designs, Tusant is practical, too, allowing you to embed audio and video from multiple sources.

For example, a podcast creator would be able to embed an entire ongoing series with ease, while musicians could display their latest work. The developers say Tusant can showcase an unlimited number of entries.

What’s more, Tusant supports all of the vital podcasting plugins such as PowerPress, Seriously Simple Podcasting, and PodLove. You can host MP3 files locally, too, so there’s little to get in the way of your creativity.

Tusant also offers the following:

  • Over 900 Google fonts supported
  • One-click theme install
  • Dedicated support
  • Responsive mobile design
  • WordPress built-in customizer
  • Full documentation for each section
  • Translation ready
  • Page builder support included

For the pricing, there are three distinct tiers from the Tusant creators:

  • Single Podcast Theme: $69 for one Second Line Podcast WordPress theme of your choice + 12 months of updates and support
  • Podcast Theme Bundle: $139 for access to all Second Lines Podcast WordPress themes + 12 months of updates and support
  • Lifetime access: $389 for unlimited lifetime access to all Second Lines Podcast  WordPress themes + lifetime updates and support

Second Line currently has five different podcast WordPress themes. Tusant offers multiple layouts, beautiful displays for playlists, and supports over 20 podcast hosting providers. If you’re a podcaster, you cannot go wrong with Tusant.

#7 – Travel Way — The Best WordPress Theme for Travel Bloggers

Travel Way is perfect for travel bloggers and photographers who want to show their locations’ real beauty. Travel Way is also great for travel agencies and portfolios.

With call-to-action buttons, multiple sections, and handy social icons, it’s a theme ready for the modern traveler.

The free version of Travel Way is flexible and highly customizable, with the option of setting up galleries, booking forms, services, and portfolios. There’s a huge amount you can do with this theme.

Even better, it works well with all of the major browsers, is very responsive, and offers unlimited pages for each section of your site.

Other attractive features of Travel Way include:

  • Featured sections
  • More than nine custom widgets
  • Testimonials
  • Tour packages
  • Custom sidebar areas
  • Full layout controls
  • Page builder compatible
  • Extensive slider options

The pro version features advanced custom widgets, multiple options for comment sections, more menu and logo positions, and quite a bit more.

It costs just $55 for personal use and $99 for developers, so if you’re pretty set on the theme, I wouldn’t hesitate to upgrade for the rest of the features.

Summary

There are tons of beautiful WordPress themes out there, and my list has given you just a snapshot of everything you can do on the platform. But many themes work better for specific uses.

The picks on the list offer some of the best themes available in their respective areas:

  • Astra — The Best WordPress Theme for Beginners
  • Sydney — The Best WordPress Theme for Freelancers
  • Foodie Pro — The Best WordPress Theme for Food Bloggers
  • Jayla — The Best WordPress Theme for Online Shops
  • Zakra — The Best WordPress Theme for SEO
  • Tusant — The Best WordPress Theme for Podcast Creators
  • Travel Way — The Best WordPress Theme for Travel Bloggers

Whether you’re a freelancer, travel blogger, podcaster, or you want to launch an online shop, WordPress has got you covered.

The best part is how much you can do with a single theme, so dive in and get started.

The sky really is the limit.

How Much is My Website Worth? Best Website Valuation Tools

How Much is My Website Worth? Best Website Valuation Tools

How Much is My Website Worth? Best Website Valuation Tools


Have you ever wondered how much money you would get if you plan to sell your website? Whatever type of website you are running, as long as it is generating income, you can sell it for a multiple of 20-50X of monthly net profit.

But the biggest question is:

How much is your website currently worth?

What should be the selling price of a website?

Well, this is where website valuation tools come into the picture. These valuation tools consider a ton of things like:

  • Your website income
  • Your website expenses
  • Domain age
  • Type of website

And a few other factors in determining the best selling price of your website. Depending upon the complexity of running your website, you could expect 2-5x of your yearly net earning as your selling price.

Anyways, rather than shooting in the dark, let’s take the aid of these website worth calculators to find out how much really is our website worth.

How Much is my Website Worth? – Top Website Value Calculators

1. Flippa Website Valuation tools


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Flippa is a well-known name in website buying/selling space, and they have been around for years. Flippa offers a free business valuation tool, which lets you access your website potential selling value within minutes.

If you are happy with the price, you can also list your website for sale on Flippa for free. When I tested this tool, I also got a free consultation call from Flippa team about how the valuation is done, and it was insightful. You could also learn a ton of thing on such free call, such as how to do things which helps in a higher valuation of your website, how to optimise your listing and other queries.

Practically, I have always purchased websites and never sold any. One day when I would sell a site, I would share all these info with you. For now, you can take a free test using website value calculator.

2. Empire Flippers Valuation tool

Empire Flippers is another big name in the website flipping space, and I had a chance to meet their leadership team at DMSS Bali. Their website valuation tool is one of the best, and easiest to use.

See the screenshot below:


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You simply select the type of online business you are running, and fill up the free valuation form to find the potential selling number.


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Empire flippers require you to create a free account, and you can evaluate unlimited websites. Once you are ready, you can also put your online business for selling on Empire Flippers.

Over all, the Empire Flippers website tool is recommended by many pros who are into the website flipping business.

3. AdSense Benchmark tool


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Using this free tool by SEMRush, you can find how much a website has potential to make from Google AdSense. This tool is handy when you are buying/selling a website which is primarily monetised using Google AdSense.

Now whatever value this tool shows, the site potential selling price could be anywhere from 20x-50x. So according to AdSense valuation tool, ShoutMeLoud.com is worth only $845000, even if we take 50x as multiple. However, the fact is we make more than $16,900 a month, and this is one reason I always recommend our readers to use Affiliate marketing over AdSense to monetise a website.

4. Ahrefs Traffic value

This is another smart way to identify the real worth of a website. Ahrefs which is a popular SEO tool shows the traffic value of a website.

  • To use this feature, login to your Ahrefs account and go to Site explorer.
  • Enter the domain name of the website (Could be yours or others)
  • And it would show you the traffic value


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According to Ahrefs traffic value feature, the estimated value of ShoutMeLoud’s target’s monthly organic search traffic is $199K

And even if we do 35x for this, the potential selling price for ShoutMeLoud should be $199K * 35.

You can use this to identify the website worth using their traffic SEO value, which is idle most times.

Over to you: What is the real worth of your website?

Doing a website valuation test gives an idea about the true potential of a website. It is also the gateway to the world of buying/selling website, which is a lucrative online business in itself. A lot of online marketer I know who are into this business, and are comfortably making 6-7 figures income by flipping websites.

There are a few important factors which contribute to proper buying/selling of a website, such as:

  • SOP ( Standard operating procedures ) – This is a document which constitute how day to day activity are done. Having this document for a big site is essential, and helps the new owner to quickly integrate your process with their own.
  • Income and expense record: To get the right valuation, you should be maintaining a proper book of accounts, or atleast have a clear income and expense report.
  • Transferrable accounts: If you running an affiliate website, you should be in a position to transfer everything to new owner. This is one reason I highly recommend to use a business email like a[email protected] to signup for business related stuff.

Ofcourse there are more factors to this when you plan to sell the website, and platforms like Empire Flippers, Flippa are doing a great job to help online business owners sell their website at a great multiple.

Now, if you have an experience of buying/selling website, I would love to learn more about it. Also, if you know of any other accurate website valuation tool, do share it in the comment section below.