• Clean and minimal interface
  • Huge library of modules (inc. dynamic modules)
  • Global templates and modules with selective sync
  • Strong design and customization settings
  • It’s fast. Very fast.
  • A ton of high-quality templates
  • Great support channels available


  • Quite a few bugs, particularly when creating more complex layouts
  • Columns were a PITA to work with at times
  • Live chat support only for pre-sales
Divi Homepage Screenshot

Divi Builder – from Elegant Themes – is a backend and front end visual page builder geared towards web designers.

Divi Builder is a well rounded page builder. It has easy navigation, a simple interface for the most part, powerful features and helpful dev tools.

On top, the Divi builder has been making a name for itself with an impressive templates library.

In our Divi builder review, we’re taking a critical look at the new Divi Builder – not the theme.

Divi Builder Review: The Good, Bad, And The Ugly

For this review, I fired up Divi Builder to see how it fares in comparison to popular alternatives on the market.

From here on out, I’ll share my experiences using this tool, as well as what I liked and didn’t like along the way.

User Interface & Experience

Divi Builder User Interface

Of all the page builders I’ve looked at, Divi has to be the most unique in terms of user interface and overall experience.

In fact, this is clearly one it’s key selling points and Elegant Themes holds nothing back in communicating that fact, using phrases like “intuitive”, “easy to use” and “you’ll think it’s magic”.

Divi Builder Cta Settings

Strong statements, but how true are they?

Well, my first impressions were very promising.

The lack of a sidebar was actually quite refreshing, albeit risky. The controls are very subtle, the color scheme was nice and bold, and the flat design just… worked.

Visually, Divi Builder is nothing short of amazing, and I don’t say that lightly.

Divi Builder Interface

In terms of user experience, it followed the same kind of principles you get with other builders, except things tend to only appear as and when they’re needed.

What I mean is that, for example, adding new elements is not always available in a sidebar, like with other page builders.

With Divi builder, you can only add elements from a specific plus button at the end of existing sections.

Divi Builder New Element

Did I like this aspect? I’m not sure. I seemed to have a kind of love hate relationship with it.

I did, however, like being able to expand the settings window, move it around and resize it at will.

Divi Builder Settings Window

Divi also takes text editing to a whole other level. Not only can you do inline text editing, but the lack of borders and the simplistic controls almost makes it feel like you’re editing a live page.

Divi Text Editor

And being able to adjust height and width by simply dragging was impressive – though it was quite buggy for me most of the time.

Divi Element Dragging

On a final note, I have to mention the responsive design toggles in the bottom corner of the screen.

Clicking these icons will move you into responsive mode where you can continue editing the design for smaller screens.

The only problem is that you can’t hide elements on mobile, which is a big drawback when compared to other page builders.

Divi Builder Responsive Editing

On the flip side, you can readjust margins and padding by dragging them, which is a big plus over other builders:

Divi Builder Margins And Paddings

So what didn’t I like?

Initially, it was honestly quite hard to find anything “bad” about Divi Builder in this regard, but there were a few things I’d like to point out.

Example #1: Buggy at times

The more I played around with Divi Builder, the more I noticed little bugs popping up from time to time. These bugs became more apparent over time, though.

In my case, the “add new module” plus button wouldn’t always work, or even show up.

Divi Builder Plus Button

It’s not the most common bug, usually people struggle with compatibility or importing individual elements, but it’s still a problem to expect.

However, Elegant Themes has been getting better and better at solving these issues, so it’s something you could be complaining about less and less in the future.

Example #2: The hover element controls can sometimes get in the way of what you’re doing.

Going back to that button, testing the hover effect is difficult because the controls also appear from hovering.

Divi Hover Element

And this issue occasionally stopped me from being able to remove certain elements which was VERY frustrating.

My first overall impressions of the interface is that it’s well crafted and actually quite enjoyable to use when you get the hang of it.

Example #3: A Steeper Learning Curve Than Most

Take a look at Divi’s interface:

Divi Builder Interface Complexity

There are a lot of options for editing a page, the site overall, individual elements, sections or columns.

That’s awesome for experienced developers, or Divi veterans.

But it can be tough to get started if you’re a beginner, especially when compared to other page builders.

Module Library

Divi Builder Module Library

Divi has a strong library of content modules you can use to effectively build your page. 46 of them, in fact.

Unlike other page builders, I found myself using the search bar most of the time, mostly because the window was just a wee bit small.

It worked well in most cases, but I felt it could be a bit more intelligent at times…

Divi Builder Library Search

Anyways, scrolling through, there were a few that caught my eye.

  • Blog
  • Comments
  • Post navigation
  • Post slider
  • Post title
  • Sidebar

What do all these modules have in common?

They’re dynamic.

As in, they pull information from elsewhere on your site, allowing you to create adaptable layouts.

For example, the “post title” module will change based on the title of the post or page it’s currently on.

Divi Dynamic Modules

Images can be set as “Featured Images” with the dynamic content option, which makes the whole process of creating pillar pages for your site much easier.

Divi Builder Dynamic Content

This is a wonderful feature that helps bring flexibility and a better streamlined workflow into the world of page builders.

This, in my opinion, is the direction page builders need to be taking as we move forward and the Divi team clearly understands that.

*claps vigorously*

Finally, let’s talk about global modules.

Being able to edit a module, and have those changes reflect on every page where it exists across my site is a big deal.

Fortunately, most page builders today allow the use of global modules, including Divi.

In fact, it’s just a case of checking a box when saving a module to your library…

Divi Global Modules

And while most modern page builders emulate this in some way, Divi does offer something I haven’t seen anywhere else before.

Selective Sync.

Right before you save a global module to your library, you can choose which particular settings are made global for that particular module.

Divi Dynamic Modules

A typical use-case for this might be to apply all CSS and design settings and leaving the general settings to be freely and independently editable.

In this case, since this is a text module, I could change the look and feel of the text globally without losing the ability to change the text itself.

I could see this being taken a lot further, but it’s a great start and something I’d definitely like to see picked up by other page builders.


Going through the customization settings for each of the modules, I really didn’t expect to see such a high level of control.

I mean, check out all the ‘design settings’ you get on a simple text module…

Divi text Settings

You can use CSS for each individual module, though I think Divi gives you virtually everything you need to get the look and feel you’re after, without having to resort to custom styling – in most cases.

Did You Know

There’s even a third-party (paid) addon you can use, called Divi Booster. It tacks on over 50 new configurations to the standard Divi Builder, allowing you to have even more flexibility with your designs.

So that’s that. But what about layouts?

Well, Divi offers a row and column system you’re no doubt familiar with by now…

Divi Layouts

Again, it works. Adding in new rows with different column layouts is a piece of cake. For the most part.

The only kink I found — albeit a pretty big kink — was that you can’t readjust columns widths to your liking.

Divi Builder Columns

In other page builders, you can drag the column border to the exact width you need, but with Divi, you’re locked-in.

One workaround I found was to use column-specific padding to push modules inwards…

Divi Row Settings

For me, this just doesn’t live up the standards set by the rest of the builder, and it’s an area they really need to look into.

And one more thing I’d like to mention, is the shortcode issue.

This is something a LOT of people seem to complain about with Divi, and I can see why. The moment you disable the plugin, this happens:

Divi Shortcode Example

Every page you’ve built with Divi suddenly turns into a cocktail of shortcodes. Keeping your pages intact essentially means you’re locked in for life.

(That is, unless you don’t mind going back and cleaning up the tsunami of shortcodes left in it’

s wake)

However, after doing some research we noticed our experience was on the bad end of the spectrum. Divi’s made a lot of improvements to leave behind as few shortcodes as possible when you uninstall.

Moreover, this article runs you through everything you need to know to leave behind a clean page after Divi.

Shortcode Cleaner

So weigh this aspect based on your own needs.

Overall, this one was a mixed bag because on one hand, Divi excels with their customization options, but on the other hand, they completely fall down when it comes to basic layout flexibility and, of course, the plugin dependency.

Content & Page Templates

If you’re a template junkie, Divi’s the builder for you.

They have a ton of templates, pre-made to fit any need.

Divi Builder Layout Packs

But Divi has a special system for their templates. You don’t just upload a premade page, you import an entire “layout pack” with content for all the pages you might need for your site.

And there are 186 of these layout packs, which translate to 1376 individual page templates, at the time of writing.

However, these numbers might not be relevant for long, since Elegant Themes (the developers of Divi) constantly add new layout packs.

Divi Builder Templates

Extra Features and Quirks

A great feature of Divi is the Split Test option, which is easy to set-up and very insightful for your landing pages.

Just right click anywhere on a page and choose Split Test:

Divi Builder Split Testing

You’ll then be prompted to choose a conversion goal by simply clicking on it, and the split test is live, showing users different variations of your initially chosen element.

It’s fast and easy to use, even if you’re not a marketer.

On top, any Divi subscription comes with a few extra plugins. More specifically, you get:

  • Extra, a WordPress magazine theme and visual builder
  • Bloom, a lead generation plugin
  • Monarch, a social media sharing plugin

On top, developers have a lot of tools at their disposal to make the best out of Divi. Ever since Divi 3.1, users can create their own modules with the Developer API.

Divi Developer Api

On top, you can always add custom CSS on page to tweak things to your liking:

Divi Builder Custom Css

Which makes Divi a decent alternative even for experienced developers.


Divi Loading Screen

There’s no other way to say it. Divi is lightning fast.

Every click. Every transition. Every edit.

It all happens almost seamlessly, and no matter how hard I tried, I just couldn’t get the page builder to stall.

Subaru Impreza Gif

Even as far as previewing and restoring past revisions are near instantaneous.

Divi Editing History
  • When I first launched the builder
  • And when I loading a new layout
    (Even then, it was barely a couple seconds.)

I can’t stress how important it is for a page builder to tick this box, and Divi gets a big fat tick from me.


As I was checking out Divi’s pricing, I noticed a little chat icon in the bottom corner.

I was a bit surprised to see it, but they actually had live chat agents on standby for pre-sales questions. (And I even got response within a few minutes)

Is Divi Better Than Elementor And Beaver

It was a good start. But pre-sales support is pre-sales support.

The real question is, what happens after they’ve schmoozed you over and taken your hard-earned pennies?

Well, the live chat option isn’t carried forward, unfortunately.

Divi Pre Sales Live Chat Only

(Ughh… I knew it was too good to be true.)

Despite that, the forum approach still works well in my opinion. Especially since you can look back at other questions and answers in the archive.

Divi Support Forums

Of course, like other popular page builders, you also have the community-driven option.

Divi is backed by multiple Facebook groups of active users (most of them developers and designers building sites for their clients), with many willing to chime in if they can offer any assistance.

Divi Theme Users Facebook Group

Overall, the support options are abundant and you’re never more than a few clicks away from help if you ever need it.


Divi Pricing

This is where Divi Builder really separates itself from the pack.

Unlike other popular page builders, like Thrive Architect, Elementor and Beaver Builder, you can’t buy Divi as a standalone product.

Instead, you have to buy the entire Elegant Themes membership, which includes all plugins and themes.


If you don’t renew after 12 months, you will be able to continue using the themes and all plugins, but you won’t receive any updates or support until you renew again.

Fortunately, the annual membership cost is very reasonable, and even works out cheaper than some standalone builders… *cough* Beaver Builder.

Looking at how it’s competitors are priced, you can get a better idea of where this plugin sits in the market.

Page Builder Free Version Premium Version
Thrive Architect No $67 lifetime
Elementor Yes (some limitations) $49/yr – $199/yr
Beaver Builder Yes (heavy limitations) $99/yr – $399/yr
Divi Builder No $89/yr or $249 lifetime
Visual Composer
No $43*varies

It’s also nice to see a lifetime option there for anyone who’s happy to stick with Divi (and maybe even the themes, too).

I said this before in our Divi builder review, but even though this may look like the more expensive option compared to Elementor or Visual Composer, you have to consider the license limitations.

The membership gives you unlimited use on as many sites as you like, whereas Elementor PRO, for example, will set you back $199 for the privilege of installing on multiple sites.

Overall, I think it’s a great deal. Especially if you’re interested in their other plugins or themes as well.

Is Divi Builder Right For You?

Now that I’ve covered all the different features and functions of Divi Builder, weighing up the pros and cons and giving my experience along the way — let’s talk about YOU.

As with any tool, Divi Builder isn’t going to be the right choice for everyone, so I’d like to get to the bottom of who exactly this page builder is suitable for.

Budget Bloggers

If you’re building your empire on a shoestring, you might find the $89 per year cost of Divi a little off-putting.

Keep in mind, though, you get access to all themes and plugins from Elegant Themes. You also don’t have to renew after the first year – and you can continue to use their products.

That said, I’d still recommend the free version of Elementor if budget is really a concern. That way, you get what is, in my opinion, a superior page builder without spending a penny.

If you currently don’t have access to a solid theme or certain essential marketing plugins, it could work out cheaper to opt for the Elegant Themes membership.

But even then, if you just want to start a new blog and you don’t really know a lot about web development, you will not be able to make the most out of Divi’s USPs – A suite of templates and deep customization.

Beginner Bloggers

In terms of overall simplicity, Divi Builder is no doubt a reliable option for anyone starting out.

Unlike Beaver Builder, it does manage to keep a minimal approach without having to sacrifice customizability. Basically, it’s great for beginners, but it also has some more advanced options tucked away if you ever need them.

Now, is it the best page builder for beginners?

That’s a tough one, and even though I know most beginners will fall in love with the simplicity and intuitiveness of Divi, I can’t help but give the prize to Elementor once again.

Check out our Divi vs Elementor and Beaver Builder vs Divi comparison reviews if you want more comprehensive details.

High-Level Marketers

As I mentioned earlier in this review, Divi Builder comes loaded with a respectable number of modules, customization options and design settings to give you serious control over the look and feel of your page.

For me, few page builders come close in this respect, and it’s no surprise so many web designers choose Divi to build bespoke website designs for their clients.

Admittedly, you may find yourself delving into custom CSS for some slightly more complex scenarios, but if you fit into this category, that probably doesn’t scare you as much as it does some people.

Overall, Divi isn’t perfect, and it certainly has some limitations, but it’s still far more advanced than most alternatives out there.


Divi has come a long way since its days as a backend-only editor. Today, it holds its ground against the competition, and is, in my opinion, still one of the better page builders you can buy.

The biggest issue for me, personally, is just how buggy Divi can get when you’re building slightly more complex layouts – something that became more apparent during the Trello experiment, above.

And I also can’t overlook the fact that all Divi built pages are dependent on the plugin being installed and activated. It just feels wrong. (But hey, I’ve always had commitment issues.)

That aside, the intuitive interface, raw speed, and extensive customization is enough for me to at least recommend giving Divi a try. It won’t be for everyone, but it deserves its place in the fight, that’s for sure.

As for me? There’s still some improvement to be made before I could even consider making the switch. Elementor still takes the cake on that one.