Post-COVID-19 times affect the whole affiliate marketing industry making changes to all the verticals. While betting suffered critical losses during the pandemic as all the sports events were canceled, gambling started to move up right after the outbreak of coronavirus. Lots of affiliate marketers decided to retrain and started to run casino offers. Bored people in turn started to entertain themselves and visit online casinos.

But now we see some improvements and removal of restrictions in other verticals. Businesses are coming back to usual life and affiliate marketing is not an exception. What is the situation with gambling now and which should be the tactic of making a profit with casino offers? RichPush experts are providing guidance 👇

Why gambling?

There are lots of different verticals that bring profit if you manage it right. But lots of affiliate marketing experts still think that gambling is the best option for different groups of users (newbies, professionals, experts, agents, direct advertisers).

There are certain advantages we cannot help but notice.

Evergreen vertical
Gambling will be always relevant. It’s impossible to see its decline or peak as there are lots of gamblers who want to earn easy money at any time. Of course, there are some changes in approaches over time but nothing global.

Lots of traffic sources and high-profit potential
You can choose any traffic type you want as gambling vertical works with lots of traffic channels. Advertising networks are one of the best variants as push, pops, native ads work effectively with casino offers. We recommend trying push notifications as this format can be easily personalized by using creatives with personal messages.

Huge variety of casinos and lots of bonuses
Users can visit online casinos from any country in the world. They are especially attractive for countries where offline casinos are forbidden. Users are also engaged by lots of bonuses. Deposits, free spins, additional payouts work like a magnet for gamblers.


Approaches for icons and main images of gambling creatives

Show real people on your creatives
Photos of real people winning will make users more loyal and attract them to the landing page. Remember that statistically, creatives with women are more appealing and they also gamble a lot. Especially if we speak about slot machines where you don’t need any special skills to win. Don’t forget about it.

Check the restrictions of your affiliate network (it can be age, gender, traffic sources).
You can use 2 approaches:

  • interest: Find out how lucky you are today!
  • generalization: Everyone wins, and you can! Try!

Create an atmosphere of casinos from the very beginning
How can you do it? Add casino elements on the main image of your creatives. Spin wheels, poker rooms, slot machine elements, and croupiers. It’s important to convince users that they can win and show that creative’s content is similar to the content of the offer. When even newbies of the casino industry see such creatives they may feel the excitement and become money-motivated.


But what about the headlines and description?

Match your headline to the peculiarities of the GEO you’ve chosen for the campaign
The headline should contain elements that are common for a certain country. For example, names of cities, nationalities, the national currency.

Names of small towns increase users’ loyalty.

Also, it’s better to prepare creatives in the language of the country of your GEO. Use browser language targeting to save your budget.


Use global world events as a newsbreak for your headline. Mind users’ national hobbies
Great world events are always actively discussed and attract the attention of different audiences. Use sports events, resonant occasions, and sensations. People have always been interested in resonant news that’s why they will easily notice your push notification. You can use shocking news and secrets on how to win against casino.

Also, don’t forget about national hobbies and holidays. For example, people in German, Spain, and England like football. To make a connection between different kinds of sports and your headline is always a nice idea.


Approaches to gambling landing pages

Gambling landing pages should be either catching or informative
Speaking about entertainment, elements of the game show really effective results. For example, different spin wheels, slot machines, surveys where people can try to win may force them to visit the page of your offer. In other words, if you are able to hold users on your landing page, it will most likely end with conversion.

As for the informative side of the coin, useful materials can also attract users and gain their trust. Everybody wants to learn the tactics and rules of gambling from people who regularly win. Success stories are always in demand. You can place them on your landing page. In this type of the lander, you can also add some bonus (for example, the one that you’ve previously mentioned in the creative).

Useful testing and optimization tips for push ads on gambling

✅ Test a few creatives per one campaign (at least – 5, maximum – 10).
✅ Use 24/7 scheduling at the first stage. Later you can change it during optimization.

There can be exceptions for some GEOs. For example, there was a case when in Norway at 5 a.m. were lots of conversions. Check the schedule for your particular GEO.

✅ Set up 1 impression limit per 24 hours – don’t overwhelm users with your offer.
✅ Choose an average or even higher bid to increase CTR and get a quality audience.
✅ Use the blacklisting (not whitelisting) strategy when launching push campaigns (if you create too small whitelist it will burn out very quickly and you won’t get HQ traffic).

📚 Find more useful tips and tactics in RichPush ultimate guide “Gambling ad campaigns”.