In the early days of the internet, creating a new website or ad campaign was quite direct. There were no social media sites, the use of tracking pixels was quite limited and there really wasn’t much in terms of demographic and audience targeting. For the most part, you would setup an ad campaign and have URLs with sub-id tracking. If you made money from your campaign, excellent! If not, you would continue to mess around with your text and banner ad copy and maybe try a few different traffic sources.
Now it’s completely different. Not only has the internet completely taken over the whole world and how we run our lives, we also now have the ability to track nearly every aspect of our ad campaigns as well. Everything from screen recordings of visitors on our sites, demographic targeting at the deepest levels and even the ability to set up retargeting ads to increase conversions and keep bringing visitors back. It really is quite amazing what options are available these days.
At the same time, it can be quite overwhelming. To think back at the early days of the internet when I was running my sites and ad campaigns, they were really quite simple. I had a site, maybe a few landing pages and an affiliate network where I could track earnings. Now affiliate marketers and brands need to sign up to eight different platforms and services, while cross-referencing data and costs at the same time.
For marketing experts, brands and businesses of today, it’s all about having these systems in place, but also utilizing automation at the same time. We are quickly seeing more advanced platforms and solutions coming out as an all-in-one solution, while also quickly putting single marketing solutions out of business.
One of the most recent moves was through GetResponse, one of the leaders in the email marketing space. With their new Marketing Automation platform, they are putting online marketers and business owners back in control of every aspect of visitors coming to their site, while also having better management and control over customers and even the conversion process.
Before diving into some of the main features of their new platform, I highly recommend you take a look at this short video that will provide visuals on how effective this can be for today’s marketers and online businesses.
Just as I mentioned earlier, the need for tracking every moving component of your business is now more important than ever. However, the need to signing up to several different tracking and delivery solutions to accomplish this is quickly coming to an end. With millions of customers and years of experience already under their belt, GetResponse Marketing Automation is now giving their clients the ability to go from just simply email management to complete control over their businesses.
The Benefits of Marketing Automation
We’ve all heard of marketing automation before, but the common association with this term is usually an expensive platform that is too complicating to setup. GetResponse has created a solution that not only makes the setup and tracking much easier but also visually appealing in the process (see below screenshot). Through the use of conditions, filters, and actions, business owners can customize every aspect of their communications. This means you have the ability to setup different call-to-actions and marketing solutions based off how your audience acts when they arrive on your site.
A good example of this would be if a visitor came to your e-commerce site and signed up for your newsletter but didn’t make a purchase on your site. Wouldn’t it be great if you could target and treat that individual user differently that if someone came to your site for the first time and actually completed a purchase?
That’s exactly what GetResponse’s Marketing Automation solution is all about — knowing your audience and being able to assign them with different actions, tags, and tracking based off their actions on your site. You can see a screenshot below of how a typical subscriber or customer of your business might be tagged. Notice how they are currently listed as “engaged”, “active” and “female” — three data points that allow you to better target the user as an active customer.
All of this ultimately comes together for your to have more control over your audience and the type of communications you have with them. Imagine how much money is being left on the table for visitors who come to your site and sign up for your newsletter, but you never hear from them again? Or what about shopping cart abandonment? Did you ever go to a site and get to their order form page and then leave… only to receive an email the next day saying “Complete Your Purchase — Here’s a 10% Off Coupon”. It happens all the time, but for most online marketers and small businesses, this type of solution and follow-up marketing was either too advanced or expensive to setup.
What’s exciting about this new marketing automation solution from GetResponse, is that it can be applied to nearly any new or existing brand or business. As you can see, through the screenshots and mentioned features above, it’s a clear winner for any e-commerce based sites out there. However, for any affiliate or content sites that have a call-to-action or lead base monetization method in place, I can see this working pretty well for them too.
At the end of the day, no matter what business model you have… the more control you have over your audience and how you direct them throughout your site and follow-up with email marketing, the more likely you are to squeeze as much possible money out of each customer as possible.
If you are currently doing any form of online lead generation or the selling of physical/digital products and don’t have a marketing automation plan in place, I highly recommend you head over to GetResponse and see how this amazing new solution is and how it can help your business and brand get to that next level!