Did you know 77% of internet users read blogs? Blogs are a powerful way to reach potential customers.

But how do you get your target client to read your blog?

Crafting an effective post isn’t hard when you follow a blog post structure.

The structure provides a foundation for your post. Once you lay the foundation you can add personality, style, and resources.

Keep reading for tips on writing content that resonates with blog visitors.

Start with an Engaging Headline

Don’t make people guess if they should read your blog. Use active words to convince them to keep reading.

A strong headline with relevant keywords appeals to readers and search engines.

Write a Compelling Introduction

The headline grabs attention. The introduction keeps it. Use the introduction to explain why readers need your information.

Here are three ways to hook the reader:

1. Tell a Personal Story

Give readers a personal account of what the topic means to you. If you’re promoting a product or service, show why you care about it.

2. Offer a Solution to a Problem

Describe a relatable problem. Explain the negative consequences of ignoring the issue.

Offer your blog post as the way to relieve the negative situation. Make sure the problem and solution match the needs of your target audience.

3. Include Relevant Statistics

Readers want statistics that support your topic. State how many people share the problem. Reveal positive results based on your solution.

Use all three methods by relating a personal story backed up with statistics.

Break up Blocks of Text

Create a page people can scan. Break up the text so it’s easy to digest the information. Use the following methods to produce appealing posts.


Readers and search engines love subheads. Readers can skim the article and choose to read certain sections.

Subheads add clarity and context that result in good search engine rankings.

Bullet Points and Numbered Lists

Bullet points and lists drive home a point and inspire action.

  • Keep Bullet Points Short
  • Start with a Verb
  • Make Them Consistent
  • Describe Benefits
  • List Action Steps

A list stands out from the surrounding paragraphs. Use it to help readers see important information.

Graphics and Photos

Graphics, video, and photographs add interest. Show readers your product or service in action. Explain hard-to-understand points with images and video.

If you can’t create original photos and video, hire a photographer or videographer. Use a stock photo service if you’re on a budget.

Calls to Action

People share appealing graphics, memes, and quotes. Encourage people to share your content with links and social share buttons.

Blog Length

The perfect length for a blog post depends on your goal. Here are a few quick data points that are recommended from iWriter:

  • Talk to Your Target Audience
  • Do Your Keyword Research
  • Put Your Headline to Work
  • Hook Your Reader
  • Add Appropriate Images
  • Optimize for Search Engine Optimization
  • Include a Call to Action

Do you want something short and shareable? Write a 100-word blog. Include share buttons and appealing graphics to increase exposure.

If you’re explaining a complex task write a long article. Readers looking for a complete explanation appreciate a 2000-word tutorial.

Consider your goal, then write a blog that meets it. Don’t limit yourself to a word count.

Proofread and Revise

Always proofread, edit, and revise your posts. Poor grammar and spelling ruin credibility and web traffic. No one reads a post full of errors.

Attract Readers with a Blog Post Structure

Use the blog post structure outlined here to attract readers. Write content that resonates with your readers and they’ll share it.

Treat blogs as a serious part of your business. They reflect your brand as much as any other published work.

Read the Blogging.org blog for more ideas on positive language.

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