Patients are becoming more thoughtful in their online search as 48% do more than two weeks of research before making an appointment. This is just one reason why dentist marketing is such an important aspect. If you are ready to grow your dental practice, you’ve come to the right place.
Read on to learn about five tips for successful dental marketing that can help grow your practice.
1. Meet the Community
Getting involved in the community is one of the sure ways to increase business. As neighbors run into each other all the time, you should want your business to be the topic of conversation.
A dental marketing strategy cannot go without community engagement. Word of mouth can be the best advantage of this type of dentist marketing. When friends or family ask for a great dentist recommendation, make sure your business comes to mind.
You can get involved in several ways. For example, you could sponsor a community sports team, participate in career days at local schools, partner with nearby businesses, and more.
2. Have a Consistent Blog
Marketing for dentists can be hard because of how busy everyone is in the field. However, to increase business, you need to keep up with your blog.
Blogs can help a website bring in more traffic. This is because of the use of SEO for dentists. Search engine optimization will allow clients to find your business easier.
If you are wondering how to grow a dental practice with blogs, there are some topic examples you can rely on. They include new dental services you offer, introduction/spotlights for staff, health advice, etc.
3. Have a FAQ Page
A part of your dental marketing strategy should be the addition of a FAQ page. Dental visits can be scary for some, so people want information about their appointment before they arrive. Dental marketing that includes a FAQ page reassures patients and potentials.
4. Get More Online Reviews
Online reviews for dentist marketing are important because many check these reviews. If you aren’t getting enough online reviews, or haven’t started at all, you have a problem.
However, getting started is easy. Asking your patients to write reviews is the easiest way to ensure others that they will have a great experience.
Stop asking yourself, “is it worth it?” The answer is yes as more people are inclined to choose a company with good reviews.
5. Create an Online Booking Option
After using SEO for dentists and other tips to bring in more traffic, you can influence the marketing funnel further by offering an online booking option. Making it easy for patients to take the next step will make them more likely to make an appointment with you.
Online booking tools are easy to find. Sometimes they even provide built-in reminders for patient appointments.
Get Into Dental Marketing
If you aren’t already taking advantage of dental marketing, you can get started right away. It is never too late to bring in more potential customers and keep your business successful. Get into dental marketing by using these top five tips.
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