In this tutorial I’m going to teach you how to set up and launch JackpotCrypto Casino campaigns on PropellerAds Push.
JackpotCrypto is a new casino website, where cryptocurrencies such as BTC – BCH – LTC – ETH – USDT are accepted as payment methods.
Casino is a very hot vertical now, especially on Push traffic sources, such as Propeller Ads, Zeropark, etc.
We are testing many different Push traffic sources, but we had the best results with Propeller Ads so far, so in this guide I’m going to show you how to prepare, launch and optimise your Casino campaigns.
Here we go!
Spying On The Best Performing Campaigns
We are going to start with spying on other Casino campaigns to see what kinds of ads and landing pages are working. For this we are going to use the #1 Spy Tool for Push Ads, Adplexity Push.
First when you log in to Adplexity it will show you the most recent campaigns that are running on various push traffic sources.
To find the best performing and most profitable campaigns we need to adjust some settings to filter the results.
First let’s set the date filter to Last 30 Days.
Then sort the ads by ’’Received most traffic’’
This way Adplexity will show you ads that received the most traffic in the last 30 days. The idea behind this technique is that these campaigns must be profitable, otherwise they would not spend money on buying so much traffic.
Next you can search for the keyword ’’Casino’’ to see casino ads only.
If you want you can also select specific GEOs or Traffic sources.
Then you can click through the top 5 / 10 ads, make notes of the angles, creatives, landing pages, to get some ideas for your own ads.
The best way to do this is by creating very similar ad texts and images to the top performing ones, because those are already proven to work.
Once you have that it’s time to set up tracking.
Setting Up Tracking with RedTrack
Using a proper tracking tool to track your campaigns performance is extremely important, and RedTrack has always been the best option for me. Without tracking you are basically burning money, because you can’t see important data that you are buying, and you won’t be able to optimise and craft profitable campaigns.
Setting up tracking is not that complicated, you just need to follow a few easy steps.
#1 ADD YOUR LANDERS
First things first, you need to add the landing pages you are going to use. So go to landers and click on +New
Then you need to type in the name and the URL of your landing page
Then click Save and that’s it.
#2 ADD THE OFFER SOURCE (AFFILIATE NETWORK)
Click on Offer sources, then +New
Then to add JackpotCrypto, click on ’’Create Custom’’ (jackpotCrypto is a new Casino network, they don’t have a Redtrack template just yet)
So you need to type in the name of the network, the postback URL and the network’s CLICKID manually.
Ask your rep to help you with the Postback, they will be happy to assist you.
#3 ADD THE OFFER YOU ARE GOING TO PROMOTE
Go to Offers and select +New
Type in the offer’s name, select the Offer source (Affiliate Network) and insert your Offer URL. Remember you need to add the correct ClickID parameter to your offer link.
Always double check or ask your rep on which parameter should you send the clickid!
#4 ADD THE TRAFFIC SOURCE
Then scroll down until you see zeropark, and click on the green Add button, that’s it.
Once you are done with these 4 steps, you are ready to create your first tracking campaign in Redtrack.
#5 SET UP YOUR FIRST TRACKING CAMPAIGN
Go to Campaigns and click on +New
First you need to name your campaign, and select the traffic source.
Then you can create your flow. You can add multiple Landing pages and Offers if you want to
If you add more Landers or Offers, you can adjust the Weight and Redtrack will rotate and split-test them for you.
Then you need to save your campaign and that’s pretty much it. Next copy your campaign link from the campaigns section:
Propeller Ads Campaign Setup
Now it’s time to launch our campaigns on Propeller Ads.
To get started, log in to your Propeller Ads advertiser account and click on Create campaign.
First you need to name your campaign, select Push notifications as the advertising format and then the Push notification types. Now I’m going to start with Classic Push notifications only, then I’m going to create a separate campaign for In-Page Push later.
Next choose a pricing model, I recommend CPA Goal or CPC, and paste your Redtrack campaign URL in the Target URL box.
*Make sure it contains the clickid!
Then you need to select user activity, which is basically target users based on their activity level. I highly recommend starting with targeting High user activity only! Later you can try to test medium too, but for start go with High only.
Then select your target country and the CPA Goal.
Next, set your Daily and Overall campaign budget, then devices you want to target, OS, OS versions etc.
Always create separate campaigns for Mobile and Desktop devices, don’t target both devices in one campaign.
Then you can upload your ads. I recommend starting out with at least 5 creatives per campaign, to be able to tell which one is the best as soon as possible.
Then click Start Campaign, and that’s pretty much it!
Monitoring Stats In Redtrack
Once your campaign is approved and starts getting traffic, go to Redtrack, select your campaign and click on Reports.
Then click on Subs, and make sure that data is coming through the parameters (Zone ID, Campaign ID, Banner ID, etc.)
You should be able to see data coming through like this for example:
This step is very important because if there is a problem in your setup and you don’t receive data your campaign is wasting money, and later you will not be able to optimize your campaign correctly.
If you don’t see any profits in the first couple of days, don’t panic, it’s normal, you need to optimise your campaigns until they become profitable.
First you need to buy data to find the most profitable targeting (zones, creatives etc.) and optimise the campaigns based on the data you receive.
Usually I start with Zones first.
My optimization strategy goes like this: If a placement spends more then $20 and gets 0 conversions I stop it.
To stop a placement go to your Propeller Ads campaign, select Zones and uncheck the bad ones:
Then I do the same thing with creatives.
If I see any significant signs that one creative is performing worse than the other, or it spends more then $30 and got 0 conversions I cut the creative.
To get rid of a bad performing creative go to your Propeller Ads campaign, select Creatives and just like in the placements section, uncheck the bad ones.
Usually I do this after a couple of days, not right at the beginning, to ensure I got enough data for optimization.
Then I repeat these steps regularly, we are getting traffic from many placements so we need to monitor and get rid of the bad ones as soon as possible.
A couple of days later I start diving deeper into data by checking Devices Types, OS types, Browsers, Day parting etc. and try to optimize wherever I can to improve the campaigns.
Scaling Winning Campaigns
When one of your campaigns finally becomes profitable, you should start working on scaling it ASAP to earn more and more money, because unfortunately, winning campaigns don’t live forever.. sometimes they just die out after a couple of months or so.. That’s why you need to work on them consistently, and scale whenever you can.
First you can simply try to increase the daily budget of your campaign and see how it goes. Also you can try adjusting with the bids on your campaign. If you bid a bit higher you can reach new audiences, or try to decrease them a bit and see if your campaign remains profitable or not.
After that you should try scaling by targeting new countries. What you need to do is to localize your ads and landing pages (translate them to local languages) and launch new GEOs.
Finally you can grab your winning campaigns, and launch the same winning campaigns with the same ads and landers on new traffic sources. Most of the time those campaigns will perform well on other traffic sources too.
If you want to try to promote JackpotCrypto’s offer, let me know, their offer is exclusive and they don’t want to open it to public.