Now is a great time to start a fitness blog! There is a growing number of people interested in fitness and health, and there are tons of resources online to help you build a traffic-generating website.
Furthermore, technology has lowered the barrier to entry so much that even a child could create a blog in a few minutes with very little instruction.
But, because of this, there is now more competition than ever before. According to WPBeginner, fitness blogs are among the most popular types of blogs for new bloggers. This means that your new blog will have to stand out if you want to gain traction and make it successful.
Lucky for you, that’s exactly what you will learn in this post. I have outlined the 10 steps to creating a successful and profitable fitness blog – even if you have zero coding knowledge.
You will also discover all the tools, tips, and techniques that you will need to get set up, start creating content, promote your blog, build a massive audience, and start making money.
So, if you’re ready to start sharing your passion for fitness with the world, let’s get to it.
This guide is extremely DETAILED and explains everything you need to start a fitness blog. I’ve been at this blogging stuff for over 8 years and have built a business making $20,000 per month, so I have a lot of helpful advice for you newbies out there.
If you get stuck or need advice, please contact me directly and I’ll help you out for free.
Below is a table of contents to help you navigate this guide. If you just need someone to walk you through the process of setting up your blog quickly and easily, check out step 5.
A fitness blog offers you the opportunity to share your best information, advice, and expertise with other people. It’s a very effective tool that gives you the power to share your message instantly with millions of people across the world.
This type of blog can include a variety of content types, including written posts, videos, images, and so on. This makes it ideal for people with different strengths and talents. For instance, if you’re blessed with great writing skills, you can create a lot of written content on your fitness blog.
However, if you’re someone who doesn’t have the bandwidth to create blog posts, you can share your message in the form of videos instead.
No matter how you choose to blog, there are still many great reasons why you should start a fitness blog:
It’s a great way to promote your business. If you already have a fitness business, a blog will be a great way to increase your exposure to audiences that you otherwise may not have discovered.
It’s perfect for helping others on their wellness journey. A fitness blog gives you a platform to offer solid advice and practical wisdom to help solve people’s problems and bring improvement to their lives.
A fitness blog will help you establish yourself as a credible industry expert. Blogging is an effective medium for building brand authority. It’s a cool platform that lets you show your audience how awesome you are. In fact, your blog can be your best trust-building machine to help you establish long-term relationships with your audience and customers.
A fitness blog can also be an impressive passive income source. This is undoubtedly one of the best things about starting a fitness blog. In addition to sharing your passion for fitness and health, you’ll also be able to generate an income from doing something that you love. If you choose to do so, you can scale and grow your business until you’re making a full-time income from your blog!
As you can see, there’s a myriad of reasons why you should start a fitness blog. An intelligently conceived, well-executed fitness blog will open to you a world of opportunity. So, follow the steps outlined below and start building your blog right now!
1. Decide the Focus of Your Fitness Blog
Your first step is to decide who you want to write for. This is the foundation of building a successful fitness blog and it’s a step that you should never skip.
Who is it that you will be talking to in your blog?
What story do you want to tell?
What’s your reason for creating a fitness blog?
What is your ultimate goal with your fitness blog?
Being able to answer these questions will help you identify your audience. It will also help prevent you from becoming distracted from your objectives as time goes on.
Having a clear goal for your fitness blog will guide everything you do, from the banner on your homepage to the content you create – and ensure that everything you do is directing your audience towards your main end objective.
There many different ways you can choose to position your fitness blog. Listed below are just some of the few ideas to help you brainstorm the direction of your new blog:
- Share your unique fitness journey
- Create a sports-specific fitness blog
- Create a fitness motivation blog
- Review equipment and other fitness products
- Create a fitness lifestyle blog
When brainstorming ideas, begin with the end in mind and it will make this process a lot easier.
For instance, if you’re going to start a ‘weight loss diary’ blog, then you will have to stick with that. Alternatively, you may want to share your deep knowledge and expertise on nutrition, or even document your journey to your first competition as a bodybuilder. The ideas are endless.
But, it’s important to give this careful consideration because this is what your blog will be mainly focused on, and your blog identity is not something you’ll be able to easily change in the future without losing your audience.
Also, when you start creating blog posts, this will help you avoid creating random posts that will confuse your audience.
As previously mentioned, there are a lot of fitness blogs popping up these days. However, as long as you commit to producing high-quality content that is relevant to the audience, you will be able to rise above the majority of redundant fitness blogs to find success as a unique and engaging fitness blogger.
So, even from the very first step of determining the focus or direction of your fitness blog, you need to keep in mind that you must find ways of differentiating yourself.
The last thing you want to do is write about something that every other fitness blogger has covered a thousand times. You don’t want recycled topics or to produce content that is just a rewrite or reformatting of articles that can be found anywhere else on the web.
2. Choose Your Fitness Blog Niche
Now that you have the direction or focus of your fitness blog, your next step is to pick a niche. A niche is simply the topic of your blog.
You don’t want to start a general fitness blog as this will make it hard for you to build a following of dedicated and loyal readers. Also, there are just too many topics to write about if you have a general fitness blog, and your content will be all over the place.
You’ll find it harder to keep your readers engaged and to come up with content ideas that resonate with your audience.
That’s why it’s important to niche down on your chosen topic as much as you can.
Choosing just one specific niche will help your fitness blog to grow faster. The reason is that you will soon become known as the authority on that particular topic. Just keep in mind that choosing a niche doesn’t mean that you cannot talk about other topics on your blog.
For instance, if you are a yoga coach, there is absolutely no reason why you should not write about how to incorporate running into your training schedule if you want to get better results.
Narrowing down your niche doesn’t mean that no one outside of that audience will read your content. It just helps you stay focused on your blog’s objectives.
So, what types of niches can you choose?
You can choose the nutrition niche, weight lifting, or some combination of these or any other fitness topics. You must then dive even deeper into the topic, to find a smaller niche that you will mainly focus on.
For instance, your blog could be about helping men or women exercise to get results for specific parts of their body, such as the chest, butt, legs, arms, etc.
By niching down, you make it more likely that you will be able to connect with an audience of readers who are looking for that specific information.
So think about what makes you different.
What is it about your fitness blog that is unique?
In a saturated market such as the fitness industry, you need to have a unique twist that you can put on your new blog if you want to stand out.
This could be anything such as:
- The types of workouts that you are interested in;
- Your unique method for managing stress;
- Your style of health cooking;
- Or any experience that sets you apart from every other fitness blogger.
Listed below are some of the most common fitness blog niches. It’s important to pick a niche that you can see yourself writing about months or even years into the future. The last thing you want is to start a fitness blog on a topic that you will be bored with after just a couple of months.
Common Fitness Blog Niches
- New mommy fitness blog
- Working mom fitness blog
- Yoga fitness blog
- Aero fitness blog
- Postpartum fitness blog
- Travel & fitness blog
- Pregnancy fitness blog
- Over 50 fitness blog
- College fitness blog
- Fitness food blog
- Workout equipment review blog
- Sports fitness blog for triathletes (surfers/footballers, etc.)
You can even combine two of your passions to come up with one unique concept for your blog, such as a fitness fashion blog!
Once you’ve chosen your niche, your next step is to find the perfect blogging platform.
3. Choose Your Blogging Platform
Choosing the right blogging platform will set you up for success from the very beginning. There are many different blogging platforms available to you. Some of them are free, and others you have to pay for.
Free blogging platforms include Wix, Blogger, Squarespace, and many others. These may sound tempting for new bloggers, but free blogging platforms are never really free. They come with a lot of limitations and constraints that will cost you a lot of time and cause you tons of frustration down the line.
Think of it this way: building your fitness blog is like building a house online. And if you use a free platform, it’s basically like you are renting the property. You never actually own it. This is what is called hosted blogging providers.
While this is not a big deal for anyone who’s creating a blog just for fun or as a hobby, if you want to be taken seriously as a fitness blogger, then this is not the way to go. Also, with a free blogging platform, you won’t be able to monetize your blog, which means you can forget about earning a real income from your blog.
Here are other disadvantages of using free blogging platforms:
- Google doesn’t rank free websites as well as the premium ones
- Free platforms have slow loading speed
- Free website hosting doesn’t allow you to monetize your blog
- You do not own the domain, you’re simply renting
- Aesthetically, free blogging platforms look unprofessional
- You cannot add supported features to extend your site’s functionality
- Any SEO work you do helps the free website instead of yours
What you want is a self-hosted blogging platform like WordPress.org. This is different from the free blogging platform WordPress.com.
WordPress is the top choice for over 35% of bloggers and website owners on the Internet. One of the reasons why it’s so popular is because it’s free and offers a massive community of helpful and supportive developers and users who are always willing to help new bloggers out.
WordPress is also secure, versatile, and customizable. It’s the absolute best platform to use for your new fitness blog.
Here are more reasons to use self-hosted WordPress over free alternatives:
- It’s easy to get started and you can install it in one click
- You get full control of your web domain
- Self-hosted WordPress is superfast – which search engines love
- You can monetize your website however you wish
- There is ample support any time you have issues or questions
- You can customize your blog to look however you want
- Plug-ins allow you to extend the functionality of your website
Now that we’ve got your blogging platform covered, let’s move on to the next step which is choosing your domain name.
4. Decide Your Domain Name
The process for choosing a name for your new fitness blog is one that shouldn’t take you longer than a couple of hours.
Here’s a quick explanation of the 10 steps to take when choosing a name for your fitness blog:
1. Buy a .com Domain Name: There are a lot of different extensions to choose from these days, including .fitness, .health, and more. Technically speaking, the different extensions don’t have any bearing from an SEO standpoint, but it’s always better to go with a .com domain as that is easier for everyone to remember.
2. Choose a Broad Domain Name: Don’t be too specific with your fitness blog name. A specific name will make it hard for you to expand your brand in the future. For instance, a name like ‘FitCalves.com’ may not give you much room to grow past a few topics or categories compared to ‘FitandFabulous.com’.
3. Keep Your Domain Name Short: Shorter names are easier for your audience to remember. Don’t include too many words and try not to use long or hard-to-spell words. Keep it to a maximum of 3 to 4 words. For example, ‘GetaHotBodyinThreeWeeks.com’ is way too long – not to mention super spammy!
4. Use Alliteration: Alliteration is when two words start with the same sound or letter. For example, Running Reps, or Fitness Fanatics are names that make use of alliteration. Using this little trick will help make your domain name a lot more memorable.
5. Use Creativity: If the name you want is already taken, use creativity to get a similar name by finding words that have the same meaning. You can use an online Thesaurus to help you come up with great alternatives.
6. If All Else Fails, Add Extra Words: If the name you want is already taken, why not try adding some words like ‘the’, ‘home’, ‘hub’, ‘gym’, ‘club’ etc.? Doing this will allow you to get the URL that you want. For instance, a name like ‘FitnessandHealth.com’ can become ‘FitnessAndHealthClub.com’.
7. Think of a Concept: When choosing a domain name for your fitness blog, one of the best things you can do to help you brainstorm ideas is to think of a concept around your blog. What could it be branded as? How could it be bigger in the future? By thinking of where your blog could go, it’ll help you come up with great ideas for what you might call it.
8. If You’re Still Stuck Use Tools: There are a lot of free online tools you can use like Lean Domain Search, Instant Domain Search, and Name Mesh. These will help you come up with many different ideas for naming your fitness blog.
9. Don’t Purchase a Domain Name: Some people fall in love with expensive domain names and they are willing to spend hundreds and even thousands of dollars for the name. You must avoid this at all costs. Instead of wasting money on a domain name, why not use that money to create content that will grow your new fitness blog instead?
10. Don’t Get Stuck Here: As previously mentioned, do not get stuck at this stage. Yes choosing a domain name may be important, but it’s even more important to take action and get your fitness blog off the ground.
So spend a couple of hours and choose a name that you’re happy with and then move on to the next step.
5. Buy Your Domain Name and Hosting
Now that you’ve chosen your blogging platform and a name for your new blog, it’s time to purchase the domain name and hosting.
Remember when we likened WordPress to your house on the Internet? Well, your domain name is your house address, and your hosting is the real estate on which your house sits.
You need to purchase the domain name so that from now on anyone who types that particular name (URL address) into their browser will get to your website. You also need hosting services that will ensure that your website is always online and available for your visitors.
Although it may be tempting to go with the cheapest hosting you can find, this can cause all sorts of issues for you down the line. Here are just a few drawbacks to using cheap hosting:
- You’ll be stuck on the same server as thousands of other sites
- Cheap hosting slows your website’s performance and increases click backs
- The service tends to go down at crucial times
- There are no automatic backups offered
- There’s poor security which increases the risk of hacker attacks
- There’s no website monitoring and poor end-user experience
A cheap web hosting service can actually turn out to be very expensive in the long run. That’s why it’s important to choose a reliable hosting provider with great service and customer support.
I recommend SiteGround. They offer affordable service and exceptional customer care.
Follow the steps listed below to help you with the process of purchasing your domain name and hosting.
Below is a YouTube video and screenshots showing you the exact step-by-step process, choose whatever tutorial that works best for you.
For those that don’t want to watch the video, below sums up each of the things you need to know with screenshots:
Step 1: If you haven’t yet, click on this link and you’ll be brought to the Managed WordPress Hosting page that you see below.
Step 2: Next, you’ll be brought to the hosting plan page. You could choose to get a “Growbig” or “GoGeek” plan but honestly, you don’t need it. The Startup plan is the cheapest at $6.99/month through my link vs. the normal $14.99/month.
This plan has everything you need including 10GB of webspace (plenty of room for your files), up to 10,000 visits monthly (perfect for a brand new website), Free WordPress Installation (they make this SUPER easy), Free SSL (the thing that shows “secure” in the top left of your browser when you visit a website), and Free Email (Very helpful to make you look professional to others).
Step 3: After clicking into the plan, you’ll be brought to the next page where you will click “Register a New Domain” and then input the domain name you want for your website. This is the final URL people will type into a browser to view your website in the future.
Step 4: Once you click “Proceed” on the previous step you’ll be taken to a page that asks for your personal and billing information. As you scroll down the page, you’ll see an area asking for you to input your “period” oh hosting. This determines how long you have your hosting for.
I highly recommend that you choose 12 months. Frankly, 24-36 months is not really needed right now and I think it’s smart that you just spend what is absolutely required at this point in time and don’t waste any money.
They have a one month trial, but that includes an additional setup cost that really is a total waste of money because, after a month, you’ll have to purchase the 12 months anyway to keep your hosting.
Step 5: As you’ll see in the screenshot below, after your purchase you have an account and can get started. From this point, you still have to set the website up, but your payment is all taken care of. Please click on “Proceed to Customer Area”.
Step 6: Next you’ll need to login to your account that you just created the login information for. Put in your Username and password and click “submit”.
Step 7: Once you login, you’ll see the page below. This page is where you have the option to set up your website and you need to click on the “Set Up Site” option to begin.
Step 8: On the next screen you’re going to click to Start a New Website and choose WordPress as your CMS.
Step 9: On this same screen after you choose WordPress, it’s going to ask you to create your Email Address and Password associated with the website. Please note: This is what you’ll use to login to your email panel, so make it something you can remember!
Step 10: This is Sitegrounds last attempt to ask you if you want SG Site Scanner or Domain privacy. We already went over this earlier, but they try one last time to make sure you’re all set with the right products. If you’re good and don’t want to add anything, just click “finish”.
Step 11: It will take them a minute to set up your site and then you’ll see this screen. The image below means that your new website is good to go. I suggest you click on “Manage Site” to see the backend administrator panel.
Step 12: The admin panel has a lot of different tools to help you manage your website. These can all be accessed on the left side of the screen by using any of the options available. Note: You do NOT need to take any action in the back-end right now, this just helps you understand what’s on the screen and what you’re seeing. Move to the next step.
Step 13 (Final): Your website is LIVE. Just go to a browser and type in your domain name. Once you do this, you’ll be able to access your website!
Congrats! You officially have a website.
If you’re wondering how to edit things on the website, all you have to do from here is go to your website URL with /wp-admin at the end in a browser and login.
And don’t worry, we cover how to edit things more in the rest of this guide as well. So please continue reading.
6. Choose a Theme For Your Fitness Blog
When you install WordPress, it comes with a default theme. A theme is simply software that dictates your blog’s appearance. It determines the layout, colors, font styles, etc. You can swap the default theme out for something that is more visually appealing.
When choosing a theme for your fitness blog, you have a lot of options available to you. Some of them are free and others are premium WordPress themes. Again, stay away from the free stuff because it won’t serve you well.
Free themes come with a few drawbacks. For instance, they lack the necessary technical support that you’ll likely need as a new blogger. Also, some free themes have malware in them which could cause you all sorts of problems down the line.
Also, free themes are not easily customizable and you’ll have a hard time trying to make your blog look the way you want it to.
On the other hand, choosing a premium theme comes with the following benefits:
Benefits of a Premium WordPress Theme Over Free Alternatives:
- Paid themes offer flexibility and easy customizability
- With paid themes, you get better customer support
- They are generally updated on a more frequent basis
- Premium WordPress themes are more secure
- They are also faster and more responsive on mobile
As you can see, premium themes come with a wide range of benefits. But, not all premium themes are made equal, so it’s also important for you to be able to know what to look for in a good theme.
What to Look for in a Good Fitness Blog Theme:
- Mobile responsiveness
- Beautiful design
- Easy customization features
- Reliable customer support
- Great online ratings
- Trusted brand with longevity
Here are examples of awesome themes that you can use for your fitness blog:
Personally, I always recommend Thrive Theme Builder to people. Why? Because it’s completely customizable and you can adjust your blog to look exactly how you want by pointing/clicking as opposed to hiring a developer.
In fact, this blog was build using Thrive Theme Builder and I’m absolutely thrilled with the result. Long term? I think this is the most cost-effective theme you’ll find.
Click the image below to watch a video and learn more about Thrive Theme Builder.
And, if you’d like to watch an extremely detailed tutorial you can watch this playlist on YouTube.
If you feel Thrive Theme Builder isn’t for you, here are some other theme options that are perfect for a fitness blog.
Feel free to choose any of these for your new blog. You can preview each of them to see what your fitness blog would look like in each case. Once you’ve found a fitness-friendly theme that you’re perfectly happy with, it’s time to move on to the next step.
7. Create Essential Pages & Logo
Listed below are some of the details that you might want to include in each of the pages:
About Page: On this page, you want to provide your readers with as much information as you can about you and your reason for starting a fitness blog. Explain to them what your purpose is with the blog, and what you hope to achieve. Make the benefits clear to them as to how your blog is going to help them achieve specific fitness goals.
Don’t be afraid to get personal and show your readers who you really are. You might even include a photo of yourself on this page so readers know they’re talking to a real person.
When crafting your ‘About’ page, make sure you do so in the same tone of voice and style of writing that you readers can expect on your blog. Let your personality come through, and show your readers that they are definitely in the right place to find the solutions they need.
Contact Page: Your contact page needs to include all the information that your readers might need in order to get in touch with you. For instance, you could include your email, Skype ID, social media handles, etc.
Also, include a contact form on this page to make it easy for people to get in touch with you. A fitness blog contact page is valuable real estate, and it shouldn’t go to waste. You can also include a call to action for readers to connect with you on social media.
Create a Logo: At this point, it’s also a good time to focus on creating a logo for your book blog. There are a LOT of different ways to do this, but I’m a big fan of using this logo maker.
To get started, you can click here to create a blog logo. I think it’s a good idea to create a logo at this point now that your blog is all setup.
This platform will provide you with a free logo for your blog and if you need the high-resolution logo files, you can pay a very minimal amount for access to those files and a few other things.
8. Begin Blogging
In this section, we take a look at what you should begin blogging about. I’ll provide you with some ideas and writing categories so you don’t have to get stuck not knowing what type of content to create for a new fitness blog.
Just keep in mind that you should not start promoting your blog until you have at least 10 high-quality blog posts.
So, what should you write about?
Well, you need to consider what will attract your health-conscious audience to your blog. There are many different types of posts you can write, including how-to posts, list posts, review posts, and more.
Depending on your niche, and your topic categories, you could choose to give nutrition tips, share workout and training advice, lifestyle and wellness information, and so on.
So take the time right now to brainstorm 3 to 6 categories for your blog. To do this all you have to do is break down your main topic or niche into subtopics.
For instance, if your chosen niche is ‘workout and training advice’, your first post might be an FAQ answering some of your target readers’ most pressing questions. Your next post might be how to improve specific poses while exercising, and so on. You could also write a product review about a piece of exercise equipment that your readers commonly use.
As you can see, even with one topic, there are many different types of posts you can write. Something else you can do is to take a look at popular fitness blogs within your niche to find out what type of content resonates with their audience.
You probably won’t go wrong by creating the same type of content when starting your fitness blog.
Of course, that’s not to say that you should copy anyone’s content. If you do that, then you’re basically killing your chances of success. But, you can use the information you gather to help inform your own content creation strategies. Just make sure that everything you post on your blog is unique and 100% original
9. Promoting Your Fitness Blog
Now that you have at least 10 posts on your blog, it’s time to start promoting it. There are a lot of different ways you can promote your blog content. Below, is a quick rundown of some of the most effective ways of getting visitors to your new fitness blog.
Share Your Fitness Blog With Your Family and Friends
The first thing you should do once your blog is live is to tell your friends and family about it. These are the people who are most likely to want to promote you and help you toward your eventual success.
Ask them to check out your blog, read your posts, and leave comments and feedback. You can also encourage them to share your blog with other people in their networks to get your new fitness blog in front of even more eyes.
Promote Your Blog on Social Media
This part is massively important for a fitness blog. Post content to all your social media platforms. If possible, boost your content on Facebook in order to reach even more of your ideal audience.
Create great visual content, such as images, infographics, and videos, and share them on Pinterest, Instagram, and YouTube with a link back to your blog, and you’ll start to see growing traffic numbers.
Reach out to Fitness Influencers
This is something most people don’t do when they first start blogging. Take advantage of this form of promotion to get tons of traffic to your website. Reach out to various blogs and influencers in your niche as soon as your blog is live.
Tell them that you’ve just created an awesome new blog that you would love to have featured on their blog or social media. Even if you only get a few yeses, it still gives you access to a massive audience that you otherwise wouldn’t have had access to.
Just make sure that the content you want them to share or link to is high-quality and full of value for their own audiences, as well.
Share Your Link in Forums and Groups
Basically, in the beginning, you should be trying to share your blog everywhere you can. This means joining groups where your target audience hangs out and finding online forums where discussions on your topic or niche are taking place.
Post your link and ask members to check out your blog and read your posts. Alternatively, you can find questions that people asking, and if you have a post that answers that question, then that’s the perfect time to suggest that readers visit your blog to get the answers they need.
Just remember, when it comes to generating traffic, consistency is key.
Although you won’t see results overnight, if you keep at it, soon you’ll be seeing a trickle of traffic to your fitness blog that will gradually grow into a steady stream of engaged fans.
10. Start Making Money
Now we’ve come to the really fun part. Making money with your fitness blog. Although you may not have started your blog with the intention of making money, this is still something that you need to give thought to as your blog grows.
There are many different ways to monetize the traffic you get, including affiliate marketing, consulting, information products, and much more. Here, we explore some of the most effective ways to monetize your fitness blog:
Offer Premium Content
Once you have established yourself as an authority in your niche, you can start looking into creating a membership site or offering premium content to your readers for a small fee. The key to being successful with this monetization strategy is to be able to create great content that your readers cannot easily find anywhere else on the web.
If you continue to produce quality content, your readership will keep growing, and with higher numbers of devoted followers, you can then start to make money from sponsored posts.
This is where brands and companies pay you to do product reviews on your blog. Alternatively, they pay for featured content. Either way, you will be able to make money while providing valuable and relevant content for your readers.
Affiliate marketing offers massive opportunities for fitness bloggers to make money thanks to the wide variety of fitness equipment and other products that you can recommend to your readers.
Each time a reader buys a product that you recommended, you get paid a commission for the sale. All you have to do is register with the affiliate program, and they will provide you with a custom affiliate link that you can then include in your blog content.
This is a great way for monetizing a fitness blog in a passive way. All you do is register with Google’s ad program and they will put ads on your website. When visitors on your site click on the ads, you get paid a small fee. Over time, this adds up and can become a great income source.
Once you become an authority on your subject, you can easily create e-books and online courses and sell them on your website. As long as you’re offering value above what people can get for free, you will get customers who are willing to pay you for your knowledge.
Just remember, if you’re going to create an e-book or course in the health and fitness niche, then it needs to be highly visual. Unlike other industries where you can get away with screencasts of computers and product videos, audiences in this industry tend to want real people showing demonstrations or giving advice.
You now have at your disposal all the information you need to get started building your own fitness blog.
Use the steps listed here to help you choose a niche, pick a great name, and set up your fitness blog in record time.
Once your blog is up and running, use the tips outlined above to help you promote and monetize it so you can start making money doing something that you’re passionate about.