Why GIFs Are So Important

GIFs are something which have rocketed in popularity in recent years, taking their place as one of the most popular things to share and create for social media networks of all kinds. GIFs are like a very short video which is on a permanent loop, making them more attention-grabbing than a stationery image, but less intrusive than a video, as they have no sound and tend to be very short.

Their bite-sized timespan is part of what makes them so successful on social media, which is a very immediate form of communication: anyone watching a GIF understands they’re likely to be presented with instant gratification, whatever the GIF is showing.

Why Would You Want To Instagram A GIF?

GIFs have become a very popular way of presenting memes or showing brief, funny clips which you might want to watch repeatedly without having to keep clicking ‘replay.’ Instagram is perhaps the most major image-related social network, which means it’s catering to people expecting visual stimulation. Therefore, it seems logical that people might want to upload GIFs in place of images, giving their viewers something interactive to engage with. For profiles, or even just as something to share, GIFs make webpages feel more active and exciting than standard images, and can allow users to show more information. However, Instagram’s site doesn’t support the animation of GIFs, so if you want to post them, you’ll have to look for ways around this.

Converting GIFs Into A Video Format

This might sound like a roundabout route, but Instagram supports videos of up to 15 seconds, which is probably the closest you can get to posting a GIF. You can loop your GIF as many times as you like within these 15 seconds, and if it’s longer than that, it’s probably not suitable as a GIF, because people generally do not watch them for that long.

Converting isn’t too tricky a process, partly because there are many apps which will do the job for you. Although the process will different slightly between apps, it’s a fairly standard procedure.

  • Install and then open a GIF-to-video converting app.
  • Load the GIF which you want converting, and then choose where to save the video and wait for the conversion to finish.
  • Some of these apps also offer options for editing, adding filters, or other special effects, so play around with these if you want.
  • Upload the video to Instagram from your device, and you’re done!

It’s worth noting that Instagram’s parent company, Facebook, allows GIFs to be posted, and indeed they are immensely popular there. This is perhaps a sign that Instagram will, at some point soon, integrate GIFs into their website, rendering this process unnecessary and allowing everyone to post GIFs. In the meantime, while a bit of a nuisance, these steps allow you to get GIFs up on your page, which can be a great way to stand out from the crowd and do something different.

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