Few things are more rewarding than helping people lose weight and keep it off. If you have a great product or program that does just that, getting it out to the people who need it is a worthwhile cause. You’ve likely created a sales funnel that will help you do just that.
Standing out in the weight loss industry, however, is a pretty big challenge. Think of all the businesses dedicated to that one topic. A recent report from BusinessWire shows that the Weight Loss & Diet market in 2018 was worth $72 billion! That’s a record for the industry. Weight loss advertisements seem to be everywhere. So how can you make your voice heard?
Using a sales funnel is a great first step, but effective weight loss marketing will take even more strategic thinking. That’s why we’ve put together this helpful article of some of the best marketing strategies you can incorporate into your weight loss sales funnel. Give these tips a look and see what you can start doing today!
1. Have a Specific Audience in Mind
When you’re crafting the copy in your sales funnel or preparing your weight loss ads, you may feel like you need to speak to as wide of an audience as possible. That would mean using general terms. This doesn’t always translate into more leads, though. In fact, it can have the opposite effect.
Be specific with your intended audience when you make your weight loss funnel. The more specific the better. Targeting women, for example, is better than targeting everyone, but you can go further than that. Even better would be if you target moms. One step further would be working moms. Then working moms with children under five.
See how that works? A sales funnel that addresses a very specific audience will get better results and more weight loss leads. That doesn’t mean ignoring everyone else. You can create more funnels for different audiences, but each one should be targeted to a specific type of person.
2. Don’t Just Follow the Crowd
The weight loss industry is notorious for constantly changing trends and fads. If you think you’re going to capitalize on one surging trend, think again. You need to separate yourself from everyone else, so hopping on a bandwagon will just get you lost in the crowd.
You need your own voice and angle. You need to have a unique story. Emphasize something that makes you special and distinct. As you figure out how to sell weight loss products, you’re going to need to show how you’re different. Give people a reason to pay attention to you. Show them why your solution will work when all the other things they’ve tried haven’t. If all you’re doing is selling another low-carb diet plan, you’ll be one of the millions out there. Sell something one-of-a-kind and it won’t take much for you to shine.
3. Take a Simple Approach
If you’ve ever entered a cluttered sales funnel, you’ve seen firsthand how it’s an immediate turnoff. So make sure you don’t make the same mistake. The moment someone sees one of your weight loss landing pages, they should know exactly what your message is.
Keep things clear and concise. Address the one problem they’re having and how you and your product can help. Make sure the layout is clean and easy to follow. All the graphical elements and copy should work in tandem to create a pleasing sight, which takes us into the next point.
4. Make It Visually Interesting
The visual elements of your sales funnel need to be appealing. Images are a great way to convey information, themes, and ideas quickly and easily. With that in mind, make sure your photos look professional. A low quality photo doesn’t inspire much confidence.
Also pay close attention to the colors you use throughout your weight loss sales funnel (this goes for any type of funnel, for that matter). The colors you choose can have an impact on what people think and feel when looking at your sales funnel. This is called color psychology, and it’s actually something very fascinating to learn about.
Colors like blue and green, for example, can lead to more positive feelings. They’re also more associated with health, which can be particularly helpful when selling weight loss solutions. In comparison, red is usually associated with danger and emergencies.
5. Don’t Overlook the Call to Action
Your call to action (CTA) might be one of the most important parts of your funnel. That’s the action you want prospects to take to propel them further down your weight loss sales funnel.
You got to make it easy for potential customers to actually take action. Make sure the CTA button is clearly marked and easy to access. Too many sales funnels seem to bury the button, making it difficult to find. Others place a whole bunch of different CTAs all over the place. That shows a lack of focus and can end up confusing people.
Also, make sure your first CTA is something easy for the prospect to agree to. It might simply mean signing up for a health newsletter or registering an email address to get future updates. Or it could be something like getting a free sample of a nutritional supplement. Make the first offer easy to accept, so you end up building trust with each person.
6. Offer Clear Solutions
If people are entering your sales funnel, they’re expecting to get some answers to the problems they’re having. In this case, they want to lose weight, but it’s usually more than that. Perhaps they want to have more energy, be able to spend time with their kids without running out of breath, or shed pounds even while on the road.
You need to speak to their pain points. The moment they start their journey with you, address what they’re feeling. In addition to that, explain how you’re going to solve it. It’s not enough to simply say that you’ll help people lose weight. You can be more detailed by addressing the pain points they have. So you could say something like “how to lose 25 pounds without spending the whole day at the gym.” In that example, you would be targeting people who want to lose weight but can’t dedicate significant time to the gym.
7. Don’t Forget Mobile
Another factor you’ll need to consider is the way your sales funnel will look on mobile devices. Lots of people browse the internet on a smartphone or tablet. In fact, recent data shows that 42% of all time spent online is done on a mobile device. So you have to make sure your weight loss funnel still looks good when on a smaller screen.
This is where having some of the above points in mind can help you out. Clean layouts, clear CTAs, and visual appeal will make the mobile experience that much easier for all users.
8. Let Customers Speak
One way to convince curious prospects that you hold effective solutions is to include testimonials from people who have used your product or service. Let them describe in their own words how your solution has helped them. A sales funnel can feel so much more powerful when real people brag about your product.
For weight loss purposes, having some great before/after photos can really drive the point home. To get these testimonials, make sure you seek feedback from your existing customers. They’ll be more than willing to talk about it after the positive experience they’ve had. When you have some weight loss testimonial examples lined up, you’ll notice a difference.
Start Using These Marketing Strategies to See Results
With these weight loss marketing ideas in mind, your sales funnel will be that much more effective in getting the results you want.
Using ClickFunnels can get you off to the right start as well. In fact, Russell Brunson and Jim Edwards sat down during a Funnel Fridays to take a look at a specific weight loss funnel and make recommendations on how to improve. You can watch that video here.
Weight loss advertising is a crowded market, but if you follow these steps, use the weight loss template, and other tools provided through ClickFunnels, you’ll be able to set yourself apart from the rest. If you’d like to give ClickFunnels a try, you can sign up now for a free 14 day trial.
What marketing strategies have you used for your weight loss sales funnel? What kind of results have you achieved? Talk about it in the comments below.
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