In the marketing world, video testimonials play a vital role in influencing a consumer’s buying psychology.

It’s no surprise that people throughout the world want social proofs before they rely on some product or service. In this regard, testimonials whether video communication or written serve the purpose.

However, it’s a proven fact that videos have the maximum attention-grabbing power compared to textual testimonials. In today’s digital marketing landscape videos have emerged as one of the most effective content media for influencing the prospective clients.

If you want to maximize the value of video and use it on your website to increase profit, you must know how to use it efficiently.

Implications of testimonial in your business

When you want to extend your reach wider and want to augment customer acquisition process, a review from your real customers can be quite beneficial. Request a few of your existing loyal clients to speak about the potency of your products or service and upload the videos to your website. Then, notice the difference. Rest assured you will receive an overwhelming response from your prospective target clients.

Customer Testimonials are among the most powerful tools of marketing. Recommendations from satisfied customers affirming the quality and performance level of your product or service proffer an immense impact on a business. Not to mention, a testimonial is a proven way to help establish a company’s credibility, built trust and give you the perfect scope to prove the value of your product or service. Such creative video testimonials give you the opportunity to convert more prospects in to real customers. If done right your business will flourish and you will witness a soaring rise in your ROI.


Comparative analysis – Video testimonials and other forms of testimonials

Video testimonials are best options than written testimonies. Real-life testimonials perform better on websites converting at much higher rates compared to written testimonials.

Written testimonials without a consumer photo or any additional details of a company can lack credibility. Most of the times buyers don’t consider testimonials text forms to be legitimate, hence compared to client testimonials videos, written testimonials are not viable to use.

When comprehending video testimonials meaning, it seems these kinds of endorsements are more powerful than the other types in the lot. Due to the audiovisual presentation of a real customer, potential buyers get satisfied with the kind of message they receive. Hence, video clips of satisfied clients add value to the testimonial and serve the actual purpose of showcasing it.

Once a marketer incorporates video testimonials on the website, he is sure to achieve marketing goals and ultimately increase sales. An excellent video testimonial is idealized to capture your customer’s experience with your product or service. Simultaneously, it also grabs their passion – how your company’s products and services have helped them.

Why video testimonial is an effective tool for establishing social proof?

It’s quite natural to pose the question – Why should businesses use video testimonials to establish social proof? In any business, video testimonials are the perfect ways to establish social proof.

Do you want to know what is social proof and why do you need it?

Social proof is essential for every brand, as it contributes to increase conversion rates on the website. Hence, almost all brands consider using customer testimonials for persuasive results but through unbiased message delivery. Using reviews on the product page are the best testimonials examples for business, this proves to be profitable for every company as they bring tangible results.

Neil Patel says in his blog, ‘The Science and Strategy of Building Social Proof for Your Ecommerce Store’, “Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power.”

Take a look at the following, to understand why should you provide emphasis on video testimonials:

a) Video testimonial – A great source of personal referrals and recommendations

To establish social proof amidst tough competition, personal referrals are most effective means to influence your prospects. By adding video testimonials to your company website, you will provide your potential customer’s experience of the personal referrals. Through video testimonials, you would share thoughts of someone who has had the scope of using your products or services and had their requirement satisfied. According to experts, video testimonials are considered to be more personal and real while compared to the textual testimonies. With personal referral sharing their story, future clients feel confident about dealing with you.

b) Videos – An effective tool to increase client acquisition through advanced SEO

Adding video testimonials on website enhances the authenticity of your brand. Further, it adds more personal feel. These broadcast testimonials have more appeal to attract those website visitors who have the short attention span or those who access information only on the mobiles phones. Video programs would enable them to take further action; in short, the technique offers your website visitors more options to connect with you and your firm.


c) Customer video testimonials – The best method of social proof of work

When your company manufactures a product or offers a service to the society, it’s essential to highlight social proofs. Establishing this proof and earning a credible position within the industry in the midst of strife is quite hard. In this regard, video testimonials play a pivotal role. With the rise of social media, it’s intrinsic to share video testimonials on various social channels for more effective results.

Wondering how to use Video Testimonials to Gain Social Proof & Increase Conversions?

Here are 5 proven ways of video testimonials best practices to gain social proof, check out:

1. Utilize testimonials to flaunt product’s problem solving capacity

Testimonials can be the best way to showcase your product/or service’s utility. It’s a kind of case-study of your existing clients, who received solution by using your product. Through a testimonial, convey your satisfied clients’ message to the target audience. Tell your prospects about the quality of your product, how will your product solve a customer problem. Use testimonials as proof of credibility of your product/service. Use them as a source to eliminate doubts and generate trust on your prospective customers.

2. Display your received feedback and results as a selling point

Today buyers are fastidious; they want official results before making a purchase decision. Hence, use your customer testimonial examples to let prospective patrons know about the best results achieved by your products. Research confirms real-life examples can create a significant impact on an interested buyer. Provide your prospects with quantifiable results through the delivered words of your satisfied customers. E.g., tell them about the cost-effective feature of your product/service or how your product or service has contributed to an increased lead generation. However, to get all the messages right and gather the first-rate testimony ever, the tip is to frame appropriate video testimonials questions.


3. Nurture a long lasting relationship with your future clients

The survival essence of every company- when buyers and dealers rely on each other. They are loyal to each other and try to build a long and healthy association with each other. Consumers and marketers alliance is not only about buying and selling, but it’s also about having a strong tie. Hence, to nurture such a relationship, a marketer needs to provide the right opportunity to his prospects. Remember customers don’t buy your product or service, they buy a bonding.

4. Use video testimonials to persuade clients

Most of the times, although prospects are interested in your brand, yet they fumble to take the initial leap, in this scenario testimonials knowing how to use a testimony can make the difference. Next to a product’s description and features either on your physical or digital sales materials, add a testimonial from a customer who used and enjoyed your product or service. This way, the prospect will not only see what the outcome is and how it works, but they will see social proof to give them confidence in the solution.

5. Control spending on ads through testimonial advertising

You can use a customer testimony as advertising material. As testimonials are unbiased appraisals from previous and existing customers, they are authentic and ought to create a lasting impact on the future prospects. Use these testimonials to advertise your product and persuade a buyer to make the final purchase decision. This way spending on your traditional advertising would be less and you can focus more on other marketing channels.

Needless to say, customer testimonials through video are by far the most valuable material. Undoubtedly, these reviews give your website visitors exclusive chance to understand what’s behind the making and production of your products and services. Quality video testimonials design diminishes skepticism that might arise in new clients’ minds. So you need to focus on creating the best and most inspiring testimony clip. To receive excellent results, you can engage professional video testimonial service providers and immediately build trust amidst a vast client-base.


Have you heard about the greatest award-winning testimonial videos?

HootSuite, one of the most popular social media management platforms in the wired world provides the best example of video customer testimonial. Here you can find some of the useful examples of creating the best video testimonials and the most beneficial method of using it on your website.

You can find another best video customer testimonial pages on HubSpot. This software company is known for providing inbound marketing and sales tools to the businesses. Hence, they have created a testimonial page that showcases the greatness of their service.

Amongst the excellent examples of video testimonials, we cannot leave Shopify behind.

World’s best e-commerce platform offers the excellent “Success Stories” page. By taking a glance at it, you can make some useful video testimonials tips from Shopify’s customers review page.

Rounding off

Over the years, video marketing strategy is soaring high. Marketers are enjoying benefits by integrating video marketing strategies in their digital marketing. In modern content marketing scenario, videos proffer high returns. Besides a different variety of video contents, video customer testimonials have been working wonders. Keep your potential customers trailing you time and again through the best customer reviews you have. However, avoid negative reviews, provide what the truth is. Remember, it’s quite tricky to establish social proof, so never display anything about your brand to impress clients.