Infographics for SEO is a pressing concern for content marketers today. These visually appealing presentations are not new; they have been in use for some time.
How infographics work?
Ingrained in content marketing, they have become the most convenient and pleasing way of delivering complicated messages to the audience. Naturally, marketers appreciate the prowess of infographics, as people process visual communication the most. Moreover, it’s the best way to sustain the attention of your readers. It goes without saying that infographics are the most powerful tool to impress your potential consumers. Nevertheless, to reap the benefits of infographics, you need to optimize it appropriately. Hence you need SEO friendly infographic.
Why is infographics for SEO valuable?
Infographics are custom contents and we need to optimize those. We have collected a few statistics that show how infographics create an impact on consumers:
- 90% of customers find custom content helpful
- 60% of people buy a product after going through an infographic
- Content marketing costs less than traditional marketing
- More than 70% of Chief Marketing Officers feel that custom content like infographics are the future of content marketing
- Almost all consumers feel content marketing keeps them connected to the brand
- Companies that spend more than 50% on content marketing report significant rise in higher cost-per-lead
But how to optimize an infographic for SEO?
Optimize infographics for SEO – is it difficult? Or is it easy? There are a number of ways you can create SEO-friendly infographic. We have listed the most vital components of the infographic for SEO to ensure you get proper visibility in the SERPs.
Take a look below:
1. Focus on Appropriate Keyword Research
Keywords are the main elements of SEO and both share a beneficial relationship for the success of a website.
What are keywords?
Keywords are those words or phrases incorporated in the content allowing people to find your site through the search engines. Hence, developing appropriate keywords is the first and foremost step while you focus on optimizing infographics for SEO. However, before inserting keywords, it’s essential to ensure that your SEO keywords are highly relevant to your audience and effectively organized for action.
Although keywords are the crucial elements for SEO, yet, you won’t be able to do proper justice to infographics with it. It’s not possible to insert keywords in the main body of the infographic, but there are a few areas where you can use them.
Owing to the Google Algorithm requirements, similar to the method of optimizing blogs, infographics also need primary and secondary keyword phrases for optimization.
2. Incorporate Keywords To Optimize Your Infographics
It goes without saying after you have found your keywords the next step is to optimize your infographic for SEO. There are specific crucial details you need to complete and then suitably optimize it.
Here are the steps to optimize your infographic and add your keyword:
URL:
URL is the essential element used by search engines for ranking. Hence, the first step is to ensure that the keyword phrase you are working on is clearly placed within the post’s URL.
Headline:
Next, incorporate your keyword in the caption of the infographic and make it awesomely catchy.
Meta Description:
Your optimization process is not complete if you don’t add a compelling meta description and insert the keyword there.
H1 Headings:
Then don’t forget to add your keyword phrases in the H1 heading along with other relevant titles.
Image Filenames:
There’s a trick in saving the image file names too. If you want to make your image more shareable, it’s essential to ensure that the infographic image file gets saved at the right resolution. In addition to that, incorporating the right keyword at the image filename must give successful SEO results.
Image Alt Text:
It’s important to understand that Google crawlers can’t interpret images as it crawls text-based contents. They just acknowledge the presence of a copy. Hence, it’s essential to let the crawlers know that there’s an image.
How do you do that?
This is where you need to emphasis on image texts. The alternative text of an image lets the target audience know about the image and also gives you scope to explain Google what your infographic holds.
For e.g., if you create an infographic about the ‘10 Pro Tips for Promoting Videos on YouTube’ according to Infographic SEO Strategy you’d probably post it using the alt text “Promoting Videos on YouTube Infographic.”
3. Share Your Infographic To A Diverse Audience
Want your infographics optimized? The secret is to spread your work far and wide to a heterogeneous audience. Don’t forget to add social media sharing buttons to your infographic so that readers can easily share it through favorite social channels like Facebook, Twitter, Pinterest and Instagram.
Also, find ways to popularize your post through maximum linking. It’s always a good idea to add an HTML embed code to your website so that it’s convenient for your readers to simply copy and paste the information-rich visual back to your post. With this approach, you are sure to receive better rankings and earn more internet traffic.
4. Take Care on Page Loading Time
One of Google’s primary ranking factors is page speed. This means contents that load quickly get preference and is seen at the top of SERPs. Moreover, a faster load time translates a lower bounce rate too.
Bonus Tip for SEO infographic 2019 – focus how long does it take for your infographic to load.
Infographics are large images and get saved in formats like JPEGs, PNGs, GIFs which makes it extremely difficult for the file to load. So, it’s essential to choose a file format that doesn’t take much time to load and satisfy the audience.
5. Include Visible and Prominent Call-to-Action
Call-to-action is the most crucial place that drives traffic. There’s no value if you can’t make your traffic do what you want. This means the more the lead gets converted, the more your infographic gets optimized. So, don’t let your traffic go to waste. Tell them about your next action, whether they need to download or subscribe to button etc.
There’s no denying the fact that effective call-to-action provides a significant impact on website conversion. They play a vital role in optimizing. Creating amazing infographcis are not enough, you need to include visible and prominent call to action button.
Final Words
Infographics will stay here. It’s expected to gain huge popularity in this new digital age. Needless to say, content marketers are sure to earn maximum profit by incorporating infographics in their marketing campaign when people have low attention span. And most importantly before hitting the publish button optimize it by utilizing the above tips.
Infographic Design Team is the treasure-trove for various kinds of infographics. Whatever is your purpose you are sure to receive enough guidance from the professional team here. In addition to that, the service you get from our creative heads is also praiseworthy. Align infographics into your marketing campaign and enjoy the benefits.