When it comes to making money online or reaching new audiences to increase your business sales, there are plenty of options to choose from. We are talking about everything from affiliate marketing, media buying, or even setting up your own online store or selling through eBay or Amazon — there is a whole world of buyers out there just waiting for your products.
With a potential market of 164 million active buyers on the internet right now, it’s not a matter of ‘if’ they will buy your product — but instead, ‘when’ and ‘how many’. This ultimately will comes down to how you list your products online and the marketing methods behind them. There will always be pros and cons for whatever platform you use, so today we are going yo look at some key points every seller or marketer should consider when using a platform like eBay and Amazon.
Let’s take a look at some of the others, on both sides of the proposition.
Pro: High Traffic
Amazon has been known to pull some 183 million visitors a month, while eBay boasts 164 million active buyers (that’s BUYERS, not shoppers). This means your products are suddenly exposed to a worldwide audience with next to no real effort on your part. If you’re just ramping up your store, you have a better chance of doing business on one of these sites while waiting for your marketing efforts to take hold.
Pro: An Abundance of New Customers
Both venues offer the advantage of exposing your wares to people who may otherwise have not found them. Months could go by waiting for your site to rank highly on Google. Meanwhile, people are searching Amazon and eBay for furniture like yours everyday. This is a perfect opportunity to pull people in to see what you have and woo them into becoming repeat customers.
Pro: Mall Mentality
Over the years, the buying public has been conditioned to go to malls to conduct their shopping. In many ways, Amazon and eBay are just like malls. Shoppers find a broad variety of goods on offer at a wide range of prices and quality. If you’re there with what someone is looking for, they are just as likely to buy from you as anyone else. All you have to do is stand out in some way. And, it doesn’t always have to be with a better price. Sometimes, all you need is a better value proposition to sell your furniture online there.
Pro: Ability to Create a Blog
No matter or how you are going to sell online, it’s important to consider how content creation and blogging can play a role in all of this. When selling on eBay or Amazon, you won’t be able to create content or a blog from their sites, but you can easily start a blog of your own. This is as simple as registering a domain name, setting up your web hosting, and installing WordPress. Some of the best e-commerce stores and Amazon sellers are complimenting their business and customers, by creating niche content sites based around the products they sell — making it easier for customers to find product information and reviews through the search results. Your blog content can also act as a new way to send new customers to your products, outside of traditional eBay or Amazon paid marketing methods.
Con: It Ain’t Free
Just as if you’d set up shop in a traditional mall, you’ll pay rent. In this case, it’s usually calculated as a percentage of the selling price of your furniture. These will eat into your profit margin, so you have to make sure your business model has enough room in it. to accommodate this. So, before you get hyped about all the money you can make offering your furniture this way, run the numbers to make sure you’ll get paid too. Keep in mind; if you go with PayPal, or a similar payment gateway, another slice of your profit will go to that entity.
Con: Relinquishing Control
While eBay does allow you to set up your own store on the site, in most cases your first customer exposure will be in a long queue of product listings through which shoppers must sift to find you. What’s more, customers may, or may not realize you have a store. Listings are presented to represent the site, not you, so the odds of developing a relationship with a buyer are pretty slim. You can include your promotional material when you box the furniture for delivery. But by and large, if they’re asked where they got it, the response will be “eBay,” or “Amazon,” — not you.
Con: Inventory Management
You’ll have to be very careful to monitor what you have listed at the marketplace to avoid selling you don’t have. Your store exists on a separate basis, so you’ll have to work hard to keep your inventory in synchronization to avoid disappointing customers. In that instance, they WILL remember they bought from you as opposed to eBay or Amazon.
How to Leverage eBay and Amazon to Increase Sales
Everyone in the world knows the names eBay and Amazon, and are likely existing customers on the sites already. With so many people knowing and trusting these brands, it’s easy to gain the trust of a customer by having your products on these sites. Just being on these platforms is enough to drastically increase sales for a brand.
After reading through our list of the primary pros and cons of supplementing your sales with eBay and Amazon, you should now have some new ideas and insight on what options are best for you. Whether or not it makes sense for you will depend upon a wide variety of circumstances. Considering these factors carefully will help ensure the success of your endeavor.