Technology can do wonderful things. It can help you purchase a pair of shorts with a snip of your fingers. But it can also make your fingers mindlessly scroll through your phone screen for hours and hours. All this scrolling over the years has turned online fashion into one of the most lucrative businesses in the US. If you take a look at the numbers, you can find that in 2020, the US retail e-commerce revenue from the sale of fashion apparel amounted to over $110 billion.
While technological advancements have made operations smooth for the retailer’s side, consumers like you and I have to deal with the said mindless scrolling. In fact, studies have suggested that the average American spends around 5.4 hours on their phones daily. And a lot of this time is dedicated to online shopping. So how do we make wise purchases online while also reducing our screen time?
This is where Qatch comes in.
What is Qatch?
Simply put, Qatch is a subscription-based online fashion retail app. But what makes Qatch special is that it feels more or less like having your “personal stylist in your pocket”. Because unlike other apps that have dozens of pages with a million options of clothing to choose from, Qatch narrows down your feed based on your personal preferences. It sends you daily recommendations via text so that you don’t have to spend your precious time and effort looking for the perfect piece of clothing. It’s almost like having your personal online fashion platform.
About the Qatch Brand
Based in Boston, Qatch was started in 2020 and is the brainchild of two online shoppers who were frustrated with all the scrolling that made shopping boring. So sisters Nicole Phillips and Raquel Phillips decided to come up with a platform that personalizes your fashion choices for you, with inputs from experts.
The Qatch team predominantly consists of women, which gives more meaning to their working motto of inclusivity. The team consists of expert stylists from different fashion backgrounds bringing in their valuable experience from arenas like Ralph Lauren and other runway and entertainment fields. Their team also includes young interns from different technical fields, ensuring that their ideas always remain tacky and in line with the latest trends.
Qatch believes that everyone has their own idea of ‘best’ and they work towards bringing your best fashion to you. For this, they have teamed up with hundreds of fashion apparel brands that have a wide range of clothing styles that cater to numerous fashion viewpoints. Qatch then curates your smaller, personalized feed from thousands of choices. This saves you a lot of time while also giving you the best out of a broad spectrum of options.
How Qatch Works
So now that you know why Qatch is something to watch out for, let me explain the behind-the-scenes part of it.
Qatch brings you personalization directly to your inbox. The Qatch algorithm is designed to suit your preferences, based on which the app sends you apparel recommendations in the form of text messages via iMessage.
As mentioned, Qatch is a subscription-based platform and you just need to pay a small monthly fee to get started. Once you’re off the waitlist, Qatch allows you to take a Style Quiz that determines your preferences. The quiz is a great way for both you as well as the Qatch app to figure out what you like or dislike, what price ranges you’re comfortable with, which colors you prefer, whether you’re a dress person or a pants person or both, etc. Based on the choices you picked in the Style Quiz, the Qatch algorithm will find the best clothing options for you and send them to you as direct messages. It’s almost like waking up to your personal stylist messaging you style options every morning.
In case your preferences change over time, Qatch has got you covered there as well. Every time you get a recommendation on iMessage, the platform allows you to give your responses to each product. You can do this by double-tapping on the product and giving a heart, thumbs up, or thumbs down to let the algorithm know what you think. This way you get an improved batch of recommendations the next time, with a fresh and more personalized approach.
To buy a product, all you’ve got to do is to tap on the product link and you’ll be redirected to the product page, where you can check it out and make the purchase.
Why Qatch is Your Best Option
Having personalized styling recommendations sent to your inbox is quite an innovative idea that hasn’t been explored much. Qatch brings together technology and the prior experience of stylists to develop something new and treat e-commerce shopping as not just a monetary field but something that consumers feel good about.
Qatch has partnered with popular brands like Anthropologie, Ann Taylor, and Neiman Marcus.
Qatch also brings together hundreds of other brands to curate clothing options that suit you the most. A lot of these brands are owned by women and people belonging to minority communities. By supporting these businesses, Qatch is also making a valid statement in a world dominated by white male capitalism. Many Qatch users have expressed their pleasure at being able to be part of such an endeavor.
As choice and elimination are heavily involved in the algorithm, it’s very likely that you can easily find a product on your recommendation that would otherwise have been on page 56 of an e-commerce website. This way, Qatch saves you a lot of time and effort, thereby making shopping a fun experience rather than a tedious task.
Co-founder Nicole Phillips believes that clothing is the simplest form of communication and has the power to transform your mood. Qatch taps into this transformative ability of clothing and ties it with e-commerce.
Qatch is a relatively new player in the online fashion field but has a lot of potential to turn into something much more popular. They constantly try to evolve themselves as well as the consumer’s ideas by bringing to you brands you haven’t even heard of before. They strive to keep up with the trends and make sure you get your favorite style without compromising your budget.